PAN AMERICAN CENTER
The Pan American Center is a university-owned multi-purpose arena in Las Cruces, New Mexico, operated by New Mexico State University as the home venue for Aggie basketball and volleyball and for concerts, touring entertainment, and community events.
- Company typePublic
- Founded-
- HeadquartersLas Cruces, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PAN AMERICAN CENTER does
The Pan American Center is a multi-purpose arena and event venue owned and operated by New Mexico State University (NMSU) through its Campus Services division, located on the NMSU campus in Las Cruces, New Mexico. It serves as the home venue for the NMSU Aggies Men's and Women's Basketball teams and Women's Volleyball program, and operates year-round as a regional entertainment and community-gathering hub. Beyond collegiate athletics, the venue hosts a diverse calendar of concerts, wrestling events such as the WWE Summer Tour, large-scale dance events such as Gran Bailazo, and various special and community events.
The business model is centered on ticket-based revenue. Tickets for both athletic and entertainment events are sold primarily through Ticketmaster's online platform, with supplemental on-site sales via the Pan American Center Box Office (located at the North entrance) and additional outlet locations at Aggie Memorial Stadium, Presley Askew Field, the Softball Stadium, and the Soccer Field. Pricing is event-based and variable; for example, Gran Bailazo presale tickets were listed at $45 with planned price increases as the event approached, while some events admit children 12 and under free. Standard service charges apply to Ticketmaster purchases, and the box office accepts major credit cards plus cash.
As a public state university entity governed by the NMSU Board of Regents, the Pan American Center functions as institutional infrastructure rather than an independent commercial enterprise. There is no private ownership, venture-capital exposure, or external investment structure, and no disclosed headcount growth, funding rounds, or M&A activity. Marketing is conducted through organic social channels (Facebook, Instagram, X/Twitter), the NMSU Campus Services website, and the Ticketmaster venue page, with the venue's customer base drawn primarily from the NMSU student/alumni/fan community and the broader southern New Mexico regional population. Note: firmographics list the city as Shelbyville, Tennessee; the source content consistently places the venue in Las Cruces, New Mexico.
PAN AMERICAN CENTER firmographics
Firmographics- Name
- PAN AMERICAN CENTER
- Legal name
- New Mexico State University - Board of Regents
- Website
- https://panam.nmsu.edu
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pan American Center is a university-owned multi-purpose arena in Las Cruces, New Mexico, operated by New Mexico State University as the home venue for Aggie basketball and volleyball and for concerts, touring entertainment, and community events.
- Ownership category
- akta.pro rank
PAN AMERICAN CENTER industry classification
Industry- Product category
- Sports & Entertainment Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industry
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where PAN AMERICAN CENTER is headquartered
LocationHeadquarters
- HQ city
- Las Cruces
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PAN AMERICAN CENTER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket sales: Revenue generated from ticket sales for athletic events (men's and women's basketball, women's volleyball) and entertainment events (concerts, performances, special events). Tickets sold through Ticketmaster online platform and at the Pan American Center Box Office.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event-based ticket pricing |
Distribution channels3 records
Marketing channels5 records
PAN AMERICAN CENTER product offering
Product offeringCore offering
The Pan American Center is a multi-purpose indoor arena on the New Mexico State University campus that serves as the home venue for NMSU Aggies men's basketball, women's basketball, and women's volleyball teams, and hosts a calendar of concerts, wrestling tours (WWE Summer Tour), dance events (Gran Bailazo), performances, and community gatherings. The venue sells tickets to individual consumers through the Ticketmaster online platform, the on-site Pan American Center Box Office located in front of the North entrance, and additional NMSU athletic ticket outlets at other campus sports facilities.
Product overview
The Pan American Center is a single unified venue operated by New Mexico State University's Campus Services. It functions as a year-round multi-purpose arena hosting athletic competitions (NMSU Men's and Women's Basketball, Women's Volleyball), entertainment events (concerts, wrestling events like WWE Summer Tour, dances like Gran Bailazo), and community gatherings. The venue offers ticket purchasing through Ticketmaster and an on-site box office.
Differentiator
Problem solved
Functional benefit
Products and services
- Pan American Center Venue (Event Hosting)
- Pan American Center Box Office Ticketing
Companies that use PAN AMERICAN CENTER
Customer profileSegments3 records
Ideal customer profiles3 records
PAN AMERICAN CENTER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PAN AMERICAN CENTER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TicketmastercorePrimary ticketing partner for all Pan American Center events. Provides online ticket sales platform through Ticketmaster.com with venue-specific listings. Will-call service available at venue box office. Call center support available at 1-800-745-3000.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PAN AMERICAN CENTER competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PAN AMERICAN CENTER social profiles
Digital presencePAN AMERICAN CENTER financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAN AMERICAN CENTER leadership team
Management profileNumber of profiles
PAN AMERICAN CENTER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAN AMERICAN CENTER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAN AMERICAN CENTER
What does PAN AMERICAN CENTER do?
The Pan American Center is a multi-purpose indoor arena on the New Mexico State University campus that serves as the home venue for NMSU Aggies men's basketball, women's basketball, and women's volleyball teams, and hosts a calendar of concerts, wrestling tours (WWE Summer Tour), dance events (Gran Bailazo), performances, and community gatherings. The venue sells tickets to individual consumers through the Ticketmaster online platform, the on-site Pan American Center Box Office located in front of the North entrance, and additional NMSU athletic ticket outlets at other campus sports facilities.
Is PAN AMERICAN CENTER a public or private company?
PAN AMERICAN CENTER is a public company. It is classified as state government owned and is currently operating.
When was PAN AMERICAN CENTER founded?
PAN AMERICAN CENTER was founded in -1. It employs 1 to 10 people.
Where is PAN AMERICAN CENTER based?
PAN AMERICAN CENTER is headquartered in Las Cruces, United States, in the North America region.
How does PAN AMERICAN CENTER make money?
One revenue line is on record: ticket sales.
Does PAN AMERICAN CENTER have an API?
No public API is recorded for PAN AMERICAN CENTER.
What industry is PAN AMERICAN CENTER in?
PAN AMERICAN CENTER's product category is Sports & Entertainment Venue Services. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7997.