Park City Chamber of Commerce Convention & Visitors Bureau

What Park City Chamber of Commerce Convention & Visitors Bureau does

The Park City Chamber of Commerce Convention & Visitors Bureau is a private non-profit organization that serves a dual function as Park City, Utah's official Chamber of Commerce and as the city's Destination Marketing Organization (DMO). It promotes Park City as a year-round mountain destination to domestic and international travelers, marketing skiing, snowboarding, hiking, mountain biking, festivals, weddings, meetings, and cultural attractions built around the Deer Valley Resort, Park City Mountain, Woodward, the National Ability Center, Utah Olympic Park, and a 400+ mile trail network.

Its core offering is a digital visitor platform anchored at visitparkcity.com that bundles an integrated lodging booking engine (lodging.visitparkcity.com), live webcams, a comprehensive events calendar, themed activity guides (Things To Do, Places To Stay, Food & Drink, Plan Your Visit), a downloadable Official Visitor Guide, an email newsletter, and the Mountainkind stewardship program. Adjacent services include the seasonal Summit Bike Share program (May–October) and the Mountainkind Card gift card for local businesses. Underlying technology is described as a standard DMO web platform rather than proprietary technology; no APIs, SDKs, or AI capabilities are disclosed.

The organization's revenue model is membership-based, with funding sourced from member business dues, tourism-related taxes, and potentially lodging/booking referral commissions. Pricing is not publicly disclosed. Distribution is multi-channel: organic SEO content, #VisitParkCity social media, email newsletter, physical visitor guides, and partnerships including a dedicated International Visitors Program and alignments with Utah's 'Life Elevated' campaign and Visit USA. The organization holds DMAP accreditation from Destinations International. Headcount is exceptionally lean at six employees given the scope of operations.

Name

Park City Chamber of Commerce Convention & Visitors Bureau

Legal name

Park City Chamber of Commerce Convention & Visitors Bureau

Website

https://parkcityinfo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Park City Chamber of Commerce Convention & Visitors Bureau is a private non-profit that serves as Park City, Utah's official Chamber of Commerce and Destination Marketing Organization, promoting year-round mountain tourism through a digital visitor platform, lodging booking engine, events calendar, stewardship initiatives, and partnerships with anchor resorts and cultural institutions.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization (Tourism Promotion Services)

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

Keywords

• Destination marketing
• Visitor information services
• Convention and visitors bureau
• Tourism promotion
• Chamber of commerce

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: The Chamber/CVB operates as a membership-based organization and destination marketing entity, funded through membership dues, tourism-related taxes, and potentially lodging/booking referral commissions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Park City Chamber of Commerce Convention & Visitors Bureau operates as the official destination marketing organization (DMO) for Park City, Utah. It delivers a unified digital visitor information portal (visitparkcity.com) covering attractions, accommodations, dining, events, and transportation, complemented by an Official Visitor Guide, lodging booking engine, live webcams, an events calendar, and a Mountainkind sustainability initiative. The organization also functions as the local Chamber of Commerce supporting member businesses and convening meetings, weddings, and conventions in the destination.

Product overview

Park City Chamber of Commerce Convention & Visitors Bureau operates as a destination marketing organization providing a unified digital platform for visitors and residents. The core offering is a comprehensive visitor information portal comprising the main website with integrated booking tools (Lodging Check Rates), live webcam feeds, an events calendar, and themed activity guides. Related services include the Mountainkind sustainability initiative, Summit Bike Share seasonal bike program, Mountainkind Card local gift card system, newsletter subscription, and downloadable/requestable Official Visitor Guide brochures. The organization promotes Park City as a year-round mountain destination featuring Deer Valley Resort, Park City Mountain, Woodward, National Ability Center, Utah Olympic Park, and over 400 miles of trail network.

Differentiator

Problem solved

Functional benefit

Brands

• Mountainkind: A stewardship initiative asking visitors, residents, and those who play in Park City to show respect and kindness to each other and the environment to help preserve Park City for future generations.

Products and services

• Official Visitor Guide A printable and downloadable Official Visitor Guide brochure providing comprehensive information about Park City attractions, accommodations, dining, and events for travelers planning their visit. Available for online request and download.
• Lodging Booking (Check Rates) A lodging booking platform that enables visitors to find and book accommodations in Park City with access to best-available rates for hotels, resorts, and other lodging options.
• Park City Webcams Live webcam feeds showcasing real-time weather, snow, and scenic conditions across Park City, allowing prospective visitors to view current mountain and town conditions.
• Events Calendar A comprehensive calendar of Park City events including concerts, festivals, sports events, arts exhibitions, and community gatherings throughout the year.
• Mountainkind Stewardship Program A sustainability and stewardship initiative that encourages visitors and residents to show respect and kindness to each other and the environment to preserve Park City for future generations.
• Mountainkind Card (Local Gift Card) A digital gift card program allowing users to purchase gift cards for local Park City businesses, supporting the 'Shop Local, Gift Local' initiative under the Mountainkind program.
• Visit Park City Email Newsletter Email newsletter subscription providing visitors and residents with the latest news, event updates, and special offers from Park City.
• Chamber of Commerce Membership Membership program for local Park City businesses and organizations, providing access to the Chamber of Commerce's networking, advocacy, stewardship, and destination promotion resources.
• Meetings and Conventions Services Destination services for meeting planners and corporate groups, supporting the planning of off-site meetings, conferences, team-building activities, and corporate events in Park City.
• Destination Weddings Services Destination wedding planning support providing information on venues, vendors, and accommodations for ceremonies, receptions, rehearsal dinners, and honeymoons in Park City.
• International Visitors Program Resources and partnerships designed to attract international travelers to Park City, including dedicated international visitor content and cooperative marketing with national tourism bodies.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Deer Valley ResortcoreOthersMajor ski resort partner providing world-class skiing and snowboarding experiences. One of two primary ski resorts featured in Park City's winter tourism offerings.
• Park City MountaincoreOthersPrimary ski resort partner and one of the largest ski areas in the United States, offering year-round recreation including summer mountain biking and scenic lifts.
• Kimball Art CentercoreOthersCultural institution partner hosting art exhibitions and summer camps, featured in events calendar and cultural tourism promotion.
• National Ability CenterminorOthersAdaptive recreation partner providing programs for individuals with disabilities, supporting accessible tourism in Park City.
• Utah Olympic ParkminorOthersOlympic training facility open to visitors, offering sports experiences and historical tours of 2002 Winter Olympics venues.
• WoodwardminorOthersAction sports facility offering indoor and outdoor training for skiing, snowboarding, skateboarding, and other sports.
• Wasatch Trails FoundationcoreOthersTrail stewardship organization maintaining 400+ mile trail network, featured in events and outdoor activity promotion.
• Swaner Preserve and EcoCenterminorOthersNature preserve and environmental education center, featured in events calendar with nature-based activities.
• Destination Marketing Accreditation Program (DMAP)minorOthersProfessional accreditation from Destinations International, demonstrating adherence to industry standards for destination marketing organizations.
• Summit Bike ShareminorOthersSeasonal bike-sharing program (May-October) with electric-assist bikes at stations throughout Park City and Snyderville Basin, promoted as visitor transportation option.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Visit Denver: Official DMO for Denver, Colorado. Comparable CVB model with strong convention/meetings focus and outdoor lifestyle branding, though serving an urban gateway rather than a mountain resort.
• Banff & Lake Louise Tourism: DMO for Banff & Lake Louise in the Canadian Rockies. Comparable mountain destination with national park access, year-round outdoor recreation, and stewardship messaging, though operating in a different country.
• Whistler Tourism (Tourism Whistler): DMO for Whistler, British Columbia. Comparable four-season mountain resort positioning, similar trail network scale, and significant international visitor base, though in a different national market.

Direct peers

• Visit Salt Lake: Convention and Visitors Bureau for Salt Lake City, Utah. Directly comparable as a Utah-based DMO promoting a mountain/lifestyle destination, attracting overlapping leisure and meeting travelers, and competing for the same cooperative state tourism funding.
• Jackson Hole Travel & Tourism Board: Official DMO for Jackson Hole, Wyoming, with similar premium ski + national park + summer positioning. Comparable audience mix, including international visitors, weddings, and adventure travelers.
• Aspen Chamber Resort Association: DMO for Aspen, Colorado, a premium four-season mountain resort. Highly comparable premium leisure positioning, ski + summer mix, meetings/weddings focus, and stewardship/sustainability messaging.
• Steamboat Springs Chamber (Visit Steamboat Springs): DMO for Steamboat Springs, Colorado, another Colorado ski town with year-round positioning. Comparable in scale, Chamber-of-Commerce/CVB structure, and reliance on ski + summer recreation.
• Telluride Tourism Board: Official DMO for Telluride, Colorado. Comparable boutique mountain-resort positioning, ski + festival-driven demand, and meeting/wedding verticals.

Others

• Destinations International: Industry association that grants DMAP accreditation and provides training/standards to DMOs like Park City. Comparable as the industry body governing the DMO category in which Park City operates.

Broad incumbents

• Utah Office of Tourism: State-level DMO for Utah that runs the Life Elevated campaign. Acts as an upstream marketing channel and funding partner for Park City CVB; comparable in destination-marketing approach but broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visitparkcity
• YouTubeyoutube.com/visitparkcity
• LinkedInlinkedin.com/company/park-city-chamber-of-commerce-convention-&-visitors-bureau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Chamber of Commerce Convention & Visitors Bureau