Parkhotel Holzne

What Parkhotel Holzne does

Parkhotel Holzner is a family-owned luxury alpine hotel located in Oberbozen (Soprabolzano) on the Ritten high plateau in South Tyrol, Italy, at 1,200 meters elevation and 15 minutes from Bolzano. Founded in 1908 and operated by the Holzner family for four generations under sole shareholder Wolfgang Holzner, the property combines Alpine Art Nouveau architecture with contemporary design and sits on a 10,000 m² park of century-old trees adjacent to the cable car station. The hotel offers approximately 20 room categories, the Michelin-starred Restaurant 1908 (led by Chef Stephan Zippl), the adults-only Liberty Spa, a Family Spa, two year-round heated pools, tennis courts, and a Genießer-Halbpension (gourmet half-board) dining concept built on regional South Tyrolean producers.

The business model is direct-to-consumer luxury hospitality. Revenue is generated primarily through seasonal room rentals with half-board (prices vary across eight rate seasons A-H), supplemented by à la carte dining at Restaurant 1908, spa treatments, equipment rentals, and add-on services. Distribution combines the hotel's own multilingual website (German, Italian, English) with online travel agencies (escapio, Booking Südtirol, Heritage Hotels of Europe), the Südtirol Guest Pass regional transit program, and a Skyalps airline partnership offering bundled, CO2-compensated transfers. The family recently expanded its portfolio through the acquisition of the Bella Posta Boutique Hotel, a younger-styled sibling property.

Operational technology is intentionally low-tech and sustainability-oriented: a bio-heating plant supports year-round pool heating, secure online booking and payment are in place, and a WebVR 360° virtual tour (developed with mp moving-pictures gmbh) supports pre-booking engagement. The hotel holds multiple sustainability credentials including the Sustainability Label South Tyrol, ETSM2030 recognition, and inclusion on Wanderlust Magazine's Travel Green List 2026. Customer segments are multi-generational families, gourmet and culinary enthusiasts, and active outdoor travelers, with no enterprise or B2B channel exposure.

Name

Parkhotel Holzne

Legal name

Parkhotel Holzner GmbH

Website

https://parkhotel-holzner.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkhotel Holzner is a family-owned luxury alpine hotel in Oberbozen, South Tyrol, operating since 1908 across four generations. It serves multi-generational families, couples, and gourmet travelers with ~20 room categories, a Michelin-starred Restaurant 1908, two spa areas, and a half-board dining model.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industry

Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

Keywords

• Luxury boutique hotel
• Alpine wellness resort
• Gourmet dining services
• Family hospitality services
• Historic resort accommodations

Headquarters

HQ city

Renon

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Room Rentals (Half-Board): Primary revenue from hotel room rentals with half-board meal plans (breakfast and multi-course dinner). Prices vary by season (A-H), room category, and duration. The hotel also offers bed & breakfast rates at discounted prices compared to half-board.
2. Michelin-Starred Restaurant 1908: On-site fine dining restaurant awarded one Michelin star, offering multi-course gourmet menus. For hotel guests on half-board, EUR 15 is deducted when reserving a table at Restaurant 1908.
3. Additional Services and Add-ons: Revenue from additional services including spa treatments (20% off for early bookers with Liberty Spa VIP Card), pet accommodation (EUR 35/night), mountain bike rental (EUR 12 half-day, EUR 24 full-day), tennis court rental (EUR 15/hour), babysitter services (EUR 22/hour), and late check-in (EUR 56 including breakfast).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parkhotel Holzner is a historic family-owned alpine hotel that provides luxury accommodations across approximately 20 room categories in Oberbozen, South Tyrol at 1,200m elevation on the Ritten plateau. The property offers half-board dining, the Michelin-starred Restaurant 1908, the adult-only Liberty Spa, and a separate Family Spa, serving individual leisure guests, couples, and families seeking alpine wellness and culinary experiences.

Product overview

Parkhotel Holzner is a historic family-owned hotel in South Tyrol operating since 1908, located on the sunny Ritten plateau at 1,200 meters elevation. The property operates on a full-service hospitality model combining lodging (approximately 20 room categories), multiple dining venues (Michelin-starred Restaurant 1908, bistro, bar), wellness facilities (Liberty Spa for adults, Family Spa for families), and comprehensive activity programs. The core offerings include the Genießer-Halbpension (gourmet half-board) dining package, various room and suite categories, spa and pool facilities, outdoor activities (tennis, hiking, mountain biking), and the included Südtirol Guest Pass for regional transportation. A recently acquired sister property, Bella Posta Boutique Hotel, expands the portfolio with a distinct younger-market positioning. The hotel also offers a WebVR 360° virtual tour for pre-visit exploration.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant 1908: The hotel's Michelin-starred gourmet restaurant serving multi-course menus by Chef Stephan Zippl.
• Liberty Spa
• Family Spa
• Genießer-Halbpension

Products and services

• Hotel Room Accommodations Approximately 20 categories of guest rooms and suites at a historic family hotel in Oberbozen, South Tyrol, Italy, serving individual leisure guests, couples, and families seeking alpine lodging at 1,200m elevation.
• Restaurant 1908 Michelin-starred fine dining restaurant serving hotel guests and outside visitors, featuring gourmet cuisine as the culinary centerpiece of the hotel's food and beverage offering.
• Liberty Spa

Quantifiable outcome

• 89% of SIP project participants stated they will purchase more regional and seasonal products in the future

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bella PostacoreStrategic or Co-development PartnerBella Posta Boutique Hotel is now part of the Holzner family, representing a younger property with its own style, relaxed atmosphere, and proximity to village life. Operates as a sibling property under the same family ownership.
• SkyalpsminorStrategic or Co-development PartnerAirline provides direct flights to Bolzano from Hamburg, Düsseldorf, Berlin, Stuttgart, Kassel, and London (max 2.5 hours). Hotel organizes airport transfers and compensates CO2 emissions for flights booked through the hotel as part of sustainable travel offerings.
• Harald Gasser (Aspingerhof)coreStrategic or Co-development PartnerLocal farmer and producer featured in the SIP project 'Evening events with local producers.' Chef Stephan Zippl created an entire menu based on Gasser's products, demonstrating the hotel's commitment to regional sourcing and sustainable gastronomy.
• Eliksir (Poland)minorStrategic or Co-development PartnerInternational partner in the ETSM2030 Sustainable Innovation Project, collaborating on cross-border exchange of sustainable hospitality concepts. Eliksir organized events in Poland while Parkhotel Holzner hosted events in South Tyrol.
• Tourismusverein RittencoreStrategic or Co-development PartnerRegional tourism organization for the Ritten plateau. The hotel participates in reforestation initiatives and biodiversity projects organized by the association, contributing to environmental conservation efforts in the local area.
• Heritage Hotels of EuropeminorChannel Partner/ Reseller/ DistributorMembership network of historic hotels in Europe, providing marketing exposure and booking referrals to heritage property enthusiasts seeking authentic historical accommodations.
• escapiominorChannel Partner/ Reseller/ DistributorOnline travel agency specializing in boutique and unique hotel bookings, providing additional distribution channel for international travelers.
• Booking SüdtirolminorChannel Partner/ Reseller/ DistributorRegional booking platform for South Tyrol accommodations, targeting domestic and international visitors to the region.
• Mobilitätskonsortium (Guest Pass)coreStrategic or Co-development PartnerMobility consortium that issues the Südtirol Guest Pass, the universal guest card providing free public transportation throughout South Tyrol. The hotel distributes these passes to guests, integrating into the regional mobility infrastructure.
• SüdtirolminorStrategic or Co-development PartnerRegional institutional partner representing South Tyrol tourism promotion, supporting visibility and marketing for the hotel within the broader regional tourism ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parkhotel-holzne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkhotel Holzne