Parador Hotels & Resorts
Parador Hotels & Resorts is a privately held Indonesian hotel group operating multi-tier Atria, Vega, Fame, Starlet, and serviced-residence properties for budget, business, premium, event, and extended-stay guests through direct booking.
- Company typePrivate
- Founded2012
- HeadquartersTangerang, Banten, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Parador Hotels & Resorts does
Parador Hotels & Resorts is a privately held Indonesian hotel management group headquartered in Tangerang, Banten. It operates a multi-brand portfolio spanning economy to 4-star accommodation: Atria, Vega, Fame, and Starlet, plus Atria Residences for apartment-style extended stays. The portfolio is described as 11 properties across Greater Jakarta, Magelang, Malang, and Bali, serving budget and mid-market travelers, premium business and leisure guests, corporate and social-event customers, and long-stay guests.
The core product is lodging, supplemented by on-site food and beverage, MICE meeting and event facilities, complete wedding packages, group offers, and selected-property airport transfers. The group uses a standard hotel property management system and an official website for direct booking; no proprietary technology, API, SDK, integrations, or mobile app is disclosed. Pricing varies by hotel and location, with Atria Hotel Malang listed from Rp600,000 to Rp1,000,000+, while the direct site promotes promotional codes, exclusive benefits, and flexible booking.
Parador's go-to-market is predominantly direct to consumers and SMB or corporate demand through online reservations and property phone lines, supported by organic social media and website promotions. Revenue is generated transactionally from room nights and ancillary hospitality services rather than from disclosed software subscriptions: lodging is primary, while dining, MICE, weddings, groups, and transfers broaden spend per guest or event. The supplied data contains no occupancy, room-count, customer-logo, revenue-mix, or historical expansion metrics, so operating utilization and growth cannot be quantified from the available information.
Parador Hotels & Resorts firmographics
Firmographics- Name
- Parador Hotels & Resorts
- Legal name
- PT Parador Management International
- Website
- https://parador-hotels.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parador Hotels & Resorts is a privately held Indonesian hotel group operating multi-tier Atria, Vega, Fame, Starlet, and serviced-residence properties for budget, business, premium, event, and extended-stay guests through direct booking.
- Ownership category
- akta.pro rank
Parador Hotels & Resorts industry classification
Industry- Product category
- Hotel & Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Parador Hotels & Resorts is headquartered
LocationHeadquarters
- HQ city
- Tangerang, Banten
- HQ country
- Indonesia
- HQ region
- Asia
Offices11 records
Markets served
Parador Hotels & Resorts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hotel Room Bookings: Primary revenue from room bookings across multiple hotel brands (Atria, Vega, Fame, Starlet) targeting different market segments from economy to 4-star properties.
- Food & Beverage Services: Restaurant and dining services at hotel properties across all brands.
- MICE and Event Services: Meeting, Incentive, Conference and Event (MICE) facilities and services including venues for corporate meetings, seminars, and events.
- Wedding and Social Events: Complete wedding packages covering venue, catering, decoration, and technical support for various wedding concepts including adat Indonesia, international, and modern intimate weddings.
- Group Offers: Special group booking packages for multiple rooms and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Atria Hotel Malang room rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Parador Hotels & Resorts product offering
Product offeringCore offering
Parador Hotels & Resorts operates 11 hotel properties across Indonesia under four sub-brands (Atria 4-star, Vega 3-star, Fame 2-star, Starlet 1-star/economy) plus Atria Residences serviced apartments. Core services include room accommodation, on-site food and beverage, MICE (Meeting, Incentive, Conference, Event) venues with ballrooms up to 1,500 persons, wedding packages, and airport transfer services. Bookings are sold directly through the company's own website and phone channels.
Product overview
Parador Hotels & Resorts is a multi-brand Indonesian hotel management company operating a portfolio of four hotel sub-brands spanning different star ratings: Atria Hotel (4-star), Vega Hotel (3-star), Fame Hotel (2-star), and Starlet Hotel (1-star/economy), plus Atria Residences for extended stays. Properties are strategically located across Indonesia in Gading Serpong/Tangerang, Magelang, Malang, and Bali. The portfolio includes MICE (Meeting, Incentive, Conference & Event) facilities, wedding venues and packages, and airport transfer services. The company operates its own direct booking platform via parador-hotels.com.
Differentiator
Problem solved
Functional benefit
Brands
- Atria Hotel: 4-star hotel brand offering MICE facilities, grand ballroom, meeting rooms, and wedding venues. Properties: Atria Hotel Gading Serpong, Atria Hotel Magelang, Atria Hotel Malang.
- Atria Residences
- Vega Hotel
- Fame Hotel
- Starlet Hotel
Products and services
- Atria Hotel (4-star brand) 4-star hotel sub-brand under Parador Hotels & Resorts, with properties in Gading Serpong, Magelang, and Malang. Offers premium accommodations, MICE facilities including meeting rooms and grand ballrooms (capacity up to 1,500 persons at Gading Serpong and 1,000 persons at Magelang and Malang), wedding venues, and airport transfer services.
- Atria Residences (serviced apartments)
- Vega Hotel (3-star brand)
- Fame Hotel (2-star brand)
- Starlet Hotel (1-star/economy brand)
- MICE (Meeting, Incentive, Conference & Event) Services
- Wedding Packages and Venues
- Airport Transfer Services
Quantifiable outcome
- Grand Ballroom capacity up to 1,500 persons at Atria Hotel Gading Serpong
- +4 more outcomes
Companies that use Parador Hotels & Resorts
Customer profileSegments6 records
Ideal customer profiles5 records
Parador Hotels & Resorts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parador Hotels & Resorts partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights3 records
Parador Hotels & Resorts competitors and assessment
Company assessmentEmerging players
- RedDoorz: Indonesian tech-enabled budget hotel aggregator/operator. Comparable to Parador's Starlet and Fame economy tier with a tech-led booking and distribution model.
- Whiz Hotels: Indonesian budget hotel brand focused on value accommodations. Comparable to Parador's Starlet economy properties in segment and price positioning.
Broad incumbents
- Swiss-Belhotel International: International hotel chain with strong Indonesian presence across mid-tier and upscale segments. Comparable to Parador as a multi-tier hotel operator in Indonesia with broader regional reach.
- Accor Hotels Indonesia: Major international hotel group operating Ibis, Novotel, Mercure, Pullman in Indonesia. Comparable across Parador's economy through upscale tiers with the advantage of a global loyalty ecosystem.
- Golden Tulip Indonesia: International mid-tier hotel brand with Indonesian properties. Comparable to Parador's Atria 4-star tier in positioning and full-service offerings.
- IHG Hotels & Resorts Indonesia: International hotel group with Holiday Inn, Holiday Inn Express, and InterContinental in Indonesia. Comparable in mid-tier and upscale segments with strong MICE capabilities.
Direct peers
- Aryaduta Hotels: Indonesian mid-tier hotel brand with full-service and MICE offerings in major Indonesian cities. Comparable to Parador's Atria 4-star tier in market positioning and event capabilities.
- Amaris Hotel: Indonesian economy/budget hotel brand with broad nationwide presence. Directly comparable to Parador's Starlet (1-star) and Fame (2-star) economy tier.
- Archipelago International: Indonesia's largest hotel management group, operating Aston, fave, NEO+, Alana, and Harper brands spanning economy to upscale. Direct competitor to Parador's multi-brand Indonesia portfolio.
- Santika Indonesia Hotels & Resorts: Indonesian multi-brand hotel operator covering economy through upscale (Santika, Amaris, Kalyana). Closely comparable to Parador in tiered brand strategy and domestic Indonesian focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Parador Hotels & Resorts social profiles
Digital presenceParador Hotels & Resorts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parador Hotels & Resorts leadership team
Management profileNumber of profiles
Parador Hotels & Resorts subsidiaries and ownership
Company hierarchySubsidiaries10 records
Parador Hotels & Resorts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parador Hotels & Resorts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parador Hotels & Resorts
What does Parador Hotels & Resorts do?
Parador Hotels & Resorts operates 11 hotel properties across Indonesia under four sub-brands (Atria 4-star, Vega 3-star, Fame 2-star, Starlet 1-star/economy) plus Atria Residences serviced apartments. Core services include room accommodation, on-site food and beverage, MICE (Meeting, Incentive, Conference, Event) venues with ballrooms up to 1,500 persons, wedding packages, and airport transfer services. Bookings are sold directly through the company's own website and phone channels.
Is Parador Hotels & Resorts a public or private company?
Parador Hotels & Resorts is a private company. It is classified as unknown and is currently operating.
When was Parador Hotels & Resorts founded?
Parador Hotels & Resorts was founded in 2012. It employs 101 to 250 people.
Where is Parador Hotels & Resorts based?
Parador Hotels & Resorts is headquartered in Tangerang, Banten, Indonesia, in the Asia region.
How does Parador Hotels & Resorts make money?
Five revenue lines are on record. Hotel Room Bookings are the primary driver. The others are food & Beverage Services, MICE and Event Services, wedding and Social Events and group Offers.
Who are Parador Hotels & Resorts's main competitors?
Emerging players on record are RedDoorz and Whiz Hotels. Broad incumbents are Swiss-Belhotel International, Accor Hotels Indonesia, Golden Tulip Indonesia and IHG Hotels & Resorts Indonesia. Direct peers are Aryaduta Hotels, Amaris Hotel, Archipelago International and Santika Indonesia Hotels & Resorts.
Does Parador Hotels & Resorts have an API?
No public API is recorded for Parador Hotels & Resorts.
What industry is Parador Hotels & Resorts in?
Parador Hotels & Resorts's product category is Hotel & Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7000.