Condominio Shopping Parque D. Pedro

Name

Condominio Shopping Parque D. Pedro

Legal name

Condominio Shopping Parque D. Pedro

Website

https://parquedpedro.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAGAFAH

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store)

Consumer Products & Retail/General Merchandise & Department Stores/Regional Department Stores

SECONDARYCRAGACAH

Mid-Tier Department Stores (Mall-Based Chains)

Consumer Products & Retail/General Merchandise & Department Stores/Mid-Tier Department Stores

Keywords

• Shopping mall operations
• Retail tenant leasing
• Entertainment venues
• Customer loyalty programs
• Property management

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail tenant leasing: The shopping center generates primary revenue by leasing commercial space (lojas, lojas âncoras, megalojas, restaurantes, quiosques) to retailers, service providers, and restaurant operators under long-term commercial agreements.
2. Tenant promotions and marketing co-op: The mall runs promotional campaigns (e.g., Liquida Moda e Beleza) where participating tenants co-invest in app-based exclusive discounts, generating promotional fees and increased transaction volume.
3. Events and attractions: The shopping center monetizes event spaces and attractions such as Arena Kart (fixed fee per session) and event venues, generating revenue from admission fees and venue rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Condominio Shopping Parque D. Pedro operates a large physical shopping mall in Campinas, São Paulo, Brazil, offering more than 380 retail stores, anchor stores, mega-stores, restaurants, a 15-screen cinema, go-kart racing, and entertainment attractions under one roof. The mall generates primary revenue by leasing commercial space to retailers, food and beverage operators, and service providers, and complements this with on-site entertainment (Arena Kart, Magic Games, YouPlay, Parking Kids), a convention center, food court operations, an 8,000-space parking facility, and the digital Cliente Estrela loyalty program delivered through a mobile app.

Product overview

Parque Dom Pedro, administered by ALLOS, is the most complete shopping, leisure, entertainment, gastronomy and services center in the Greater Campinas region. The shopping center operates as a unified physical retail platform with over 380 stores, 15 cinema screens, convention center, and extensive parking. The digital ecosystem includes the App Parque Dom Pedro with Cliente Estrela loyalty program, offering discounts, prize drawings, and parking benefits across three membership tiers. Entertainment offerings include Kinoplex cinemas, Arena Kart racing, Magic Games, and children's facilities. The 127,300 m² complex serves 1.6 million monthly visitors with 6 entrances, featuring an interactive Mapa do Parque for navigation. Sustainability is promoted through the Parque Consciente program.

Differentiator

Problem solved

Functional benefit

Brands

• Parque Consciente: Environmental, social, and educational sustainability program of the shopping, encompassing ESG initiatives recognized nationally and internationally.
• Cliente Estrela

Products and services

• App Parque Dom Pedro
• Cliente Estrela Loyalty Program
• Mapa do Parque (Interactive Indoor Map)
• Estacionamento (Parking)
• Centro de Convenções (Convention Center)
• Arena Kart
• Cinema Kinoplex
• Magic Games
• YouPlay
• Parking Kids
• Praça de Alimentação (Food Court)
• BodyTech
• Parque Consciente (ESG Program)
• Lojas e Restaurantes (Stores and Restaurants)

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Aliança do Bem (ONG)minorStrategic or Co-development PartnerThe shopping center partners with NGO Aliança do Bem to host regular pet adoption events (Pet no Parque) at the mall, with adoption fees of R$120 paid directly to the NGO's volunteers. The NGO conducts interviews with potential adopters to ensure compatibility between adopter and pet.
• ALLOS (Aliansce Sonae Shopping Centers)coreOthersParque Dom Pedro is administered by ALLOS, the largest and most innovative shopping and experience platform in Latin America. ALLOS operates 58 owned and administered shopping centers across Brazil. ALLOS is listed on the Novo Mercado of B3 (Brazil's stock exchange) with high corporate governance standards.
• KinoplexcoreChannel Partner/ Reseller/ DistributorKinoplex operates the cinema complex within Parque Dom Pedro, managing 15 cinema screens including premium formats, Cinematerna sessions for mothers with babies up to 18 months, and Sessão Azul for people with Autism Spectrum Disorder (TEA) and their families. The cinema was temporarily closed per Government of São Paulo decree.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ALLOS (Aliansce Sonae Shopping Centers): Listed operator of 58 owned and administered shopping centers in Brazil and the direct parent/administrator of Parque Dom Pedro; relevant peer as the portfolio entity that owns and capitalizes the asset and drives its strategic direction.
• Unibail-Rodamco-Westfield: European-listed owner/operator of flagship and regional shopping centers globally including Westfield-branded destinations; comparable for premium regional mall operating model, entertainment integration, and ESG-driven repositioning playbooks.
• Simon Property Group: US-based retail REIT and largest mall operator in North America; relevant broad comparable for valuation framework, tenant relationship economics, and adaptive reuse strategies applicable to large regional malls globally.
• Macerich: US REIT owning and operating major regional malls; comparable for tenant mix optimization, mixed-use repositioning, and adaptive strategies applied to large regional malls under e-commerce pressure.

Direct peers

• Iguatemi S.A. Brazilian premium shopping mall operator with a portfolio of high-ABL regional and upscale malls; directly comparable to Parque Dom Pedro as a regional mall asset competing for premium tenant relationships and regional catchment dominance.
• BR Malls: Brazilian shopping center operator with a large portfolio of regional malls; directly comparable as a competing mall platform competing for the same anchor tenants and consumer catchment in major Brazilian metros.
• Multiplan: One of Brazil's largest mall operators with 40+ shopping centers across the country; comparable as a direct competitor for premium anchor tenants, leasing economics, and Brazilian regional mall traffic dynamics.
• Ancar Ivanhoe: Brazilian mall operator/administrator managing a portfolio of regional malls; directly comparable in operating model, tenant mix strategy, and competitive positioning within the Brazilian shopping center market.

Regional players

• JCPM Shopping Centers: Brazilian regional mall operator with properties primarily in the Northeast; comparable as a regional mall operator facing similar tenant mix and consumer dynamics but operating in different geographies.
• SYN Inc. (formerly SYN Properties): Brazilian mall operator focused on regional and community shopping centers; relevant comparable for the operational model and tenant economics of mid-sized Brazilian regional malls, though operating at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ShoppingParqueDPedro
• Facebookfacebook.com/ParqueDPedro
• LinkedInlinkedin.com/company/condominio-shopping-parque-d.-pedro
• Instagraminstagram.com/parquedpedro
• TikToktiktok.com/@parquedpedro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Condominio Shopping Parque D. Pedro