What The Nottingham Panthers does

The Nottingham Panthers is a professional ice hockey club founded in 1946 and based in Nottingham, England, competing in the Elite Ice Hockey League (EIHL, now the Motorpoint Elite League). The club plays its home games at the Motorpoint Arena Nottingham and is privately held, owned by Chairman Neil Black since 1997, with Omar Pacha as CEO (since 2022) and Adam Goodridge as COO. The organization employs 41 staff across coaching, commercial, marketing, media, and community functions, and runs both on-ice operations for the professional roster and a portfolio of off-ice fan and business products.

The core product is live Elite League ice hockey, augmented by a tiered ticketing system (Platinum, Gold, Silver, Bronze and Away seats, plus 26-Game and All-In Season Tickets and discounted Family Tickets), merchandise (replica jerseys, memorabilia) sold through Panthersland and shop.panthers.co.uk, and a media layer including Panthers TV (nottinghampanthers.tv) webcasts and the Panthers Podcast. Supporting technology is conventional and outsourced: Ticket Tailor, Power Play, Mailchimp, Stanza, Tawk.to, and Google Analytics. There is no disclosed AI/ML capability.

Revenue is generated through a diversified mix: matchday ticket sales, tiered player and equipment sponsorship packages (Diamond £1,100+VAT down to Silver £250, plus £50 per equipment item), corporate partnerships (Motorpoint, Skechers, GVL Recovery, Norse Cargo, TJ Parry, Leonardo Hotel, ROKO, and 40+ Panthers Business Club members), Paws Club and Business Club memberships, 50/50 lottery and match-night competitions, and matchnight mascot packages (£250). The 2025-26 season delivered the IIHF Continental Cup (making the club the only British team to win a European competition twice), the Challenge Cup, and followed the 2024-25 EIHL Playoff Championship, with 238,395 fans attending home games, 6,443 average attendance, 192,900+ social followers, 95M+ social impressions, 529,300 email opens, and 38,987 merchandise items sold.

Name

The Nottingham Panthers

Legal name

Nottingham Panthers Ice Hockey Club

Website

https://panthers.co.uk

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nottingham Panthers is a privately held professional ice hockey club founded in 1946, competing in the EIHL (Motorpoint Elite League) at the Motorpoint Arena in Nottingham, England. It serves individual fans, families, and corporate sponsors through matchday ticketing, season tickets, merchandise, tiered sponsorship packages, and the Panthers Business Club, with the 2025-26 IIHF Continental Cup among its recent titles.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional ice hockey
• Live sports entertainment
• Ice hockey tickets
• Team merchandise retail
• Corporate sports sponsorship

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual game tickets (platinum, gold, silver, bronze tiers), season tickets, family tickets, and pre-season tickets sold through Motorpoint Arena Nottingham.
2. Sponsorship & Partnerships: Corporate sponsorship packages including Diamond (£1,100 + VAT), Platinum (£650 + VAT), Gold (£400), and Silver (£250) player sponsorships. Equipment sponsorship at £50 per item. Major commercial partnerships with brands like Skechers, Motorpoint, GVL Recovery, and others.
3. Merchandise Sales: Sale of replica jerseys, merchandise, and memorabilia through Panthersland at Bolero Square and online shop (shop.panthers.co.uk). 38,987 merchandise items sold including 5,803 replica jerseys.
4. Paws Club Membership: £25 annual membership offering exclusive benefits including pin badge, scarf, certificate, pre-game selfie with Paws mascot, and seasonal puzzles.
5. Matchnight Mascot Package: £250 package offering four complimentary suite tickets, mascot jersey, skate on ice during warm-up, and ceremonial puck drop participation.
6. 50/50 Lottery and Competitions: Match-night 50/50 lottery draw, Shirt Off His Back jersey raffles, Panthers Vault competition, and Chuck-a-Puck competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Nottingham Panthers is a professional ice hockey club that fields a competitive team in the Elite Ice Hockey League (EIHL), playing home matches at the Motorpoint Arena Nottingham. The club sells match tickets (Platinum/Gold/Silver/Bronze tiers), season tickets, family tickets, merchandise through Panthersland and an online shop, fan membership programs (Paws Club), business networking memberships (Panthers Business Club), and tiered corporate sponsorship packages (Player Sponsorship and Equipment Sponsorship). It also operates Panthers TV streaming and the Panthers Podcast for content distribution.

Product overview

The Nottingham Panthers is a professional ice hockey club operating as its primary product - a competitive sports entertainment offering. The club provides a tiered ticketing system including individual match tickets (platinum, gold, silver, bronze pricing), All-In Season Tickets, and 26-Game Season Tickets, with family-oriented Family Tickets as an add-on. The product portfolio extends beyond gameplay to include retail merchandise through Panthersland, various sponsorship programs (Player Sponsorship in four tiers - Diamond, Platinum, Gold, Silver - plus Equipment Sponsorship), fan experience products (Matchnight Mascot Package, Paws Club membership), and business networking through the Panthers Business Club. Media products include Panthers TV webcasts and Panthers Radio/Podcast for content delivery. Community engagement is delivered through charity partnerships and outreach programs. All home games are hosted at the Motorpoint Arena Nottingham.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite League Ice Hockey Team Professional ice hockey team competing in the Elite Ice Hockey League (Motorpoint Elite League), playing home games at the Motorpoint Arena Nottingham for individual fans, families, and corporate partners.
• Match Tickets Individual game tickets sold at Platinum, Gold, Silver, and Bronze pricing tiers for adults, seniors, students, teens, and juniors; available for all home games at the Motorpoint Arena Nottingham.
• Season Tickets (26-Game and All-In) Season ticket packages covering all league games: the 26-Game Season Ticket covers 26 league games plus Challenge Cup group games, and the All-In Season Ticket additionally includes pre-season fixtures; intended for dedicated individual fans.
• Family Tickets Discounted ticket combinations (1 Adult + 2 Teen/Junior from £41; 2 Adults + 2 Teen/Junior from £58; 2 Adults + 3 Teen/Junior from £67) available in Blocks 8 and 12 of the Motorpoint Arena.
• Matchnight Mascot Package Premium £250 match-night experience including four suite tickets, mascot jersey, optional ice skate during warm-up, and ceremonial puck drop with professional photo.
• Paws Club Membership Annual £25 membership for children and families including pin badge, scarf, certificate, pre-game selfie with Paws the mascot, and seasonal puzzles/games throughout the season.
• Panthers Business Club Three-tier membership program for businesses providing networking opportunities, designated networking events, and exclusive member benefits; includes 40+ local business members.
• Player Sponsorship Packages Four-tier corporate and individual sponsorship program (Diamond £1,100+VAT, Platinum £650+VAT, Gold £400, Silver £250) with benefits including logo placement on player jerseys, framed game-worn jerseys, training access, jumbotron appearances, and website profiles.
• Equipment Sponsorship Per-item equipment sponsorship at £50 covering body armour, blocker, catcher, elbow pads, gloves, helmets, leg pads, shorts, skates, and sticks; includes photo with player, signed puck, and jumbotron appearance.
• Panthersland Merchandise Official merchandise including replica jerseys, apparel, and club memorabilia sold through the Panthersland retail outlet at Bolero Square and the online shop (shop.panthers.co.uk); 38,987 merchandise items sold including 5,803 replica jerseys in a recent season.
• Panthers TV Club-operated webcast and video content platform (nottinghampanthers.tv) featuring match webcasts, player interviews, behind-the-scenes content, and exclusive programming for fans and partners.
• Panthers Radio / Podcast Audio podcast series (Radio Buzz) covering Panthers news, signings analysis, and match commentary, distributed via the club website and audio platforms.
• Community Programs Charity partnerships including Charity of the Year (e.g., Switch Up for 2025-26) and Charities of the Month programs, plus fan engagement, youth development, and community outreach initiatives.

Quantifiable outcome

• 238,395 fans attended home games in recent season
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

13 partnerships are on record, tiered minor, major and core.

• TJ Parry & Family Funeral DirectorsminorGTM or Marketing Partner · 14 July 2026Funeral services sponsor renewal for 2026-27 season.
• GVL RecoverymajorGTM or Marketing Partner · 13 July 2026Major sponsor returning for 2026-27 season. Vehicle recovery, transport and logistics services provider based in the East Midlands with nationwide coverage.
• Norse CargominorGTM or Marketing Partner · 8 July 2026Air freight partner for 2026-27 season. Norse Cargo powers global trade with fast, reliable air freight from Europe across Atlantic, South Africa, Asia and beyond using a modern Dreamliner fleet.
• MotorpointcoreGTM or Marketing PartnerMotorpoint is the arena naming rights partner and primary ticket sales platform for Nottingham Panthers home games. Also serves as Principal Commercial Partner of the EIHL (Motorpoint Elite League) through a five-season deal until 2031.
• SkechersminorGTM or Marketing PartnerFootwear and apparel sponsor with logo displayed on Panthers website sponsorship section.
• Leonardo Hotel NottinghamminorGTM or Marketing PartnerHotel partner with logo displayed in sponsorship section on Panthers website.
• ROKO Health ClubminorGTM or Marketing PartnerHealth club sponsor mentioned in The Lair section of website. ROKO provides fitness services supporting player and fan wellness.
• Elite Ice Hockey League (EIHL)coreStrategic or Co-development PartnerThe Panthers compete in the EIHL (now Motorpoint Elite League), a professional ice hockey league. The league provides competitive fixtures, playoff championships, and Challenge Cup competitions.
• Lake EnergyminorGTM or Marketing PartnerSponsor associated with First-Game Desk initiative and listed as Business Club member. Fuel pellet manufacturer producing 100% British pellets from sustainable byproducts.
• Nottingham Trent University Business SchoolminorGTM or Marketing PartnerUniversity business school sponsor with logo displayed in sponsorship section.
• Nottingham City CouncilminorGTM or Marketing PartnerParking services partner and Business Club member. Lead parking provider in Nottingham offering safe, secure parking for arena visitors.
• Motorpoint Arena NottinghamcoreStrategic or Co-development PartnerHome venue of Nottingham Panthers. Arena provides game facilities, ticket sales infrastructure, and hosts playoff finals. Motorpoint holds naming rights to both the arena and the EIHL league.
• Panthers Business Club MembersminorChannel Partner/ Reseller/ DistributorOver 40 local businesses participate in Panthers Business Club including 4D Tree Survey, AutoKarl, Candid Digital, Evolve Injury Clinic, Family Law Group, GVL Logistics, Hands on Health, Midlands Filtration, Nottingham College, Solutions for Accounting, WAGO, and many more.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cardiff Devils: Cardiff Devils compete in the same EIHL (Motorpoint Elite League), playing home games at Vindico Arena. They are a direct in-market competitor with comparable ticketing, sponsorship, merchandise and match-night revenue streams to the Nottingham Panthers.
• Fife Flyers: Fife Flyers are an EIHL team based in Kirkcaldy, Scotland, playing at Fife Ice Arena. They operate a comparable professional ice hockey franchise model with ticketing, sponsorship, and merchandise revenue, and are a direct in-league peer of the Panthers.
• Belfast Giants: Belfast Giants are another EIHL franchise playing at The SSE Arena Belfast, with a similar business model built on season tickets, sponsorship tiers, and merchandise. They compete with the Panthers for league titles and shared league-wide commercial inventory.
• Manchester Storm: Manchester Storm play in the EIHL at the AO Arena Manchester, operating the same ticketing, sponsorship and merchandise model as the Panthers. They are a direct competitor for league standings, shared sponsorship partners, and fan attention in Northern England.
• Sheffield Steelers: Sheffield Steelers are one of the EIHL's longest-running and historically most successful franchises, playing at Utilita Arena Sheffield. They offer a directly comparable mix of league fixtures, sponsorship, retail and arena-based matchday revenue to the Panthers.
• Guildford Flames: Guildford Flames play in the EIHL at the Guildford Spectrum, running a professional ice hockey franchise with analogous sponsorship, ticket, and merchandise streams. They serve as another directly comparable league peer to the Panthers.
• Glasgow Clan: Glasgow Clan compete in the EIHL out of the Braehead Arena, generating revenue through similar ticketing, sponsorship and retail channels as the Panthers. They are a direct league rival and a useful benchmark for Scottish-market performance.
• Coventry Blaze: Coventry Blaze compete in the EIHL out of the Skydome Arena, running a similar business around match tickets, sponsorship packages, merchandise and arena events. They are a head-to-head league rival whose commercial model is directly comparable to the Panthers.

Others

• Elite Ice Hockey League (EIHL): The EIHL is the governing league body in which the Panthers compete, responsible for league scheduling, broadcast, and shared commercial partnerships (e.g., Motorpoint Elite League naming-rights deal through 2031). It is the institutional counterpart to the Panthers rather than a competitor, but its commercial terms directly shape the club's revenue ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/panthersihc
• YouTubeyoutube.com/user/NPanthersVideos
• Facebookfacebook.com/thenottinghampanthers
• LinkedInlinkedin.com/company/the-nottingham-panthers
• Instagraminstagram.com/thenottinghampanthers
• TikToktiktok.com/@thenottinghampanthers

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nottingham Panthers