Parador Hotels & Resorts

What Parador Hotels & Resorts does

Parador Hotels & Resorts is a privately held Indonesian hotel management group headquartered in Tangerang, Banten. It operates a multi-brand portfolio spanning economy to 4-star accommodation: Atria, Vega, Fame, and Starlet, plus Atria Residences for apartment-style extended stays. The portfolio is described as 11 properties across Greater Jakarta, Magelang, Malang, and Bali, serving budget and mid-market travelers, premium business and leisure guests, corporate and social-event customers, and long-stay guests.

The core product is lodging, supplemented by on-site food and beverage, MICE meeting and event facilities, complete wedding packages, group offers, and selected-property airport transfers. The group uses a standard hotel property management system and an official website for direct booking; no proprietary technology, API, SDK, integrations, or mobile app is disclosed. Pricing varies by hotel and location, with Atria Hotel Malang listed from Rp600,000 to Rp1,000,000+, while the direct site promotes promotional codes, exclusive benefits, and flexible booking.

Parador's go-to-market is predominantly direct to consumers and SMB or corporate demand through online reservations and property phone lines, supported by organic social media and website promotions. Revenue is generated transactionally from room nights and ancillary hospitality services rather than from disclosed software subscriptions: lodging is primary, while dining, MICE, weddings, groups, and transfers broaden spend per guest or event. The supplied data contains no occupancy, room-count, customer-logo, revenue-mix, or historical expansion metrics, so operating utilization and growth cannot be quantified from the available information.

Name

Parador Hotels & Resorts

Legal name

PT Parador Management International

Website

https://parador-hotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Parador Hotels & Resorts is a privately held Indonesian hotel group operating multi-tier Atria, Vega, Fame, Starlet, and serviced-residence properties for budget, business, premium, event, and extended-stay guests through direct booking.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• MICE event venues
• Wedding venue packages
• Serviced residence rentals
• Hospitality property management

Headquarters

HQ city

Tangerang, Banten

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Bookings: Primary revenue from room bookings across multiple hotel brands (Atria, Vega, Fame, Starlet) targeting different market segments from economy to 4-star properties.
2. Food & Beverage Services: Restaurant and dining services at hotel properties across all brands.
3. MICE and Event Services: Meeting, Incentive, Conference and Event (MICE) facilities and services including venues for corporate meetings, seminars, and events.
4. Wedding and Social Events: Complete wedding packages covering venue, catering, decoration, and technical support for various wedding concepts including adat Indonesia, international, and modern intimate weddings.
5. Group Offers: Special group booking packages for multiple rooms and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Parador Hotels & Resorts operates 11 hotel properties across Indonesia under four sub-brands (Atria 4-star, Vega 3-star, Fame 2-star, Starlet 1-star/economy) plus Atria Residences serviced apartments. Core services include room accommodation, on-site food and beverage, MICE (Meeting, Incentive, Conference, Event) venues with ballrooms up to 1,500 persons, wedding packages, and airport transfer services. Bookings are sold directly through the company's own website and phone channels.

Product overview

Parador Hotels & Resorts is a multi-brand Indonesian hotel management company operating a portfolio of four hotel sub-brands spanning different star ratings: Atria Hotel (4-star), Vega Hotel (3-star), Fame Hotel (2-star), and Starlet Hotel (1-star/economy), plus Atria Residences for extended stays. Properties are strategically located across Indonesia in Gading Serpong/Tangerang, Magelang, Malang, and Bali. The portfolio includes MICE (Meeting, Incentive, Conference & Event) facilities, wedding venues and packages, and airport transfer services. The company operates its own direct booking platform via parador-hotels.com.

Differentiator

Problem solved

Functional benefit

Brands

• Atria Hotel: 4-star hotel brand offering MICE facilities, grand ballroom, meeting rooms, and wedding venues. Properties: Atria Hotel Gading Serpong, Atria Hotel Magelang, Atria Hotel Malang.
• Atria Residences
• Vega Hotel
• Fame Hotel
• Starlet Hotel

Products and services

• Atria Hotel (4-star brand) 4-star hotel sub-brand under Parador Hotels & Resorts, with properties in Gading Serpong, Magelang, and Malang. Offers premium accommodations, MICE facilities including meeting rooms and grand ballrooms (capacity up to 1,500 persons at Gading Serpong and 1,000 persons at Magelang and Malang), wedding venues, and airport transfer services.
• Atria Residences (serviced apartments)
• Vega Hotel (3-star brand)
• Fame Hotel (2-star brand)
• Starlet Hotel (1-star/economy brand)
• MICE (Meeting, Incentive, Conference & Event) Services
• Wedding Packages and Venues
• Airport Transfer Services

Quantifiable outcome

• Grand Ballroom capacity up to 1,500 persons at Atria Hotel Gading Serpong
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights3 records

Emerging players

• RedDoorz: Indonesian tech-enabled budget hotel aggregator/operator. Comparable to Parador's Starlet and Fame economy tier with a tech-led booking and distribution model.
• Whiz Hotels: Indonesian budget hotel brand focused on value accommodations. Comparable to Parador's Starlet economy properties in segment and price positioning.

Broad incumbents

• Swiss-Belhotel International: International hotel chain with strong Indonesian presence across mid-tier and upscale segments. Comparable to Parador as a multi-tier hotel operator in Indonesia with broader regional reach.
• Accor Hotels Indonesia: Major international hotel group operating Ibis, Novotel, Mercure, Pullman in Indonesia. Comparable across Parador's economy through upscale tiers with the advantage of a global loyalty ecosystem.
• Golden Tulip Indonesia: International mid-tier hotel brand with Indonesian properties. Comparable to Parador's Atria 4-star tier in positioning and full-service offerings.
• IHG Hotels & Resorts Indonesia: International hotel group with Holiday Inn, Holiday Inn Express, and InterContinental in Indonesia. Comparable in mid-tier and upscale segments with strong MICE capabilities.

Direct peers

• Aryaduta Hotels: Indonesian mid-tier hotel brand with full-service and MICE offerings in major Indonesian cities. Comparable to Parador's Atria 4-star tier in market positioning and event capabilities.
• Amaris Hotel: Indonesian economy/budget hotel brand with broad nationwide presence. Directly comparable to Parador's Starlet (1-star) and Fame (2-star) economy tier.
• Archipelago International: Indonesia's largest hotel management group, operating Aston, fave, NEO+, Alana, and Harper brands spanning economy to upscale. Direct competitor to Parador's multi-brand Indonesia portfolio.
• Santika Indonesia Hotels & Resorts: Indonesian multi-brand hotel operator covering economy through upscale (Santika, Amaris, Kalyana). Closely comparable to Parador in tiered brand strategy and domestic Indonesian focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parador-hotels-and-resorts

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parador Hotels & Resorts