Papakura City Football Club

What Papakura City Football Club does

Papakura City Football Club (PCFC) is a community non-profit football and futsal club based at McLennan Park in Papakura, South Auckland, New Zealand. Founded in 1959, the club serves 800-1,000 members aged 4 to 45+ across a comprehensive portfolio of age-grouped programmes including Kura Kicks (ages 4-7), Juniors (8-12), Youth (13-18), Seniors, and parallel futsal offerings. The club operates seven fields including an international-standard stadium pitch upgraded for the 2023 FIFA Women's World Cup and used by Spain's national team.

The club's product portfolio spans core competitive football teams, skill centres (Football, Futsal, Goalkeeping), development programmes (Junior Development Programme, Youth Talent Development Programme), girls and women's initiatives (MILO Fantails, Friday Night Girls Only Football, Women's Premier, Women's SuperLeague Futsal), and ancillary services (School Holiday Programme, Venue Hire). Technology infrastructure is limited to third-party SaaS: Sporty.co.nz powers online registration and club management, and GoCardless handles direct-debit payment plans.

Revenue is generated through seasonal membership and registration fees (ranging from $40 for entry-level programmes to ~$1,400 for TDP annually), term-based skill centre fees, sponsorships (notably Ford New Zealand and MILO/Nestlé), and off-season venue hire of clubrooms. The club is governed by a volunteer Board of Directors and Management Team, with operations led by an Operations/Club Manager, and reports no external ownership, funding rounds, or parent company. Recent strategic focus (2022-2025) has centered on post-COVID rebuilding, futsal expansion, girls and women's pathway development, and sponsorship formalization via a 2026 Sponsorship Prospectus.

Name

Papakura City Football Club

Legal name

Papakura City Football Club

Website

https://papakuracityfc.org.nz

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Papakura City Football Club is a community non-profit football and futsal club in South Auckland, New Zealand, founded in 1959 and serving 800-1,000 members aged 4 to 45+ through age-grouped programmes, skill centres, and competitive teams at its McLennan Park home.

Ownership category

akta.pro rank

Product category

Community Football and Futsal Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community football club
• Youth football programmes
• Futsal training programmes
• Grassroots sports development
• Women's football pathway

Headquarters

HQ city

Papakura, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and Registration Fees: Season registration fees from players across all age groups (Kura Kicks through Seniors). Fees vary by age group and programme type. Payment plans available through GoCardless.
2. Venue Hire: Clubrooms available for hire during off-season (October - February) and select dates during season. Revenue from event bookings and hospitality.
3. Sponsorships: Corporate sponsorships through 2026 Sponsorship Prospectus offering brand visibility at grassroots and elite levels across teams and programmes.
4. Skill Centre and Programme Fees: Term-based skill centres (Football, Futsal, Goalkeeping), school holiday programmes, and development programmes generate additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Papakura City Football Club operates a community football and futsal club serving 800-1,000 members aged 4 to 45+ in South Auckland from McLennan Park. It runs age-grouped winter season football teams (Kura Kicks through Seniors), year-round futsal programmes including the Ford Futsal SuperLeague women's team, term-based skill centres, school holiday programmes, girls-only pathways, and development programmes (Junior Development Programme, Talent Development Programme). Supplementary revenue comes from venue hire of the recently renovated clubrooms and corporate sponsorship.

Product overview

Papakura City Football Club operates as a community football and futsal club offering a comprehensive portfolio of programmes across both sports. The core offering consists of Winter Season Football Teams organized by age groups from Kura Kicks (ages 4-7) through to Senior teams. The club provides parallel development pathways including the Junior Development Programme for structured club-coached teams and the Youth Talent Development Programme (TDP) for high-performance players aiming for national-level competition. Futsal operates as a year-round complement to football through Skills Centres (Junior, Girls, Football, Goalkeeping), competitive teams including the Women's SuperLeague champions, and Youth Futsal programmes. Additional offerings include the MILO Fantails girls-only futsal hub, Friday Night Girls Only Football, School Holiday Programme, and Venue Hire services. The portfolio is unified by the club's community focus at McLennan Park, with all programmes supported by the Sporty registration platform.

Differentiator

Problem solved

Functional benefit

Brands

• MILO Fantails: Girls-only futsal programme designed to attract new female players aged 4-10 years old through sessions focused on making friends, having fun, improving skills, and being active.
• Papakura City x NRF Women's SuperLeague
• Papakura City FC x NRF Youth Futsal
• Talent Development Programme (TDP)

Products and services

• Winter Season Football Teams Organized football competition for players of all ages from Kura Kicks (ages 4-7) through to Seniors, competing in Northern Region Football (NRF) senior and youth competitions on Saturdays.
• Kura Kicks Entry-level football programme for players born 2019-2022, held on Friday evenings during school terms at McLennan Park. A game-night-only programme using small-sided games.
• Juniors Football Programme Football for players born 2014-2018 (8th-12th Grade), featuring Saturday morning games in 5v5, 7v7, and 9v9 formats depending on age group.
• Youth Football Programme Football for players born 2009-2013 (13th-17th Grade), competing in NRF South Auckland Youth Competitions with games between 11:00am-1:30pm on Saturdays.
• Senior Football Senior grades including Men's Premier, U23s/Reserves, Women's Premier, Open Grade/Community, and Over 40s teams competing in NRF Senior Competitions.
• Futsal Programme Comprehensive futsal programme including skills centres, youth championships, and competitive teams. Futsal is used to maximize ball touches and develop technical skills in tight spaces.
• Women's SuperLeague Futsal Team Competitive women's futsal team competing in the Ford Futsal SuperLeague. Champions in 2022, 2023, and 2025.
• School Holiday Programme Football-based holiday programme for children during school holidays, combining on-field activities, games, and supervised downtime from 9am-1pm with optional extended care to 3pm.
• MILO Fantails Girls Futsal Hub Girls-only futsal hub for ages 4-10, designed to attract new female players through sessions focused on making friends, having fun, improving skills, and being active through football.
• Friday Night Girls Only Football Girls-only football programme on Friday nights at McLennan Park for ages 4-9, creating a female-focused environment for skill development and confidence building.
• Venue Hire Recently renovated clubrooms available for hire for events outside football season (October-February) and select dates during season, with full catering and bar facilities.

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Northern Region Football (NRF)coreStrategic or Co-development PartnerPartnership with NRF for youth futsal championships and Women's SuperLeague futsal team. NRF administers regional competitions and development programmes.
• New Zealand FootballcoreStrategic or Co-development PartnerGoverning body overseeing football in New Zealand. PCFC operates under NZF frameworks including Whole of Football 2.0 plan and junior/youth development pathways.
• MILO (Nestlé)coreGTM or Marketing PartnerMILO Fantails is a programme designed to attract new female players aged 4-10 years old to football through fun, skill-building sessions with female role models.
• Ford New ZealandcoreGTM or Marketing PartnerFord is the naming sponsor of the Ford Futsal SuperLeague. PCFC's Women's team competes in this premier national futsal competition.
• Sporty.co.nzcoreTechnology or IntegrationDigital platform provider for club website, registration, and club management. Powers the PCFC online presence and member registration system.
• Air New ZealandminorOthersAir travel provider for Youth Futsal Championship teams traveling to Christchurch national tournament.
• Clevedon FCminorStrategic or Co-development PartnerLocal club partnership for 8th & 9th Grade rotating Saturday morning format, working together on youth football delivery.
• Bruce Pulman ParkcoreStrategic or Co-development PartnerAdjacent indoor arena used for futsal programmes, skill centres, and training. Essential facility for year-round futsal delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tauranga City FC: Bay of Plenty community football club with full age-grade and senior programmes. Similar non-profit structure with volunteer-driven operations and NRFL participation.
• Eastern Suburbs AFC: Long-standing Auckland community football club fielding men's, women's, and youth teams in NRFL competitions. Directly competes with PCFC for Auckland metro players, coaches, and sponsors.
• Hamilton Wanderers FC: Waikato-based community football club fielding teams across NRFL and age-grade competitions. Comparable multi-age football and development programme structure to PCFC.
• Wellington Olympic AFC: Major Wellington community football club with senior, youth, and junior programmes. Comparable full-pyramid club model (Kura-style entry through to premier football).
• Auckland City FC: Premier Auckland football club competing in the same Northern Region Football leagues as PCFC. Comparable community-to-semi-professional structure and Auckland metro catchment, though larger and more established.
• Birkenhead United AFC: North Shore Auckland community football club competing in NRFL divisions. Comparable full-pyramid community club structure and revenue model (fees + sponsorships + venue).
• Fencibles United AFC: South Auckland community football club operating in Howick/Pakuranga, geographically adjacent to PCFC's Papakura catchment. Competes in the same age-grade Saturday competitions and talent pathways.

Broad incumbents

• New Zealand Football (NZF): National governing body that administers football in New Zealand, including the Ford Futsal SuperLeague in which PCFC's women's team competes. Functions as the league organiser and overall sport regulator rather than a competitor.

Others

• Sporty.co.nz: Digital platform provider powering PCFC's registration, club management, and member communication. Not a peer but a direct enabling technology partner used across many NZ amateur clubs.

Regional players

• Christchurch Football Development Programme: South Island football ecosystem encompassing community clubs such as Christchurch United and Nomads that compete in national youth futsal championships against PCFC. Comparable community development focus but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PapakuraCityFc
• Instagraminstagram.com/papakuracityfc
• LinkedInlinkedin.com/company/papakura-city-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papakura City Football Club