Paris-Bourbon County YMCA

What Paris-Bourbon County YMCA does

Paris-Bourbon County YMCA is a 501(c)(3) nonprofit community organization founded in 1913 and headquartered at 917 Main Street, Paris, Kentucky, serving the Bourbon, Nicholas, and Harrison County region. It operates three facilities: the main Paris headquarters with a 25-yard indoor pool, gymnasium, fitness center, cycling studio, group exercise studios, and childcare center; the Nicholas County Extension in Carlisle opened in December 2014 with cardio/strength equipment and group exercise space; and the Cynthiana-Harrison County Child Development Center opened in 2021 as a licensed childcare facility for children 6 weeks through 8 years. The organization serves 6,000+ members and 1,000+ program participants annually across five customer segments: children and families (childcare, swim lessons, summer camp, after-school care), teens 12-17 (Teen Center with esports and programming), adults 18-64 (memberships, group exercise, personal training), seniors 65+ (insurance-reimbursed programs), and low-income families (financial assistance exceeding $230,000 in 2024).

The YMCA generates revenue through monthly membership dues tiered from $20 (teen) to $65 (family) with no long-term contract required, weekly childcare fees from $150-$235, one-time fees for personal training ($28-$50/session), swim lessons ($45-$60), lifeguard certification ($200-$250), and guest day passes ($5-$25). A material revenue stream comes from Medicare insurance partnerships (SilverSneakers, Renew Active, Silver & Fit) that reimburse the YMCA directly for senior facility use, complemented by charitable donations through an annual campaign and Giving Tuesday. The technology stack is entirely third-party, relying on Daxko for online registration and account management and the YMCA360 platform for virtual fitness content, with no proprietary technology or AI capabilities.

Distribution operates as a direct-to-consumer model with online registration, in-person enrollment, and community outreach through partnerships with schools, healthcare providers, and emergency services. The organization is governed by a volunteer Board of Directors and operates as an independent affiliate of the national YMCA network, which provides nationwide membership reciprocity across 10,000+ locations. Strategic priorities evidenced in recent years include geographic expansion into adjacent counties, vertical expansion into new age segments (teen center), and ecosystem partnership with United Way of The Bluegrass to operate The WayPoint Center.

Name

Paris-Bourbon County YMCA

Legal name

Paris-Bourbon County YMCA

Website

https://parisbourbonymca.org

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

The Paris-Bourbon County YMCA is a 501(c)(3) nonprofit community organization founded in 1913, operating three facilities in Bourbon, Nicholas, and Harrison Counties, Kentucky, serving 6,000+ members with tiered fitness memberships, licensed childcare, aquatics, teen programming, and senior fitness programs reimbursed through Medicare insurance partnerships.

Ownership category

akta.pro rank

Product category

Community Fitness and Childcare Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Child Care Services (6244)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth & Teen Personal Training (HSADAAAJ), Senior/Low-Impact Group Fitness (HSADABAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness memberships
• Licensed childcare services
• Swim lessons aquatics
• Group exercise classes
• Nonprofit youth programs

Headquarters

HQ city

Paris

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly recurring membership fees from individual and family memberships across multiple tier levels (Family, Adult, Senior, Teen, Young Adult). One-time join fees apply.
2. Childcare and Program Fees: Weekly childcare fees for infant/toddler, preschool, before/after school care, and summer camp programs. Program registration fees for swim lessons, personal training, and group exercise classes.
3. Personal Training Sessions: One-on-one, buddy, and small group training session fees at various package levels.
4. Guest Fees: Day passes for facility guests including youth ($5), adults ($10), and family rates ($25).
5. Insurance Partnerships: Reimbursements from SilverSneakers, Renew Active, and Silver & Fit Medicare supplemental insurance plans for senior memberships.
6. Donations and Annual Campaign: Charitable contributions through annual campaign and Giving Tuesday. In 2024, provided over $230,000 in financial assistance to community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Paris-Bourbon County YMCA is a community-based nonprofit that provides tiered fitness memberships (Family, Adult, Senior, Teen, Young Adult) granting access to a fitness center, indoor/outdoor pools, gymnasium, group exercise studios, sauna, and cycling studio. The organization also operates licensed Child Development Centers providing childcare for children 6 weeks through 8 years, before/after school care, and summer day camp programs. Complementary paid offerings include swim lessons (6 months to adult), personal training sessions, group exercise classes (40+ types), lifeguard certification, and a dedicated Teen Center with esports and study areas.

Product overview

Paris-Bourbon County YMCA offers a comprehensive suite of health, fitness, and childcare services centered around its core membership program. The organization provides tiered membership options (Family, Adult, Senior, Teen, Young Adult) granting access to facility amenities including a fitness center, indoor/outdoor pools, gymnasium, cycling studio, and group exercise studios. Key programs include Youth and Family Aquatics (swim lessons from 6 months to adult), Group Exercise Classes (including Bootcamp, Yoga, Zumba, SilverSneakers, and water fitness), Personal Training sessions, and a dedicated Teen Center with esports gaming. The YMCA operates two Child Development Centers (Paris and Cynthiana-Harrison County) providing licensed childcare for children 6 weeks through 8 years, plus After School and Summer Day Camp programs. Insurance reimbursement partnerships with SilverSneakers, Renew Active, and Silver & Fit enable senior membership access at no additional cost. The Nationwide Membership program allows full facility members to access YMCA locations nationwide. Financial Assistance is available for families demonstrating need.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Membership Family membership at $65/month covering up to two adults and dependent children living in the same household, providing full facility access with no long-term commitment required.
• Adult Membership Individual adult membership at $45/month for men and women ages 26 and older, providing full facility access including fitness center, pools, and group exercise classes.
• Senior Membership Senior membership at $35/month for individuals 65+ ($55/month for two seniors) providing discounted access to fitness facilities, senior-specific group exercise classes, and social wellness programs.
• Teen Membership Teen membership at $20/month for ages 12-18 with parent or legal guardian signature required, providing access to fitness facilities and the Teen Center.
• Young Adult Membership Young Adult membership at $28/month for men and women ages 19 to 25, providing full facility access at reduced rates.
• Youth and Family Aquatics Program Swim lessons for ages 6 months through adult, including parent/child classes, progressive swim lessons (Levels 1-3), and private lessons ($45-60 for 6-session series for members/non-members; private lessons $20-130).
• Group Exercise Classes Comprehensive fitness class offerings including 40+ class types such as Bootcamp, Cardio Drumming, Yoga, Zumba, SilverSneakers, Kettlebells, Cycling, and water fitness classes available to members.
• Personal Training One-on-one, buddy, and small group training sessions with certified trainers. Includes 1-hour sessions at $50/session and Express Personal Training 30-minute sessions at $28/session, with package discounts available.
• Teen Center Dedicated facility on the third floor for teens ages 12-17 featuring game lounge, esports gaming (XBOX, Nintendo Switch, Wii, PS5), fitness center, fully stocked kitchen, study area, and programs including Finance Classes, Healthy Cooking, and Art. Membership: $20/month with $25 joining fee and scholarships available.
• Child Development Center Licensed childcare facility for children aged six weeks through 5 years with play-based philosophy promoting social, emotional, physical, and cognitive development using Creative Curriculum. Infant/Toddler care: $235/week; Pre-School: $200/week; includes hot breakfast, lunch, and healthy snacks.
• After School Program After-school childcare for students in Kindergarten until age 9, providing a supportive environment with gym games, art activities, and healthy snacks ($150/week). Before-school care available 6:30am-7:30am weekdays at $55/week.
• Summer Day Camp Summer camp for children ages 5-12 (must have completed kindergarten) at $200/week with 20% sibling discount. Activities include swimming, gymnastics, arts and crafts, gardening, outdoor activities, and field trips.
• Cynthiana-Harrison County Child Development Center Licensed childcare facility in Cynthiana, KY (Harrison County) for children 6 weeks through 8 years of age with hot nutritious meals, before/after school care, and summer camp. Harrison County rates: Infant/Toddler $200/week; Pre-School/Pre-K $165/week; After School $125/week or $25/day; Summer Camp $150/week.
• Child Watch Free member service providing childcare for children from 6 weeks to 12 years old while parents work out at the facility.
• Lifeguard Certification American Red Cross Lifeguarding certification courses including initial certification (Member $200, Non-Member $250), re-certification (Member $100, Non-Member $120), and Community CPR/First Aid certification.
• Nationwide Membership Program enabling full facility members to access participating YMCA locations nationwide with their home branch membership card. Members must use their home branch at least 50% of the time.
• Nicholas County Extension Branch location in Carlisle, KY at 124 East Main Street with cardio/strength equipment, dumbbells, and group exercise room. Separate membership rates apply; main Paris facility members can use at no additional charge.
• YMCA360 Virtual Fitness Virtual fitness platform offering on-demand and livestream workouts free for members. Accessible via app on phone or TV using member number login.

Quantifiable outcome

• Over $230,000 in annual financial assistance provided to community members in 2024
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• United Way of The BluegrasscoreStrategic or Co-development Partner · 1 January 2023Partnership to operate The WayPoint Center, expanding community services and support for local residents in the Bluegrass region.
• Armed Services YMCA / Department of Defense Military Outreach InitiativecoreGTM or Marketing PartnerNationwide YMCA partnership with Armed Services YMCA offering FREE memberships to eligible military personnel and families through the Department of Defense's Military Outreach Initiative (MOI).
• SilverSneakerscoreGTM or Marketing PartnerMedicare supplemental fitness program that pays the YMCA for each facility use by eligible seniors (up to 12 times maximum). Includes free participation in SilverSneakers fitness classes.
• Renew ActivecoreGTM or Marketing PartnerUnitedHealthcare Medicare fitness program partnership. The gold standard in Medicare fitness programs for body and mind, available at no additional cost to eligible members.
• Silver & FitcoreGTM or Marketing PartnerMedicare supplemental fitness program that pays the YMCA for facility use by eligible senior members.
• American Red CrosscoreStrategic or Co-development PartnerYMCA offers American Red Cross Lifeguarding classes, re-certification courses, and Community CPR/First Aid certification for members and community.
• YMCA National NetworkcoreChannel Partner/ Reseller/ DistributorPart of YMCA's 10,000+ location national network enabling nationwide membership portability and shared programming standards.

Scale indicators7 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• KinderCare Learning Companies: Largest U.S. private early-childhood education provider. Directly competes with the YMCA's Child Development Centers on infant/Toddler and preschool slots in many markets.
• Primrose Schools: National accredited private preschool franchise. Competes with the Y's licensed childcare programs for tuition-paying families seeking early-childhood education credentialing.
• Gold's Gym: Established commercial fitness franchise offering comparable adult fitness, group exercise, and personal training services. Competes for adult and senior fitness memberships in markets where both operate.
• YMCA of the USA: National umbrella organization for 10,000+ YMCA locations. Sets programming standards, the nationwide membership reciprocity program, and the YMCA360 digital platform that the Paris-Bourbon branch leverages.
• Planet Fitness: National low-cost fitness chain with comparable entry-level adult fitness offerings. Competes on price point (~$10/month) and simplicity against the Y's adult membership tier.

Others

• United Way of the Bluegrass: Regional nonprofit partner that co-operates The WayPoint Center with the YMCA. Functional partner and donor-coordination peer, sharing both funding sources and community-service delivery in the same service area.

Emerging players

• Boys & Girls Clubs of America: National nonprofit youth-development organization offering afterschool, summer, and teen programming in similar small-town markets. Competes directly for youth memberships, donor dollars, and community partnerships.

Direct peers

• Lexington Family YMCA: Mid-sized Kentucky YMCA branch delivering comparable fitness, childcare, swim lessons, and teen programs to a similar Bluegrass demographic. Operates within the same state YMCA network and shares donor/referral ecosystems.
• YMCA of Central Kentucky: Operates multiple YMCA branches in the greater Lexington/Central Kentucky region, offering the same membership, fitness, childcare, and aquatics model as Paris-Bourbon County YMCA. Most direct comparable in geography, scope, and member profile.

Regional players

• Frankfort YMCA: Nearby Kentucky YMCA serving the state-capital region with comparable programming mix. Closest geographic peer and useful benchmark for membership pricing and program utilization in similar small-city markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parisbourbonymca
• LinkedInlinkedin.com/company/paris-bourbon-county-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paris-Bourbon County YMCA