PT East-West Seed Indonesia

What PT East-West Seed Indonesia does

PT East-West Seed Indonesia (EWINDO) is a privately held Indonesian seed company founded in 1990 and headquartered in Purwakarta, West Java, operating as the Indonesian subsidiary of East-West Seed International. It positions itself as Indonesia's first integrated tropical vegetable seed company, holding a portfolio of more than 450 superior vegetable varieties marketed primarily under the CAP PANAH MERAH brand and serving over 2.2 million vegetable farmers across Java, Sumatra, Kalimantan and Sulawesi. Under Managing Director Glenn Pardede, with Isak Heryawan as Deputy Managing Director, Fatkhu Rokhman heading R&D, Ganesh Pamugar Satyagraha and Budi Hariyono overseeing commercial operations, and Faisal Reza as Corporate Secretary, the company runs a breeder-led organization with 501-1,000 employees, 29,000 seed production partner farmers and 35,000 pollinator workers.

EWINDO's core technology is conventional hybrid plant breeding combined with a vegetable genetic bank, supported by a recently inaugurated R&D facility in Purwakarta, ISO 9001:2015 and ISTA-certified seed production, and LSSM BTPH and SMK3 compliance. It operates 20 Learning Farms across Indonesia as demonstration and farmer-training sites, and has built an extension system around direct field-sales, agronomic training and university partnerships (ITERA, UII). Its seed varieties, including branded lines such as GUARDA and NB SUPER F1, are sold through distributor and retailer networks, with logistics formalized via a 2024 partnership with JNE.

The business model is a B2B2C packaged seed sale to smallholder farmers, priced per seed packet on a quote basis, with revenue generated through volume to a long-tail customer base rather than large anchor contracts. Recent strategic moves include the 2024 JAPFA partnership to address stunting and nutrition, the 2026 LESTARI KOTA urban horticulture initiative with Indonesia's Directorate General of Horticulture, and continued recognition through SWA, SBA, IBA, the 2025 MURI Record, SPEx2 2025 and the 2025 Penghargaan Kepatuhan Regulasi Indonesia award.

Name

PT East-West Seed Indonesia

Legal name

PT East West Seed Indonesia

Website

https://panahmerah.id

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT East-West Seed Indonesia is a privately held tropical vegetable seed company founded in 1990, marketing 450+ varieties under the CAP PANAH MERAH brand to over 2.2 million smallholder farmers across Indonesia through 20 Learning Farms and a direct field-sales network.

Ownership category

akta.pro rank

Product category

Vegetable Seeds

SIC

Agricultural Services (700)

akta.pro primary industry

Hybrid Seed Production (AFAGAIAD)

akta.pro secondary industries

Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE), Seed Production & Multiplication (Contract Growing, Foundation/Certified Seed) (AFABAFAK), Seed Conditioning & Processing (Cleaning, Grading, Treating) (AFAGAIAH)

Keywords

• Vegetable seeds
• Hybrid seeds
• Tropical horticulture
• Seed breeding
• Agricultural inputs

Headquarters

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vegetable Seed Sales: Production, processing, packaging, and marketing of hybrid vegetable seeds under the CAP PANAH MERAH brand. Seeds are sold directly to Indonesian farmers through field sales networks and accompaniment programs. The company operates as an integrated seed company covering the full seed value chain from breeding to farmer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

PT East-West Seed Indonesia develops, produces, and markets high-quality hybrid vegetable seeds specifically bred for tropical Indonesian growing conditions. Operating under the CAP PANAH MERAH (Red Arrow) brand since 1990, the company offers a broad portfolio of open-pollinated and hybrid seed varieties for crops such as hot pepper, tomato, eggplant, cucumber, yardlong bean, sweet corn, watermelon, melon, shallot, cabbage, carrot, cauliflower, and various leafy greens, serving smallholder and commercial vegetable farmers across Indonesia.

Product overview

PT East-West Seed Indonesia (EWINDO) is the first integrated vegetable seed company in Indonesia, offering a comprehensive portfolio of hybrid vegetable seeds under the Cap Panah Merah brand. The product portfolio spans over 29 vegetable categories including melon, marigold, hot pepper (cabai), amaranth, bitter gourd, cabbage, carrot, cauliflower, celery, corn, cucumber, eggplant, french bean, kangkong, lettuce, pumpkin, ridge gourd, shallot, tomato, watermelon, yardlong bean, kailan, choisum, pakcoy, chinese cabbage, bitter mustard, mungbean, green onion, and papaya. EWINDO produces high-quality hybrid vegetable seeds through plant breeding supported by advanced technology to increase farmers' income. The company has created approximately 450 superior vegetable varieties adapted to Indonesia's tropical climate and serves over 2.2 million vegetable farmers across Indonesia through partnerships with around 29,000 seed production farmers and 35,000 pollinators.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Pepper (Cabai) Seeds

Quantifiable outcome

• Over 450 superior vegetable varieties developed and released for Indonesian farmers over 35 years
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Directorate General of Horticulture, Ministry of Agriculture IndonesiacoreStrategic or Co-development Partner · 1 April 2026The LESTARI KOTA program is a collaborative urban farming education initiative between the Directorate General of Horticulture and EWINDO. The program provides training, hydroponic workshops, cultivation practice, and regular urban farming mentoring from April to August 2026, held at the Directorate General of Horticulture premises.
• Dutch Economic Mission to Indonesia (Horticulture Sector)coreStrategic or Co-development Partner · 17 June 2025The Dutch Economic Mission (Horticulture Sector), led by Guido Landheer (Deputy Minister of Agriculture, Netherlands), with 30 representatives from Dutch government, private sector, and knowledge institutions, visited EWINDO's seed production facilities in Purwakarta. The mission highlighted international collaboration in advancing Indonesia's agricultural sector, seed innovation, and farmer welfare.
• JNEcoreChannel Partner/ Reseller/ Distributor · 7 August 2024JNE (a major Indonesian logistics and courier company) and EWINDO established a partnership to create the best service in the agricultural sector. The collaboration facilitates efficient distribution of EWINDO's vegetable seeds across Indonesia, supporting farmers' access to quality seeds nationwide.
• ITERA (Institut Teknologi Sumatera)minorStrategic or Co-development Partner · 3 July 2024EWINDO and ITERA collaborate to encourage students to leverage agricultural product value through creativity. The partnership aims to engage students in increasing the value of vegetable products and promote interest in horticulture among the younger generation.
• JAPFAminorStrategic or Co-development Partner · 1 January 2024EWINDO and JAPFA collaboration program 'Fighting Stunting to Save Future Generation' focuses on addressing childhood stunting through improved nutrition and vegetable consumption, leveraging EWINDO's expertise in vegetable seeds and cultivation.
• Universitas Islam Indonesia (UII)minorStrategic or Co-development Partner · 7 December 2023Industry-academia collaboration between EWINDO and UII involving the signing of a Memorandum of Understanding to strengthen cooperation in education and research in the agricultural and seed sector.
• IPB University (Sekolah Pascasarjana)coreStrategic or Co-development PartnerEWINDO collaborates with IPB University's graduate school to drive human resource development in horticulture. The partnership focuses on developing agricultural talent and supporting academic-industry collaboration in Indonesia's horticulture sector. IPB University co-organizes the Indonesian Breeder Award with EWINDO.
• Universitas Gadjah Mada (UGM)coreStrategic or Co-development PartnerCollaboration between EWINDO and UGM focuses on the Vegetable Genetic Bank for preserving Indonesian plant genetic resources. The partnership aims to strengthen the upstream sector through genetic conservation as a key to building sustainable food systems. UGM's PIAT (Pusat Ilmu dan Teknologi Pertanian) collaborates on pentahelix models for downstream research results in the seed sector.
• PERIPI (Perhimpunan Ilmu Pemuliaan Indonesia)coreStrategic or Co-development PartnerPERIPI, IPB University, and EWINDO co-organize the Indonesian Breeder Award (IBA), an annual award recognizing plant breeders for their contributions to Indonesian agriculture and food security. Three editions held in 2019, 2021, and 2025.
• East-West Seed (International)flagshipTechnology or IntegrationEast-West Seed is the international parent company of PT East-West Seed Indonesia. EWINDO operates as the Indonesian subsidiary, leveraging the parent company's global breeding expertise and technology while developing varieties adapted to Indonesian conditions. East-West Seed's logo appears as a linked partner on EWINDO's website.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rijk Zwaan: Rijk Zwaan is a Dutch family-owned vegetable seed specialist offering a broad hybrid portfolio for protected and open-field cultivation. It competes with EWINDO across multiple Indonesian vegetable categories and represents a comparable pure-play specialist peer.
• Takii Seeds: Takii Seeds is a Japanese specialist in vegetable and flower seeds with a strong Asian footprint. It is a directly comparable peer in hybrid vegetable breeding and tropical market coverage, including Indonesia and Southeast Asia.
• Sakata Seed Corporation: Sakata Seed is a Japanese vegetable and flower seed company with global operations. It is a direct peer in hybrid vegetable breeding and serves tropical Asian markets, competing with EWINDO in categories such as cucurbits, brassicas, and solanaceous crops.
• East-West Seed (Parent Group): East-West Seed is the international parent company of PT East-West Seed Indonesia, operating tropical vegetable seed businesses across multiple Asian, African, and Latin American markets. It is the most direct peer given shared breeding pipelines, hybrid vegetable focus, and smallholder farmer orientation.
• Enza Zaden: Enza Zaden is a Dutch specialist vegetable seed company developing hybrid varieties for global markets, including tropical Asia. It is already listed as a partner/linked entity on EWINDO's website and is a directly comparable pure-play vegetable seed peer.

Regional players

• Known-You Seed: Known-You Seed is a Taiwanese vegetable and flower seed company with strong Southeast Asia distribution, including Indonesia. It is a regional peer with overlapping tropical vegetable variety offerings and similar smallholder farmer customer base.
• Nongwoo Bio: Nongwoo Bio is a South Korean seed company with active vegetable seed operations across Southeast Asia, including Indonesia and neighboring markets. It serves as a regional peer with comparable tropical vegetable breeding focus and Asian distribution reach.

Broad incumbents

• Corteva Agriscience: Corteva is a major US-listed agricultural input company with significant vegetable seed offerings (including the former Pioneer vegetable portfolio) alongside row crop seeds and crop protection. It competes with EWINDO in tropical Asian vegetable categories as a broad incumbent.
• Bayer Crop Science (Seminis): Bayer Crop Science, which includes the Seminis vegetable seed brand, is one of the world's largest vegetable seed providers. It is a broad incumbent competing with EWINDO in hybrid vegetable genetics across global markets, including Southeast Asia.
• Syngenta (ChemChina/Sinochem): Syngenta is a global agricultural input giant offering vegetable seeds (through its Vegetables business) alongside crop protection and seeds. It competes with EWINDO in tropical vegetable segments but operates at vastly broader scale across multiple crop categories and geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-east-west-seed-indonesia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT East-West Seed Indonesia