PAMPAS MARINA AB

What PAMPAS MARINA AB does

Pampas Marina AB is a family-owned marina operator headquartered in Solna, Sweden, founded in 1991 by Richard and Christoffer Bergström (father and son) under the Pampasgruppen umbrella. The company operates 400+ boat slips across two locations — Pampas Marina in Solna (300 slips, full-service) and Karlbergskanalen in central Stockholm (Kungsholmen) — providing seasonal and annual berths, y-bom spaces, alongside berths, electricity, and freshwater connections. Its core infrastructure includes ice-free harbor technology that allows boats to remain in the water year-round, heavy-lift cranes (traverse and U-lift) capable of handling vessels up to 50 tons, and a water purification system for bottom washing that discharges water cleaner than the source from Lake Mälaren.

The company's revenue model is a hybrid of recurring subscriptions (boat slip rentals, winter storage tiers including outdoor, indoor rack, and ice-free harbor) and transactional services (one-way, inspection, and two-way boat lifts, bottom washing). Boat maintenance and repair are delivered through on-site partner tenants — OL Marin (inboard) and Outboard Service (outboard) — alongside broader tenant ecosystem including Garmin, Berotec, Erikson Marine, Swedish Sea Rescue Society, and Restaurang K4 Pampas. Pricing is not publicly disclosed; slip rentals require direct contact with the harbor master, while boat lifts operate under a fixed price list for motorboats up to 35 feet. Approximately 40 households maintain permanent legal residence in Aquavillas and houseboats at the marina, a regulatory first in Sweden that constitutes a differentiated residential product line (Aquavilla).

Customer segments are primarily private recreational boat owners in the Stockholm metropolitan area, with secondary segments of marine businesses operating on-site and waterfront-living residents. The company is privately held with no external investors, three subsidiaries (Pampas Marinentreprenad AB, spun off 2016; Aquavilla, jointly controlled since 2000; Pampas Västervik, acquired 2012), and a lean direct headcount of approximately 10 employees. The go-to-market is sales-led with direct inbound via website forms and phone to the harbor master, supported by Instagram organic content.

Name

PAMPAS MARINA AB

Legal name

Pampas Marina AB

Website

https://pampas.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Pampas Marina AB is a family-owned Swedish marina operator founded in 1991, running 400+ boat slips across Solna and central Stockholm with year-round ice-free harbor, boat lifts up to 50 tons, winter storage, and Sweden's first water-address Aquavilla residential product.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Marinas (71393), Port and Harbor Operations (488310)

SIC

Ship & Boat Building & Repairing (3730), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Dry Docks & Floating Docks (Graving, Floating, Syncrolift) (IMAJALAA)

Keywords

• Marina services
• Boat slip rentals
• Winter boat storage
• Boat lift services
• Waterfront living

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Marina/Boat Slip Rentals: Rental of boat slips at two locations: Pampas Marina in Solna (300 slips) and Karlbergskanalen in central Stockholm. Offers both y-bom spaces and alongside berths. Services include electricity and freshwater access. Rentals available to both private individuals and businesses.
2. Winter Storage: Winter boat storage including outdoor cold storage, storage hall with rack storage, and ice-free harbor berths for year-round placement.
3. Boat Lift Services: Multiple lift services including one-way lifts, inspection lifts (20 minutes), two-way lifts with storage period, and bottom washing services. Fixed price list for motorboats up to 35 feet.
4. Boat Service and Sales: Service workshop collaboration with OL Marin (inboard) and Outboard Service (outboard). Boat sales through tenant businesses in the marina.
5. Waterfront Living (Aquavillas): Sale of floating villas (Aquavillas) and houseboats for permanent waterfront living. Pampas was the first marina in Sweden where residents could register their legal domicile on the water.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pampas Marina AB operates a full-service marina in Solna and Stockholm offering over 400 boat slips (y-bom and alongside berths with electricity and freshwater), year-round ice-free harbor facilities, winter boat storage (outdoor, indoor rack, and ice-free slip storage), professional boat lift services up to 50 tons, boat maintenance and repair through partner workshops, and permanent waterfront residential living through Aquavillas (floating villas) and houseboats with municipal water, sewage, and registered domicile addresses.

Product overview

Pampas Marina AB operates a marina business with multiple integrated service areas: harbor slip rentals (over 400 boat slips at Pampas Marina in Solna and Karlbergskanalen), permanent water living accommodations (Aquavillas and house boats), winter boat storage (outdoor, indoor warehouse, and ice-free slips), boat lift services (one-way, inspection, two-way lifts up to 50 tons, and bottom washing), and boat maintenance/repair services through partner networks. The company also operates subsidiary brands including Pampas Marinentreprenad (marine contracting) and Pampas Västervik. The subsidiary Aquavilla produces floating villas for permanent water residence.

Differentiator

Problem solved

Functional benefit

Products and services

• Båtplats (Boat Slip Rentals) Rental of over 400 boat slips at Pampas Marina in Solna (300 slips) and Karlbergskanalen on Kungsholmen in central Stockholm. Offers y-bom spaces and alongside berths with electricity and freshwater access. Year-round availability thanks to ice-free harbor conditions. Rentals available to both private individuals and businesses.
• Boende på vattnet (Waterfront Living - Aquavillas and Houseboats) Permanent residential living on water in Aquavillas (floating villas) and houseboats with municipal water and sewage connections to the docks, including the possibility of registering a legal water address. Pampas was the first marina in Sweden where residents could register their legal domicile on the water.
• Vinterförvaring (Winter Storage)

Quantifiable outcome

• 400+ boat slips available for rental
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OL MarincoreStrategic or Co-development PartnerInboard engine service provider. Located at Pampas Marina, OL Marin handles all inboard motor service and repairs for marina customers. Tel: 08-52799090.
• Outboard ServicecoreStrategic or Co-development PartnerOutboard engine service specialist operating from Pampas Marina. Handles all outboard motor service and repairs. Tel: 08-279795.
• SweboatminorStrategic or Co-development PartnerSwedish boat industry association. Strategic partnership for industry cooperation and standards.
• Sjöräddningssällskapet (Swedish Sea Rescue Society)minorStrategic or Co-development PartnerSwedish Sea Rescue Society partnership for maritime safety cooperation.
• Riddarfjärdens MarinaminorChannel Partner/ Reseller/ DistributorPartner marina in Riddarfjärden, Stockholm. Cross-referral relationship for boat owners seeking marina services.
• Karlbergskanalens MarinaminorChannel Partner/ Reseller/ DistributorAffiliated marina at Karlbergskanalen. Freshwater access available at Pampas for their customers.
• Erikson MarineminorChannel Partner/ Reseller/ DistributorMarine boat dealer operating as tenant at the marina.
• Restaurang K4 PampasminorChannel Partner/ Reseller/ DistributorOn-site restaurant with large outdoor terrace directly by the water. Adds liveliness to the marina environment.
• BerotecminorChannel Partner/ Reseller/ DistributorMarine equipment retailer operating as tenant at the marina.
• SpringconfminorChannel Partner/ Reseller/ DistributorEvent organizer tenant at the marina.
• ConnectinminorChannel Partner/ Reseller/ DistributorMarine connectivity/integration business operating as tenant.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wasahamnen: Historic Stockholm waterfront marina offering slips and seasonal services in a central location. Direct competitor for central-Stockholm slip demand and a comparable urban-marina operating model.
• Bullandö Marina: Large full-service marina in the Stockholm archipelago with slips, winter storage, lifts, and on-site service tenants. Comparable to Pampas's integrated ecosystem model and targets the same greater-Stockholm recreational boat owner.
• Riddarfjärdens Marina: Stockholm city-center marina and existing cross-referral partner of Pampas. Operates boat slips and basic services in central Stockholm, directly competing for the same private boat owner segment along Kungsholmen/Riddarfjärden.
• Saltsjöbadens Marina: Marina operator in the Stockholm archipelago offering slips and services to private boat owners in a premium waterfront location. Comparable recreational-marina customer base and service portfolio to Pampas Solna.
• Dalarö Marina: Established Stockholm archipelago marina providing slips, winter storage, and service. Comparable to Pampas's combination of recreational marina with multi-service tenant ecosystem.
• Pampas Västervik: Sister company acquired in 2012; operates harbor, winter storage, and recreational boat service in Västervik. Same brand and operating model as the parent, sharing service templates and partner network.

Emerging players

• Waterstudio.NL: Dutch floating architecture firm that designs and builds floating homes and water-residential developments. Comparable to Pampas's Aquavilla floating villa line and waterfront domicile pioneering, though Waterstudio operates at larger architectural scale.
• Arkup: Designer and builder of luxury livable floating vessels/houseboats for permanent waterfront residence. Direct conceptual overlap with Pampas's Aquavilla floating villa business, though operating in a different geography (Miami/France).

Broad incumbents

• Stena Line: Large Swedish maritime conglomerate operating ferries, ports, and real estate. While primarily a ferry operator, its Stena Fastigheter and port operations compete for waterfront real estate and adjacent service opportunities relevant to Pampas's Stockholm positioning.

Others

• Sweboat (Swedish Marine Industries Federation): Swedish boat industry trade association that includes Pampas among its member marinas. Comparable as an industry ecosystem participant and existing strategic partner; relevant for understanding the broader Swedish marina/boat services landscape.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pampasmarina
• LinkedInlinkedin.com/company/pampas-marina-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAMPAS MARINA AB