partex beverage

What partex beverage does

Partex Beverage Limited (PBL) is a Bangladesh-based beverage manufacturer and bottler founded in 1997 as a subsidiary of Partex Group, a diversified Bangladeshi conglomerate established by the late M. A. Hashem (1942-2020). The company operates a three-brand portfolio consisting of RC Cola and Daily (carbonated soft drinks) and MUM (packaged drinking water), produced using PET (Polyethylene Terephthalate) bottling technology at its single factory in Rajendrapur, 40 km from Dhaka, where commercial production commenced on October 6, 1997. PBL holds the exclusive license to bottle Royal Crown Cola Co. International products in Bangladesh — a relationship originating from a 1994 trade exhibition meeting — and pioneered PET packaging in the country after an initial period producing in traditional glass bottles. MUM, launched in 2001, is described as the strongest and most trusted water brand in Bangladesh and has won the Best Brand Award 12 consecutive times through 2020.

The business model is a traditional FMCG manufacturer-distributor: revenue is generated through hardware sales of CSD and bottled water products distributed via a nationwide direct sales force and district-level local sales representatives to retail outlets and business buyers across Bangladesh. Pricing is quote-based, varying by pack size, quantity, and district, and is funneled through a website-based product inquiry system that routes leads to local representatives. Customer focus is the mass-market Bangladeshi consumer segment (segmentation is horizontal, not vertical), with brand marketing executed through TVC/brand films and official organic social channels on Facebook, Instagram, and YouTube. The company is single-geography, with no exported product and no claim of global footprint, although it is the sole international bottler of Royal Crown Cola Co.

Ownership is private and family-controlled within Partex Group, with no external institutional investors or funding rounds disclosed. Current leadership includes Managing Director Rubel Aziz (a founding-era pioneer of the RC concept), CEO Subir Kumar Ghose, and Directors Adil Aziz and Syeda Shaireen Aziz, representing the second-generation succession following M. A. Hashem's death in 2020. The company maintains operational continuity with a stable distributor-based GTM, organic-only digital presence, and no disclosed financial metrics — operating as a self-funded, mature consumer staples business within Bangladesh's regulated beverage market.

Name

partex beverage

Legal name

Partex Beverage Limited

Website

https://partexbeverage.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Partex Beverage Limited is a Bangladesh-based beverage manufacturer and bottler operating a three-brand portfolio — RC Cola and Daily (carbonated soft drinks) and MUM (drinking water) — distributed nationwide to mass-market retail consumers via a direct sales force.

Ownership category

akta.pro rank

Product category

Carbonated Soft Drinks and Bottled Water

NAICS

Soft Drink Manufacturing (312111), Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Carbonated Soft Drinks (CSD) (CRADAHAA)

akta.pro secondary industries

Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA), Carbonated Beverage Bottling (CSD Filling & Crowning) (AFAFAJAF)

Keywords

• Carbonated soft drinks
• Packaged drinking water
• Beverage bottling
• PET bottle packaging
• Soft drink distribution

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Product Sales: Partex Beverage generates revenue through the manufacture and sale of carbonated soft drinks (RC, Daily) and packaged drinking water (MUM) across Bangladesh. The company operates as a bottler and distributor with products available in multiple pack sizes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Partex Beverage Limited manufactures and sells carbonated soft drinks and packaged drinking water in Bangladesh under three brands: RC Cola (the flagship CSD bottled under license from Royal Crown Cola Co. International), Daily (CSD), and MUM (drinking water). The company operates a bottling plant in Rajendrapur, 40 km from Dhaka, and distributes products nationwide through a direct sales force and retail network in multiple pack sizes.

Product overview

Partex Beverage Limited operates a multi-brand beverage portfolio comprising three core product lines: RC Cola (carbonated soft drink), Daily (drinking water), and MUM (premium drinking water). The company serves as the sole bottler of Royal Crown Cola Co. International in Bangladesh, offering products in CSD and water categories across various pack sizes. RC Cola represents the company's flagship carbonated beverage, while Daily and MUM form the drinking water portfolio, with MUM being the market-leading and most awarded water brand.

Differentiator

Problem solved

Functional benefit

Brands

• RC: Carbonated soft drink (CSD) brand, launched in Bangladesh in 1997. First RC Cola product introduced in the market after Coca-Cola and Pepsi. Partex Beverage pioneered PET packaging for this brand in Bangladesh.
• Daily
• MUM

Products and services

• RC Cola Carbonated soft drink (CSD) brand and flagship product of Partex Beverage, bottled in Bangladesh under license from Royal Crown Cola Co. International. Sold in multiple pack sizes to Bangladeshi consumers nationwide through retail distribution.
• Daily Carbonated soft drink (CSD) brand in the Partex Beverage portfolio, organized under the carbonated beverage category alongside RC Cola and sold across Bangladesh.
• MUM Premium packaged drinking water brand and market leader in Bangladesh. Sold in multiple pack sizes and recognized as the country's most trusted water brand with 12 consecutive Best Brand Awards.

Quantifiable outcome

• MUM won Best Brand Award for the 12th time in 2020

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Royal Crown Cola Co. InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1996Partex Beverage Limited is the sole official bottler of Royal Crown Cola Co. International in Bangladesh. The partnership began after Mr. M. A. Hashem met Royal Crown Cola executives at an International Trade Exhibition in the US in 1994. PBL was formed in 1996 and commenced commercial production on 6 October 1997, launching RC Cola in Dhaka on 20 October 1997.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Transcom Beverages Limited: Transcom is the long-standing PepsiCo bottler in Bangladesh (producing 7UP, Mirinda, Mountain Dew, Pepsi) — the most direct domestic competitor to Partex Beverage's RC Cola and Daily CSD franchises, with a similarly extensive nationwide distribution model.
• PRAN-RFL Group (Beverages): PRAN operates a large Bangladesh-based food & beverage business across juices, CSD, and bottled water (e.g., FRUTIKA, PRAN Water). Comparable as a locally rooted multi-category beverage producer competing for the same mass-market consumer wallet.
• Akij Food & Beverage Limited: Akij is one of Bangladesh's largest local beverage manufacturers (CSD and drinking water brands including Shad and Speed), directly competing with PBL's RC, Daily, and MUM portfolios for retailer shelf space and consumer share-of-throat in Bangladesh.

Others

• Royal Crown Cola Co. International: RC Cola International is the U.S.-based brand owner and licensor of the RC Cola trademark that PBL bottles in Bangladesh. While not a competitor, it is the principal partnership counterparty and royalty source for PBL's flagship brand.

Broad incumbents

• Coca-Cola Bangladesh (The Coca-Cola Company / BCIL bottling): Coca-Cola is the dominant global CSD incumbent in Bangladesh (bottled through Coca-Cola Içecek and local partners). While not directly head-to-head on brand, it sets pricing, distribution, and marketing intensity against which RC Cola competes every day.
• Nestlé Bangladesh Limited: Nestlé sells branded bottled water (Pure Life) and beverages in Bangladesh, making it a broad incumbent competitor specifically to PBL's MUM water franchise from a multinational, well-capitalized perspective.
• PepsiCo Bangladesh: PepsiCo is the other global CSD incumbent in Bangladesh, with bottling executed via Transcom. Comparable as the second of the 'commonly known Coke and Pepsi' that PBL identified itself against at founding, and which continues to set the competitive ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@partexbeverageltd.6710
• Facebookfacebook.com/partexbeverage
• Instagraminstagram.com/partexbeverage
• LinkedInlinkedin.com/company/partex-beverage

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about partex beverage