Dinas Pariwisata Kota Yogyakarta

What Dinas Pariwisata Kota Yogyakarta does

Dinas Pariwisata Kota Yogyakarta is the municipal tourism department of the Yogyakarta City Government (Pemerintah Kota Yogyakarta), headquartered at Jalan Suroto No. 11 Kotabaru. It is a government entity (Dinas) — not a commercial business — funded through the regional government budget (APBD Kota Yogyakarta) and led by Kepala Dinas Wahyu Hendratmoko, S.E., M.M. Its mandate is tourism development and destination promotion for Yogyakarta City, currently serving an ecosystem of 11M+ annual tourist visits, 58 registered tourist attractions (DTW), and 45 kampung wisata (tourism villages). The department functions as destination orchestrator, community capacity builder, and B2B matchmaker for the local tourism economy.

The department's core operational outputs are programs, events, and digital content rather than commercial products. Its flagship is Laksmita, the annual Calendar of Event launching 150 events for 2026, encompassing signature programs such as Jogjavaganza (B2B table top matching 55 buyers with 54 sellers in 2024), Festival Jeron Beteng, Wayang Jogja Night Carnival (WJNC), Pasar Kangen, Sarkem Fest, Sarkem Fest, Pawai Alegoris Harmoni Jogja, Tour de Kotabaru, and PARAMITA (waste management program launched June 2026). It runs community-based tourism development across 45 kampung wisata and 3 Pokdarwis groups, youth engagement through Saka Pariwisata (34 new scouts in 2025) and Dimas Diajeng ambassador selection, and human-capital capacity building via SKKNI-certified tour guide workshops. Distribution channels include an official tourism portal (pariwisata.jogjakota.go.id), Instagram (@pariwisatakotajogja), YouTube, JogjaFamtrip influencer trips, and Trans Jogja public transport integration for 7 major destinations. Awards include SEAZA animal welfare certification for Gembira Loka Zoo (Nov 2025–Nov 2030) and a MURI record for gudeg servings (5,000 portions, 2025).

The business model is government budget allocation: the department does not generate commercial revenue and does not sell products or services in the traditional sense. Most events are free public access; the only ticketed activities are at managed attractions such as Taman Pintar (Rp14,000–Rp25,000 admission). Strategic posture emphasizes inter-regional coordination (cross-DIY rapat koordinasi, Malang table top, Soloraya Travel Dialog), regulatory authority over tourism licensing (NIB via DPMPTSP), and sustainability leadership through PARAMITA. There is no proprietary technology platform, no AI/ML capability, no funding rounds, no M&A activity, and no commercial ownership structure.

Name

Dinas Pariwisata Kota Yogyakarta

Legal name

Dinas Pariwisata Kota Yogyakarta

Website

https://pariwisata.jogjakota.go.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dinas Pariwisata Kota Yogyakarta is the municipal tourism department of Yogyakarta City Government, orchestrating destination promotion across 11M+ annual visitors, 58 tourist attractions, and 45 tourism villages through a 150-event annual calendar and community-based capacity-building programs.

Ownership category

akta.pro rank

Product category

Government Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL), Indigenous & Community Cultural Institutions (THAJADAK), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Government tourism services
• Destination marketing
• Cultural tourism promotion
• Event management
• Community-based tourism

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Budget Allocation: Dinas Pariwisata Kota Yogyakarta is a municipal government department (Dinas) funded primarily through annual regional government budgets (APBD Kota Yogyakarta). It organizes free public events funded by public expenditure. Revenue is not self-generated but allocated by the municipal government for tourism promotion and development purposes.
2. Ticket Revenue from Managed Tourist Sites: Some tourism attractions managed under the department's supervision (e.g., Taman Pintar Yogyakarta) charge admission fees. Ticket pricing: Gedung Oval and Kotak Rp14,000 (child) / Rp24,000 (adult); Dino Adventure Rp20,000 (child) / Rp25,000 (adult); Planetarium Rp25,000 (all ages). Revenue is reinvested into facility maintenance and educational programming.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Dinas Pariwisata Kota Yogyakarta is the municipal government tourism department of Yogyakarta City, Indonesia, responsible for promoting tourism, organizing cultural and culinary events, developing community-based tourism villages, and coordinating destination management. It runs an annual calendar of 150+ events, manages tourism promotion campaigns, supports 45 kampung wisata (tourism villages), and provides capacity building for tourism human resources including SKKNI-certified tour guides.

Product overview

Dinas Pariwisata Kota Yogyakarta operates a comprehensive tourism information and promotion platform consisting of the official tourism portal (pariwisata.jogjakota.go.id) and various event programs. The core offering is the Portal Informasi Pariwisata which provides news, event calendars (Laksmita), gallery archives, and information about tourism destinations. This is supplemented by an annual calendar of events (Laksmita/CoE), tourism promotion events (JogjaVaganza), cultural festivals (Festival Jeron Beteng, Sarkem Fest, Pasar Kangen), weekly entertainment events (Akbar, Kosta Rika, Angelika, Jesica), annual events (Tour de Kotabaru, Kustomfest, WJNC), environmental programs (PARAMITA), and the Dimas Diajeng ambassador selection program. The organization functions as a government tourism promotion body rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Portal Informasi Pariwisata Kota Yogyakarta Official government tourism portal providing information about Yogyakarta city tourism destinations, events, galleries, and tourism-related news and announcements for the general public and tourism industry stakeholders.
• Laksmita (Calendar of Event Kota Yogyakarta) Annual calendar of events for Yogyakarta tourism, showcasing over 150 events planned throughout the year including festivals, cultural performances, and tourism activities launched at a dedicated ceremony.
• JogjaVaganza Annual tourism promotion event featuring table top B2B meetings, city tours, and networking between tourism sellers (hotels, travel agents, souvenir centers, tourist destinations) and buyers from across Java and beyond.
• PARAMITA (Program Pengelolaan Sampah Secara Mandiri oleh Industri Pariwisata) Environmental sustainability program encouraging tourism industry operators to independently manage waste generated from their businesses, including organic and anorganic waste management.
• Pemilihan Dimas Diajeng Kota Yogyakarta Annual tourism ambassador selection program to find male and female ambassadors who will represent Yogyakarta tourism at national and international levels.
• Pawai Alegoris Harmoni Jogja (PAHJ) Annual cultural parade event showcasing Yogyakarta's tourism destinations through allegorical representations, with the 2025 edition themed 'Kotagede in Silver Harmony'.
• Festival Jeron Beteng 'Masangin' Annual festival held at Alun-Alun Selatan featuring traditional dance activities, kite festivals, and cultural performances to attract tourists during long weekends, with 500 masked dancers participating in Masangin.
• Sarkem Fest Annual festival promoting the tourism potential of Sosrowijayan and Pasar Kembang areas, featuring the traditional 'Ruwahan' ceremony with apem distribution.
• Festival Kuliner Gula Kelapa 'Gudeg Sejuta Rasa' Culinary festival featuring coconut sugar-based traditional foods including gudeg, breaking a MURI record for 'Most Gudeg Servings' with 5,000 portions, including food bazaar and music festival.
• Pasar Kangen Nostalgic market event returning annually to Taman Budaya Yogyakarta, featuring traditional foods, crafts, antique items, and workshops themed around sustainable farming concepts.
• Jesica (Jogja Enjoy Music Asik) Regular monthly music corner event held twice monthly at Dinas Pariwisata featuring jazz performances and live music with free admission for tourists.
• Abdi Dalem Experience Cultural tourism package offering visitors the experience of becoming an Abdi Dalem (royal servant), including activities such as traditional clothing, batik making, and royal behavior etiquette at Keraton Yogyakarta.
• Taman Pintar Yogyakarta Ticketed Attractions Ticketed educational attraction managed in partnership with Dinas Pariwisata, offering interactive science exhibits across Gedung Oval and Kotak, Dino Adventure, and Planetarium venues.

Quantifiable outcome

• 11 million+ tourists visited Yogyakarta City in 2025
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• SEAZA (Southeast Asian Zoos and Aquariums Association)coreStrategic or Co-development Partner · 19 November 2025SEAZA awarded Gembira Loka Zoo the Certification of Animal Welfare at its 33rd conference in Singapore in November 2025. SEAZA is a non-profit association of zoos and aquariums across Southeast Asia that promotes ethical animal management, conservation, and education. The certification is valid for 5 years (Nov 2025–Nov 2030).
• Bank MandiriminorOthers · 11 November 2025Bank Mandiri partnered with the Gudeg Sejuta Rasa festival to launch an e-money card themed around gudeg (traditional Yogyakarta food), co-sponsored by the bank and presented symbolically to the Mayor and GKR Bendara during the event.
• Desa Wisata KrebetminorStrategic or Co-development Partner · 31 October 2025Vice Chairman Riyadi from Desa Wisata Krebet shared best practices at FGD Anugerah Kampung Wisata 2025. Krebet is a nationally recognized tourism village known for its arts-culture-based tourism products, community collaboration model, and strong social media promotion.
• Bappeda Kota Yogyakarta (Regional Development Planning Agency)minorStrategic or Co-development Partner · 30 October 2025Bappeda contributed a speaker (Itmam Fadhlan) to the FGD on DTW Quality Assessment, providing economic development perspective on tourism attraction management and strategic planning.
• Paguyuban PrawirotamanminorStrategic or Co-development Partner · 25 September 2025Paguyuban Prawirotaman participated in FGD addressing declining international tourists, contributing insights on destination management, pricing strategy, and tourism promotion needs for the Prawirotaman heritage tourism corridor.
• Australian Embassy / Australian GovernmentminorStrategic or Co-development Partner · 12 August 2025The Australian Embassy and Australian Ambassador Rod Brazier collaborated on the 'Two Nations: A Friendship is Born' exhibition held at Museum Benteng Vredeburg, commemorating 80 years of Indonesian independence and bilateral friendship. This cultural diplomacy event used tourism venues to strengthen people-to-people connections.
• Dinas Pariwisata se-DIY (Cross-Yogyakarta Provincial Tourism Offices)coreStrategic or Co-development Partner · 9 June 2025Inter-regional coordination meeting hosted by Dinas Pariwisata Kota Yogyakarta in June 2025, bringing together tourism offices from DIY Province, Sleman, Bantul, Gunungkidul, and relevant agencies (DPMPTSP, Satpol PP, Bagian Hukum, Kementrens). Key outcomes: synchronization of accommodation data platforms, promotion of NIB licensing, and division of village tourism supervision responsibilities.
• DPMPTSP Kota Yogyakarta (Investment and One-Stop Services)coreStrategic or Co-development Partner · 9 June 2025DPMPTSP participates in inter-regional tourism coordination meetings, focusing on pushing tourism businesses (especially accommodation) to obtain NIB (Nomor Induk Berusaha) as a primary licensing requirement for formal operations.
• 3 Pokdarwis: Kadipaten, Patehan, Panembahan (Tourism Awareness Groups)coreStrategic or Co-development Partner · 12 April 2025Three Pokdarwis groups based in the Jeron Beteng area (Kadipaten, Patehan, Panembahan) co-organize Festival Jeron Beteng events, Pawai Ogoh-Ogoh dan Bergodo, and provide cultural performances at the Alun-Alun Selatan. Their involvement exemplifies community-led tourism development supported by Dinas Pariwisata.
• Universitas Sanata DharmaminorStrategic or Co-development Partner · 1 January 2025Dosen Ike Janita Dewi, Ph.D. from Universitas Sanata Dharma served as a speaker at FGD Anugerah Kampung Wisata 2025, providing academic expertise on storytelling strategies and visual digital promotion for kampung wisata.
• ISI Surakarta (Institut Seni Indonesia Surakarta)minorStrategic or Co-development Partner · 1 December 2024ISI Surakarta contributes students through the Program Mahasiswa Berdampak (PMB) 2026, bridging higher art education with real-world tourism work at Dinas Pariwisata Kota Yogyakarta. Students contribute to tourism development projects and gain practical experience.
• BP2KY (Badan Promosi Pariwisata Kota Yogyakarta)coreStrategic or Co-development Partner · 26 February 2024BP2KY is the primary tourism promotion body of Yogyakarta City and co-organizes major events including Jogjavaganza alongside Dinas Pariwisata. As the official promotional arm, BP2KY works closely on B2B matchmaking, event execution, and marketing campaigns to position Yogyakarta as a premier destination.
• ASITA (Association of Indonesian Travel Agents)coreChannel Partner/ Reseller/ Distributor · 26 February 2024ASITA, the national association of Indonesian travel agents, supports Jogjavaganza as a channel partner, mobilizing its member travel agents to participate as buyers in B2B matchmaking sessions. ASITA facilitates connections between Yogyakarta tourism sellers and the broader travel trade network across Indonesia.
• PHRI (Persatuan Hotel dan Restauran Indonesia) DIY ChaptercoreChannel Partner/ Reseller/ Distributor · 26 February 2024PHRI DIY represents hotels and restaurants in Yogyakarta's hospitality sector and participates in Jogjavaganza as a supporting partner. PHRI members contribute as sellers and benefit from B2B exposure to regional travel agents. PHRI also participates in FGD forums addressing declining international tourist impacts on accommodation revenue.
• HPI (Himpunan Pramuwisata Indonesia) DIY ChapterminorStrategic or Co-development Partner · 26 February 2024HPI, the Indonesian tour guide association, collaborates with Dinas Pariwisata on guide certification programs based on SKKNI (Standar Kompetensi Kerja Nasional Indonesia) to ensure professional, digital, and competent tour guide services in Yogyakarta.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dinas Kebudayaan dan Pariwisata Kota Semarang: Municipal tourism and culture department of Semarang, Central Java — comparable Javanese city government entity executing destination marketing, cultural festivals, and DTW management on a similar institutional model.
• Dinas Pariwisata Kota Malang: Municipal tourism department of Malang, East Java — directly comparable in structure and the city where Dinas Pariwisata Kota Yogyakarta ran its Jogja Day Table Top (July 2026) to expand its source-market reach. Functions as both peer and partner market.
• Dinas Pariwisata Kota Surakarta: Municipal tourism department of Surakarta (Solo), a Javanese cultural-heritage city. Closely comparable because of overlapping Javanese cultural content, royal-court heritage (Mangkunegaran, Kasunanan), and community-tourism initiatives in the same island of Java.
• Dinas Pariwisata Kota Bandung: Municipal tourism department of Bandung, West Java — the closest functional peer in terms of mandate, structure, and city-level destination-marketing responsibilities within Indonesia. Both departments operate as Dinas under their respective municipal governments and run event calendars plus community tourism programs.
• BP2KY (Badan Promosi Pariwisata Kota Yogyakarta): The official tourism promotion agency of Yogyakarta City and the closest formal counterpart to Dinas Pariwisata. Co-organizes Jogjavaganza and works alongside the department on B2B matchmaking and destination promotion — effectively a sibling DMO within the same city.
• Dinas Pariwisata Provinsi DIY: Provincial-level tourism office that directly co-coordinates with Kota Yogyakarta's Dinas on inter-regional alignment of kampung wisata supervision, data platforms, and licensing. Functional peer at the provincial tier, operating on the same geography.
• Dinas Pariwisata Kota Denpasar: Municipal tourism department of Denpasar, Bali — directly comparable as a city-level Dinas Pariwisata focused on a culturally rich, tourism-dependent Indonesian city. Operates similar functions in destination promotion and cultural event programming.

Regional players

• Tourism Authority of Thailand (TAT): National Destination Marketing Organization (DMO) of Thailand. Comparable as a publicly mandated tourism promotion body running international campaigns, trade events, and content programs — useful as a benchmark for what a well-resourced DMO can achieve at national scale.
• Singapore Tourism Board (STB): Statutory board under Singapore's Ministry of Trade and Industry responsible for tourism development. Functions as a high-performing regional DMO peer for benchmarking destination-marketing strategy, content production, and event-driven tourism programming.

Broad incumbents

• Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia (Wonderful Indonesia): National-level Indonesian tourism ministry and the Wonderful Indonesia brand. Acts as a broad incumbent that sets the overarching national strategy, campaigns, and budget envelopes within which municipal Dinas Pariwisata like Yogyakarta operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pariwisatakotajogja
• Instagraminstagram.com/pariwisata.jogjakota
• LinkedInlinkedin.com/company/dinas-pariwisata-kota-yogyakarta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Dinas Pariwisata Kota Yogyakarta