WIS - Den Bosch
ParentCom B.V. (WIS) is a Dutch SaaS company providing school communication software — mobile apps, websites, and a central CMS — to 1,400+ primary and secondary schools across the Netherlands, with native integrations to ParnasSys and Esis.
- Company typePrivate
- Founded2005
- Headquarters's-Hertogenbosch, Netherlands
- Headcount—
- GTM typeB2B
- OfferingSoftware
What WIS - Den Bosch does
ParentCom B.V., operating as WIS and ParentCom, is a Dutch SaaS provider of school communication software founded in 2005 through the merger of Basisschool Apps and BasisOnline. The company is headquartered in 's-Hertogenbosch, Netherlands, operates as a subsidiary of Concapps, and employs 18 people serving more than 1,400 primary and secondary schools and multi-school organizations across the Netherlands.
The product portfolio centers on three core deliverables: a School App (Basisschool App) for iOS and Android, a School Website built on WordPress, and the Communicatie Cockpit, a proprietary CMS that enables one-click publishing across app, website, and social media. Native integrations with the dominant Dutch student information systems (ParnasSys and Esis) embed the platform within school administration workflows. The platform is extended via add-on modules including WIS Collect for iDeal-based mobile school payments, a Vertaalfunctie using Google Translate for multi-language communication, Persoonlijke Inbox for secure messaging, Klassenboek for classroom photo sharing, AppManager for teachers, digital forms, appointment scheduling via Schoolgesprek, and integrations with MijnRapportfolio, TSO-ASSISTENT, and Web for Classrooms. The company is a member of the Privacyconvenant onderwijs and provides AVG/GDPR-compliant data processing agreements.
Revenue is generated through annual subscription licenses sold per school (with multi-year options and CPI-indexed annual price escalations of 3.5% for app products and 4.6% for websites in 2024, and 3.5% in 2026), supplemented by recurring translation service fees, unit-priced training services, and online marketing services. The go-to-market is product-led (free test apps and demo websites, self-service online appointment booking) combined with channel partners (ParnasSys, Esis, Rolf Groep) and inside sales support for school boards. The company achieved 8.2/10 customer satisfaction and a Deloitte Technology Fast50 nomination in 2017 for parent Concapps.
WIS - Den Bosch firmographics
Firmographics- Name
- WIS - Den Bosch
- Legal name
- ParentCom B.V.
- Website
- https://parentcom.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- ParentCom B.V. (WIS) is a Dutch SaaS company providing school communication software — mobile apps, websites, and a central CMS — to 1,400+ primary and secondary schools across the Netherlands, with native integrations to ParnasSys and Esis.
- Ownership category
- akta.pro rank
WIS - Den Bosch industry classification
Industry- Product category
- Education Communication Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)
- akta.pro secondary industry
- Parent/Student Portals, Communications & Consent Management (EDAFAEAK)
Keywords
Where WIS - Den Bosch is headquartered
LocationHeadquarters
- HQ city
- 's-Hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WIS - Den Bosch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- School App Licensing: Annual subscription licenses for school communication apps. Pricing increases annually by 3.5% for app products per CBS consumer price index. Licenses are sold per school with multi-year contract options.
- School Website Services: Annual subscription licensing for school websites built on WordPress platform. Pricing increased by 4.6% in 2024.
- Translation Service: Additional paid service for automatic message translation. Includes setup fee (€175 for 2-language package, €100 for English-only) plus annual costs based on translated characters via Google Translate.
- Training Services: Professional training services including team workshops, administrator training, new school year quickstart, parent introduction sessions, CMS training, and excellent power-user training.
- Online Marketing Services: Digital marketing services for schools including Google My Business optimization, SEO, and Google AdWords campaigns to improve online visibility and parent recruitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School App License |
| Subscription | Annual | Website and Other Licenses |
| Subscription | Annual | Translation Service - 2 Languages Package |
| Subscription | One time/ perpetual license | Translation Service - English Only |
| Unit Pricing | Pay-as-you-go | Team Workshop Training |
| Unit Pricing | Pay-as-you-go | Administrator Training |
| Unit Pricing | Pay-as-you-go | Excellent Training |
| Unit Pricing | Pay-as-you-go | Loose Training Session |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
WIS - Den Bosch product offering
Product offeringCore offering
WIS - Den Bosch, operating as ParentCom, develops and licenses a cloud-based school communication platform for Dutch primary and secondary education. The offering consists of branded school mobile apps (iOS/Android), WordPress-based school websites, and a centralized Content Management System (Communicatie Cockpit) that allows schools to publish news, push notifications, forms, and messages to apps, websites, and social media from one interface. Supporting services include mobile payments via WIS Collect (iDeal), automatic message translation, teacher training, and online marketing for schools.
Product overview
ParentCom offers a comprehensive communication platform for Dutch primary and secondary education, developed by WIS (Den Bosch). The product portfolio includes the core School App for mobile parent-school communication, School Website built on WordPress, and the Communicatie Cockpit (Communication Cockpit) CMS as the central management system. Additional products include the VO App for secondary education, specialized apps for student transitions (Brugklas App, Open Dag App), the Basisonline product line (Ouderportaal, SchoolCMS Website), and various add-on modules such as WIS Collect for mobile payments, Vertaalfunctie for automatic translation, Persoonlijke Inbox for secure messaging, Klassenboek for classroom photo sharing, AppManager for teachers, Digital Forms, Digitaal Prikbord, Speurtocht interactive activities, and Online Marketing services. The company serves over 1,400 schools across the Netherlands and was founded in 2005 through the combination of Basisschool Apps and BasisOnline.
Differentiator
Problem solved
Functional benefit
Brands
- Basisschool Apps: One of the founding brands of ParentCom, specializing in school communication apps for primary education
- BasisOnline
- WIS Collect
Products and services
- School App (Basisschool App) Branded mobile application for primary schools enabling parent-teacher-student communication through news, push notifications, class journals, secure inbox, forms, and appointment scheduling. Available on iOS and Android.
- School Website WordPress-based school website that schools can manage themselves through the CMS, with built-in SEO, responsive design, and social media integration.
- Communicatie Cockpit (Communication CMS)
Quantifiable outcome
- 1,400+ schools served across the Netherlands
- +4 more outcomes
Companies that use WIS - Den Bosch
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
WIS - Den Bosch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature10 records
WIS - Den Bosch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Rolf GroepcoreExclusive partnership with Rolf Groep, a total supplier for childcare and primary education. Rolf Groep customers gain access to ParentCom's innovative communication solutions, with plans for integration of Rolf Groep's digital learning materials.
- MijnRapportfoliocorePartnership with market leader MijnRapportfolio for student portfolio functionality. Allows students to share their talents via portfolio within the school app, and parents can track their child's development through the ParentCom platform.
- ParnasSyscoreNative integration with ParnasSys school administration system, providing direct access to the ParnasSys Parent Portal from within the ParentCom app. Improves parent portal discovery and usage rates.
- EsiscoreIntegration with Esis school administration system, providing Parent Portal access within the ParentCom platform for schools using Esis.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
WIS - Den Bosch competitors and assessment
Company assessmentDirect peers
- ParentSquare: US-based school-home communication platform offering mass notifications, direct messaging, parent-portal access, and translation across K-12. Closest functional analogue to ParentCom's app, inbox, and translation features for an English-speaking market.
- Remind: Direct-to-teacher and school-wide messaging platform with parent reach and SIS integrations. Targets the same 'replace email/paper with mobile messaging' pain point that ParentCom solves in the Netherlands.
- SchoolInfoApp: Custom-branded school mobile apps for K-12 districts with push notifications, calendars, and parent communication — a near direct competitor to ParentCom's School App.
- ClassDojo: Classroom-to-home communication and engagement platform widely used in primary schools; overlaps with ParentCom's Klassenboek, push notifications, and translation use cases for primary education.
Broad incumbents
- Finalsite: Large incumbent in school websites, mass communications, and parent notifications for K-12 globally. Same buyer, same workflow (school-to-home communications), though much broader portfolio than ParentCom.
Regional players
- Magister: Netherlands-dominant student information system (SIS) used in most Dutch secondary schools, with its own parent portal (Ouderportaal). Direct Dutch-market peer to the integration depth ParentCom builds on top of ParnasSys and Esis.
- Skooler: Dutch K-12 communication and collaboration platform competing for the same primary and secondary school communications budgets, with overlap to ParentCom's messaging and forms capabilities.
- App4ll (SchoolApps): European school-app vendor offering custom-branded primary and secondary school apps in markets including the BeNeLux; a credible adjacent European competitor for both primary and secondary communication.
Emerging players
- Bloomz: Parent-teacher communication, scheduling, and donation tools for K-12 — a comparable but smaller alternative targeting the same school-gradebook-to-home link that ParentCom addresses.
- Smore: School newsletter and mass-communication platform used widely by teachers and school districts; comparable in scope to ParentCom's school-website and CMS-driven announcement workflow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WIS - Den Bosch social profiles
Digital presenceWIS - Den Bosch compliance and trust
Trust signalCompliance3 records
WIS - Den Bosch financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIS - Den Bosch leadership team
Management profileNumber of profiles
WIS - Den Bosch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIS - Den Bosch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIS - Den Bosch
What does WIS - Den Bosch do?
WIS - Den Bosch, operating as ParentCom, develops and licenses a cloud-based school communication platform for Dutch primary and secondary education. The offering consists of branded school mobile apps (iOS/Android), WordPress-based school websites, and a centralized Content Management System (Communicatie Cockpit) that allows schools to publish news, push notifications, forms, and messages to apps, websites, and social media from one interface. Supporting services include mobile payments via WIS Collect (iDeal), automatic message translation, teacher training, and online marketing for schools.
Is WIS - Den Bosch a public or private company?
WIS - Den Bosch is a private company. It is classified as corporate owned and is currently operating.
When was WIS - Den Bosch founded?
WIS - Den Bosch was founded in 2005.
Where is WIS - Den Bosch based?
WIS - Den Bosch is headquartered in 's-Hertogenbosch, Netherlands, in the Europe region.
How does WIS - Den Bosch make money?
Five revenue lines are on record. School App Licensing is the primary driver. The others are school Website Services, translation Service, training Services and online Marketing Services.
Who are WIS - Den Bosch's main competitors?
Direct peers on record are ParentSquare, Remind, SchoolInfoApp and ClassDojo. Finalsite is listed as a broad incumbent. Regional players are Magister, Skooler and App4ll (SchoolApps). Emerging players are Bloomz and Smore.
Does WIS - Den Bosch have an API?
No public API is recorded for WIS - Den Bosch.
What industry is WIS - Den Bosch in?
WIS - Den Bosch's product category is Education Communication Software. Its primary akta.pro industry code is EDAJAMAI, Communication & Family Engagement Platforms (Messaging, Portals, Translation), with a secondary code of EDAFAEAK, Parent/Student Portals, Communications & Consent Management. Its NAICS code is 611710 and its SIC code is 8200.