Pubblica Assistenza "L'Avvenire" Prato

What Pubblica Assistenza "L'Avvenire" Prato does

Pubblica Assistenza "L'Avvenire" Prato is a non-profit voluntary association (Organizzazione di Volontariato, ODV) founded on August 23, 1899 in Prato, Italy, by eleven working-class citizens as a secular alternative to the local Misericordia. Operating continuously for over 125 years, it is today one of the oldest and largest volunteer EMS and civil-protection organizations in Tuscany, affiliated with the ANPAS national network of 640+ associations and registered with the Tribunale di Prato (n. 2/93). Its service portfolio spans emergency medical services (24/7 ambulance coverage within the 118 network, including Advanced Life Support and BLS-D), ordinary medical transport for dialysis, chemotherapy, radiotherapy, and rehabilitation patients, social transport for disabled and elderly residents, civil protection including a 72-bed Advanced Medical Post (PMA) deployed via 5 pneumatic tents covering ~220 sqm, medical clinics across multiple specialties, blood collection centers, event medical coverage, funeral services, volunteer training, and National Civil Service placements for ages 18-28. Operationally, the association delivers services through a central headquarters at Via San Jacopo 34, Prato (open 06:00-24:00 daily) and a network of 15 sections distributed across every major municipality of Prato province, with extension into parts of Florence province (Signa, Campi Bisenzio, Calenzano) following the 2014 merger of the 118 dispatch centers. Reported throughput includes 62,739 ambulance and social services per year, 1,054,077 km traveled, 10,224 ALS hours, and 14,802 BLS-D hours.

The revenue model is multi-stream and characteristic of an Italian ODV: (i) public-health reimbursement from ASL Toscana Centro for referred transports, (ii) private-pay fees for non-referred or out-of-network services, (iii) annual membership dues at €10 (Socio Comune) and €15 (Sozio Sostenitore), (iv) the 5x1000 IRPEF tax-donation program (Codice Fiscale 84005150481), (v) revenue from the solidarity e-shop selling branded gadgets (€2-€150), (vi) member discount commission/partnership economics through the Convenzioni per Soci program, and (vii) funeral services revenue routed through onoranzeprato.it. Distribution relies on the 15-section physical network plus online payment infrastructure (PayPal, credit card, RID, bank transfer) and digital channels including a website, LinkedIn, Instagram, and Facebook. Governance rests with a 2025-2030 Consiglio Direttivo led by President Elisabetta Cioni, supported by an Organo di Controllo and Collegio dei Probiviri; the organization has 19 paid employees and depends on a much larger volunteer base for service delivery. There is no AI/ML capability disclosed; the technology stack is limited to a WooCommerce e-shop, payment gateways, and standard social integrations.

Name

Pubblica Assistenza "L'Avvenire" Prato

Legal name

Pubblica Assistenza "L'Avvenire" Prato

Website

https://pa-lavvenireprato.it

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Pubblica Assistenza "L'Avvenire" Prato is a 125-year-old Italian non-profit volunteer association providing 24/7 emergency medical services, social transport, civil protection, medical clinics, and funeral services across Prato province and parts of Florence. It operates through 15 local sections under ASL Toscana Centro contracts, member dues, and donations.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Health Care and Social Assistance (62), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Transportation & Errands (Non-Emergency) (HLADAGAF)

Keywords

• Emergency medical services
• Ambulance services
• Civil protection
• Social transport
• Volunteer association

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Pubblica Assistenza "L'Avvenire" Prato is a non-profit voluntary association providing 24/7 emergency medical services (ambulance with physician or nurse on board, ALS/BLSD-equipped vehicles) and ordinary/scheduled health transport for dialysis, chemotherapy, radiotherapy, and rehabilitation patients. It also operates social transport for disabled and elderly, civil protection with a Posto Medico Avanzato (PMA) field hospital (~72 beds, 5 pneumatic tents), medical clinics, blood collection centers, funeral services, training courses, and a solidarity merchandise e-shop, served through 15 sections across Prato and parts of Florence province.

Product overview

Pubblica Assistenza L'Avvenire Prato is a volunteer-based association offering a comprehensive suite of emergency, healthcare, and social services across Prato province. The core offerings include: emergency medical services with 24/7 ambulance coverage (Servizi Ambulanza), social transport for disabled persons, civil protection with field hospital capabilities, medical clinics with multiple specialists, blood collection centers, funeral services, and event security/medical assistance. Supporting services include training courses for volunteers, online payment systems, a solidarity e-shop, member discount agreements, National Civil Service placements, and a social group for recreation and community engagement. The association operates through a central headquarters and 15 sections distributed throughout the province.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Ambulance Services (Servizi Ambulanza) 24/7 emergency medical service operating within the 118 Emergency Sanitary Network across Prato and parts of Florence province; provides ambulance with physician or nurse on board (ALS), Basic Life Support and Defibrillation (BLS-D), and rescue/reanimation vehicles for emergencies.
• Ordinary Health Transport (Trasporto Sanitario Ordinario) Scheduled non-emergency medical transport for patients requiring dialysis, chemotherapy, radiotherapy, physiotherapy, and hospital discharge transfers using ambulances, wheelchair-equipped vehicles, and cars.
• Social Transport (Trasporti Sociali) Transport services for disabled or temporarily non-self-sufficient persons to day centers, schools, healthcare facilities, and social centers throughout Prato province.
• Event Safety and Medical Coverage (Servizio Sicurezza Eventi) Medical and safety coverage for sporting events, concerts, and large public gatherings including qualified medical/nursing staff, rescuers, equipment, temporary rescue stations, and coordination with local emergency services.
• Civil Protection (Protezione Civile) Civil protection services including advanced medical post (PMA) with 5 pneumatic tents covering approximately 220 sqm, ~72-bed field hospital capacity with latest-generation medical equipment, reception camps, kitchen, operations room, and emergency response capability for disasters.
• Medical Clinics (Ambulatori Medici) Outpatient medical clinics offering general medicine, pediatrics, and specialists (cardiology, gynecology, orthopedics, dermatology, ophthalmology, psychology, nutrition, physiotherapy, audiology, dentistry, podiatry, speech therapy), distributed across 15 sections throughout Prato province.
• Blood Collection Center (Centro Prelievi) Blood collection and laboratory testing services at multiple locations (Centro Est, Ovest, Nord, Sud), offering blood tests, biological samples (feces, urine, sputum), and swabs processed by the ASL laboratory.
• Funeral Services (Servizi Funebri) Complete funeral services operated through onoranzeprato.it including 24/7 availability, funeral chapel operations, hearses, cremation services, and full funeral agency operations.
• Training Courses (Corsi di Formazione) Training courses including basic rescuer, advanced rescuer, ambulance driver, and re-training courses compliant with Regional Law 25/01, structured in theoretical and practical lessons for volunteers and external participants.
• Solidarity Merchandise E-Shop (Gadget Solidali) WooCommerce-powered online store selling branded merchandise including shoppers, backpacks, keychains, bracelets, mousepads, notebooks, water bottles, and pens (€2-€150) to raise funds for purchasing new community vehicles.

Quantifiable outcome

• 62,739 total ambulance and social services rendered
• +5 more outcomes

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vigili del Fuoco (Italian National Fire and Rescue Service): Italian national fire and rescue service. Comparable insofar as both coordinate on civil-protection, disaster response, and field-hospital activations during major national emergencies like earthquakes, though it operates as a public agency rather than a nonprofit association.
• Confraternita della Misericordia di Firenze: Misericordia chapter covering the Florence metropolitan area. Operates ambulance, social transport, funeral, and civil-protection services at larger city scale, providing the dominant nonprofit EMS offering in the adjacent catchment to the subject's expanded 118 footprint.
• Croce Rossa Italiana (Italian Red Cross): The national Red Cross society in Italy, the country's largest humanitarian and emergency medical services organization. Directly comparable as a nationwide nonprofit operating ambulance, social transport, civil protection, training, and community health services, but at much larger scale with multiple revenue streams and statutory support.

Others

• ANPAS - Associazione Nazionale Pubbliche Assistenze: The national umbrella organization of Italian Pubbliche Assistenze to which the subject association is affiliated. Comparable as a federating body coordinating training, standards, and representation across 640+ local chapters delivering EMS, social transport, and civil protection.

Direct peers

• Confraternita della Misericordia di Prato: The Catholic-inspired volunteer EMS and social-assistance confraternity in Prato, the founding rival explicitly named when this association was created in 1899. Operates an overlapping suite of ambulance, social transport, civil protection, and funeral services across the same Prato catchment.
• Emergenza Soccorso Pubblico - P.A. Humanitas: ANPAS-affiliated Pubblica Assistenza chapter. Comparable as a sister association under the same ANPAS umbrella delivering ambulance, social transport, and civil-protection services with the same regulatory framework and pricing structure.
• Croce Verde di Firenze: Volunteer EMS association operating ambulance and emergency services in Florence and neighboring municipalities. Comparable in service mix (ALS/BLS ambulance, social transport, civil protection) and operates in the same Florence province catchment extended by the merged 118 dispatch.
• Fratellanza Popolare e Croce di San Giovanni: A historic Florence-based volunteer association providing ambulance, social transport, and emergency services. Comparable operating model, mission, and geographic adjacency across the Florence metropolitan area, sharing the same 118 dispatch coordination.

Emerging players

• Humanitas - Assistenza Domiciliare Prato: Local social cooperative in Prato offering home-care and assistance services. Comparable in the social-transport and elderly-assistance service line, though smaller and more focused on domiciliary care than ambulance and civil protection.

Regional players

• Croce Bianca - Bolzano: White Cross volunteer EMS association based in Bolzano (Trentino-Alto Adige), a regional Italian EMS provider with comparable ambulance, transport, and disaster-response capabilities but operating in a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pubblica-assistenza-l-avvenire-di-prato
• Instagraminstagram.com/pubblica_assistenza_lavvenire_prato
• Facebookfacebook.com/pubblicaassistenzalavvenireprato

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubblica Assistenza "L'Avvenire" Prato