Parent-Child Mother Goose Program
Registered Canadian charity operating since 1987 that delivers a free, oral-tradition early-childhood program (rhymes, songs, stories) to parents and children aged 0–4 across Ontario, with a teacher-training and product-publication arm funding the free delivery model.
- Company typePrivate
- Founded1984
- HeadquartersNorth York, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Parent-Child Mother Goose Program does
The Parent-Child Mother Goose Program (legal name: Vermont Square Parent-Child Mother Goose Program) is a registered Canadian charity incorporated in Ontario in 1987, operating from North York, Toronto. The organization delivers a free, group-based early-childhood program in which parents and their infants/toddlers (aged 0–4) learn oral rhymes, songs, and stories together, with the explicit aim of fostering attachment and providing optimal brain stimulation during the critical early development period. The methodology is delivered by pairs of certified teachers and is intentionally screen-free and toy-free, relying on the human voice and physical closeness. The organization prioritizes families in need of support, including newcomers and families from over 80 cultural backgrounds.
Revenue is generated through three streams: (1) fee-based Teacher Training Workshops (two-day certification workshops at $365 in-person / $300 virtual, plus one-day advanced workshops at $250) that authorize individuals and agencies to deliver the program in their own communities; (2) product sales of books, CDs, DVDs, and posters through an online storefront at unit prices ranging from $10.50 to $39; and (3) charitable donations and grants from a diversified base of foundations (Ontario Trillium Foundation, CIBC Children's Foundation, TD Bank Group, J.W. McConnell Family Foundation, Peter Gilgan Foundation, and others) and individual donors. Programs to families are always free.
The organization operates six active programs across Ontario (reaching 1,527 individuals in 2024: 738 adults and 785 children) and runs an international teacher-training footprint spanning Canada, Afghanistan, Iran, Australia, Bosnia and Herzegovina, and the United States. It has no parent company, no subsidiaries, and no technology platform; its principal assets are its registered trademark, a 35+-year content library of rhymes/songs/stories, a network of certified teachers, and a 12-member volunteer Board of Directors.
Parent-Child Mother Goose Program firmographics
Firmographics- Name
- Parent-Child Mother Goose Program
- Legal name
- Vermont Square Parent-Child Mother Goose Program
- Website
- https://parentchildmothergoose.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Registered Canadian charity operating since 1987 that delivers a free, oral-tradition early-childhood program (rhymes, songs, stories) to parents and children aged 0–4 across Ontario, with a teacher-training and product-publication arm funding the free delivery model.
- Ownership category
- akta.pro rank
Parent-Child Mother Goose Program industry classification
Industry- Product category
- Early Childhood Community Education
- NAICS
- Educational Services (61), Educational Support Services (611710), Child and Youth Services (62411)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Parent–Child Play & Interaction Programs (EDACALAF)
- akta.pro secondary industries
- Parenting Skills & Child Development Education (EDACALAA), Home Visiting & Parent Coaching Programs (EDACALAC), Parent Support Groups & Peer Networks (EDACALAG)
Keywords
Where Parent-Child Mother Goose Program is headquartered
LocationHeadquarters
- HQ city
- North York
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Parent-Child Mother Goose Program business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Teacher Training Workshops: Fee-based training workshops for individuals and organizations wanting to deliver the program in their communities. Two-day Teacher Training Workshops and one-day advanced workshops.
- Product Sales: Sale of books, CDs, DVDs, and posters related to the Mother Goose program including children's books, story collections, and educational materials.
- Donations and Grants: Charitable donations from individuals and organizations, plus grants from foundations such as Ontario Trillium Foundation to support free program delivery.
- Program Delivery: Free program delivery to families - no cost to participants. Funded through grants and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Two-Day Teacher Training Workshop |
| One time/ perpetual license | One time | One-Day Advanced Workshop |
| Unit Pricing | One time | Books and Resources |
| Freemium | Others | Family Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Parent-Child Mother Goose Program product offering
Product offeringCore offering
The Parent-Child Mother Goose Program is a community-based early childhood program in which parents and their young children (0-4 years) learn oral rhymes, songs, and stories together to foster attachment, language development, and positive brain development during the critical early years. The organization delivers free programs at community centers, family centers, and multicultural organizations across Ontario, and additionally offers paid Teacher Training Workshops and a catalog of related books, CDs, DVDs, and posters.
Product overview
The Parent-Child Mother Goose Program is a community-based educational program rather than a technology product. Its offerings consist of two main components: (1) the core Parent-Child Mother Goose Program itself - a free group experience where parents and children learn rhymes, songs, and stories together, delivered at community centers across Ontario; and (2) a catalog of published educational resources including books (such as Bounce Me, Tickle Me, Hug Me, The Name of the Tree, Ten Small Tales), audio materials (Sally Moon, Sally Sun, A Smooth Road to London Town CDs), and training services (Teacher Training Workshops, Building on Your Experience workshops, Storytelling workshops, Your Grandma & My Grandma workshops). The products support early childhood development through oral tradition and are available for purchase through the program's online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Parent-Child Mother Goose Program A group experience for parents and their babies and young children (0-4 years) focusing on the pleasure and power of using rhymes, songs, and stories together. The program is free for families in need of support and is delivered by two trained teachers at community centers across Ontario.
- Teacher Training Workshop A two-day training workshop covering the methods, ideas, and materials of the Parent-Child Mother Goose Program, required for anyone wishing to deliver the program in their community. $365 in-person Toronto / $300 virtual, includes 16 hours of certification credit.
- Building on Your Experience Workshop A one-day workshop for experienced Parent-Child Mother Goose teachers to refresh their teaching approach, learn new material, and reconnect with the network.
- Storytelling Workshop A one-day workshop to inspire participants to learn and tell stories, build skills and confidence in storytelling, and provide stories for use in the program.
- Your Grandma & My Grandma Workshop A one-day workshop for multicultural early childhood settings focusing on helping parents share rhymes, songs, and stories from their own backgrounds.
- Bounce Me, Tickle Me, Hug Me A collection of thirty rhymes collected from people who remember them from their own childhoods, with each rhyme presented in its original language and a lively English adaptation, with directions for use.
- The Name of the Tree A retelling of an African folktale about hungry animals and a magical tree, written by Celia Barker Lottridge with illustrations by Ian Wallace. Currently out of stock.
- Ten Small Tales A collection of delightful, easy-to-tell stories that appeal to both young children and adults with charming watercolour illustrations by Joanne Fitzgerald. Currently out of stock.
- Grandmother Spider and Other Folktales to Tell A collection of seventeen folk and fairy tales, edited by Ruth Danziger, suitable for reading, telling, and sharing with others.
- I Bring You A Story A collection of 23 stories collected from people in the program who first heard them in their countries of origin, edited by Ruth Danziger.
- You Can Tell A Story A practical guide to finding, learning, and telling stories in the community, with family, and in a Parent-Child Mother Goose Program. Currently out of stock.
- Mother Goose Board Book A board book filled with age-old rhymes and artwork from Canada's best-loved children's book illustrators, originally published in 1994 and now reissued.
- The Moon is Round and Other Stories Twenty-six delightful play rhymes with introduction and notes by Celia Barker Lottridge and illustrations by Bud Fujikawa.
- Where are the Stars Over sixty interactive rhymes with suggestions for ways to use each rhyme with various ages of children from infants to four-year-olds.
- Zoom, Zoom, Zoom Twenty-eight delightful rhymes to play with 2-4 year olds, a companion to The Moon is Round.
- Dans le creux de ma main A practical collection of French Canadian oral rhymes enjoyed by all ages, compiled and annotated by Megan Williams with illustrations by Marilyn Koop.
- Faranak Program A four-volume Persian Parent-Child Mother Goose program book set written by Dr. Guita Movallali, Roghaye Koohi, and Tahereh Soleimanieh, consisting of general program information, Iranian children's songs, lullabies, and stories.
- A Smooth Road to London Town A collection of songs from the Parent-Child Mother Goose Program by Kathy Reid-Naiman, produced by Ken Whiteley. Includes a booklet and is available as a resource for both teachers and families.
- Sally Moon Quiet songs and lullabies from the Parent-Child Mother Goose Program.
- Sally Sun Songs and rhymes from the Parent-Child Mother Goose Program.
- Sally Moon and Sally Sun Set A combined set of Sally Moon and Sally Sun audio resources.
- Savez-Vous Planter des Choux? Quiet songs and lullabies in French from the Parent-Child Mother Goose Program.
- Poster Set A set of four 11x17 inch posters with clear, simple messages on the value of interactive oral language play, featuring original artwork by Marilyn Koop.
Quantifiable outcome
- 1,527 individuals served in 2024 (738 adults, 785 children)
- +2 more outcomes
Companies that use Parent-Child Mother Goose Program
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Parent-Child Mother Goose Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Parent-Child Mother Goose Program partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Jane/Finch CentrecoreCommunity partner for the Downsview programs. Programs are offered at the EarlyON Family Centre in Jane Finch Mall, creating welcoming and accessible spaces where families can come together.
- EarlyON Family Centre (Downsview)corePartner location for Jane & Finch programs, providing space for infant (0-2) and toddler (2-4) programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Parent-Child Mother Goose Program competitors and assessment
Company assessmentDirect peers
- Parents as Teachers: US-based nonprofit providing parent-child early childhood programs through trained parent educators in home and group settings. Directly comparable model of training certified educators to deliver early-intervention family programming.
- Reach Out and Read: US nonprofit integrating literacy-rich parent-child interactions into pediatric care. Comparable focus on early childhood language development through parent-child engagement and storytelling.
- Roots of Empathy: Toronto-based Canadian charity running evidence-based early childhood empathy programs in schools. Comparable as a Canadian charity using trained instructors to deliver structured early-childhood programs in community settings.
- Raising A Reader: US nonprofit focused on early literacy and parent-child book sharing. Comparable mission of using shared reading to strengthen parent-child bonds and early language development.
- HIPPY USA (Home Instruction for Parents of Preschool Youngsters): Home visiting parent education program for preschool-aged children from low-income families. Comparable in home and community-based parent coaching targeting early childhood development.
- Mother Goose on the Loose: US-based early literacy program for infants through age 3 using rhymes, songs, and books in library and community settings. Closest direct methodology peer sharing oral-tradition, no-screen approach.
Broad incumbents
- Zero to Three: Established US national nonprofit focused on early childhood development from birth to age three. Operates broadly across research, policy, and program delivery in the same 0-4 age category as PCMG.
- Dolly Parton's Imagination Library: Large-scale book gifting program mailing free books to children from birth to age five. Adjacent comparable in the early-childhood literacy space with a free-distribution model and parent engagement focus.
Regional players
- Healthy Child Manitoba: Government-led early childhood development initiative in Manitoba offering parent-child programs, comparable population (Canadian, 0-4) and program model but operating as public sector programming.
- Mothercraft (Toronto): Toronto-based Canadian charity offering early childhood and parenting programs including home visiting and parent support. Comparable as a Toronto non-profit serving families with young children through community-based programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parent-Child Mother Goose Program social profiles
Digital presenceParent-Child Mother Goose Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parent-Child Mother Goose Program leadership team
Management profileNumber of profiles
Profiles10 records
Parent-Child Mother Goose Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parent-Child Mother Goose Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parent-Child Mother Goose Program
What does Parent-Child Mother Goose Program do?
The Parent-Child Mother Goose Program is a community-based early childhood program in which parents and their young children (0-4 years) learn oral rhymes, songs, and stories together to foster attachment, language development, and positive brain development during the critical early years. The organization delivers free programs at community centers, family centers, and multicultural organizations across Ontario, and additionally offers paid Teacher Training Workshops and a catalog of related books, CDs, DVDs, and posters.
Is Parent-Child Mother Goose Program a public or private company?
Parent-Child Mother Goose Program is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Parent-Child Mother Goose Program founded?
Parent-Child Mother Goose Program was founded in 1984. It employs 11 to 50 people.
Where is Parent-Child Mother Goose Program based?
Parent-Child Mother Goose Program is headquartered in North York, Canada, in the North America region.
How does Parent-Child Mother Goose Program make money?
Four revenue lines are on record. Teacher Training Workshops are the primary driver. The others are product Sales, donations and Grants and program Delivery.
Who are Parent-Child Mother Goose Program's main competitors?
Direct peers on record are Parents as Teachers, Reach Out and Read, Roots of Empathy, Raising A Reader, HIPPY USA (Home Instruction for Parents of Preschool Youngsters) and Mother Goose on the Loose. Broad incumbents are Zero to Three and Dolly Parton's Imagination Library. Regional players are Healthy Child Manitoba and Mothercraft (Toronto).
Does Parent-Child Mother Goose Program have an API?
No public API is recorded for Parent-Child Mother Goose Program.
What industry is Parent-Child Mother Goose Program in?
Parent-Child Mother Goose Program's product category is Early Childhood Community Education. Its primary akta.pro industry code is EDACALAF, Parent–Child Play & Interaction Programs, with a secondary code of EDACALAA, Parenting Skills & Child Development Education. Its NAICS code is 61 and its SIC code is 8200.