Palomino Horse Breeders of America

What Palomino Horse Breeders of America does

Palomino Horse Breeders of America (PHBA) is a non-profit, member-owned breed association founded in 1941 and headquartered in Tulsa, Oklahoma. It serves Palomino horse breeders, owners, and exhibitors by registering Palomino-color horses, maintaining pedigree and ownership records, and sanctioning competitive show programs. As of September 30, 2025, the organization has 2,492 total members, 88,000+ horses and owners in its records, and 250,000+ show entries on file across its history.

PHBA operates through a distributed network of 38+ Affiliate Palomino Associations (APAs) that coordinate 500+ approved shows annually across 900+ approved classes, culminating in the World Championship Horse Show featuring 850+ horses and over $500,000 in cash and prizes. Membership spans Youth, Amateur, Novice Amateur, Amateur Select, and Open Association categories, with the Amateur program identified as the fastest-growing segment. The recently expanded Palomino Performance Program (P3) extends competition recognition to events outside PHBA-approved shows.

The business model is multi-stream: annual membership dues, horse registration fees (yearlings at $60 through April 30, 2026, and 2+ year horses at $80 through July 31, 2026), show entry fees, and merchandise. The asset base is primarily intangible — 85 years of pedigree records, show results, and brand recognition — and registration is processed largely through manual, paper-based workflows. The organization is led by President Mike Battey and General Manager Shirley Stuart, with operational milestones including the 85th Anniversary in 2026, the 40th Anniversary of the Amateur Association, and 40 years based in Tulsa.

Name

Palomino Horse Breeders of America

Legal name

Palomino Horse Breeders of America

Website

https://palominohba.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

Palomino Horse Breeders of America is a non-profit breed association founded in 1941 that registers Palomino horses, sanctions competitive shows, and serves 2,492 members through a network of 38+ affiliate associations and an annual World Championship.

Ownership category

akta.pro rank

Product category

Equestrian Breed Registry

NAICS

Support Activities for Animal Production (11521), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYMPAEADAL

Racing Associations, Governance & Integrity Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYMPAEADAI

Training, Stables & Equine Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Horse breed registration
• Equestrian association services
• Pedigree recording services
• Horse show management
• Breed association membership

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees for Youth, Amateur, Novice Amateur, Amateur Select, and Open Association membership types. Membership is required for horse owners and exhibitors at PHBA approved events.
2. Horse Registration: Fees for registering Palomino horses and Palomino Bred horses. Includes yearlings at discounted rates and horses two and older.
3. Show Entry Fees: Revenue from PHBA approved horse shows and the World Championship Horse Show with over 850 horses competing.
4. Merchandise Sales: PHBA General Store and official merchandise through Tioga Territory as the Official Merchandiser.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PHBA registers Palomino horses and Palomino Bred horses, maintaining official pedigree records and bloodline verification for 88,000+ horses and owners. It sells multi-tiered memberships (Youth, Amateur, Novice Amateur, Amateur Select, Open) to individual horse owners, breeders, and exhibitors, and operates a sanctioned competition system of 500+ approved horse shows annually culminating in the World Championship Horse Show. Supporting programs include performance/incentive tracking, recreational riding recognition, youth scholarships, and a trainer crisis fund.

Product overview

Palomino Horse Breeders of America (PHBA) operates as a membership-based horse breeders association rather than a technology product company. The organization provides a unified platform of services organized around Palomino horse registration, competitive programs, and member support. The core offerings include horse registration services (Palomino and Palomino Bred Registry) and multi-tiered membership programs. These are supplemented by performance and recognition programs including the Palomino Performance Program (P3) for outside competition points, Recreational Riding Program (Golden Trails), and Challenged Horseman Program for riders with disabilities. The organization also manages the annual World Championship Horse Show and National Convention, publishes the PHBA Handbook as the authoritative rulebook, and operates youth scholarship and trainer crisis fund programs. The Amateur Awards and Titles Program and Youth Awards and Titles Program provide recognition hierarchies based on competition points.

Differentiator

Problem solved

Functional benefit

Brands

• Palomino Horse Breeders Heritage Foundation: Foundation to recognize those who made significant sacrifices to preserve the history and perpetuate the future of the Palomino Horse.
• Palomino Performance Program (P3)
• Recreational Riding Program
• Challenged Horseman Program

Products and services

• Palomino Horse Registration Official registration service for Palomino horses meeting color, conformation, and breeding requirements, including identity verification and pedigree recording. For Palomino horse owners and breeders.
• Palomino Bred Registry Registration for horses of any color produced from at least one PHBA registered parent that cannot meet full Palomino color requirements. For breeders of Palomino-sired or Palomino-dammed horses that do not meet coat color requirements.
• PHBA Membership Annual membership program offering multiple categories including Youth, Amateur, Novice Amateur, Amateur Select, and Open Association tiers. Required for horse owners and exhibitors at PHBA approved events. Memberships are non-refundable.
• World Championship Horse Show Annual premier competition event held in Springfield, Illinois featuring World Championship Classes, futurities, and maturities with over $500,000 in cash and prizes. Open to PHBA members across Youth, Amateur, and Open divisions.
• PHBA National Convention Annual member gathering to discuss rule changes, attend educational seminars, and celebrate award winners. Recent editions include the 2027 National Convention in Tulsa.
• Palomino Performance Program (P3) Program allowing PHBA members to earn points for registered Palomino horses competing in events outside PHBA approved competition, including AQHA shows, rodeo associations, and 4-H clubs. For PHBA members seeking to capture horse performance outside PHBA's own show system.
• Recreational Riding Program (Golden Trails) Saddle-log program rewarding PHBA members for time spent riding or driving horses, recognizing trail riding, pleasure riding, show training, parade participation, and ranch work. For PHBA members who ride or drive horses on a daily or weekly basis for pleasure.
• Challenged Horseman Program (CHP) Program providing competitive riding opportunities for individuals with disabilities at local and world show levels. For PHBA members with disabilities seeking show ring experience.
• Palomino Incentive Program Investment and incentive program for stallion owners offering annual cash rewards based on points earned at PHBA approved shows. For stallion owners seeking to monetize and promote their stallions' competition performance.
• Youth Scholarship Program Educational scholarship fund for PHBA youth members including degree completion awards, designer scholarships, and two $500 World Show Scholarships awarded annually. For PHBA youth members pursuing higher education.
• Amateur Awards and Titles Program Comprehensive awards system including Amateur Supreme Champion, Amateur Champion, Amateur Superior Award, Amateur Register of Merit, and Amateur Honor Roll designations. For Amateur division exhibitors.
• Youth Awards and Titles Program Youth recognition system including Youth Supreme Champion (400 points), Youth Champion (100 points), Youth Superior Awards, Youth Register of Merit, and Youth Honor Roll. For PHBA youth members ages 5-18.
• PHBA Trainer Crisis Fund Fund managed by participating members to provide financial assistance to trainers in need. For PHBA-affiliated trainers requiring crisis financial support.

Quantifiable outcome

• Over $500,000 in cash and prizes awarded annually at the World Championship Horse Show
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tioga TerritorycoreChannel Partner/ Reseller/ DistributorOfficial Merchandiser of Palomino Horse Breeders of America. Operates the PHBA General Store for official merchandise.
• InStridecoreGTM or Marketing PartnerOfficial Publication of Palomino Horse Breeders of America. Features PHBA section in January, April, July, and October issues, covering World Show highlights and association news.
• StateLine TackminorGTM or Marketing PartnerSponsor of Palomino Horse Breeders of America, providing equestrian equipment and supplies support.
• Armor Building CorpminorGTM or Marketing PartnerSponsor of Palomino Horse Breeders of America.
• Gist SilversmithsminorGTM or Marketing PartnerSponsor of Palomino Horse Breeders of America, providing award and trophy support.
• Cowboy BronzeminorGTM or Marketing PartnerSponsor and award manufacturer for PHBA. Handles shipping of awards for winners unable to attend conventions.
• Palomino Horse Breeders Heritage FoundationcoreStrategic or Co-development PartnerAffiliated foundation dedicated to recognizing those who preserved the history and perpetuate the future of the Palomino Horse. Runs the PHBA Heritage Foundation Museum.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Saddlebred Horse Association: Breed registry for the American Saddlebred offering registration, transfer services, awards programs, and a network of affiliate clubs hosting shows — operates on a similar non-profit association model to PHBA.
• American Quarter Horse Association: Largest breed registry in the world for American Quarter Horses, offering registration, membership, and a sanctioned show system across Youth, Amateur, and Open divisions — directly comparable to PHBA's structure, services, and member programs.
• Tennessee Walking Horse Breeders' and Exhibitors' Association: National breed registry for Tennessee Walking Horses with registration, membership, sanctioned shows and a World Celebration event — directly comparable non-profit registry structure to PHBA.
• Appaloosa Horse Club: Breed registry and membership association for Appaloosa horses offering registration, performance programs, youth and amateur divisions, and a National/World Show — directly comparable in scope and member services to PHBA.
• American Morgan Horse Association: Breed registry and membership association for Morgan horses offering registration, performance programs, youth and amateur recognition, and a Grand National & World Championship Morgan Horse Show — closely analogous model to PHBA.
• International Buckskin Horse Association: Color-breed registry for buckskin, dun, and grulla horses offering registration, shows, and youth/amateur programs — comparable niche color-breed registry position relative to broader multi-breed associations.
• American Paint Horse Association: Breed registry and membership association for American Paint Horses providing registration, pedigree tracking, sanctioned shows, youth/amateur programs, and a World Championship event — the closest structural analog to PHBA within the color-breed category.
• National Show Horse Registry: Breed registry for National Show Horses with registration, transfer, and sanctioned show programs serving a niche show-horse market — comparable to PHBA's narrow breed and show-driven membership structure.
• Arabian Horse Association: National breed registry for Arabian and Half-Arabian horses with membership tiers, sanctioned competition, youth/amateur programs, and national show infrastructure — closely mirrors PHBA's breed-stewardship and show-sponsorship model.

Broad incumbents

• American Horse Council: National non-profit industry organization advocating for the U.S. equine industry across all breeds and disciplines; not a direct registry but operates as the broad umbrella trade body that PHBA and its peer registries participate in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/288836414514
• LinkedInlinkedin.com/company/palomino-horse-breeders-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palomino Horse Breeders of America