De Pannekoekenbakker Oostkapelle

What De Pannekoekenbakker Oostkapelle does

De Pannekoekenbakker is a Dutch pancake restaurant franchise founded in December 1983 in Heusden by Co and Ineke Stelling. The company operates 15 restaurant locations across the Netherlands under the De Pannekoekenbakker brand, with each venue typically situated in a scenic or tourist-oriented setting (e.g., Oostkapelle in Zeeland, Thorn in Limburg, Holten in Overijssel, Maarsseveense Plassen near Utrecht). The Oostkapelle location, on which this profile focuses, serves the Domburg area with an outdoor terrace and children's play area. The core product is a wide menu of traditional Dutch pancakes (pannenkoeken) served with stroop and poedersuiker, alongside sweet and savory variations, main dishes, appetizers, and desserts; the brand describes an offering of 250+ varieties. The technology stack is conventional — traditional pancake cooking methods and recipes — with no proprietary software, app, or public API.

The business runs on a franchise model: De Pannekoekenbakker Franchise B.V. (headquartered at Steenweg 4, Oudheusden) owns the brand formula, coordinates purchasing, promotion, and marketing, and licenses it to independent franchise entrepreneurs who own and operate the individual locations. Centralized revenue lines include franchise fees/royalties, gift card sales (Cadeaubon) redeemable network-wide, and the KidsClub free children's membership that drives family visit frequency via "smulmunten" spending tokens and birthday rewards. The franchisemanager, Koen Voeten, is the primary corporate contact, while each location operates as an independent small business. The company maintains a website in Dutch and German, an email newsletter, and a minor partnership with RCN Ferienparks targeting tourist families. After founder Co Stelling's death in January 2012, the organization has continued under franchise management without disclosed private equity, venture, or institutional investor involvement, and remains privately held.

Name

De Pannekoekenbakker Oostkapelle

Legal name

De Pannekoekenbakker Franchise B.V.

Website

https://pannekoekenbakker.nl

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

De Pannekoekenbakker is a Dutch franchise of 15 traditional pancake restaurants founded in 1983, serving families, tourists, and day-trippers across scenic Dutch locations with on-site dining, gift cards, and a children's loyalty club.

Ownership category

akta.pro rank

Product category

Pancake Restaurant Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Dutch pancake restaurant
• Casual dining chain
• Franchise restaurant
• Family-friendly dining
• Pannenkoeken restaurant

Headquarters

HQ city

OOSTKAPELLE

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Restaurant dining sales: Revenue generated from serving pancakes, beverages, and additional menu items to walk-in and reservation customers at restaurant locations.
2. Gift cards (Cadeaubon): Sale of gift vouchers available at all locations, valid for use at any Pannekoekenbakker restaurant.
3. KidsClub membership: Free membership program for children offering rewards, coins, activities, and gifts. While membership is free, it drives family dining revenue.
4. Franchise fees: Revenue from franchise partnerships where independent operators operate Pannekoekenbakker locations under the brand formula, contributing to formula, purchasing, promotion, and marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Pannekoekenbakker operates a franchise chain of traditional Dutch pancake restaurants (pannenkoekenrestaurants) serving freshly prepared sweet and savory pancakes from an extensive menu of more than 250 varieties. Each of the 15 locations provides dine-in service with outdoor terraces, children's play areas, and online reservation options, targeting families, tourists, and day-trippers in scenic Dutch locations.

Product overview

De Pannekoekenbakker is a traditional Dutch pancake restaurant chain founded in 1983 in Heusden, currently operating 15+ locations across the Netherlands including Oostkapelle. The core offering is freshly baked Dutch pancakes (pannenkoeken) in both sweet and savory varieties, with traditional recipes featuring stroop (syrup) and poedersuiker (powdered sugar), as well as surprising savory and sweet variations. The restaurant positions itself as family-friendly with amenities for children including play areas and a dedicated KidsClub loyalty program. Supporting offerings include gift certificates (Cadeaubon) and a franchise program for expansion.

Differentiator

Problem solved

Functional benefit

Brands

• KidsClub: A free membership program for children offering rewards such as coins, special promotions, activities, and gifts. Members receive a physical card after 4-6 weeks and get 25 smulmunten (spending tokens) to spend on their birthday.

Products and services

• De Pannekoekenbakker Restaurant Dining Traditional Dutch pancake restaurant dining service offering freshly prepared sweet and savory pancakes from a menu of over 250 varieties, served alongside main dishes, appetizers, desserts, and beverages at 15 locations across the Netherlands. Includes dine-in seating, outdoor terraces, and children's play areas for families, tourists, and groups.
• KidsClub Membership Free children's loyalty program at De Pannekoekenbakker that rewards young diners with coins (smulmunten), special promotions, activities, and birthday gifts to drive repeat family dining visits across all 15 locations.
• Cadeaubon (Gift Certificate) Gift voucher product sold at all De Pannekoekenbakker locations, valid for redemption at any restaurant in the chain for pancakes and other menu items; commonly purchased for birthdays and special occasions.
• De Pannekoekenbakker Franchise Opportunity Franchise business opportunity for entrepreneurs to open and operate their own De Pannekoekenbakker pancake restaurant under the established brand formula, with centralized support for purchasing, promotion, and marketing; currently spanning 15 locations across the Netherlands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RCN FerienparksminorGTM or Marketing PartnerPartnership with RCN holiday parks offering coloring templates for children. Families staying at RCN parks can win a vacation at Dutch RCN locations. The partnership targets tourist families seeking recreational dining experiences.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• De Beren Restaurants: De Beren is a Dutch chain of casual grill/BBQ restaurants with franchise-style multi-location operations across the Netherlands. Comparable to De Pannekoekenbakker as a multi-unit Dutch casual-dining operator serving families and groups.
• Domino's Pizza Netherlands: Domino's operates in the Netherlands through a master franchisee with extensive store footprint. As an established Dutch franchise restaurant operator, it is structurally comparable for unit economics, franchise support, and central-staff scaling questions relevant to De Pannekoekenbakker Franchise B.V.
• Happy Italy: Happy Italy is a Dutch franchise chain of casual Italian restaurants serving families and groups across the Netherlands. It is comparable as a domestically scaled franchise casual-dining concept competing for similar family-outing occasions.
• Bricks Restaurant Group: Bricks Restaurant is a Dutch multi-concept casual dining group with family-friendly locations across the Netherlands. It overlaps with De Pannekoekenbakker on multi-location casual family dining and serves as a reference point for domestic casual-dining scale.
• 't Pannekoekenhuis / Dutch pannenkoekenhuis restaurants: Dutch pannenkoekenhuis restaurants are independent and small-chain specialty pancake houses serving the same traditional Dutch pancake menu in town-and-village locations. They are direct category peers to a single De Pannekoekenbakker franchise unit on menu, format, and target customer.
• New York Pizza: New York Pizza is one of the largest Dutch franchise restaurant chains, with a comparable asset-light franchise model and multi-location domestic footprint. It provides a relevant comparison for how a Dutch franchise food concept scales across channels and consumer occasions.
• Hans en Grietje: Hans en Grietje is a Dutch family-oriented pancake restaurant chain with multiple locations across the Netherlands, operating a similar sit-down pancake concept targeting families and tourists. It competes head-to-head with De Pannekoekenbakker for the same casual family dining occasions.
• Subway Netherlands: Subway operates in the Netherlands through a master franchise structure with broad nationwide coverage. It is structurally comparable for franchise-system economics, location strategy, and central-franchisor scaling decisions facing De Pannekoekenbakker.

Broad incumbents

• Van der Valk Restaurants: Van der Valk is a large Dutch hotel and restaurant group with extensive free-standing and hotel-anchored restaurant locations across the Netherlands. Although broader than pancakes, it competes for the same family-dining and travel-stop occasions in scenic Dutch locations.
• La Place: La Place is a Dutch family restaurant chain with highway, train station, and high-street locations known for pancake-style and casual fare. It overlaps with De Pannekoekenbakker on the family pancake/casual-dining occasion at high-traffic and transit-adjacent sites.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-pannekoekenbakker-oostkapelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Pannekoekenbakker Oostkapelle