Paradero

What Paradero does

Paradero is a Peruvian educational and consulting company operating under the legal entity Corporación SUMA SAC, headquartered in Miraflores, Lima. It delivers training programs, international certifications, executive development, and consulting services centered on a proprietary methodology (Paradero Way / Metodología Paradero) that integrates Design Thinking, Growth Mindset, behavioral science, and organizational consciousness. The core product surface includes the Design Thinking – Método Lombard international certification, Growth Mindset training, programs in Customer Experience, Service Design, Behavioral Design, Agility, and the Liderazgo Consciente executive program, supplemented by free MasterClass webinars, a '1/2 Hora en el Paradero' video series, the Pro.Play® methodology, and a Brandformance marketing service. Content and certifications are accessed via a web platform and mobile apps (iOS/Android), with on-site and virtual delivery for corporate engagements.

The company's primary customer base is enterprise and mid-market organizations in Peru, with named corporate clients including Coca-Cola, BBVA, Nestlé, Ford, Caterpillar, Calidda, Ambipar, Chinalco, Entel Chile, Tottus, La Positiva, USIL, and PromPerú, alongside a secondary segment of individual professionals and entrepreneurs. Paradero monetizes through a hybrid model: subscription-based individual trainings and memberships (Entrenamientos and Membresías), customized corporate training programs sold via direct/field sales, and consulting engagements focused on brand strategy, cultural transformation, and innovation management. Distribution combines direct enterprise sales, a self-serve digital channel with local-payment support (Pago Efectivo), a public training calendar, and strategic partnerships with Actitud Creativa, Leadership Circle, InnoQuotient, Barómetro Emocional, and Editorial Planeta that provide exclusive Peruvian access to international certifications and assessment platforms. The firm is founder-led by Mariella Hague, with a team of 33 employees and disclosed cumulative metrics of 2,332+ trained participants, 782+ corporate training engagements, and 2,230+ consulting hours.

Name

Paradero

Legal name

Corporación SUMA SAC

Website

https://paradero.pe

Company type

Private

Operating status

Operating

Short description

Paradero is a Peruvian training and consulting firm that delivers proprietary innovation, leadership, and mindset programs (Design Thinking, Growth Mindset, Conscious Leadership) plus international certifications to enterprise and individual clients in Peru.

Ownership category

akta.pro rank

Product category

Professional Training and Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH)

akta.pro secondary industries

Delivery & Execution (Planning, Estimation, Tracking) (EDABAHAE), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Organizational transformation consulting
• Professional skills training
• Corporate training services
• Leadership development programs
• Design thinking certification

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Training and Certification Programs: Paradero generates revenue through paid enrollment in training programs, certifications, and MasterClasses. Users pay a Tarifa (fee) to access individual trainings or packages of trainings. Memberships (Membresías) provide time-limited subscriptions with options for access to multiple trainings.
2. Corporate Training Services: Custom-designed corporate training programs delivered to enterprise clients (e.g., Calidda, Ambipar, Caterpillar, Nestlé, Ford, BBVA). These are tailored to client strategy, objectives, and needs, charged as professional services.
3. Consulting: Consulting engagements related to brand strategy, cultural transformation, and innovation management. Over 2,230 hours of consulting referenced on the site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Paradero delivers experiential training programs, international certifications (notably Design Thinking Método Lombard and Pro.Play®), and consulting services focused on organizational consciousness, leadership development, innovation capacity, and growth mindset. Offerings span customized corporate training engagements (Entrenamientos Corporativos) for enterprise clients and individual professional certifications with monthly memberships (Membresías), all grounded in the proprietary Paradero Way methodology.

Product overview

Paradero is a Peruvian educational and consulting company offering a portfolio of training programs, international certifications, and professional development services. The core offering consists of experiential trainings (Entrenamientos) and executive programs delivered under the Paradero Way methodology, a proprietary framework focused on organizational consciousness and innovation. Key products include the Design Thinking – Método Lombard international certification, the Growth Mindset training program, and various capability-building programs in areas such as Customer Experience, Service Design, Behavioral Design, and Leadership. The company also provides MasterClass and video content through Paradero En Casa, and offers customized corporate training (Entrenamientos Corporativos) for enterprise clients. Services span strategic consulting, brand management, cultural transformation, and digital channel strategy, with partner integrations including InnoQuotient for innovation culture assessment, Leadership Circle for leadership development, and Actitud Creativa for creative methodology certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Paradero Way: A methodology and training approach developed by Paradero focusing on organizational consciousness and leadership development.

Quantifiable outcome

• 67% of the most creative companies (as measured by the Award Creativity Score by McKinsey) are more profitable — cited by Paradero as supporting evidence for creativity investment.
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Actitud CreativacoreStrategic or Co-development PartnerActitud Creativa is a strategic partner for international certifications including Design Thinking (Method Lombard), Creative Facilitation, Advanced Creative Problem Solving, and Pro.Play. Actitud Creativa has 12 years in the market and develops tools and methodologies enabling individuals and organizations to apply new ways of thinking, feeling, and acting beyond conventional thought. Paradero uses Actitud Creativa's certification framework to deliver these programs in Peru.
• Leadership CirclecoreStrategic or Co-development PartnerLeadership Circle is the co-designer of the 'Liderazgo Consciente' (Conscious Leadership) program. They are creators of the 'Modelo Universal de Liderazgo' (Universal Leadership Model) and the 'Leadership Circle Profile' — a 360-degree assessment that measures both internal and external dimensions of leadership across 18 competencies. Paradero integrates this program into its leadership offering.
• InnoQuotient – The Culture Innovation Assessment PlatformcoreTechnology or IntegrationParadero is the Peru partner for InnoQuotient, the Culture Innovation Assessment Platform developed by professors Jay Rao and Joseph Weintraub of Babson College (Boston, USA). The platform evaluates both the rational (business) and emotional (people) dimensions of organizations through 6 blocks, 18 factors, and 54 elements. Currently 516 companies have been diagnosed with 96,555 participants across 32 countries.
• Barómetro EmocionalminorStrategic or Co-development PartnerBarómetro Emocional is listed as a partner on the Paradero Partners page. Limited additional detail available on the scope of this partnership.
• Editorial PlanetaminorStrategic or Co-development PartnerParadero collaborated with Editorial Planeta as a partner for the design of La Positiva's Annual Report (Memoria Anual) in its 2016 and 2018 editions. Editorial Planeta provided publishing and distribution support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Actitud Creativa: Latin American design thinking and creative problem-solving training firm. Direct peer because Paradero explicitly partners with Actitud Creativa to deliver Lombard Method, Pro.Play, and Creative Problem Solving certifications in Peru — same methodology stack, same buyer.
• Hyper Island: Sweden-based leadership and innovation training provider. Highly comparable because both sell experiential programs in leadership, design thinking, and business transformation to corporate and individual learners using proprietary methodologies.
• IDEO U: Design thinking and innovation learning arm of IDEO. Direct peer because both monetise design thinking, human-centered design, and creative leadership training for professionals and enterprise clients.
• Kaospilot: Creative business school focused on entrepreneurship, leadership, and innovation. Comparable methodology stack and target learner (transformational leaders and intrapreneurs) to Paradero's Liderazgo Consciente and Mindset programs.
• Crehana: Latin American online learning platform for creative, design, marketing, and soft skills. Direct peer because both serve Spanish-speaking professionals seeking skill certification, with overlapping content in design thinking, branding, and CX.
• Domestika: Global Spanish-language creative and professional skills platform. Comparable audience and self-serve course model, though Domestika leans creative/visual while Paradero spans innovation and leadership.

Broad incumbents

• Cegos: Global corporate training and leadership development group. Overlaps Paradero's enterprise training, leadership, and transformation offerings but at much larger scale and broader portfolio, including Europe and global multinational clients.
• Dale Carnegie Training: Established global leadership, communication, and personal development training franchise. Comparable in target buyer (enterprise L&D) and leadership development content, but operates a much larger, licensed-partner network.
• Emeritus: Global online professional education provider partnering with top universities. Adjacent peer as both sell certified professional development to individuals and organisations, but Emeritus is far larger and university-branded.

Others

• VitalSmarts (Crucial Learning): Corporate training company focused on behavioural and communication skills. Comparable methodology layer (behavioural design, growth mindset adjacent) to Paradero's behavioural design offerings, but with US-centric delivery and broader corporate footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Paradero_pe
• YouTubeyoutube.com/channel/UCPVvcoL3pj3a0Df7uUzyoGA
• Facebookweb.facebook.com/paradero.pe
• LinkedInlinkedin.com/company/paradero
• Instagraminstagram.com/paradero.pe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradero