Pars Zarasa Home Appliances Design and Industrial Co.

What Pars Zarasa Home Appliances Design and Industrial Co. does

Pars Zarasa Home Appliances Design and Industrial Co. is a private joint stock company founded in 2001 and headquartered in Rasht Industrial City, Guilan Province, Iran. The company specializes in the engineering design and assembly of household electrical and electronic appliances, operating from a 17,680 square-meter manufacturing facility with annual production capacity of approximately one million units. Its product portfolio spans vacuum cleaners, meat grinders, juicers, choppers, electric kettles, hair dryers, and fan heaters, sold domestically under two consumer brands, Pars Khazar (پارس خزر) and Saya (سایا), with stated intent to compete in international export markets.

The company's underlying technology emphasizes IoT-enabled smart appliance functionality, energy-efficient designs, and proprietary subsystems including PTC-based self-regulating heating, intelligent protective motor circuits for meat grinders, yogurt-making devices that do not require milk boiling, digital food dehydrators, and multi-function programmable fans. Pars Zarasa holds eight registered patents across these categories and operates an engineering design center that adds at least five new products to the portfolio each year. The company was recognized as a knowledge-based company (دانش بنیان) by Iran's Vice Presidency for Science and Technology in 1399 (2020-2021).

The revenue model is straightforward hardware sales of small and mid-ticket consumer appliances through Iran's domestic retail and wholesale distribution network, targeting household consumers as the primary segment. The go-to-market is sales-led via physical retail channels with the corporate website serving as a top-of-funnel information portal; no self-serve, digital, or B2B enterprise motion is described. Pricing is not publicly disclosed. The company is part of the broader Pars Khazar Industrial Group and faces material structural constraints tied to operating exclusively within the Iranian market under international sanctions.

Name

Pars Zarasa Home Appliances Design and Industrial Co.

Legal name

شرکت طراحی و صنعتی لوازم خانگی پارس زرآسا (سهامی خاص)

Website

https://parszarasa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pars Zarasa designs and assembles IoT-enabled, energy-efficient household appliances at a 17,680 sqm facility in Rasht, Iran, producing approximately one million units annually under the Pars Khazar and Saya brands for domestic retail distribution and export positioning.

Ownership category

akta.pro rank

Headquarters

HQ city

Rasht

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Household Appliance Sales: Revenue is generated from the manufacture and sale of household electrical appliances including vacuum cleaners, meat grinders, juicers, choppers, electric kettles, hair dryers, and fan heaters. Products are sold under the Pars Khazar and Saya brands through domestic retail channels, with aspirations for export market penetration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pars Zarasa designs and assembles household electrical and electronic appliances, producing approximately 1 million units annually under the Pars Khazar (پارس خزر) and Saya (سایا) brands. The product portfolio covers vacuum cleaners, meat grinders, juicers, choppers, electric kettles, hair dryers, and fan heaters, alongside patented specialty products such as yogurt makers, digital food dehydrators, air freshener filters, multi-purpose controlled fans, PTC food warming dishes, and outdoor-discharging vegetable choppers.

Product overview

Pars Zarasa Home Appliances Design and Industrial Co. is a knowledge-based company that operates as Iran's first and largest center for innovative idea processing, design, and development of home appliance products. The company produces approximately 1 million products annually under two main brands: Pars Khazar (پارس خزر) and Sāyā (سایا). The product portfolio includes core categories such as vacuum cleaners, meat grinders, juicers, choppers, electric kettles, hair dryers, and fan heaters. Additionally, the company has developed several patented products including a yogurt maker, digital fruit dryer, air freshener filter, multi-purpose controlled fan, P.T.C food warming dish, outward-discharging vegetable chopper, and smart protection circuit for meat grinders. The company emphasizes engineering design and assembly, with an engineering design center that annually adds at least 5 new products to the product portfolio, focusing on IoT technology integration, energy efficiency, and competitive products for both domestic and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Pars Khazar (پارس خزر): Primary product brand for home appliances including vacuum cleaners, meat grinders, juicers, choppers, electric kettles, hair dryers, and fan heaters.
• Saya (سایا)

Products and services

• Vacuum Cleaner (جاروبرقی) Home vacuum cleaning appliance sold under the Pars Khazar and Saya brands for general household cleaning needs of Iranian consumers.
• Meat Grinder (چرخ گوشت) Electric meat grinding appliance for household food preparation, featuring a patented smart protective circuit that monitors and safeguards motor operation.
• Juicer (آبمیوه گیری) Fruit and vegetable juicing appliance for household use, part of the kitchen appliance range.
• Chopper (خردکن) Electric food chopping appliance for household kitchen use.
• Electric Kettle (کتری برقی) Electric kettle for boiling water, part of the diverse home appliance product range for household beverage preparation.
• Hair Dryer (سشوار) Personal care hair drying appliance sold to household consumers.
• Fan Heater (فن هیتر) Electric fan heater providing heating functionality for household climate control.
• Yogurt Maker (ماست ساز) Patented yogurt making appliance that enables yogurt preparation without the need to boil milk, providing consumer convenience in dairy preparation.
• Digital Food Dehydrator with Yogurt-Making Capability (میوه خشک کن دیجیتال) Digital food dehydrator for home food preservation with advanced temperature and timing controls, combined with yogurt-making functionality that does not require milk to be boiled.
• Air Freshener Filter (فیلتر خوشبو کننده هوا) Patented air freshening filter device for household air purification and freshening applications.
• Multi-Purpose Controlled Fan (پنکه چند منظوره پیشرفته و کنترل دار) Advanced multi-purpose electric fan with programmable operation modes and advanced controls for household climate and air circulation.
• Food Warming Dish with P.T.C System (دیس گرم نگهدار غذا) Patented food warming dish utilizing Positive Temperature Coefficient (PTC) heating technology for self-regulating warmth and energy efficiency.
• Outdoor-Discharging Vegetable Chopper (سبزی خرد کن بیرون پاش) Patented vegetable chopping appliance with an outdoor-discharging mechanism that enables convenient food waste disposal during chopping.

Quantifiable outcome

• Annual production of approximately 1 million household appliance units
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/parszarasa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pars Zarasa Home Appliances Design and Industrial Co.