PanAromas

What PanAromas does

PanAromas is a B2B contract manufacturer of scented candles, reed diffusers, and incense sticks, operating as a division of Jell Pharmaceuticals Pvt. Ltd from a single manufacturing facility in Mumbai, India. The firm is registered as a 100% Export Oriented Unit (EOU), with its entire production base oriented toward international wholesale buyers, retailers, and brand owners rather than the Indian domestic market. The company claims 20+ years of industry presence and positions itself around custom manufacturing — buyers can specify shape, size, fragrance, and printing — across an unusually broad catalog spanning roughly 13 candle variants (pillar, glass jar, tin base, votive, tea light, gel, aromatherapy, 7-day/religious, spa, garden, floating), 10+ incense fragrance lines in stick and cone formats, and reed diffusers in 100ml and 200ml formats.

The underlying technology is conventional candle and diffuser manufacturing: refined paraffin-vegetable wax blends, RIFM/IFRA-compliant fragrance oils, lead-free wicks, and adherence to ASTM F-2058, F-2179, F-2417, and F-2601 fire-safety standards. The firm cites a CHEMEXCIL (Chemical Export Promotion Council of India) award as external validation. The product stack is intentionally broad rather than deep, allowing the same plant to fulfill orders across religious, spa, aromatherapy, gift, and home-fragrance sub-categories.

The business model is B2B wholesale contract manufacturing. Pricing is quote-based and not publicly disclosed; the firm does not list price lists or run direct-to-consumer e-commerce. Go-to-market is enterprise field sales into international accounts — retailers seeking private-label or white-label fragrance products, importers, and brand owners. Revenue is generated per-order through customized production runs. There are no disclosed customer logos, distributor relationships, recurring-revenue contracts, or subscription mechanics, and the company's stated headcount of ~13 employees is consistent with a small-scale, order-driven export operation rather than a high-volume OEM.

Name

PanAromas

Legal name

PAN AROMAS (Division Of Jell Pharmaceuticals Pvt. Ltd)

Website

https://panaromascandle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PanAromas is a Mumbai-based B2B contract manufacturer and 100% export-oriented unit producing scented candles, reed diffusers, and incense sticks for international wholesalers, retailers, and brand owners, operating as a division of Jell Pharmaceuticals Pvt. Ltd.

Ownership category

akta.pro rank

Product category

Candle and Fragrance Product Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Natural & Clean Fragrance (CRABADAG)

Keywords

• Scented candle manufacturing
• Reed diffuser production
• Incense stick manufacturing
• Fragrance product export
• Private label candles

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Candle Manufacturing & Sales: B2B wholesale manufacturing and sale of candles (pillar, glass jar, tin base, votive, tea light, gel, deodorize, aroma therapy, 7 day/religious, spa, garden, floating candles) to international buyers. Products are manufactured as per buyer specifications with customization options for shapes, sizes, printing, and scents.
2. Incense Stick Manufacturing & Sales: Manufacturing and sale of incense sticks (Agarbattis), incense cones, and dhoop sticks in various fragrances (Sandalwood, Lavender, Jasmine, Floral, Musk, Rose, Lily, Rosemary, Patchouila, Nagchampa) to international buyers.
3. Reed Diffuser Manufacturing & Sales: Manufacturing and sale of reed diffusers with aromatic scents. Products include 100ml and 200ml bottles with decorative wooden caps and reed sticks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PanAromas is a 100% export-oriented manufacturer producing scented candles (pillar, glass jar, tin base, votive, tea light, gel, deodorize, aroma therapy, 7-day religious, spa, garden, and floating variants), incense sticks and cones, and reed diffusers for wholesale international buyers. Products are made to buyer specifications with customization options for shapes, sizes, printing, and scents, comply with RIFM, IFRA, GRAS, FEMA, KOSHER, and ASTM International standards, and are available in over 100 scent variants with environmentally friendly formulations and lead-free wicks.

Product overview

PanAromas is a 100% Export Oriented Unit and division of Jell Pharmaceuticals Pvt. Ltd, manufacturing a comprehensive range of scented candles, incense sticks, and reed diffusers from its facility in Mumbai, India. The product portfolio centers on three core categories: (1) Candles including Pillar, Glass Jar, Tin Base, Votive, Tea Light, Gel, Deodorize, Aroma Therapy, 7 Day/Religious, Spa, Garden, and Floating variants; (2) Incense products comprising sticks and cones in various packaging formats; and (3) Reed Diffusers. All products feature natural essential oils and fragrances complying with RIFM, IFRA, GRAS, FEMA, and KOSHER standards, with manufacturing following ASTM International fire safety standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Pillar Candles Pillar candles made from a blend of highly refined paraffin and vegetable wax, available in customizable shapes and sizes including Cold Pour, Multi Color, Mottled Pillar, and Special Effect variants. Designed for international wholesale buyers and brand owners.
• Glass Jar Candles Candles housed in glass containers made from paraffin and vegetable wax blend, featuring extended burn time with customization options for glass shapes and sizes. Available in Jar with Dome Lid, Jar with Flat Lid, Swirl, Large Glass, Mason Jar, Brin Jar, Tulip Jar, Promotional Jar, Clear Round Jar, 3 Wick Glass, Twin Pack, and Short Glass variants. Intended for international wholesale buyers.
• Tin Base Candles Candles in tin containers made from highly refined paraffin and vegetable wax blend, offering customizable shapes, sizes, and printing options with optional window tops. Targeted at international wholesale and private-label buyers.
• Votive Candles Standard size candles (2 inch high by 1.5 inch diameter) designed for votive candle holders, available in various colors and scents. Sold to wholesale buyers serving the home fragrance and ceremonial use markets.
• Tea Light Candles Small tea light candles in aluminum or plastic containers available in plain white or scented options with unique colors, including Small Tealight (PA-2001) and Jumbo Tealight (PA-2002) variants. Sold to international wholesale buyers for home fragrance and ambient lighting applications.
• Gel Candles Clear transparent gel candles with extended burn time (22-24 hours), environmentally friendly formulation with lead-free wicks available in over 100 scents. Targeted at wholesale buyers in the decorative and home fragrance segments.
• Deodorize Candles Intense fragrance candles designed to deodorize and eliminate pet, cooking, and tobacco odors, available in multiple odor eliminating formulations. Sold to wholesale buyers serving the household odor-control use case.
• Aroma Therapy Candles Beautifully scented candles designed for relaxation of mind and body, creating a relaxing ambience with aromatherapy oils. Sold to wholesale buyers serving the spa, wellness, and aromatherapy markets.
• 7 Day / Religious Candles Long-burning ritual candles used in various cultures and traditions, designed for 7-day continuous burn in jar format (10 oz volume, product code PA-1801). Sold to wholesale buyers serving the religious/spiritual market segment.
• Spa Candles Candles fragranced with aromatherapy oils such as lavender for relaxation and peppermint for improved productivity, featuring 32-35 hour burn time. Targeted at wholesale buyers serving the spa and wellness use cases.
• Garden Candles Citronella candles designed to keep garden pests away from patios, decks, and picnic areas, available as Large Citronella Tin (4 oz volume, 20 hour burn time). Sold to wholesale buyers for outdoor and garden use cases.
• Floating Candles Candles specifically designed to float in pools, ponds, and buckets of water with recessed design to avoid being blown out by wind. Available in 2 Inch (PA-8001, 6 hour burn) and 3 Inch (PA-8002, 11 hour burn) sizes. Sold to wholesale buyers for decorative pool and water-feature use cases.
• Incense Sticks and Cones Agarbattis (incense sticks) available in multiple formats: Printed Tin with Wooden Holder (PA-6001, 40 sticks), Incense Stick with Display Board (PA-6002, 20 sticks), and Incense cones with Wooden boxes (PA-6003, 12 cones). Fragrances include Sandalwood, Lavender, Jasmine, Floral, Musk, Rose, Lily, Rosemary, Patchouli, and Nagchampa. Sold to wholesale buyers serving religious, aromatherapy, and home fragrance markets.
• Reed Diffusers Flame-free aromatic diffusers using natural wicking of essential oils through reed sticks. Available in 100ml and 200ml sizes with 10 reeds and decorative wooden cap per package. Each reed contains 20+ individual cellular sections for enhanced fragrance release. Sold to wholesale buyers for offices, apartments, college dorms, and other restricted-environment flame-free fragrance use cases.
• Candle Accessories Candle-related accessories including candle rings, candle burners, and potpourri burners compliant with ASTM F-2601 fire-safety standards. Sold to wholesale buyers alongside candle products.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Bath & Body Works: Large-scale US home fragrance and personal care retailer with deep private-label candle and room spray lines. Comparable end-product category and a likely downstream B2B customer archetype for PanAromas.
• Yankee Candle (Newell Brands): Iconic US-based scented candle brand, now part of Newell Brands. Highly comparable end-product category (scented jar and pillar candles, home fragrance), though at vastly larger scale and with owned retail/distribution.
• Diptyque Paris: Luxury home fragrance brand offering scented candles, room sprays, and diffusers. Comparable category and premium positioning, though owned by a luxury group rather than a contract manufacturer.

Direct peers

• NEST Fragrances: US lifestyle fragrance brand manufacturing scented candles, reed diffusers, and room sprays. Direct overlap in product format and B2B distribution through prestige retail.
• Bridgewater Candle Company: US-based scented candle manufacturer with strong wholesale and private-label business across jar, tin, and specialty candles. Comparable B2B channel mix and product breadth.
• Root Candles: Long-established US candle manufacturer (since 1869) producing beeswax and specialty candles, including religious/devotional formats similar to PanAromas' 7-day religious line.
• Voluspa: California-based scented candle and home fragrance brand with proprietary coconut wax blends and decorative vessels. Comparable in product category (scented candles, reed diffusers) and premium positioning.
• Paddywax: US-based candle and home fragrance manufacturer focused on apothecary-style vessels, votives, and diffusers with a strong private-label and wholesale business. Closely comparable B2B product mix, customization model, and vessel-driven design language.
• Premi International: Indian export-oriented manufacturer of scented candles, reed diffusers, and home fragrance products. Closest direct peer in geography, product mix, and export-focused B2B model.

Emerging players

• Illume: US-based manufacturer of scented candles, reed diffusers, and home fragrance with strong private-label and gift-channel distribution. Comparable in product mix and B2B customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/panaromas

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PanAromas