What Paradise Casino Walkerhill does

Paradise Casino Walkerhill is the flagship property of Paradise Casino Co. Ltd., a privately held subsidiary of Paradise Group that operates four foreigner-exclusive casino properties across South Korea: Walkerhill (Seoul, founded 1968), Paradise City (Incheon), Busan, and Jeju Grand. The company serves only foreign nationals aged 19 or older and overseas Korean emigrants under the Tourism Promotion Act, which legally prohibits Korean nationals from entering. Total gaming capacity exceeds 1,200 positions across the four properties, with Paradise City at Incheon International Airport being Korea's largest foreigner-only casino at 656 positions. The product portfolio includes eight table game categories (Baccarat, Blackjack, Roulette, 3 Card Poker, Caribbean Stud Poker, SIC BO/Tai Sai, Texas Hold'em Poker, Casino War) and slot/ETG machines equipped with TITO (Ticket In Ticket Out) systems and the proprietary Paradise Mystery Jackpot system, which differentiates payouts across VIP, General, and Gold & Silver zones.

Revenue is generated primarily through transactional gambling (commission on Baccarat banker wins, house edge on table games, and slot/ETG wagers) and ancillary VIP/VVIP services, loyalty-based cross-property monetization, and integrated hotel-casino packages via partnerships with Grand Walkerhill, Grand Hyatt Paradise City, Paradise Hotel Busan, and Maison Glad Jeju. Customer segments are concentrated in inbound international tourists (primary), high-net-worth VIP/VVIP players (secondary), and overseas Korean emigrants (tertiary). The Paradise Club loyalty program (Red, Purple, Gold tiers) drives repeat visits, with the VVIP Club at Walkerhill (opened September 2024) representing a premium upscale extension. The go-to-market is purely direct-to-consumer, physical retail with no online channel; distribution relies on inbound tourism, integrated resort cross-promotion, and on-site promotional events. CEO CHOI, JONG-HWAN leads the company, which is privately held with no public stock listing.

Name

Paradise Casino Walkerhill

Legal name

Paradise Casino Co. Ltd.

Website

https://paradisecasino.co.kr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise Casino Co. Ltd. operates four foreigner-exclusive integrated casino resorts across South Korea (Seoul, Incheon, Busan, Jeju), serving international tourists and overseas Korean emigrants aged 19+ with table games, slot machines, and VIP private gaming under the Tourism Promotion Act.

Ownership category

akta.pro rank

Product category

Casino Gaming and Integrated Resort Hospitality

NAICS

Casino Hotels (721120), Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC), Destination Casino Hotels (THAGAJAC), Luxury Casino Hotels (THAGAJAI)

Keywords

• Foreigner casino gaming
• Integrated resort casino
• Table games gaming
• Slot machine gaming
• VIP gaming services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Table Game Gaming Revenue: Revenue generated from table games including Baccarat, Blackjack, Roulette, 3 Card Poker, Caribbean Stud Poker, Sic Bo (Tai Sai), Texas Hold'em Poker, and Casino War. The casino operates on a commission (Baccarat banker wins) and house edge model. Paradise Casino Walkerhill offers 86 Baccarat tables and 8 Blackjack tables; Paradise City Incheon offers 131 Baccarat tables and 18 Blackjack tables; Busan offers 29 Baccarat tables and 2 Blackjack tables; Jeju offers 22 Baccarat tables and 4 Blackjack tables.
2. Slot Machine and Electronic Gaming Revenue: Revenue from slot machines (reel, video, and hybrid types) and Electronic Table Games (ETGs). The casino operates TITO systems and mystery jackpot machines across all properties. Paradise Casino Walkerhill has 205 slot/ETG machines; Paradise City has 476 slot machines and 144 ETGs; Busan has 105 slot machines; Jeju has 56 slot machines and 20 ETGs.
3. Membership and Loyalty Program: Paradise Club membership program earns mileage points based on gaming activity. Points are redeemable for game chips, hotel accommodations, and F&B across Paradise Group properties, creating cross-property monetization.
4. VIP Services and Private Gaming: Premium VIP and VVIP services including private gaming rooms, dedicated staff, bespoke dining, and exclusive lounge access at all four properties. The VVIP Club at Walkerhill opened in September 2024 with 7 private rooms.
5. Hotel and Hospitality Ancillary Revenue: Cross-promotion with Paradise Group hotels including Grand Walkerhill Seoul, Grand Hyatt Paradise City, Paradise Hotel Busan, and Maison Glad Jeju Hotel. Casino guests receive Stay & Play packages integrating casino and hotel services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Paradise Casino operates four foreigner-only casino properties across South Korea (Seoul Walkerhill, Paradise City Incheon, Busan, and Jeju Grand) offering table games including Baccarat, Blackjack, Roulette, 3 Card Poker, Caribbean Stud Poker, SIC BO, Texas Hold'em Poker, and Casino War, alongside slot machines and electronic table games (ETGs). The casinos provide complimentary F&B service, the Paradise Club loyalty program (Red, Purple, Gold tiers), and integrated resort experiences with affiliated 5-star hotels. Entry is restricted to foreign nationals aged 19 and older and overseas Korean emigrants under the Tourism Promotion Act.

Product overview

Paradise Casino operates four premium foreigner-only casino locations across South Korea: Walkerhill (Seoul), Paradise City (Incheon), Busan, and Jeju Grand. The product portfolio centers on casino gaming services including table games (Baccarat, Blackjack, Roulette, 3 Card Poker, Caribbean Stud Poker, SIC BO, Texas Hold'em Poker, Casino War) and slot machines with Mystery Jackpot systems. Loyalty is managed through the Paradise Club membership program (Red, Purple, Gold tiers) and the exclusive VVIP CLUB at Walkerhill. Supporting services include casino entry management, chip systems, TITO ticketing for slots, customer inquiry systems, and promotional events like taxi refund services, LOTTO events, and weekly ETG tournaments. The company differentiates through VIP private gaming rooms, complimentary F&B services, and integration with affiliated hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Paradise Casino Walkerhill (Seoul) Seoul's premier foreigner-only casino located inside Grand Walkerhill Seoul offering Baccarat, Blackjack, Roulette, and table games with Hangang River views. Features 86 Baccarat tables, 8 Blackjack tables, 20 total table games, 205 slot machines and ETGs across B1 Main Casino and 2F VVIP Club floors. Includes free F&B service and complimentary shuttle bus service to Gangbyeon and Gwangnaru subway stations.
• PARADISE CITY Casino (Incheon) Korea's largest foreigner-only casino located 5 minutes from Incheon International Airport and connected to Grand Hyatt Paradise City (711 rooms). Features 131 Baccarat tables, 18 Blackjack tables, 31 table games, 476 slot machines, 144 ETGs, 656 total gaming positions across Sky Casino, Midi Gaming, VIP Game Suite, VIP Restaurant, and Entertainment Bar floors.
• Paradise Casino Busan Largest casino in Busan located inside Paradise Hotel overlooking Haeundae Beach. Features 29 Baccarat tables, 2 Blackjack tables, 3 table games, 105 slot machines, and 64 ETGs across three floors with floor 1 open to all guests and floors 2-3 VIP exclusive. Includes free F&B service and access to Paradise Hotel Busan amenities.
• Paradise Casino Jeju Grand Foreigner-only casino located 10 minutes from Jeju International Airport in central Jeju city inside Maison Glad Jeju Hotel. Features 22 Baccarat tables, 4 Blackjack tables, 6 table games, 56 slot machines, 20 ETGs, VIP private rooms, and Bar 21. Includes free F&B service, free airport shuttle bus, and connected to 513-room 5-star hotel.
• Baccarat Most dramatic table game where participants bet on whether the player hand or banker hand will win. Features commission and no-commission tables with various limit options. Operates 268 total Baccarat tables across four properties (86 Walkerhill, 131 Paradise City, 29 Busan, 22 Jeju).
• Blackjack Most popular casino table game where players aim to beat the dealer's hand by getting a card total of 21 or as close as possible without exceeding it. Operates 32 total Blackjack tables across four properties (8 Walkerhill, 18 Paradise City, 2 Busan, 4 Jeju).
• Roulette Casino game where players bet on the number or color of the pocket where the ball will land on the spinning wheel. Includes Roulette Lucky Chips with ₩5,000 face value distributed via travel agency coupons.
• 3 Card Poker Variation of Stud Poker offering three cards to bet against the house. Features Ante Betting, Play Betting, Pair Plus Betting, and Progressive Jackpot Betting option at ₩2,000 per hand.
• Caribbean Stud Poker Five-card poker game where players compare their hand against the dealer's. Features Ante Betting, Double Betting, and Progressive Jackpot Betting at ₩2,000 per hand.
• SIC BO (Tai Sai) Dice game where players match numbers or combinations based on the sum of three shaken dice. Features Big/Small, Triple, and Total Number bets. Tai Sai Lucky Chips have ₩5,000 face value distributed via travel agency coupons, with winning earning double dividends.
• Texas Hold'em Poker Poker game where players form a hand from two hole cards and five community cards. Available at Walkerhill and Paradise City with Limit and No Limit game options.
• Casino War Speedy, easy-to-understand table game where player plays against the dealer with one card each determining the winner.
• Slot Games Slot machine games including Reel Machines, Video Machines, Hybrid Machines, and Paradise Mystery Jackpot Machines equipped with TITO (Ticket In Ticket Out) barcode ticket system. Total 842+ slot machines across all four properties (205 Walkerhill, 476 Paradise City, 105 Busan, 56 Jeju).
• Paradise Club Membership Program Tiered mileage reward program with three levels: Red (free upon sign-up, ₩30,000 Lucky Betting Coupon + ₩20,000 Machine Ticket benefit), Purple (100,000+ table game points at Paradise City or ₩50,000 Lucky Chips at Walkerhill/Busan/Jeju), and Gold (1,450,000+ points, complimentary hotel stays or ₩200,000 Lucky Chips). Points earned through gaming activity are redeemable for game chips, hotel stays, and F&B across Paradise-affiliated properties.
• VVIP CLUB Top-tier customer membership club at Walkerhill Casino featuring 7 private rooms for exclusive premium gaming experience with bespoke services for VIP patrons.
• Stay & Play Hotel Packages Integrated accommodation packages including VISTA WALKERHILL and GRAND WALKERHILL packages combining casino access with hotel stays. Valid from 2025-01-01 to 2026-12-31, available at Grand Walkerhill Seoul and Vista Walkerhill Seoul with details accessible via hotel reservation and casino desk.
• Taxi Refund Service Complimentary taxi service for casino guests, available across all Paradise Casino locations from 2025-01-01 to 2026-12-31 to drive repeat visits and footfall.
• 2026 Lotto Event Annual lottery event available across all Paradise Casino branches from 2026-01-01 to 2026-12-31 to drive customer engagement and repeat visits.
• Weekly ETG Roulette Tournaments Weekly Electronic Table Game Roulette tournaments held at Paradise Casino locations to drive mid-funnel engagement.

Quantifiable outcome

• Paradise City Casino is Korea's largest foreigner-only casino with 656 gaming positions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered operational support, core infrastructure, marketing, core partnership, minor and governance.

• ITCEN CORE Co., Ltd.operational supportTechnology or IntegrationITCEN CORE Co., Ltd. provides installation and management services for image information processing devices (security/surveillance camera systems) across Casino Walkerhill, Casino Busan, and Casino Jeju. Contact: 1544-0500 / 02-580-6500. This is a critical security infrastructure partnership ensuring compliance with Casino Business Rules Article 9 for 24-hour casino site safety management and crime prevention. (Note: effective September 18, 2025, replaced previous vendor Goodsen Co., Ltd.)
• SK C&C (and sub-processors: Gifti Biz, Grid System, ASPN)core infrastructureTechnology or IntegrationSK C&C provides ITO (Information Technology Operation) for Paradise's integration system, including sub-processors Gifti Biz, Grid System, and ASPN. This supports the casino's core IT infrastructure, loyalty systems, and data management operations.
• ELUO CNCoperational supportTechnology or IntegrationELUO CNC handles the development, maintenance, and management of the Paradise Casino website, supporting the company's digital presence across Korean, Chinese, Japanese, and English language versions.
• Paradise Tour Co., Ltd.marketingChannel Partner/ Reseller/ DistributorParadise Tour Co., Ltd. handles flight reservations and travel services for Paradise Casino customers, providing travel and booking support as part of the broader Paradise Group ecosystem. Paradise Tour is part of the personal information sharing network for cross-affiliate membership services.
• Grand Walkerhill Seoul (Sheraton Grande Walkerhill)core partnershipOthers5-star urban resort hotel at the Walkerhill casino location with 557 rooms and 8 dining options. Provides integrated Stay & Play packages with Paradise Casino. Also Vista Walkerhill Seoul — nature-friendly hotel with ancient tree lobby and scenic mountain views. Both hotels offer complimentary shuttle bus to/from Paradise Casino Walkerhill.
• Grand Hyatt Paradise City (Incheon)core partnershipOthers5-star resort hotel with 711 premium rooms located 1.1km from Incheon International Airport. Connected to Paradise City Casino — Korea's largest foreigner-only casino. Features pool villas, world-class restaurants (Italian, Chinese, Japanese), bars, lounges, indoor/outdoor swimming pools, spa, sauna, and sports club. Airport shuttle bus service provided.
• Paradise Hotel Busancore partnershipOthers5-star beachfront hotel overlooking Haeundae Beach, the premier tourist destination of Busan. Provides outdoor hot springs and Duty Free Shop. Integrated with Paradise Casino Busan for Stay & Play packages and cross-affiliate membership services.
• Maison Glad Jeju Hotelcore partnershipOthers5-star hotel in central Jeju city, 10 minutes from Jeju International Airport, with 513 diverse guest rooms including suites, twin rooms, and traditional heated floor rooms. Features interpreters in 5 languages, banquet halls, outdoor pool, pine tree garden, and 36-hole golf course nearby. Casino Jeju Grand is located within this hotel. Free airport shuttle bus provided.
• Paradise Spa DogominorOthersPart of the Paradise Group family site ecosystem, providing spa and wellness services within the broader Paradise Group hospitality network.
• Vino Paradise Co., Ltd.minorOthersWine and dining partner within the Paradise Group family site ecosystem.
• PricewaterhouseCoopers ConsultinggovernanceImplementation/ SI/ Consulting PartnerPricewaterhouseCoopers Consulting diagnoses and analyzes customer data for Paradise Casino, supporting data-driven business intelligence and customer relationship management.
• Hotel Raum, Silla Stay Jeju, Hotel With Jeju, Jeju Central City HotelminorOthersAffiliated hotels included in Paradise Group's personal information sharing network for cross-affiliate membership services and point redemption. These partner hotels enable Paradise Club members to access broader accommodation options in Jeju.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Wynn Resorts: Premium-positioned integrated casino resort operator (Wynn Macau, Wynn Las Vegas) known for high-end VIP and luxury positioning. Comparable in VVIP service orientation and premium pricing strategy.
• Galaxy Entertainment Group: Major Macau-based integrated casino resort operator with multiple properties (Galaxy Macau, StarWorld, Broadway). Comparable in gaming operations scale, VIP segmentation, and reliance on inbound Asian tourism.
• Kangwon Land: The only casino in Korea legally permitted to admit Korean nationals, operating a large integrated resort in Gangwon Province. KOSPI-listed, comparable in scale and gaming operations to Paradise, though serving a different regulatory customer segment (domestic + limited foreigners).
• Genting Singapore: Operator of Resorts World Sentosa, an integrated casino resort focused on inbound tourism. Comparable as a single-destination integrated resort with VIP and mass-market gaming, hotel, and F&B.
• Las Vegas Sands: Global integrated casino resort operator (Marina Bay Sands, The Venetian Macao). Comparable as a multi-property integrated resort operator with VIP/mass segmentation and significant Asian tourism exposure.
• Melco Resorts & Entertainment: Asia-focused integrated casino resort operator (City of Dreams, Studio City) with strong VIP and mass-market segments. Comparable in Asian tourism exposure and integrated resort strategy.
• MGM Resorts International: Global multi-property integrated casino resort operator with broad luxury and mass-market segments. Comparable in operational scale, loyalty program design (M Life vs. Paradise Club), and integrated hotel-casino-resort model.

Emerging players

• Bloomberry Resorts Corporation: Philippine integrated casino resort operator (Solaire Resort & Casino) targeting Asian inbound tourism including Korean visitors. Comparable as a single-jurisdiction foreigner-friendly IR with VIP and mass-market positioning.

Direct peers

• Grand Korea Leisure (Seven Luck Casino): Subsidiary of Korean Air that operates Seven Luck Casino, the only other major foreigner-only casino chain in Korea with properties in Seoul, Busan, and Jeju. Direct competitor for foreign tourist play across identical regulatory and customer segments.
• Hwaseong Casino (Kangwon Land / Korea Tourism Organization-affiliated properties): Foreigner-only casino operator in Korea with smaller footprint, targeting inbound tourists with table games and slots. Comparable regulatory framework and target customer (foreign nationals only) as Paradise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paradise-casino-walkerhill

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Casino Walkerhill