Parrot Bay Pools & Spas, Little Rock AR 72206

What Parrot Bay Pools & Spas, Little Rock AR 72206 does

Parrot Bay Pools & Spas LLC is a privately-held custom gunite (concrete) swimming pool design and construction firm headquartered at 1500 E. 145th Street, Little Rock, Arkansas 72206. The company serves residential homeowners in Central Arkansas, including Little Rock, Conway, Hot Springs, Cabot, North Little Rock, Maumelle, Benton, Russellville, Searcy, and Sherwood. Its core offering is one-time custom in-ground gunite pool construction, supplemented by pool remodeling, backyard outdoor living design (outdoor kitchens, patios, decking, fire features), design consulting including 3D visualization, and 100% financing referrals through LightStream. The firm has built more than 100 gunite pools in Arkansas over approximately 17 years of operation.

The company's underlying construction technology is a 14-step proprietary gunite/concrete pool building process spanning plans, pre-grade, excavation, Schedule 40 plumbing, grade 40 steel reinforcement, gunite shell application, tile/coping, deck pouring, equipment installation, punch list, marble plaster, start-up, and pool school. It integrates specialty features such as vanishing edges, beach entries, boulder waterfalls, swim-up bars, and Cyclean in-floor automated cleaning systems. Founder Larry Rogers leads design and sales personally through short phone consultations and on-site yard evaluations, with Project Manager Glen Shook overseeing execution.

The business operates on a project-based, one-time revenue model with quote-based pricing that varies by pool type and custom features. Gunite projects, the primary specialty, typically start at $45,000 and average $50,000-$60,000. Go-to-market is sales-led and referral-driven, with more than 70% of new customers originating from existing-customer recommendations; the company explicitly avoids magazine or TV advertising. The customer base is residential SMB with no enterprise accounts, and the firm maintains 5 employees with no disclosed external funding, operating as an independently-owned LLC.

Name

Parrot Bay Pools & Spas, Little Rock AR 72206

Legal name

Parrot Bay Pools and Spas LLC

Website

https://parrotbaypools.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Parrot Bay Pools & Spas is a privately-held custom gunite swimming pool design and construction firm serving residential homeowners across Central Arkansas. Founded by Larry Rogers, the 5-employee company specializes in complex custom pools with 3D visualization, financing referrals, and a referral-driven sales model.

Ownership category

akta.pro rank

Product category

Residential Pool Construction Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

Keywords

• Custom pool construction
• Gunite pool builders
• In-ground swimming pools
• Pool remodeling services
• Backyard design services

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Gunite Pool Construction: One-time custom pool construction services for residential homeowners. Projects are individually designed and built to customer specifications. Revenue is generated entirely from project-based fees. The company also handles pool remodeling for existing customers. Over 70% of new business comes from customer referrals, indicating a land-and-expand dynamic through quality craftsmanship.
2. Pool Financing Referrals: The company offers 100% financing options through LightStream and connects customers with financing solutions. This supports higher project values by enabling customers who might otherwise defer to proceed with construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Parrot Bay Pools & Spas designs and builds custom gunite (concrete) in-ground swimming pools for residential homeowners in Central Arkansas through a 14-step construction process, with related pool remodeling, backyard design, and 3D visualization services. The company also offers specialty built-in features (vanishing edges, beach entries, boulder waterfalls, swim-up bars), in-floor cleaning system installation, and connects customers to 100% pool financing through LightStream.

Product overview

Parrot Bay Pools & Spas is a custom swimming pool design and construction company offering comprehensive gunite (concrete) pool building services across Central Arkansas. The core offering is custom gunite swimming pool construction, complemented by pool remodeling, backyard design services, and financing assistance. The company operates a 14-step concrete pool construction process and provides educational resources and maintenance support. The product portfolio centers on custom pool construction as the primary service, with financing, design consulting, and post-installation support as complementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Gunite Swimming Pool Construction Custom in-ground gunite (concrete) swimming pool design and construction services for residential homeowners across Central Arkansas, including complex projects with specialty features such as vanishing edges, beach entries, boulder waterfalls, swim-up bars, and in-floor cleaning systems.
• Pool Remodeling Renovation and remodeling services for existing swimming pools, including replastering, equipment upgrades, and aesthetic or functional updates for residential pool owners.
• Backyard Design & Outdoor Living Spaces Custom backyard design services integrating pools with outdoor kitchens, patios, decking, landscaping, and other outdoor living features for residential clients.
• Concrete Pool Construction Process (14-step build) Defined 14-step gunite pool construction service process covering plans, pre-grade, excavation, rigid Schedule 40 plumbing, grade 40 steel reinforcement, gunite shell application, tile/coping, deck pouring, equipment installation, punch list, marble plaster application, start-up, and pool school instruction.
• Pool Financing & Loans Swimming pool financing assistance, including 100% financing options facilitated through LightStream (a LendingTree company), to help customers fund their pool construction projects.
• Pool Design Consulting & 3D Visualization Pool design consultation services including site evaluation, conceptual design, and 3D visualization presentations that allow customers to see a realistic representation of the proposed pool before construction begins.
• Pool Startup, Pool School & Maintenance Support Post-installation pool startup services, pool school instruction for owners, water testing, and chemical balancing to help customers maintain their pools after construction.

Quantifiable outcome

• 70%+ of new customers come from referrals
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Association of Pool and Spa Professionals (APSP)coreStrategic or Co-development PartnerParrot Bay Pools is a member of the APSP, the primary industry body for the pool and spa industry. APSP sets safety standards and codes, many of which have been adopted into law. As a member, Parrot Bay Pools follows APSP standards voluntarily even though Arkansas is an unregulated state, providing customers assurance of a safe and quality product.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Anthony & Sylvan Pools: Large, established U.S. custom pool builder with national footprint offering gunite and vinyl pool construction, remodeling, and service. Comparable to Parrot Bay on core custom in-ground pool offering but operates at vastly broader scale and broader portfolio.
• Premier Pools & Spas: Major U.S. custom pool builder operating through a franchise model across multiple states, specializing in custom gunite and shotcrete pools with design awards. Comparable to Parrot Bay on custom gunite design-build but with national distribution and franchise scale.
• Blue Haven Pools & Spas: Multi-region U.S. pool builder/franchise offering custom gunite pools, renovations, and service. Comparable to Parrot Bay on core offering but operates across many regional territories with broader service and franchise model.

Direct peers

• River Pools & Spas: Custom pool builder specializing in fiberglass pools with regional presence and strong content-marketing/educational model. Closely comparable to Parrot Bay in operating a small-to-mid custom pool design-build with strong online content presence, though focused on fiberglass rather than gunite.

Regional players

• Claffey Pools: Texas-based custom pool builder specializing in gunite pool design and construction for residential clients. Directly comparable to Parrot Bay on gunite custom pool construction and backyard transformations, but serves the Dallas-Fort Worth region rather than Central Arkansas.
• Presidential Pools & Spas: Arizona-based custom pool builder focused on luxury residential poolscapes with high-end design features. Comparable to Parrot Bay on premium custom pool positioning and design-led approach, but serves a different regional market.
• California Pools & Spas: Long-standing custom pool builder serving the Phoenix/Scottsdale market with gunite and specialty feature pools. Comparable to Parrot Bay on custom gunite construction and design-forward residential pools in a different geography.

Others

• Latham Group: Manufacturer and supplier of residential pool shells, covers, and pool products including fiberglass and vinyl liner pools. Not a direct competitor but ecosystem-related to Parrot Bay as a potential supplier of pool components used in installations.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/parrotbaypools
• Facebookfacebook.com/poolbuilderslittlerock
• Instagraminstagram.com/parrotbaypools007/?hl=en
• Pinterestpinterest.com/parrotbaypool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parrot Bay Pools & Spas, Little Rock AR 72206