Laboratorio Paravicini

What Laboratorio Paravicini does

Laboratorio Paravicini S.r.l. is a Milan-based artisan workshop that has been producing hand-decorated ceramic tableware for over thirty years, operating from a showroom and workshop at Via Nerino 8 in Milan's historic center with a team of 7 employees. The company's core technology is hand-painting and lathe-turning of thin white earthenware: each plate is shaped and decorated by hand using brush, mixed technique, or print, with the explicit principle that no two pieces are repeated in the same way. The product portfolio spans 16+ named collections — including Balloons, Modern Faces, Chinoiserie, Rocaille, Bloom, Iznik, Zodiaco, Gardens, Italian Views, Jardin à l'Italienne, Tenets, Veranda, Jungle, Bacchette, Africa, and Metalia — sold as individual plates (€50–€215) or themed sets (€1,176–€1,560 for 12-plate sets), alongside a tailor-made bespoke service for monograms, custom designs, and event commissions.

The business model is direct-to-consumer e-commerce built on Shopify, with worldwide shipping via couriers (DLH, FedEx) and a multi-payment setup including credit cards, PayPal, Shop Pay, and Klarna. Distribution combines the paravicini.it storefront with the physical Milan workshop; sales are also catalyzed by event-driven launches tied to Milan Design Week. The company serves three primary customer segments: luxury tableware collectors and enthusiasts (primary), bespoke buyers seeking personalized monograms and event commissions, and design collaborators — exemplified by co-developed capsule collections with Foundrae NY (Tenets), Lisa Corti (Veranda), and Natalia Criado (Metalia). All intellectual property on designs, shapes, and patterns is held exclusively by the company.

The business is privately held with no disclosed external investors, funding rounds, or M&A activity. Its only disclosed non-dilutive capital is support from the ERDF Regional Programme 2021–2027 of Regione Lombardia under the Artigiani 4.0 project, which funded a digital heritage archive (Patrimony) of decades of collections and collaborations. Revenue is not publicly disclosed. The operating model is structurally constrained by artisan throughput but protected by a 30-year brand position, exclusive designer collaborations, and a high-AOV luxury positioning.

Name

Laboratorio Paravicini

Legal name

Laboratorio Paravicini S.r.l.

Website

https://paravicini.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Laboratorio Paravicini is a Milan-based artisan workshop with 7 employees that designs, hand-paints, and sells luxury ceramic tableware through 16+ named collections and a bespoke tailor-made service, distributed worldwide via a Shopify DTC storefront and a Milan showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Sales of Hand-decorated Ceramics: Direct sales of hand-decorated ceramic plates and tableware through the company's e-commerce website. Products include individual plates, sets, and custom-made pieces. Prices range from €50 for bread plates to €360 for dinner sets, with individual plates ranging €70-€130.
2. Custom/Tailor-Made Products: Bespoke tableware creation service where customers can commission personalized decorations, monograms, and custom designs. The company studies interweaving and style of monograms, designing complete services for specific needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Laboratorio Paravicini is a Milan-based artisan workshop producing hand-decorated ceramic plates and tableware from thin white earthenware, shaped and painted strictly by hand. The company offers named themed collections (Balloons, Modern Faces, Chinoiserie, Rocaille, Bloom, Iznik, Zodiaco, Gardens, etc.) and a bespoke Tailor-Made service for monograms and custom designs. Each piece is unique and never repeated in the same way, targeting collectors, luxury tableware enthusiasts, and bespoke buyers.

Product overview

Laboratorio Paravicini is a Milan-based artisan workshop specializing in hand-decorated ceramic tableware, operating for over 30 years. The product portfolio centers on a diverse range of ceramic plate collections including Balloons, Modern Faces, Chinoiserie, Rocaille, Bloom, Iznik, Metalia, Zodiaco, Gardens, Italian Views, Jardin à l'Italienne, Tenets, Veranda, Jungle, Bacchette, and Africa. Products are offered as individual plates or themed sets (dinner, dessert, bread, soup sizes) across standard collections and custom tailor-made commissions. Collaboration pieces include Metalia (with Natalia Criado), Tenets (with Foundrae NY), and Veranda (with Lisa Corti). Each piece is shaped and hand-decorated from thin white earthenware, with uniqueness as the essential distinctive mark.

Differentiator

Problem solved

Functional benefit

Products and services

• Balloons Collection
• Modern Faces Collection Contemporary ceramic plates with bold, sinuous lines defining barely-sketched faces that extend beyond the plate edges. Available in 12 unique designs, each in dinner (25cm) and dessert (20cm) sizes. Targeted at contemporary art collectors and luxury home decorators.
• Chinoiserie Collection Twelve unique hand-painted plates paying tribute to 18th-century Chinese art with pink, green, and blue color palettes. Each plate depicts a different scene, available in dinner (26cm) and dessert (23cm) sizes. Targeted at collectors of decorative arts and historical-inspired tableware.
• Rocaille Collection Refined ceramic plates depicting wind-blown plant fronds and stones, named after artificially created garden rocks from the 17th century. Available in four themes and three color schemes (pink, dove gray, white, blue). Targeted at collectors of decorative and historically-inspired tableware.
• Bloom Collection Delicate ceramic plates featuring evanescent flowers floating with butterflies, bees, and dragonflies on pure white backgrounds. Minimalist haiku-inspired design available in 12 wildflower designs as dessert plates (20cm). Targeted at minimalist design enthusiasts.
• Iznik Collection Ceramic plates inspired by Anatolian culture and Ottoman ceramic tradition. Sinuous curves and ciliated designs in summer blues and greens, available as dinner, dessert, and soup plates. Targeted at collectors of culturally-inspired tableware.
• Metalia Collection Collaboration collection combining Laboratorio Paravicini ceramics with Natalia Criado's sculptural metal tableware. Features essential forms and material contrasts in three styles (Lama, Bricks, Chain) and sphere-colored bread plates. Targeted at design-conscious collectors seeking mixed-material tableware.
• Zodiaco Collection Twelve ceramic plates featuring zodiac signs with stellar gold patterns on a blue sky background. Includes individual zodiac signs, crown of all signs, and astronomical clock designs. Targeted at astrology enthusiasts and gift buyers.
• Italian Views Collection Six Italian landscape plates featuring architectural elements and perspective vanishing points. Warm orange and cool blue tones evoke Mediterranean summer atmospheres. Targeted at lovers of Italian scenery and Mediterranean aesthetics.
• Jardin à l'Italienne Collection Metaphysical ceramic plates evoking Italian-style gardens where vegetation becomes architecture. Features hyper-realistic greenery volumes in a suspended, timeless landscape. Targeted at collectors of fine art-inspired tableware.
• Tailor-Made (Su Misura) Custom-made ceramic tableware service translating customer specifications into unique hand-decorated pieces. Includes monograms, personalized designs, custom shapes, colors, and subjects. Follows a step-by-step commission process. Targeted at consumers planning weddings, special events, or premium personalized gifts, and brands seeking bespoke collaborations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lisa CorticoreStrategic or Co-development PartnerCollaboration with Lisa Corti on the Veranda collection, combining the history and imagery of two worlds in a fresh and versatile palette. The collection includes shaped forms with romantic themes and fringed, hand-painted edges recalling traditional ikat textile prints. The collaboration produces plates and home textiles.
• Foundrae NYcoreStrategic or Co-development PartnerCollaboration with Foundrae NY on the Tenets collection - a refined collection in gold and black speaking a mysterious language rich in symbols and hidden meanings. Each plate tells an ancestral concept with symbols serving as means of self-discovery and expression.
• Natalia CriadocoreStrategic or Co-development PartnerCollaboration with Natalia Criado on the Metalia collection, bringing together Laboratorio Paravicini's ceramics and her sculptural metal tableware. Reflects a dialogue between two distinct material languages united by common sensitivity towards balance, lightness and formal clarity.
• Regione Lombardia (ERDF Regional Programme 2021-2027)minorOthersThe heritage archive (Patrimony) project was realized with the contribution of the ERDF Regional Programme 2021-2027 of Regione Lombardia as part of the Artigiani 4.0 project. This is a funding/support relationship for digital transformation initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Villeroy & Boch: Large European tableware group with a luxury division. Broader incumbent offering porcelain tableware at multiple price points; overlaps at the high end but operates at much greater scale and through extensive retail.
• Hermès (Home & Tableware): Luxury French maison with a curated tableware and home offering. Overlaps in the high-end decorative tableware category and the brand prestige / gift packaging cues, but is a much broader luxury conglomerate.
• Wedgwood (Fiskars Group): British heritage tableware brand with patterned and designed collections. Overlaps in heritage-driven luxury tableware but with significantly larger scale, broader product line, and global retail presence.

Direct peers

• Bitossi Home: Italian artisan ceramics producer with deep heritage (since 1921) producing hand-decorated tableware and decorative ceramics. Comparable in artisanal production, Italian origin, and designer collaborations.
• Lladró: Spanish luxury porcelain maker specializing in handcrafted artistic decorative pieces and tableware. Comparable in artisanal heritage, premium pricing, and collectible positioning.
• Bernardaud: French luxury porcelain tableware maker with strong heritage and artist collaborations. Direct peer in the high-end hand-decorated tableware category serving similar affluent international clientele.
• Fornasetti: Italian luxury atelier famous for hand-decorated ceramics featuring artistic, narrative-driven motifs. Direct comparable on artisanal process, Milan heritage, and one-of-a-kind collectible positioning.
• Seletti: Italian design tableware and home accessories brand with eclectic collections and a strong international DTC presence. Comparable in Italian origin, design-led collections, and global e-commerce distribution.
• Ginori 1735 (Richard Ginori): Italian luxury porcelain and tableware manufacturer owned by Gucci/Kering. Closest direct peer: decades-old Italian heritage maker of hand-decorated ceramic plates and tableware sold through premium retail and DTC channels worldwide.
• Villari: Italian luxury ceramic tableware and home decor maker known for hand-painted collections and bespoke commissions. Comparable in craft-driven luxury positioning and Italian artisanal heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/laboratorioparavicini
• Instagraminstagram.com/laboratorioparavicini
• LinkedInlinkedin.com/company/laboratorio-paravicini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratorio Paravicini