Paramount Wood Products

What Paramount Wood Products does

Paramount Wood Products, operating under the brand name Paramount Flooring, is a U.S.-based flooring distributor and brand owner specializing in residential and commercial hard-surface flooring. Its product portfolio spans eight primary categories — RigidCORE (LVT/LVP/SPC with ULTRACORE™ waterproof core), Bliss DB and Bliss 5.0 (luxury vinyl plank), Signature (WPC vinyl), Cross Creek (LVT), TimbrCORE™ (waterproof laminate with proprietary ULTRACORE), DiVine Premium Hardwood, Solid Hardwood, Engineered Hardwood, and Porcelain tile — collectively covering price points from value to premium across construction types and aesthetics. Underlying technology centers on the proprietary ULTRACORE™ waterproof core used in RigidCORE and TimbrCORE lines, a High-Performance Scratch-Resist (HPSR) finish across product lines providing fade and stain protection, Real Grain In-Register (EIR) embossing for visual-texture alignment, and a proprietary wire-brushed surface texture. All products are documented as 100% CARB, CARB II, and Lacey Act compliant, with engineered hardwood and laminate lines holding third-party CARB-ATCM certification.

The company manufactures through global partners located in China, Vietnam, Cambodia, Europe, Brazil, Southeast Asia, and the United States, and monetizes primarily through one-time wholesale flooring product sales to authorized dealers and retailers. Pricing is set at the dealer level, with the company capturing wholesale margin; its consumer-facing website functions as a marketing, education, and dealer-locator platform, including online sample ordering (hardwood samples priced at $10 per piece). Distribution is structurally regional: products reach end customers exclusively through an authorized dealer network covering 13 U.S. Midwest and Central states (IL, IN NW counties, IA, KS, MI, MN, MO, NE, ND, OK, SD, WI, and OH Toledo only), with explicit exclusion of Canada. The company is privately held with no disclosed parent, no institutional funding, and no public management information; it operates with a 6-employee footprint and was traced to a 2017 website copyright reference. Customer segmentation is horizontal, with residential homeowners (notably households with children and pets seeking waterproof, scratch-resistant flooring) as the primary segment and commercial/business buyers as a secondary segment utilizing products with limited commercial warranties.

Name

Paramount Wood Products

Legal name

Paramount Flooring

Website

https://paramountflooring.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Paramount Wood Products (Paramount Flooring) is a U.S. private flooring brand and distributor offering hardwood, luxury vinyl (LVT/LVP/SPC/WPC), waterproof laminate, and porcelain tile products through an authorized dealer network across 13 Midwest and Central U.S. states, serving residential and commercial customers.

Ownership category

akta.pro rank

Product category

Hardwood and Resilient Flooring

NAICS

Floor Covering Retailers (449121), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Wood Flooring & Wood Veneer Products (IMADADAI), Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH), Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD)

Keywords

• Luxury vinyl flooring
• Hardwood flooring
• Waterproof flooring
• Porcelain tile
• Engineered hardwood

Headquarters

HQ city

Not disclosed

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Flooring Product Sales: One-time product sales through a network of authorized dealers and retailers. Products include RigidCORE (LVT/LVP/SPC), hardwood (solid and engineered), porcelain tile, and luxury vinyl products sold to residential and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Paramount Wood Products distributes and markets flooring products under the Paramount Flooring brand, including RigidCORE luxury vinyl, Bliss DB and Bliss 5.0 luxury vinyl plank, Signature WPC vinyl, Cross Creek vinyl, TimbrCORE waterproof laminate-style flooring, DiVine Premium Hardwood, Solid Hardwood, Engineered Hardwood, and Porcelain tile lines. Products incorporate proprietary ULTRACORE™ waterproof core technology and High Performance Scratch Resist (HPSR) finishes and are sold through authorized dealers across 13 Midwestern and Central U.S. states.

Product overview

Paramount Flooring is a flooring manufacturer offering a diverse portfolio of flooring products for homes and businesses. The product line includes multiple categories: RigidCORE (luxury vinyl with waterproof technology), Bliss DB and Bliss 5.0 (luxury vinyl plank), Signature and Cross Creek (WPC vinyl), TimbrCORE (waterproof laminate), DiVine Premium Hardwood, Solid Hardwood, Engineered Hardwood, and Porcelain tile. Products are distributed through authorized dealers in the Midwestern United States and are sourced globally with manufacturing partners that meet CARB and Lacey Act compliance standards.

Differentiator

Problem solved

Functional benefit

Brands

• RigidCORE: Rigid core luxury vinyl plank flooring with waterproof properties
• TimbrCORE
• Bliss DB
• Bliss 5.0
• Signature
• Cross Creek
• DiVine Premium Hardwood
• Sequoia
• Sequoia Collection

Products and services

• RigidCORE Luxury vinyl flooring collection featuring waterproof construction with proprietary ULTRACORE™ technology and high-performance, scratch-resistant (HPSR) finish. Sub-lines include Keystone, Capstone, Herringbone, Keystone Tile, and Cornerstone. Sold to homeowners and commercial buyers through authorized Paramount dealers.
• Bliss DB Luxury vinyl plank flooring collection available in numerous color variants including Barley Grass, Brushed Aluminum, Rosemaroon, Garden Stone, Vintage, Graciano, and many others. Distributed through Paramount's authorized dealer network.
• Bliss 5.0 Gluedown and loose lay luxury vinyl flooring with enhanced durability features, available in color variants including Nokomis, Andrusia, Superior, Vermillion, Tamarack, Clearwater, Caribou, and Burntside. Sold via authorized Paramount dealers.
• Signature Premium WPC (Wood Plastic Composite) vinyl flooring collection with extensive color options including Barley Grass, Garden Stone, Vintage, Graciano, Eagle Rock, River Silt, Sunriver Tan, and 25+ additional colors. Distributed through Paramount's authorized dealer network.
• Cross Creek Luxury vinyl flooring collection featuring natural, earth-toned aesthetics in colors such as Natural Wicker, Rustic Taupe, Smoked Oyster, Palm Desert, Lighthouse Landing, Oak Bark, Camel Hair, and others. Sold via authorized Paramount dealers.
• TimbrCORE™ Waterproof laminate-style flooring featuring proprietary ULTRACORE™ waterproof core technology. Includes the Sequoia collection (9.68" x 70.08", 10mm thickness, AC6 wear rating) and LP-82 collection (8.03" x 47.64", AC4 rating). Distributed through authorized Paramount dealers.
• DiVine Premium Hardwood Premium hardwood flooring collection featuring colors such as Crescent Moon, Desert Tan, Sand Dollar, Wild Cat, Palm Valley, Windy Harbor, Marsh Landing, Windsor Park, Palencia, and Sawgrass. Sold via authorized Paramount dealers.
• Solid Hardwood Traditional solid hardwood flooring available in multiple collections including Appalachian, Barnwood Hickory, Barnwood Oak, Classics, Cobblestone Creek, Forester, Montebello, Mountain Heritage, Old Town, Stockbridge, Santa Barbara, and Vancouver. Distributed through authorized Paramount dealers.
• Engineered Hardwood Engineered hardwood flooring with layered construction for enhanced stability. Collections include Asian Walnut, Eng. Barnwood, Bucks County, Costa, Country View, Fairway Times, Grand Prairie, Kenebec, Lakeshore, Lotus Lodge, Mt. Adams, Nichols Hills, Paseo, Pioneer Park, Silver Bell, Smokehouse, and Streamside. Sold via authorized Paramount dealers.
• Porcelain Porcelain tile collection including 100% Lacey Act compliant tiles across many styles, used in residential and commercial flooring applications. Available through authorized Paramount dealers across 13 U.S. states.
• New Castle Oak (Wide Plank Engineered Hardwood) Wide and long plank engineered hardwood flooring with distressed, wire brushed finish, distributed through Paramount's authorized dealer network.
• Bucks County Collection (Engineered Hardwood) Engineered hardwood collection available in Hickory, Ash, Maple, and Acacia species with multiple stain colors and width options, sold via authorized Paramount dealers.

Quantifiable outcome

• Waterproof and scratch-resistant flooring suitable for busy households with kids and pets

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mohawk Industries: Global flooring manufacturer covering LVT (including Pergo/IVC brands), hardwood, laminate, and tile. Comparable breadth to Paramount but with U.S. manufacturing footprint, much larger R&D, and national distribution that dwarfs Paramount's regional network.
• Shaw Industries: Largest U.S. flooring manufacturer (broadloom, LVT/LVP, hardwood, tile) and parent of COREtec. Directly comparable to Paramount across LVT/LVP and hardwood categories, but operates at national scale with vertically integrated U.S. manufacturing and a much broader dealer program.
• Floor & Decor Holdings: Specialty flooring retail chain stocking LVT/LVP, hardwood, tile, and installation accessories. Competes indirectly with Paramount by offering end consumers an alternative purchasing channel to the independent dealer network Paramount relies on.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer carrying hardwood, LVT, and laminate. Comparable product mix to Paramount's hardwood and resilient lines, distributed through company-owned retail locations rather than the independent-dealer model.
• Armstrong Flooring: Established U.S. flooring manufacturer across LVT, hardwood, and engineered flooring. Comparable category overlap with Paramount's hardwood and resilient lines, with much larger installed-base brand equity and broader geographic reach.

Direct peers

• Mannington Mills: Privately held U.S. flooring manufacturer with a directly overlapping portfolio: LVT/LVP (Adura), hardwood, laminate, and porcelain tile. Same dealer-channel GTM and similar emphasis on waterproof/scratch-resistant resilient flooring with proprietary technologies.
• COREtec (Shaw Industries brand): Shaw's flagship LVT/LVP brand and the category-defining rigid-core product line. Directly competes with Paramount's RigidCORE and TimbrCORE lines, leveraging the same waterproof-core value proposition at national scale.
• Karndean Designflooring: Specialist LVT/LVP manufacturer with deep design-led product portfolio and dealer-distributed GTM in North America. Closely comparable to Paramount on waterproof luxury vinyl plank/tile positioning and reliance on independent flooring retailers.
• MSI (M S International): Large multi-category flooring and surfaces distributor (LVT, hardwood, porcelain tile) selling through dealers and big-box channels. Closely comparable business model to Paramount — global sourcing, broad portfolio, dealer-network distribution — but at materially larger scale.

Emerging players

• Proximity Mills: Online-first flooring brand selling LVT, hardwood, and tile direct to consumers and contractors, bypassing dealers. Represents the disintermediation threat Paramount faces: same waterproof/scratch-resistant LVT value proposition, but a fundamentally different (D2C) distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paramount-wood-products

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount Wood Products