Palace Hypermarket

What Palace Hypermarket does

Palace Shopping Mall, operating commercially as Palace Hypermarket / Palace Online / Palace Superstores, is a privately-held Ghanaian omnichannel retailer headquartered in Accra. The company runs the palacesuperstores.com e-commerce platform and native iOS and Android mobile applications, selling a broad horizontal assortment that includes groceries, fresh produce, meat/poultry/fish, bakery, electronics and appliances, furniture, baby needs, pet supplies, sport and gym equipment, home and kitchen goods, and specialty verticals such as imported "Fresh Off the Flight" produce and locally-manufactured "Products Made in Ghana."

The technology stack centers on an owned e-commerce storefront with secure third-party payment gateway integration and third-party delivery partner fulfillment — no public API, SDK, or MCP integrations are exposed. The P-Club loyalty sub-brand drives repeat engagement through members-only pricing and time-bound doorbuster campaigns. A barcode-scan feature in the mobile apps provides basic computer-vision-assisted product lookup.

The revenue model is straightforward direct-to-consumer product sales across all categories, priced in Ghana Cedis (GHS) with unit pricing ranging from approximately GHS 2.49 (small grocery items) to over GHS 7,999.99 (large items such as car seats). No disclosed revenue, funding rounds, M&A activity, subsidiaries, or institutional ownership exist in the source data; the company is described as founder/locally-owned with 13 disclosed employees and operates as an independent private entity serving the Ghanaian consumer market.

Name

Palace Hypermarket

Legal name

Palace Shopping Mall

Website

https://palacesuperstores.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palace Hypermarket (Palace Shopping Mall) is a privately-held Ghanaian omnichannel retailer operating Palace Online, an e-commerce platform and iOS/Android mobile app that sells groceries, electronics, furniture, baby products, and household goods to consumers across Ghana via home delivery.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

All Other General Merchandise Retailers (455219), General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Mass Merchandisers (CRAGABAB)

Keywords

• Online grocery retail
• E-commerce platform
• Home delivery services
• General merchandise retail
• Loyalty program

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: The company generates revenue through direct product sales across multiple categories including grocery, electronics, furniture, baby care, and household items. Revenue is earned through one-time transactions on the e-commerce platform with prices in Ghana Cedis (GHS).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Palace Hypermarket operates Palace Online, an e-commerce platform and iOS/Android mobile application that enables Ghanaian consumers to browse, order, and pay for groceries, fresh produce, electronics, furniture, baby needs, pet supplies, sport and gym equipment, and household items with home delivery across Ghana. The company also runs the P-Club loyalty program offering members exclusive pricing on selected products, and operates category-specific storefronts such as "Fresh Off the Flight" for imported produce and a "Products Made in Ghana" range.

Product overview

Palace Online is a Ghana-based online grocery and general merchandise e-commerce platform operated by Palace Shopping Mall. The core offering is the Palace Online web platform and mobile app (iOS/Android) for ordering groceries, electronics, furniture, baby needs, pet supplies, and household items with home delivery. The platform operates a P-Club loyalty program offering exclusive member pricing. Product categories include Grocery & Food, Electronics & Appliances, Furniture, Baby Needs, Pet Supplies, Sport & Gym Equipment, Home & Kitchen, Fresh Off the Flight (imported produce), Bakery & Cake, Vegetables and Fruits, Meat/Poultry/Fish, Body Care, and Ghana-made products.

Differentiator

Problem solved

Functional benefit

Brands

• P-Club: Membership loyalty program offering exclusive member pricing and special deals

Products and services

• Palace Online E-commerce Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Delivery PartnerscoreChannel Partner/ Reseller/ DistributorThird-party delivery partners used to fulfill and deliver orders to customers across Ghana. The company shares customer information with delivery partners solely for order fulfillment purposes.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Kilimall: African-focused e-commerce platform operating in Ghana, Kenya, and Nigeria with broad general merchandise and electronics assortments. Competes directly with Palace for online shoppers across multiple categories including electronics and household goods.
• Jumia Ghana: Pan-African e-commerce marketplace with a major Ghana operation offering groceries, electronics, fashion, and home goods via web and mobile app. Most direct competitor given overlapping broad-assortment marketplace model targeting Ghanaian consumers online.

Emerging players

• Mall for Africa: Africa-focused cross-border e-commerce platform enabling African consumers to purchase from US/UK retailers. Comparably targets African online shoppers seeking imported goods — overlapping with Palace's imported-SKU and 'Fresh Off the Flight' positioning.

Regional players

• Shoprite Holdings: South African grocery and general merchandise retailer historically present in Ghana. Comparable as a regional multi-category grocery/general merchandise operator targeting similar consumer segments in the West African region, even though it has wound down Ghana operations.

Others

• Jiji Ghana: Major online classifieds/marketplace in Ghana for new and used general merchandise. Comparable as an alternative online channel where Ghanaian consumers browse and purchase similar categories (electronics, furniture, household goods).
• Spiro (formerly Glovo Ghana operations): African delivery and quick-commerce platform operating in Ghana. Comparable as a delivery-orchestration ecosystem player relevant to Palace's reliance on third-party delivery partners and as a potential competitor in on-demand grocery.
• Tonaton (Jumia Group): Ghana's leading classifieds platform (part of the Jumia group) for new and used goods including furniture, electronics, and appliances. Adjacent competitor for higher-ticket categories Palace sells, and an alternative channel Ghanaian shoppers use for the same use cases.

Broad incumbents

• Game Stores (Massmart / Walmart): Mass-market general merchandise retailer (part of Walmart-linked Massmart) operating in select African markets selling electronics, appliances, and household goods. Comparable as a broad-line mass merchandiser competing for similar discretionary spend.
• Melcom Group: Ghana's largest homegrown retail chain with extensive physical store footprint selling electronics, furniture, groceries, and household items. Comparable as a broad-assortment Ghana mass merchandiser and a likely offline substitute for Palace's online offering.
• Maxmart Ghana: Ghana-based multi-category retail chain offering groceries, electronics, and household goods through physical outlets with an online component. Comparable as an incumbent Ghanaian retailer operating in similar product categories with omnichannel ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/palace-hypermarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palace Hypermarket