Parlour
Parlour (legal name Khmer Football Guide) is a Cambodia-domiciled, Curacao-licensed online sportsbook and Khmer-language editorial site offering football pre-match and live betting, parlays, and World Cup 2026 prediction content to adult retail bettors globally.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Parlour does
Parlour, operating under the legal name Khmer Football Guide (មគ្គុទ្ទេសក៍បាល់ទាត់), is a private, Cambodia-domiciled online sports betting and content platform accessible globally at parlour270.com. The company is licensed by the Curacao eGaming Authority and offers a football-focused wagering product covering pre-match and live in-play betting, Asian handicaps, over/under, correct-score, both-teams-to-score, and multi-leg parlays across major leagues including the English Premier League, La Liga, UEFA Champions League, and the FIFA World Cup 2026. The platform pairs its betting product with a Khmer-language editorial site providing graphical match predictions, player transfer news, player statistics, a betting glossary, FAQ, and blog authored by Enrica Huang, Marta Lin, and Diane Wang.
The underlying technology is a standard web-based content and betting information platform with no disclosed AI/ML components, mobile applications, public APIs, or third-party integrations. Customer acquisition relies on SEO-optimized content, an RSS feed for syndication, and a self-serve account-creation flow with government-ID verification, KYC review typically within 24 hours, and responsible-gaming tooling including deposit, loss, and self-exclusion limits. The company does not publish financials, headcount, funding history, or management composition; the sole disclosed contact is a generic support email.
The business model is direct-to-consumer with two revenue streams: transaction fees on player wagering activity and a freemium acquisition mechanic in the form of a 100% deposit-match welcome bonus up to $200, carrying a 35x wagering requirement on the bonus amount and a 30-day playthrough window in which only slot games count fully toward the requirement. Customer segments are exclusively long-tail adult sports bettors and football enthusiasts, with no SMB or enterprise tier. The firmographic headcount of 166 employees is inconsistent with the visible website footprint and should be treated as unverified.
Parlour firmographics
Firmographics- Name
- Parlour
- Legal name
- Khmer Football Guide
- Website
- https://parlour270.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Parlour (legal name Khmer Football Guide) is a Cambodia-domiciled, Curacao-licensed online sportsbook and Khmer-language editorial site offering football pre-match and live betting, parlays, and World Cup 2026 prediction content to adult retail bettors globally.
- Ownership category
- akta.pro rank
Parlour industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Parlour business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Betting Platform Operations: Online betting platform licensed by Curacao eGaming Authority offering football betting markets including pre-match and live betting, Asian handicaps, over/under, correct-score, both-teams-to-score, and multi-leg parlays.
- Welcome Bonuses and Promotional Offers: 100% match welcome bonus up to $200 with 35× wagering requirement on bonus amount, with 30-day playthrough period. Generates revenue through player wagering activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Welcome Bonus: 100% match up to $200 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Parlour product offering
Product offeringCore offering
Online football content and sports betting platform branded as Khmer Football Guide, providing match predictions, betting strategies, player statistics, transfer news, and FIFA World Cup 2026 coverage. The platform also operates licensed betting markets including pre-match, live betting, Asian handicaps, over/under, correct-score, and multi-leg parlays across major football leagues.
Product overview
Khmer Football Guide (មគ្គុទ្ទេសក៍បាល់ទាត់) is a FIFA World Cup-focused football betting content and wagering platform. The core product encompasses a comprehensive betting markets platform offering pre-match and live betting across major leagues (English Premier League, La Liga, Champions League, World Cup), supplemented by educational resources including a glossary of betting terminology, a blog for expert analysis, and responsible gaming tools. The platform also features account management with verification processes and promotional offers including a welcome bonus.
Differentiator
Problem solved
Functional benefit
Products and services
- Khmer Football Guide (មគ្គុទ្ទេសក៍បាល់ទាត់) Football betting content platform providing match predictions, strategies, statistics, and World Cup 2026 information, with related expert analysis blog content.
- Betting Markets Platform Comprehensive football betting platform offering pre-match and live betting, Asian handicaps, over/under, correct-score, both-teams-to-score, and multi-leg parlays across major leagues.
Quantifiable outcome
- Comprehensive World Cup 2026 coverage with predictions, strategies, statistics, and player transfer news
Companies that use Parlour
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Parlour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Parlour partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Curacao eGaming AuthoritycoreKhmer Football Guide is licensed by the Curacao eGaming Authority, which enforces regular audits and player-protection rules. This regulatory relationship ensures the platform operates within legal frameworks for online gambling.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Parlour competitors and assessment
Company assessmentDirect peers
- 22Bet: Curacao-licensed online sportsbook offering extensive football markets (pre-match, in-play, handicaps, parlays) across emerging markets. Closely comparable profile to Parlour given shared licensing jurisdiction, market breadth, and geographic focus on non-tier-1 markets.
- OddsChecker: Leading sports betting odds comparison and affiliate site covering football markets. Highly comparable on the content/lead-generation side of Parlour's model — both monetize football bettor intent via SEO-driven comparison and affiliate mechanics.
- Bet365: Global online sportsbook with deep football coverage, pre-match and in-play markets, and Asian handicaps/parlays. Most directly comparable by product (licensed online sportsbook) and primary vertical (football), though operating at materially greater scale and under stricter licensing.
- Betway: Global online sportsbook with strong football sponsorship and market depth across Premier League, Champions League, and World Cup. Comparable core product (licensed sportsbook with football as lead vertical) but operating under stricter multi-jurisdictional licensing.
- 1xBet: Curacao-licensed online sportsbook and casino with broad football market coverage and significant presence in emerging markets including Southeast Asia. Highly comparable business model (Curacao license, football-heavy, wide geographic footprint) and likely direct overlap in target geographies.
- William Hill: Established UK-based sportsbook with deep football market coverage and online platform. Directly comparable as a licensed online sportsbook serving football bettors, though operating under significantly more stringent UK regulatory oversight.
- Pinnacle: Sharp online sportsbook with strong football market depth including Asian handicaps. Comparable on core product (licensed sportsbook, football focus, market variety) but differentiated by professional-bettor orientation and tighter margins.
Regional players
- SportyBet: Africa-focused online sportsbook with strong football market depth and mobile-led experience. Comparable product (licensed football sportsbook with emerging-market focus) but operates in a different geography than Parlour's Cambodia/Southeast Asia base.
Emerging players
- Forebet: Football-predictions and statistical-analysis site focused on match forecasting using statistical models. Directly comparable to Parlour's editorial prediction and statistics content layer, though Forebet is content-only without an integrated sportsbook.
Broad incumbents
- DraftKings: US-headquartered sportsbook and DFS operator with broad sport coverage including football. Overlaps as a licensed online sportsbook but operates under much stricter US state-by-state regulation and a far broader product portfolio than Parlour.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Parlour social profiles
Digital presenceParlour compliance and trust
Trust signalCompliance1 record
Parlour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parlour leadership team
Management profileNumber of profiles
Parlour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parlour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parlour
What does Parlour do?
Online football content and sports betting platform branded as Khmer Football Guide, providing match predictions, betting strategies, player statistics, transfer news, and FIFA World Cup 2026 coverage. The platform also operates licensed betting markets including pre-match, live betting, Asian handicaps, over/under, correct-score, and multi-leg parlays across major football leagues.
Is Parlour a public or private company?
Parlour is a private company. It is classified as unknown and is currently operating.
When was Parlour founded?
Parlour was founded in -1. It employs 101 to 250 people.
How does Parlour make money?
Two revenue lines are on record. Betting Platform Operations are the primary driver. The others are welcome Bonuses and Promotional Offers.
Who are Parlour's main competitors?
Direct peers on record are 22Bet, OddsChecker, Bet365, Betway, 1xBet, William Hill and Pinnacle. SportyBet is listed as a regional player. Forebet is listed as an emerging player. DraftKings is listed as a broad incumbent.
Does Parlour have an API?
No public API is recorded for Parlour.
What industry is Parlour in?
Parlour's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 7132 and its SIC code is 7990.