Parrot Key Hotel & Villas

What Parrot Key Hotel & Villas does

Parrot Key Hotel & Villas is a privately held, single-asset waterfront resort located at 2801 N. Roosevelt Boulevard in Key West, Florida. The property operates as a full-service hotel offering rooms, suites, and 1-2 bedroom villas across Garden View, Partial Water View, Waterfront, Accessible, and Family Villa categories, with private balconies and direct Gulf of Mexico water access. Its core product is the lodging experience, complemented by ancillary on-site offerings including The Grove Kitchen & Bar (F&B), water sports excursions, a Travel Rewards loyalty program, pet-friendly accommodations, and a dedicated Gatherings business for weddings, elopements, and corporate retreats.

The business generates revenue through four streams: accommodation rentals (primary), on-site F&B, events and gatherings (weddings, reunions, corporate), and water sports activities. Go-to-market is direct-to-consumer, executed through the hotel's own website booking engine (integrated with TravelClick), a toll-free reservation line, walk-in traffic, and a dedicated event sales team for group bookings. Distribution is domestically concentrated in the United States, targeting leisure travelers, families, couples, wedding planners, and group bookings.

The company is incorporated as Parrot Key Hotel & Villas, Inc. in Florida, USA, and is privately held with no disclosed parent company, investors, or capital structure. It holds the Forbes "Best Key West Hotel for Families" recognition as its primary brand credential. The stated differentiation centers on spacious accommodations relative to Key West peers, waterfront location with shuttle access to Duval Street and Smathers Beach, and a family-friendly positioning. No proprietary technology, AI/ML systems, or unique platform architecture is evidenced; operational technology is limited to third-party booking and CMS infrastructure.

Name

Parrot Key Hotel & Villas

Legal name

Parrot Key Hotel & Villas, Inc.

Website

https://parrotkeyresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Parrot Key Hotel & Villas is a privately held waterfront resort in Key West, Florida offering rooms, suites, and 1-2 bedroom villas with on-site dining, water sports, weddings, and event services, serving leisure families, couples, and group travelers via direct booking.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Coastal & Island Eco-Resorts (THAAAHAG)

Keywords

• Resort hotel accommodations
• Key west hospitality services
• Wedding and event venues
• Waterfront villa rentals
• Family friendly resort stays

Headquarters

HQ city

Key West

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation Revenue: The hotel generates primary revenue through room, suite, and villa rentals. Guests book accommodations ranging from standard rooms to 1-2 bedroom suites with private balconies. Pricing varies by room type including Garden View, Partial Water View, Waterfront, and Family Villas categories.
2. Food and Beverage: On-site dining at The Grove Kitchen & Bar provides revenue from restaurant services. The venue offers classic island flavors and festive cuisine from sunrise to sunset, with the Suite Escape package including a $25 daily dining credit demonstrating food and beverage upsell opportunities.
3. Events and Gatherings: The property hosts weddings, reunions, and elopements, generating revenue through venue bookings and group room blocks. The hotel offers dedicated wedding venues, flexible event spaces, and 'Paradise With Perks' packages for group bookings.
4. Water Sports and Activities: Exhilarating onsite and nearby water excursions including kayaking, paddleboarding, and other watersports are available for guests to reserve, providing additional per-activity revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parrot Key Hotel & Villas is a waterfront resort hotel in Key West, Florida that rents spacious rooms, suites, and villas across Garden View, Partial Water View, Waterfront, Accessible, and Family Villa categories. The property also operates on-site dining at The Grove Kitchen & Bar, water sport excursions, and flexible indoor/outdoor venues for weddings, reunions, and corporate retreats, with guests able to book directly through the hotel's website, by phone, or via on-site reservations.

Product overview

Parrot Key Hotel & Villas is a waterfront hotel resort offering spacious accommodations including rooms, suites, and villas across multiple categories (Garden View, Partial Water View, Waterfront, Accessible, and Family Villas). The property features on-site dining at The Grove Kitchen & Bar, water sports activities, and event/wedding venues. Additional offerings include special promotional packages, a pet-friendly program, and a travel rewards loyalty program. Named 'Best Key West Hotel for Families' by Forbes Travel Guide, the resort provides a tropical island escape with access to Duval Street and Smathers Beach via complimentary shuttle.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden View Rooms Standard guest rooms overlooking lush tropical gardens with native landscaping, marketed among the most-spacious accommodations in Key West for individual travelers and couples.
• Partial Water View Rooms Guest rooms offering partial views of the surrounding water, positioned as part of the resort's spacious Key West accommodations for leisure travelers.
• Waterfront Rooms Premium accommodations with private balconies overlooking the Gulf of Mexico, providing direct sight and sound of the water for guests seeking a waterfront experience.
• Accessible Rooms Specially designed accommodations for guests with accessibility needs, part of the diverse room options at the resort.
• Family Villas Spacious 1-2 bedroom villas with separate living areas and private balconies overlooking lush island scenery, designed for families and groups needing multi-room lodging.
• The Grove Kitchen & Bar On-site restaurant and bar open from sunrise to sunset, serving classic island flavors and festive cuisine for resort guests and walk-in diners.
• Water Sports Experiences On-site and nearby water-based excursions including kayaking, paddleboarding, and other watersports available for guests to reserve during their stay.
• Weddings & Events Event venues and planning services for weddings, reunions, and gatherings, featuring flexible indoor and outdoor spaces surrounded by lush gardens and shimmering pools.
• Elopement Packages Wedding packages specifically designed for couples seeking to elope in the Florida Keys, packaged with venue and accommodation coordination.
• Special Offers & Packages Promotional packages including the Bonus Night (third night free) offer, Suite Escape with $25 daily dining credit, and AAA, Government, and Senior special rates.
• Pet-Friendly Resort Program Pet-friendly accommodations allowing guests to bring their pets to the Key West resort as part of their stay.
• Travel Rewards Program Loyalty program allowing guests to earn rewards and exclusive benefits for repeat stays at the resort.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hilton Worldwide: Global hotel company whose Curio Collection and other brands (including Casa Marina) compete in Key West; relevant for benchmarking brand-affiliated peers that benefit from loyalty programs and renovation capital that independent operators like Parrot Key do not have.
• Hyatt Hotels Corporation: Major multi-brand operator with a Hyatt Centric in Key West; relevant for understanding how a large branded incumbent's distribution, loyalty, and renovation capacity can pressure independent resort economics in the same market.

Direct peers

• Pier House Resort & Spa: Long-established Key West waterfront resort with private beach, spa, and event venues; competes directly with Parrot Key for leisure and wedding demand in the Key West waterfront segment.
• Oceans Edge Key West Resort & Marina: Key West waterfront resort with marina access, six pools, and on-site dining; competes for families and water-sport-oriented guests using a similar value-plus-amenities positioning to Parrot Key.
• Casa Marina Key West, Curio Collection by Hilton: Iconic waterfront Key West resort on the Atlantic side with comparable family-friendly amenities, multiple pools, on-site dining, and event space; directly competes for the same leisure and group travelers as Parrot Key.
• Hyatt Centric Key West Resort and Spa: Branded full-service waterfront resort on Key West's Gulf-side, with similar room categories, on-site dining, and event space; directly comparable in product and target customer to Parrot Key.
• Ibis Bay Resort Key West: Independent Key West beachfront resort with waterfront rooms, on-site dining, and water sports; comparable in scale, independence, and family/couple orientation to Parrot Key.
• The Marker Key West Harbor Resort: Harbor-side resort in Key West offering waterfront rooms, multiple pools, and event venues; targets a similar mix of couples, families, and small groups as Parrot Key.
• Southernmost Beach Resort: Key West beachfront resort with multiple pools, on-site dining, and a private beach; competes head-to-head for families, couples, and wedding business in the same sub-market as Parrot Key.

Emerging players

• Opal Collection (Mainsail Lodging Development): Soft-brand collection of independent-style waterfront and resort properties; comparable to Parrot Key in operating as an upscale independent resort with strong family/ leisure positioning and event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParrotKeyHotel
• Instagraminstagram.com/parrotkeyhotel
• LinkedInlinkedin.com/company/parrot-key-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parrot Key Hotel & Villas