Palm Beach Surf Life Saving Club

What Palm Beach Surf Life Saving Club does

Palm Beach Surf Life Saving Club (Palm Beach (Qld) Surf Life Saving Club Inc) is a community-based, non-profit surf lifesaving organization established around 1930 on the beachfront at Cnr 7th Ave & Jefferson Lane, Palm Beach, Gold Coast, Queensland. It operates a dual structure: the Surf Life Saving Club (SLSC) division delivers volunteer beach patrols, the Nippers youth program (ages 5-15), surf sports training and competition, and certified training courses (Bronze Medallion, Surf Rescue Certificate, Advanced Resuscitation, IRB Crew/Drivers, Silver Medallion Patrol Captain); and the Supporters Club division runs a commercial beachfront restaurant, bar, gaming facilities, cafe (Jeffersons), and function/event hire (North & South Balconies, The Deck, Sports Bar). The club holds annual general meetings (94th AGM held June 2024), is governed by an elected Board and Club Officers (current President Mary Farrell), and is affiliated with Surf Life Saving Australia (SLSA) and Point Danger Branch.

The underlying technology footprint is light and entirely composed of off-the-shelf commercial tools: NowBookIt for online restaurant table reservations, Square for e-commerce merchandise sales (shop-palmbeachsurfclub.square.site) and payment processing, and a surf camera for beach monitoring. The membership and patrol management flows through SLSA's members.sls.com.au portal. The organization is 100% volunteer-driven with 1-10 stated employees and no disclosed AI, ML, or proprietary software development.

Revenue is generated through four streams: restaurant and bar transactions (lunch, dinner, cafe), annual membership subscriptions across tiers (lifesavers, nippers, supporters), one-time merchandise sales (swimwear via Kozii partnership, rashies, caps, apparel), and venue hire for functions and events. Pricing is kept modest — merchandise is described as low-margin, and membership fees are tiered but not publicly detailed. The customer base is concentrated in the Palm Beach / Elanora / southern Gold Coast community, with two primary segments (volunteer lifesavers/nippers and Supporters Club dining patrons). The club has won multiple regional awards, including Queensland Surf Life Saving Club of the Year and Education Award in 2021, and Point Danger Branch Youth Development Club of the Year in 2022.

Name

Palm Beach Surf Life Saving Club

Legal name

Palm Beach (Qld) Surf Life Saving Club Inc

Website

https://palmbeachsurfclub.com.au

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Beach Surf Life Saving Club is a volunteer-run, non-profit community organization on the Gold Coast delivering beach patrols, Nippers youth programs, surf sports training, and certified lifesaving courses, alongside a commercial Supporters Club restaurant, bar, and gaming venue serving the Palm Beach / Elanora community.

Ownership category

akta.pro rank

Product category

Community Surf Lifesaving Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Surf lifesaving services
• Volunteer beach patrol
• Junior lifesaving program
• Surf sports training
• Beachfront hospitality venue

Headquarters

HQ city

Elanora, Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Restaurant & Bar Operations: Beachfront restaurant and bar generating revenue from food and beverage sales to both members and general public. Open daily with lunch, dinner, and cafe service.
2. Membership Fees: Annual membership fees for surf lifesavers, nippers, and supporters club members with various tiers for different categories.
3. Merchandise Sales: Club-branded merchandise including swimwear, rashies, noddy caps, hooded towels, caps, and apparel sold through online shop with in-club collection.
4. Functions & Events: Venue hire for functions and events including the Supporters Club Sports Bar and North & South Balconies for group bookings and small functions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Palm Beach Surf Life Saving Club is a community non-profit providing volunteer beach patrols and surf safety services on Palm Beach, Gold Coast, from mid-September to early May. It runs the Nippers junior program for children aged 5-15, surf sports training and competition, and accredited surf lifesaving training courses (Bronze Medallion, Surf Rescue Certificate, ART, IRB, Silver Medallion). A commercial Supporters Club arm operates a beachfront restaurant, bar, gaming room, function venue, and an online merchandise shop, with proceeds supporting lifesaving operations.

Product overview

Palm Beach Surf Life Saving Club operates as a dual-purpose community organization with two interconnected divisions: the Surf Life Saving Club (SLSC) providing core beach safety and lifesaving services through trained volunteer patrols, and the Supporters Club offering hospitality services including a beachfront restaurant and bar. The SLSC division encompasses the Nippers junior program, surf sports training and competition, and various training courses (Bronze Medallion, Surf Rescue Certificate, Advanced Resuscitation, IRB operations). The Supporters Club operates the restaurant, café, and manages club merchandise sales. All components share the same clubhouse facilities at 117 Jefferson Lane, Palm Beach, with the club founded in the 1930s and now in its 94th year of operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Surf Lifesaving Patrol Services

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Usher GroupcoreStrategic or Co-development Partner · 22 July 2022Gold Partner sponsor that provided over $30,000 in kind support for building refresh/painting work. Dulux provided paint through their Surf Club Project. Usher Group is a painting services company supporting the club's facilities.
• KoziiminorStrategic or Co-development PartnerLocal company supplying club swimwear range. Competitors are required to wear club swimwear when representing Palm Beach.
• The Pines Elanora Shopping CentreminorGTM or Marketing PartnerShopping centre that ran a 'Shop for Your Club' promotion. Palm Beach SLSC won the top prize of $10,000 in October 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Currumbin Beach Vikings Surf Life Saving Club: Gold Coast surf lifesaving club also affiliated with Point Danger Branch, offering Nippers, patrols, surf sports and a hospitality/function venue. Highly comparable community-club model and catchment.
• Coolangatta Surf Life Saving Club: Point Danger Branch affiliate offering patrols, Nippers, surf sports, and hospitality functions. Comparable organisational structure and Gold Coast catchment.
• Surfers Paradise Surf Life Saving Club: Iconic Gold Coast surf lifesaving club with patrols, youth programs, and a beachfront bar/restaurant. Closely comparable to Palm Beach in lifecycle stage, catchment profile, and revenue mix.
• Burleigh Heads Mowbray Park Surf Life Saving Club: Neighbouring Gold Coast surf lifesaving club operating patrols, Nippers, surf sports, and a Supporters Club hospitality venue. Directly comparable in mission, structure, and revenue model to Palm Beach SLSC.
• Northcliffe Surf Life Saving Club: Large Gold Coast surf lifesaving club operating patrols, Nippers, surf sports, and a major hospitality/function venue. Comparable dual-arm structure (SLSC + Supporters Club) and member base.
• Maroochydore Surf Life Saving Club: Sunshine Coast surf lifesaving club with Nippers, patrols, surf sports and a hospitality arm serving a beachfront tourism catchment. Highly comparable operating model.
• Mooloolaba Surf Life Saving Club: Sunshine Coast surf lifesaving club with patrols, Nippers, surf sports, training courses, and a beachfront hospitality venue. Comparable dual-arm model in a similar Queensland tourism catchment.
• Bondi Surf Bathers' Life Saving Club: Australia's most iconic surf lifesaving club with patrols, Nippers, surf sports, and a major beachfront hospitality venue at Bondi Beach. Comparable in scale, dual-arm model and brand prominence.
• Broadbeach Surf Life Saving Club: Gold Coast surf lifesaving club operating patrols, Nippers, surf sports and a hospitality/function venue. Comparable scale and community-club structure.

Broad incumbents

• Surf Life Saving Australia: National governing body of surf lifesaving that Palm Beach SLSC is affiliated with. Not a commercial peer but the umbrella organisation that sets training standards, branding, and funding frameworks relevant to every surf club.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/PalmbeachsurfclubQld
• Facebookfacebook.com/PalmbeachsurfclubQld
• Instagraminstagram.com/palmbeachslsq
• LinkedInlinkedin.com/company/palm-beach-surf-life-saving-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Beach Surf Life Saving Club