Parceria Carioca Moda Praia

What Parceria Carioca Moda Praia does

Parceria Carioca Moda Praia operates a participative retail platform headquartered in Rio de Janeiro, Brazil, aggregating approximately 100 independent Brazilian artisans, designers, and micro-entrepreneurs into shared physical and digital storefronts. The company was originally founded in 1998 to distribute artisanal production from graduates of Instituto São Cipriano in Rio de Janeiro's West Zone, then transitioned to the Participative Store model in 2013, and launched its e-commerce channel on Nuvemshop during the COVID-19 pandemic in 2020. The retail footprint today comprises 3 company-owned stores plus 3 licensed stores, with one confirmed physical location at Rua Jardim Botânico, 728, loja 108 in Rio de Janeiro.

The product portfolio spans accessories (bags, costume jewelry), fashion (notably the Kitecoat upcycled kitesurf jacket line), stationery (handmade notebooks and pencils), toys, mugs, home décor, and a dedicated Olympic Museum (Museu Olímpico) licensed merchandise category. The underlying technology stack is built on the Nuvemshop (Mitienda Nube) e-commerce platform, which provides the storefront, payments (Nuvem Pago), and Correios shipping integration (PAC and Sedex for nationwide delivery). Marketing relies on organic social media (Instagram, Pinterest), email newsletter, and SEO-optimized product pages, with cookie-based tracking and pixel tags for personalization. Pricing is unit-based in BRL with prices ranging from R$8 to R$850, supported by up to 12 installment credit card payments, boleto, and Pix.

The business model combines direct-to-consumer retail sales (e-commerce and physical stores) with partner fees from brands occupying modular retail space. Founding partners include Flavia Torres and Jeanne Ferré as Creative Partners and Adriana Azambuja in Finance. The team is approximately 10 employees, and the company is privately held with no disclosed institutional funding, revenue figures, or M&A activity.

Name

Parceria Carioca Moda Praia

Legal name

Parceria Carioca

Website

https://parceriacarioca.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Parceria Carioca is a Rio de Janeiro-based participative retail platform that aggregates approximately 100 independent Brazilian artisan brands across 3 owned stores, 3 licensed stores, and a nationwide Nuvemshop e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales - E-commerce: Online sales through the company's proprietary e-commerce platform (parceriacarioca.com.br), offering direct-to-consumer sales across Brazil with product categories including accessories, fashion, stationery, toys, mugs, and home décor.
2. Retail Sales - Physical Stores: Revenue generated from 3 company-owned physical retail stores and 3 licensed stores operating under the Participative Store model.
3. Participative Store Partner Fees: Partner brands pay for modular retail space within the physical and virtual stores, with costs and prices shared proportionally based on the space occupied in modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Parceria Carioca operates a participative retail model that aggregates approximately 100 independent Brazilian brands across shared physical store modules and a unified e-commerce platform (parceriacarioca.com.br). The company sells artisan-made fashion, accessories (bags, bijouterias), stationery, toys, mugs, home décor, and Olympic Museum-branded merchandise directly to consumers nationwide, with cost-sharing and fair-pricing enabled by the participative model. Partner brands pay for modular retail space, while consumers purchase online with nationwide delivery or pick up at the company's physical stores.

Product overview

Parceria Carioca is a participative e-commerce platform and physical retail chain operating since 2013, offering a diverse portfolio of Brazilian artisanal products, fashion, and Olympic Museum-themed merchandise. The platform aggregates approximately 100 partner brands including Adriana Soares (bijouterias), Mil Flores (decorations), Artes Abib (decorations), Museu Olímpico (themed products), Kitecoat (sustainable fashion), and Nós Por Aí! (stationery). The core offering spans accessories (bags, costume jewelry), fashion (upcycled kitesurf jackets), stationery (handmade notebooks, pencils, crayons), toys, mugs, decorations (handcrafted mini roses, sculptures), and Olympic Museum merchandise. Products are sold through their Nuvemshop-powered e-commerce platform at https://parceriacarioca.com.br/ with both online and physical store channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kitecoat: Sustainable fashion brand upcycling kitesurf kites into jackets and coats
• Museu Olímpico

Products and services

• Acessórios (Accessories)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Instituto São CiprianocoreStrategic or Co-development PartnerFounded in 1998 to distribute artisanal production from graduates of Instituto São Cipriano in Rio de Janeiro's West Zone. The company originated as a vehicle to support social and craft-based education initiatives.
• KitecoatminorStrategic or Co-development PartnerPartner brand specializing in upcycling kitesurf kites into waterproof fashion jackets and coats (upcycling creative product). Products featured on the Parceria Carioca e-commerce and physical stores.
• Artes AbibminorChannel Partner/ Reseller/ DistributorArtisanal décor brand selling products (mini roses in various colors, magnets) through the Parceria Carioca platform. Featured in the Museu Olímpico and Decoração categories.
• Adriana SoaresminorChannel Partner/ Reseller/ DistributorBijouteria artisan brand with products (brincos, pulseiras) sold through the Parceria Carioca platform.
• Mil FloresminorChannel Partner/ Reseller/ DistributorAccessories and bijouteria brand selling handcrafted pieces (earrings, bags) through the Parceria Carioca platform. Multiple products featured across categories.
• Museu OlímpicocoreStrategic or Co-development PartnerThe Olympic Museum brand partnership creating a dedicated merchandise category featuring accessories, toys, stationery, mugs, and décor items with Olympic Museum branding. This is a major differentiated product line with its own dedicated category section on the e-commerce platform.
• Nós Por Aí!minorChannel Partner/ Reseller/ DistributorStationery brand selling notebooks and paper products through the Parceria Carioca platform. Featured in the Papelaria category.
• NuvemshopcoreTechnology or IntegrationE-commerce platform provider powering the parceria carioco online store (Mitienda Nube). Handles payment processing (Nuvem Pago), shipping integration (Correios), and storefront technology. The Privacy Policy explicitly references Nuvemshop's data handling.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• Madeira Madeira: Brazilian online home decor and furnishings marketplace. Comparable because it sells curated home goods, decor, and lifestyle products to Brazilian consumers through an integrated e-commerce model overlapping with Parceria Carioca's Decora\u00e7\u00e3o category.
• Elo7: Brazil's leading online marketplace for handmade and artisanal products. Directly comparable to Parceria Carioca because both aggregate independent artisans and designers into a curated multi-brand e-commerce experience serving Brazilian consumers seeking authentic craft goods.
• Westwing Brasil: Brazilian home, decor, and lifestyle e-commerce platform. Comparable due to overlapping customer demographic, curated multi-brand assortment, and focus on distinctive design-led home goods that compete for the same discretionary consumer spend.

Broad incumbents

• Tok&Stok: Established Brazilian furniture and home decor retailer with both physical stores and e-commerce. Comparable because it competes for the same Brazilian consumer looking for distinctive home goods, although it operates a vertically integrated model rather than Parceria Carioca's marketplace model.
• Mercado Livre: Latin America's largest e-commerce marketplace. Comparable because it aggregates third-party sellers and competes for online Brazilian discretionary spending, although it operates at vastly larger scale and across broader categories than Parceria Carioca's curated assortment.
• Magazine Luiza: Major Brazilian multi-category department store retailer with nationwide physical and e-commerce presence. Comparable as a broad-line general merchandise retailer serving Brazilian consumers across stationery, toys, home, and accessories categories that overlap with Parceria Carioca's assortment.

Emerging players

• Reserva: Brazilian sustainable fashion and lifestyle brand. Comparable because it shares Parceria Carioca's emphasis on Brazilian cultural identity and sustainability, and competes for a similar consumer seeking design-forward Brazilian-made products.

Regional players

• Feira da Madrugada / Centro de Tradições Nordestinas: Traditional Brazilian artisanal craft marketplaces operating primarily in physical retail format. Comparable as alternative distribution channels for Brazilian artisanal goods, but they operate without a unified e-commerce platform and remain primarily regional/physical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/parceriacarioca
• LinkedInlinkedin.com/company/parceria-carioca-moda-praia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parceria Carioca Moda Praia