Parkwood Lodge

What Parkwood Lodge does

Parkwood Lodge is an independently operated family-friendly hotel and resort located at 3775 State Highway 42 in Fish Creek, Wisconsin, on a 10-acre wooded property situated between Ephraim and Fish Creek in the center of Door County. Founded in 2008 and operating with approximately 5 employees, the property offers 59 rooms and suites across seven configurations, ranging from standard Lodge Rooms with two queen beds to multi-room Family Bunk and Kitchenette variants that sleep up to 7 guests, alongside King Rooms and One-Bedroom King Suites with kitchens and electric fireplaces. On-site amenities include a heated indoor pool and whirlpool (open 8 a.m.–10 p.m.), pickleball/tennis/basketball courts, a game room with pool table and video games, a children's playground, a bonfire pit, charcoal grills, picnic areas, a sun deck, complimentary Wi-Fi, free parking, coin laundry, and accessibility features.

Name

Parkwood Lodge

Legal name

Parkwood Lodge

Website

https://parkwoodlodge.com

Company type

Private

Operating status

Operating

Short description

Parkwood Lodge is an independently operated 59-room family-friendly resort in Fish Creek, Wisconsin, offering lodge rooms, kitchenettes, and family suites on 10 wooded acres adjacent to Peninsula State Park for leisure travelers and organized groups.

Ownership category

akta.pro rank

Product category

Hotel Lodging

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

akta.pro secondary industry

Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Family lodging services
• Hotel accommodations
• Resort amenities
• Group event hosting
• Vacation lodging

Headquarters

HQ city

Fish Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lodging and Accommodation Services: Parkwood Lodge generates revenue primarily through overnight room rentals. They offer various room types including Lodge Rooms, Kitchenettes, King Rooms, One-Bedroom King Suites, and Family Rooms that can accommodate 4-7 guests. The property requires a 50% deposit at booking and has a 7-day cancellation policy with deposit refund (less $15 fee). They also offer group rates and allowances for bus drivers and organizers, as well as optional luggage handling services for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Parkwood Lodge is a family-friendly hotel/resort offering 59 guest rooms and suites on 10 wooded acres in Fish Creek, Wisconsin, in the center of Door County near Peninsula State Park. The property provides seven distinct room types ranging from standard Lodge Rooms to multi-bedroom Family Suites accommodating up to 7 guests, alongside on-site recreational amenities including an indoor heated pool, whirlpool, sports courts, game room, and bonfire pit.

Product overview

Parkwood Lodge is a family-friendly hotel/resort offering a portfolio of 59 guest rooms and suites in Fish Creek, Wisconsin. The lodging products include seven distinct room types: Lodge Rooms (two Queen beds), Kitchenette Rooms, King Rooms, One Bedroom King Suites with kitchens and electric fireplaces, and three Family room variants (Family Bunk, Family 2 Bath Bunk, and Family Kitchenette) designed to accommodate groups of 4-7 guests. On-site amenities include an indoor heated pool and whirlpool, game room with video games and pool table, sports courts (pickleball, tennis, basketball), bonfire pit, charcoal grills, and outdoor sun deck. The property serves both individual travelers and group events including bus tours, weddings, and family reunions with dedicated group rates and planning assistance. Special packages are offered seasonally.

Differentiator

Problem solved

Functional benefit

Products and services

• Lodge Room Standard guest room featuring two Queen beds, flat-screen TV, air conditioning, split bath with tub/shower, refrigerator, microwave, and coffee maker. Accommodates up to 4 guests; available on first and second floors with adjoining rooms upon request.
• Kitchenette Room Remodeled guest room with two Queen beds and full kitchenette including two-burner range, pots, pans, dishes, silverware, refrigerator, microwave, and coffee maker. Features flat-screen TV, air conditioning, and split bath. First floor only; accommodates up to 4 guests.
• King Room Remodeled room with King-size bed, love seat (second floor) or two recliners (first floor), flat-screen TV, air conditioning, split bath, refrigerator, microwave, and coffee maker. Located on both floors; accommodates up to 2 guests.
• One Bedroom King Suite Spacious suite with private King bedroom, Queen sofa sleeper in living room, two flat-screen TVs, kitchenette with 4-burner range top and oven, electric fireplace, and dining table with four chairs. First floor; accommodates up to 4 guests.
• Family Bunk Room Family room with two Queen beds in main room and Queen/Twin bunk in separate private room. Features flat-screen TV and air conditioning/heater in each room, microwave, refrigerator, coffee maker, and one full bathroom with split bath. Second floor; accommodates up to 7 guests.
• Family 2 Bath Bunk Room Family room with two Queen beds in main room and Queen/Twin bunk in second private room. Features flat-screen TVs and air conditioning/heater in each room, microwave, refrigerator, coffee maker, and two full bathrooms with second bathroom having private access from second bedroom. Second floor; accommodates up to 7 guests.
• Family Kitchenette Room Remodeled family room with King bed in private bedroom and Queen bed plus Queen sofa sleeper in living area. Features kitchenette with 4-burner cooktop, oven, small refrigerator, microwave, coffee maker, pots, pans, dishes, silverware, and split bath with double vanity. Second floor; accommodates up to 6 guests.
• Groups and Tours Services Group accommodation services for bus tours, weddings, motorcycle clubs, family reunions, and bicycle clubs, leveraging 59 rooms/suites. Includes special group rates, luggage handling for a fee, planning help with restaurant and theatre reservations, and ample parking.
• Special Packages Seasonal special offers and packages including Labor Day specials with multi-night rates for Lodge Rooms, King Rooms, Kitchenettes, and 1-Bedroom King Suites.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GuestCentric GroupcoreTechnology or IntegrationGuestCentric Group provides the reservation engine and booking technology for Parkwood Lodge. GuestCentric operates under the hotel's authority, with a signed contract defining how data processing is handled. This partnership enables the property's online booking capabilities and reservation management system.
• Peninsula State ParkcoreStrategic or Co-development PartnerParkwood Lodge is located directly between the north and south entrances to Peninsula State Park, making it the ideal accommodation for park visitors. The proximity to Wisconsin's most popular state park is a central element of the property's location value proposition, with hiking, biking, beaches, and Eagle Bluff Lighthouse within walking or short driving distance.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• The Ashbrooke Hotel: Independent boutique hotel located in Fish Creek, WI, directly competing with Parkwood Lodge for the same Door County leisure traveler in the central peninsula corridor. Same customer base (families, couples, park visitors), similar room scale, and overlapping amenity positioning.
• Eagle Harbor Inn: Independent Door County inn located in Ephraim, WI — directly adjacent to Parkwood's market on Highway 42. Competes for the same Peninsula State Park visitor base with a comparable family/couple mix of room types.
• Newport Resort: Mid-size independent resort in Egg Harbor, WI serving families and groups visiting Door County. Comparable room count, family-amenity focus (indoor pool, suites), and direct booking model make it a primary competitor for group and family bookings.
• Edgewater Resort: Door County waterfront resort serving leisure travelers and families visiting the peninsula. Comparable mid-tier family-friendly positioning and group/event capabilities make it a direct competitor for Parkwood's family and couple segments.
• The Landing Resort: Independent Door County resort located in Egg Harbor, WI, competing for the same family and group traveler market as Parkwood Lodge with comparable amenity sets (indoor pool, suites, event hosting).
• Somerset Inn & Suites: Independent Door County motel/suite property in Ephraim, WI serving the same central peninsula tourism corridor. Direct competitor for value-conscious families and groups visiting Peninsula State Park.

Broad incumbents

• Blue Harbor Resort & Conference Center: Larger Wisconsin family resort (Sheboygan) with extensive meeting/group infrastructure and indoor waterpark amenities. Competes with Parkwood for the Wisconsin family leisure market and group business, though at a higher scale and price point.
• Grand Geneva Resort & Spa: Large full-service Wisconsin resort (Lake Geneva) with golf, spa, and family amenities. Competes for Wisconsin family and group leisure demand at a premium tier, drawing some Door County-considered travelers toward a different Wisconsin destination.
• Best Western Maritime Inn: Branded mid-scale hotel option in the Sturgeon Bay/Door County area. Provides a chain-affiliated alternative that competes for budget- and loyalty-driven travelers who would otherwise consider Parkwood Lodge.

Others

• Destination Door County: Regional tourism marketing organization for Door County. Not a competitor but a critical distribution partner and demand-generation channel for Parkwood and all Door County lodging peers through co-marketing, events calendars, and visitor referrals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrlO-R0OR_2L4SpkGdgeT2A
• Facebookfacebook.com/parkwoodlodge
• Instagraminstagram.com/parkwoodlodge
• Xtwitter.com/parkwoodlodge
• Pinterestpinterest.com/parkwoodlodge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkwood Lodge