ParkShoppingBarigüi

What ParkShoppingBarigüi does

ParkShoppingBarigüi (PkB) is a large-scale regional shopping center located in the Ecoville neighborhood of Curitiba, Paraná, Brazil, owned and operated by Multiplan (B3: MPLANT3). Founded in 2003, PkB serves as a one-stop retail, dining, entertainment and healthcare destination for consumers across Curitiba and the broader Paraná metropolitan region. The mall completed its third and largest expansion in 2025, lifting its gross leasable area to 67,399 m² across 417 stores (including 14 anchor stores and 8 megalojas) on a total constructed area of 206,651 m², and adding a 25-specialty Centro Médico, an indoor HotZone entertainment park (1,500 m², 120+ attractions including an indoor roller coaster), a 425 m² FunPark children's venue, and an expanded Park Gourmet with 13 upscale restaurants alongside a 60-operation food court.

PkB generates revenue primarily by leasing retail space to anchor tenants, fashion retailers, F&B operators, entertainment venues and service providers, with a secondary advertising revenue stream (Mall & Mídia) commercializing LED banners, a 12-totem digital circuit, parking-barrier advertising, sampling and mall-stand activations. Customer engagement is driven through the Programa de Relacionamento Multi, a four-tier loyalty scheme (Green, Silver, Gold, Platinum) delivered via the App Multi mobile application, which accumulates points, hosts a digital wallet and tier-based promotional multipliers. The mall also integrates with the adjacent Parque Barigui via the Viva Barigui pedestrian and cycling network, and offers VIP/valet parking plus an Eletroposto EV charging station. Operational staff headcount disclosed is 47, with management including Gerente de Merchandising Mylene Ferreira and Encarregado de Dados Silvia Pires Omairy; tenant and indirect employment generated by the expansion is estimated at over 1,000 roles.

Name

ParkShoppingBarigüi

Legal name

ParkShoppingBarigüi

Website

https://parkshoppingbarigui.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ParkShoppingBarigüi is a 417-store regional shopping mall in Curitiba, Brazil, operated by Multiplan, offering retail, dining (60+ operations), entertainment (HotZone, FunPark, cinema), and a 25-specialty medical center to consumers across Curitiba and Paraná state.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), General Merchandise Retailers (455), Amusement and Theme Parks (713110)

SIC

Retail-Department Stores (5311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Shopping mall operations
• Retail space leasing
• Mall advertising media
• Consumer entertainment services
• Shopping loyalty program

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Space Leasing: The mall generates revenue by leasing retail space (Área Bruta Locável) to tenants including fashion stores, restaurants, entertainment venues, and service providers. Rent is collected from 417 stores including anchor stores, megalojas, and specialty retailers.
2. Mall & Mídia (Advertising and Media): Revenue from advertising and media placements throughout the shopping center including LED banners, digital circuit with 12 totems, parking barrier advertising, pamphlet sampling, and mall stands for brand activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ParkShoppingBarigüi is a large shopping mall in Curitiba, Brazil, that leases retail space to 417 stores spanning fashion, electronics, home goods, and specialty retail. It bundles this retail core with a multi-specialty medical center (Centro Médico), upscale and casual dining (Park Gourmet and food court), entertainment (HotZone indoor park, FunPark, cinema), and a multi-tier customer loyalty program (Programa de Relacionamento Multi) accessed through the App Multi, with the additional offering of Mall & Mídia advertising services for brands.

Product overview

ParkShoppingBarigüi (PkB) is a large-scale shopping mall operated by Multiplan in Curitiba, Brazil, offering an integrated retail, dining, entertainment, and healthcare ecosystem. The core offering centers on 417 stores across fashion, electronics, and specialty retail, supported by two major dining concepts: the casual food court (Praça de Alimentação with 60 operations) and the upscale Park Gourmet (13 restaurants). The mall differentiates through entertainment destinations HotZone (indoor theme park with 120+ attractions including VR simulators and roller coaster) and FunPark (425 m² family playground), plus a unique Centro Médico with 24-25 medical specialties. The loyalty ecosystem comprises the Programa de Relacionamento Multi (four-tier points program) delivered via the App Multi, while Mall & Mídia provides advertising solutions. Additional amenities include VIP Parking, Eletroposto (EV charging), Espaço Família, and dedicated family/teen facilities. The recent expansion added a third floor with 75 new stores, significantly broadening the retail mix.

Differentiator

Problem solved

Functional benefit

Brands

• HotZone: Indoor entertainment park with 120+ attractions including roller coaster, Chronos, virtual reality simulators, and exclusive party space spanning 1,500 m².
• FunPark
• Park Gourmet
• Centro Médico
• Viva Barigui
• Programa de Relacionamento Multi

Quantifiable outcome

• 1,000+ new direct and indirect jobs created from expansion

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Unimed CuritibacoreStrategic or Co-development PartnerUnimed Curitiba operates a laboratory and health space within the Centro Médico of ParkShoppingBarigüi, providing medical testing and health services integrated into the shopping center.
• HotZoneflagshipStrategic or Co-development PartnerHotZone is the flagship entertainment partner with 1,500 m² space and 120+ attractions including an indoor roller coaster. This is a unique entertainment offering exclusive to PkB.
• FunParkcoreStrategic or Co-development PartnerFunPark is a permanent indoor children's park spanning 425 m² with attractions for families, integrated into the shopping center's family entertainment offerings.
• Viva Barigui (Parque Barigui Integration)coreStrategic or Co-development PartnerPartnership with Parque Barigui for integration of shopping center expansion with the natural park, including pedestrian and cycling paths, landscape design, and outdoor experiences connecting the mall to nature.
• Centro Médico Clinics (25 specialty providers)coreStrategic or Co-development Partner25 medical clinics with multi-specialties including Artro (Orthopedics), AlphaNeuro (Neurology/Neurosurgery), Cepelle (Dermatology), Cirurgicare, Femi Saúde, IPO, Hospital dos Olhos do Paraná, and others operating within the Centro Médico.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hopping Jardim Sul: Mid-sized shopping center in São Paulo's south zone with a similar neighborhood-anchor retail + dining + entertainment mix to ParkShoppingBarigüi.
• Shopping Curitiba: Large multi-anchor shopping center in downtown Curitiba offering a similar department-store-anchored, multi-category retail and dining experience to ParkShoppingBarigüi.
• Shopping Palladium: Large regional shopping center in Curitiba/Ponta Grossa that competes directly with PkB for anchor tenants, mid-market retail, and entertainment spending.
• Pátio Batel: Upscale shopping mall in Curitiba, also operated by Multiplan, competing with ParkShoppingBarigüi for the same premium catchment and overlapping anchor/luxury tenant mix.
• Shopping Mueller: Traditional mall in central Curitiba with comparable retail, dining, and entertainment mix, directly competing with PkB for shoppers in the Curitiba metro.
• Multiplan (other malls in portfolio): Sibling Multiplan malls such as BarraShopping, MorumbiShopping, and ParkShopping São Caetano share the same operating platform, loyalty program, and Mall & Mídia advertising infrastructure as PkB.

Broad incumbents

• Ancar Ivanhoe Shopping Centers: Brazilian mall operator managing regional shopping centers across multiple states with comparable anchor + specialty retail + entertainment mix.
• BR Malls: One of Brazil's largest shopping center companies, operating dozens of regional malls with similar retail and entertainment tenant structures to PkB.
• Iguatemi: Brazilian premium mall operator with a portfolio of high-end shopping centers across multiple cities; comparable to PkB as an aspirational regional mall brand, though operating in broader geographies.

Regional players

• Almeida Junior Shopping Centers: Regional mall operator based in Santa Catarina with shopping centers in southern Brazil that compete with PkB for similar anchor and dining tenants in the broader South region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parkshoppingbarigui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParkShoppingBarigüi