Painaustralia
- Company typePrivate
- Founded-
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Painaustralia does
Painaustralia (legal entity: PAINAUSTRALIA LIMITED, ABN 69 147 676 926) is Australia's national peak body for chronic pain advocacy, operating as a non-profit membership organisation headquartered in Mawson, ACT. Founded in the wake of the 2010 National Pain Summit, the organisation led the development of Australia's National Pain Strategy (2011) — the first national framework of its kind globally — and the National Strategic Action Plan for Pain Management (2021), endorsed by all Australian governments. Its portfolio spans advocacy and policy influence (via the Parliamentary Friends of Pain Management), member services (individual, organisational, and corporate membership tiers), and a growing suite of digital health resources including the 11-module Pathways App (partnered with Pain Education and Management), the MPaCT patient-led communication tool (co-developed with Dragon Claw Charity / MyFlareUp), the Opioid Safety Toolkit (co-developed with Monash University, Pharmaceutical Society of Australia, and Burnet Institute, with 125,000+ accesses), the National Pain Services Directory of accredited clinicians, and research reports such as the 2025 Shingles Report.
The organisation serves four primary constituencies: the 3.7 million Australians living with chronic pain (consumer segment), health professionals (GPs, pain specialists, psychologists, physiotherapists, allied health), government and policy makers (federal and state health departments, parliamentary groups), and organisational members (healthcare associations and consumer groups). Revenue is generated through membership fees, directory listing fees for practitioners ($250-$550+GST per location annually), tax-deductible donations via a Raisely platform, and Australian Government grants supporting national policy initiatives. Distribution occurs through digital self-serve channels (app stores, the saferopioiduse.com.au toolkit, the pain services directory), direct engagement with parliamentarians, and community/membership events. Painaustralia's competitive position rests on its statutory recognition as the national peak body, its cross-party parliamentary access, and a multi-stakeholder ecosystem (Consumer Advisory Group, Clinical Advisory Council, research and pharmacy partners) that would be difficult for a new entrant to replicate.
Painaustralia firmographics
Firmographics- Name
- Painaustralia
- Legal name
- PAINAUSTRALIA LIMITED
- Website
- https://painaustralia.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Painaustralia industry classification
Industry- Product category
- Chronic Pain Advocacy Services
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Chronic Pain Rehabilitation & Functional Restoration (HSADAIAJ)
Keywords
Where Painaustralia is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Painaustralia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Painaustralia generates revenue through individual, organizational, and corporate membership fees paid on a calendar year basis. Members receive benefits including access to consultations, events, website recognition, and promotional opportunities.
- Directory Listing Fees: Health service providers pay annual fees to be listed in the National Pain Services Directory: Allied Health ($250+$150 GST/year), Psychologists ($350+$200 GST/year), Pain Clinics ($550+$350 GST/year).
- Donations: Donations are received through a Raisely platform. Donations over $100 are acknowledged in the Annual Review. All donations over $2 are tax deductible.
- Government Grants and Partnerships: Funding received from Australian Government to develop the National Strategic Action Plan for Pain Management and other initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Allied Health Directory Listing - First Location |
| Subscription | Annual | Allied Health Directory Listing - Subsequent Locations |
| Subscription | Annual | Psychologist Directory Listing - First Location |
| Subscription | Annual | Psychologist Directory Listing - Subsequent Locations |
| Subscription | Annual | Pain Clinic Directory Listing - First Location |
| Subscription | Annual | Pain Clinic Directory Listing - Subsequent Locations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Painaustralia product offering
Product offeringCore offering
Painaustralia is Australia's national peak body for pain advocacy, operating a portfolio of digital health tools and advocacy services for people living with chronic pain. Its sellable offerings include the Pathways App (an 11-module evidence-based pain management program), the MPaCT patient communication tool, the Opioid Safety Toolkit, paid listings in the National Pain Services Directory, and organizational/individual/corporate memberships.
Product overview
Painaustralia operates as Australia's national peak pain advocacy body offering a portfolio of digital health tools, educational resources, and advocacy services. The core products include the Pathways App (an 11-module evidence-based pain management program developed by Pain Education and Management with Painaustralia's support), the Pathways Handbook (user guide for the app), the MPaCT communication tool (patient-designed for pain assessment conversations), and the Opioid Safety Toolkit (interactive resource for opioid safety). Additional offerings include the National Pain Services Directory (a searchable directory of pain specialists and clinics) and research reports such as the Shingles Report. These products collectively support people living with chronic pain through education, communication tools, service directories, and safety resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Pathways App A mobile application developed by Pain Education and Management and supported by Painaustralia that provides free access to an evidence-based, 11-module pain management program covering topics such as understanding pain, medication, movement, sleep, nutrition, and body reconditioning. It is designed for people living with chronic pain and can be used independently or alongside GP or allied health professional referrals.
- Pathways Handbook A step-by-step handbook developed by Painaustralia to guide users in navigating the Pathways app and accessing available services to manage and live better with chronic pain.
- MPaCT - My Pain Assessment Communication Tool A patient-designed communication tool that helps people living with chronic pain communicate the nature and impact of their pain more clearly to healthcare professionals, focusing on impact, priorities, function, and care goals rather than pain intensity scores alone. Developed by patients for patients in collaboration with Dragon Claw Charity.
- Opioid Safety Toolkit An interactive online resource developed in partnership with Monash University, Pharmaceutical Society of Australia, and consumers that provides personalised information to consumers prescribed opioids, including an Opioid Safety Plan to help prevent or respond to severe opioid side effects, and the Routine Opioid Outcome Monitoring (ROOM) tool to track opioid use impact.
- National Pain Services Directory A directory of pain clinics, psychologists, physiotherapists, and allied health practitioners who meet inclusion criteria based on International Association for the Study of Pain (IASP) recommendations. Practitioners must hold Australian Health Practitioner Regulation Agency registration and specialist pain training or qualifications. Health professionals pay annual listing fees for inclusion.
Quantifiable outcome
- 125,000+ accesses to the Opioid Safety Toolkit, with users four times more likely to plan to get naloxone compared to standard information websites
- +2 more outcomes
Companies that use Painaustralia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Painaustralia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Painaustralia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dragon Claw Charity (now MyFlareUp)coreCollaborated with Painaustralia to develop the MPaCT (My Pain Assessment Communication Tool) - a patient-led communication resource for better conversations between patients and healthcare professionals. Dragon Claw is a not-for-profit organization amplifying voices of people with autoimmune and inflammatory conditions.
- Pain Education and ManagementcorePainaustralia partnered with Pain Education and Management to support the Pathways app and its consumer engagement. The Pathways app brings trusted pain education and care pathways together in one accessible place.
- Monash UniversitycoreCollaborated with Monash University in the development and national launch of the Opioid Safety Toolkit, a vital resource for improving safety and awareness around prescription opioid use in Australia.
- Pharmaceutical Society of AustraliacorePartnered with Painaustralia and Monash University in developing the Opioid Safety Toolkit, contributing pharmacy expertise and professional network.
- Burnet InstituteminorCollaborated on the Opioid Safety Toolkit development as part of the partnership consortium addressing opioid safety in Australia.
- Consumer Advisory GroupcoreConsumer Advisory Group provides valuable consumer insight and feedback to Painaustralia for advocacy and awareness activities, including representation from people living with chronic pain.
- Clinical Advisory CouncilcoreClinical Advisory Council provides clinical expertise and wealth of knowledge supporting Painaustralia's advocacy and awareness activities.
- Parliamentary Friends of Pain ManagementcoreCross-party parliamentary group co-convened by Senator Wendy Askew and Mr David Smith MP that hosts events and provides a platform for patient voices in policy discussions.
- Kaha Health (Pain Education and Management)coreDeveloper of the Pathways app - Painaustralia partnered to support and promote the app providing 11-module pain management program to Australians with chronic pain.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Painaustralia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Painaustralia social profiles
Digital presencePainaustralia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Painaustralia leadership team
Management profileNumber of profiles
Profiles2 records
Painaustralia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Painaustralia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Painaustralia
What does Painaustralia do?
Painaustralia is Australia's national peak body for pain advocacy, operating a portfolio of digital health tools and advocacy services for people living with chronic pain. Its sellable offerings include the Pathways App (an 11-module evidence-based pain management program), the MPaCT patient communication tool, the Opioid Safety Toolkit, paid listings in the National Pain Services Directory, and organizational/individual/corporate memberships.
Is Painaustralia a public or private company?
Painaustralia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Painaustralia founded?
Painaustralia was founded in -1. It employs 11 to 50 people.
Where is Painaustralia based?
Painaustralia is headquartered in Canberra, Australia, in the Oceania region.
How does Painaustralia make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are directory Listing Fees, donations and government Grants and Partnerships.
Does Painaustralia have an API?
No public API is recorded for Painaustralia.
What industry is Painaustralia in?
Painaustralia's product category is Chronic Pain Advocacy Services. Its primary akta.pro industry code is HSADAIAJ, Chronic Pain Rehabilitation & Functional Restoration. Its NAICS code is 6241 and its SIC code is 8000.