Panorama AG für Raumplanung Architektur Landschaft

What Panorama AG für Raumplanung Architektur Landschaft does

Panorama AG für Raumplanung Architektur Landschaft is an owner-managed (Inhabergeführtes Büro) Swiss professional services firm founded in 1992, headquartered in Bern with a second office in Solothurn. The firm delivers transdisciplinary spatial planning, architecture and landscape planning services through three interconnected methodologies: Auftragsklärung (project clarification and strategy), Prozessgestaltung (customized process and participation design), and Umsetzung und Planungsinstrumente (implementation of municipal planning instruments). Core service lines include Ortsplanung, Arealentwicklung, Richtplan/Masterplan, Sondernutzungsplanung, Schulraumplanung, Qualitätssicherungsverfahren (per Art. 99a BauV), and Kommunikation und Partizipation.

The client base spans Swiss municipalities (Gemeinden), cantonal authorities (notably Kanton Bern), private developers and industrial corporates (BKW, Bosch/Scintilla Schweiz AG, Erbo Group), tourism organizations and housing cooperatives. Engagements are project-based mandates with negotiated fees; no standardized pricing is published. The firm maintains ongoing multi-decade relationships with several municipal clients and participates in interdisciplinary consortia with firms such as Metron Bern AG, ssm architekten, Urbanista and Theo Hotz Partner Architekten. Panorama is privately held with no external funding, owned by partners Kaja Keller (since 2005) and Kevin Stucki (since 2008), alongside founder Christof Tscharland.

Distribution is exclusively direct, via the two offices serving primarily the Cantons of Bern and Solothurn. Marketing is low-intensity, relying on the company website, project showcases and professional memberships (EspaceSuisse). The firm's competitive position rests on regulatory expertise in Swiss spatial planning law, a credentialed talent base, and embedded client relationships rather than technology differentiation.

Name

Panorama AG für Raumplanung Architektur Landschaft

Legal name

Panorama AG für Raumplanung Architektur Landschaft

Website

https://panorama-ag.ch

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Panorama AG is a Swiss owner-managed planning firm (founded 1992) delivering transdisciplinary spatial planning, architecture and landscape services to municipalities, cantons and private developers from offices in Bern and Solothurn. Engagements are project-based mandates covering municipal planning, area development, masterplans, and participatory processes.

Ownership category

akta.pro rank

Product category

Urban and Spatial Planning Services

NAICS

Landscape Architectural Services (54132), Landscape Architectural Services (541320)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Spatial planning services
• Urban planning consulting
• Landscape architecture
• Municipal planning
• Area development

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Planning Consulting Services: Project-based consulting mandates for spatial planning, urban development, landscape planning, and related services. Services provided to public sector, private clients, and organizations. Engagements span from initial strategy and potential studies through to implementation and planning instruments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Panorama AG is an owner-managed Swiss spatial planning firm providing integrated consulting services in spatial planning, architecture, and landscape planning. The firm delivers transdisciplinary expertise across the full project lifecycle for municipalities, cantons, and private developers, with core offerings including municipal planning revisions (Ortsplanung), area development (Arealentwicklung), master planning, special use planning, school facility planning, strategy development, and quality assurance procedures under Swiss planning law.

Product overview

Panorama AG is an owner-managed professional services firm founded in 1992, offering comprehensive spatial planning, architecture, and landscape planning services. The firm's portfolio centers on three interconnected service methodologies: Auftragsklärung (Project Clarification) for goal identification and analysis, Prozessgestaltung (Process Design) for customized solution development, and Umsetzung und Planungsinstrumente (Implementation and Planning Instruments) for converting strategies into actionable plans. Core offerings include municipal planning (Ortsplanung), area development (Arealentwicklung), master planning (Richtplan/Masterplan), special use planning (Sondernutzungsplanung), school facility planning (Schulraumplanung), strategic development, potential studies, and quality assurance procedures. The firm serves public authorities, private clients, and organizations across Switzerland, operating from offices in Bern and Solothurn.

Differentiator

Problem solved

Functional benefit

Products and services

• Prozessgestaltung (Process Design) Customized process design and project management services including project steering, communication and participation, quality assurance procedures, and area development. The firm creates tailored methodologies for each client challenge, including workshops, studies, surveys, and quality assurance procedures following Art. 99a BauV.
• Auftragsklärung (Project Clarification) Initial project clarification services including strategy development, potential studies, guiding principles, and value-added contributions. The firm analyzes client objectives and identifies action options for spatial planning challenges.
• Umsetzung und Planungsinstrumente (Implementation and Planning Instruments) Implementation services including school facility planning, special use planning, master planning, regulations and plans adjustment, and municipal planning. The firm converts planning results into precise, robust planning instruments compliant with Swiss planning law.
• Ortsplanung (Municipal Planning) Comprehensive municipal planning services for Swiss municipalities including revision of building regulations and zoning plans, spatial development concepts, and long-term community development steering. Services include participatory processes leading to community assembly approval.
• Arealentwicklung (Area Development) Area and property development services guiding clients from initiation to implementation, including strategic goal definition, investor search, quality assurance, and planning instruments. Includes major area developments such as Salina Raurica in Pratteln.
• Richtplan/Masterplan (Master Planning) Master planning services for municipalities including spatial development concepts, mobility planning, landscape planning, and energy strategies. Covers town center transformations and multimodal mobility hub development.
• Sondernutzungsplanung (Special Use Planning) Special use planning services including development planning, building regulations adjustment, and regulatory compliance for complex development projects requiring Sondernutzungsplanung under Swiss planning law.
• Schulraumplanung (School Facility Planning) School facility planning services for municipalities including strategic long-term planning, feasibility studies, and process organization for educational infrastructure development (e.g., Pieterlen Schulraumplanung).
• Kommunikation und Partizipation (Communication and Participation) Communication and public participation services including workshops, stakeholder engagement, information events, walking tours, and participatory processes for planning projects. Includes citizen engagement and market stands for community consultation.
• Qualitätssicherungsverfahren (Quality Assurance Procedures) Quality assurance procedures for planning projects including workshop procedures (Art. 99a BauV), expert evaluations, and design review processes required by Swiss building regulations.
• Strategieentwicklung (Strategy Development) Strategic development services for municipalities and organizations including vision formulation, goal setting, and long-term planning guidance for spatial and organizational development.
• Potenzialstudie (Potential Studies) Potential studies analyzing development opportunities, energy futures, and cross-municipal cooperation possibilities for communities and tourism destinations.
• Leitbild (Guiding Principles) Development of guiding principles and vision documents for municipalities including spatial development concepts (Räumliches Leitbild) and long-term planning frameworks.

Quantifiable outcome

• Successful approval of municipal planning revisions by community assemblies through participatory processes
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Metron Bern AGcoreStrategic or Co-development PartnerCollaborated on Huttwil Richtplan Ortsentwicklung project as part of multi-firm team including Metron Bern AG (project lead), Impuls AG, and Energie hoch drei AG. Each partner contributed specialized expertise to comprehensive municipal development planning.
• Atelier CORSO GmbH, ZürichcoreStrategic or Co-development PartnerPart of interdisciplinary team for Ostermundigen O'mundo municipal planning revision. Worked alongside GECKO Communication AG, ecolot GmbH, Eicher + Pauli AG, and FPRE Fahrländer Partner Raumentwicklung.
• Urbanista, ZürichcoreStrategic or Co-development PartnerLead partner in Grenchen Bahnhof Süd masterplan project. Led interdisciplinary team including sa partners, sima breer Landschaftsarchitektur, Spektrum Partner, and others for multimodal mobility hub planning.
• Flury und Rudolf Architekten AGcoreStrategic or Co-development PartnerLead in test planning team for Thunstetten-Bützberg 'Zwei Dörfer, eine Gemeinde' project. Team included Studio Vulkan Landschaftsarchitekten AG and Westpol Landschaftsarchitekten AG with external experts.
• Losinger Marazzi AGminorImplementation/ SI/ Consulting PartnerClient/investor for Pratteln Salina Raurica study commission - one of Switzerland's largest area developments. Losinger Marazzi AG as development company engaged Panorama for planning consultancy.
• ssm architekten, SolothurncoreStrategic or Co-development PartnerFrequent collaboration partner on multiple projects including Zuchwil Bosch headquarters test planning and Pieterlen Schulraumplanung. Provided architectural expertise in interdisciplinary planning teams.
• Theo Hotz Partner Architekten, ZürichcoreStrategic or Co-development PartnerCollaborated on Bern Schönenburg Post General Directorate transformation project. Theo Hotz Partner as lead architects with Panorama providing planning process support.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Metron Bern AG: Swiss planning, urban development, and transportation consultancy based in Bern. Most direct comparable: similar size, similar municipal and cantonal client base, and joint delivery on Huttwil Richtplan with Panorama.
• Fahrländer Partner (FPRE) Raumentwicklung: Swiss spatial and real estate development consultancy active on municipal planning instruments and REK-style mandates. Co-delivered Ostermundigen O'mundo alongside Panorama, indicating closely overlapping service scope.
• Hager Partner AG: Swiss landscape architecture and urban design firm with comparable municipal and developer clients. Direct competitor for landscape and site-planning components of the same RFPs Panorama bids on.
• Studio Vulkan Landschaftsarchitekten AG: Swiss landscape architecture practice collaborating with Panorama on the Thunstetten-Bützberg test planning. Directly comparable in scope (Landscape, Freiraum) and client segment (Swiss municipalities).
• Westpol Landschaftsarchitekten AG: Swiss landscape architecture firm also part of the Thunstetten-Bützberg interdisciplinary team. Comparable in offering landscape design and planning to the same municipal client base as Panorama.
• Atelier CORSO GmbH: Zurich-based architecture and planning practice collaborating with Panorama on Ostermundigen O'mundo. Direct peer in the interdisciplinary Swiss municipal planning market.
• sima breer Landschaftsarchitektur: Swiss landscape architecture firm that was part of the Grenchen Bahnhof Süd interdisciplinary team alongside Panorama. Closely overlapping scope on area and mobility hub planning.
• Flury und Rudolf Architekten AG: Swiss architecture firm leading the Thunstetten-Bützberg test planning together with Panorama. Comparable as an interdisciplinary Swiss municipal-planning collaborator and competitor for architecture-led planning mandates.

Broad incumbents

• Ernst Basler + Partner: Large Swiss engineering and planning consultancy with a much broader portfolio (energy, environment, infrastructure). Overlaps with Panorama on municipal and cantonal planning mandates but competes from a scaled, multi-disciplinary position.

Others

• EspaceSuisse: Swiss professional association for spatial planning in which Panorama's founder is active. Adjacent ecosystem participant — not a direct competitor, but a credibility reference and a network through which municipal RFPs are routed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama AG für Raumplanung Architektur Landschaft