Stone Partner Program
Stone Partner Program is a Brazilian channel partner ecosystem, operated by Stone Co. (NASDAQ: STNE), that enables technology companies to integrate Stone's payment infrastructure via SDK and Pagar.me gateway across two tracks — Sales Partner referrals and Plug-in Partner integrations — serving POS, e-commerce, and software providers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stone Partner Program does
Stone Partner Program is a partner ecosystem initiative operated by Stone Co. (NASDAQ: STNE), the Brazilian payments company, launched in 2019 and based in São Paulo. The program enables technology companies — including POS providers, e-commerce platforms, vertical management software, and mobile application developers — to integrate Stone's payment infrastructure into their own products and refer new clients to Stone. It is structured around two tracks: a Sales Partner track for client referrals earning commissions, and a Plug-in Partner track for technical integration with Stone merchants. Partners access the Pagar.me payment gateway, an Android SDK, and Stone group solutions via a dedicated Devcenter, with a stated onboarding target of under 30 days.
The underlying technology stack centers on payment processing infrastructure with SDK-based integration capabilities. Partners integrate card acceptance, Pix, online sales, payment links, and boleto processing through API and SDK access, and manage their partnership operations through a centralized partner management platform. A tiered recognition system (Official, Master, Advanced, Prime badges) and alliance categories (Core Alliance, Premium Sponsor, Sponsor) segment partners by engagement depth and unlock escalating benefits. The program claims a community of over 2,500 developers.
The business model is transactional and channel-based. Stone generates revenue from payment transaction fees on volume routed through partner integrations and from referral commissions paid to Sales Partners. Pricing is transaction-based and negotiated at enrollment rather than publicly disclosed. Distribution is direct via the program website and Devcenter, with content marketing through Stone's blog supporting top-of-funnel recruitment. The program is single-country (Brazil) and operates as a unit within Stone Co.'s broader acquiring and payments franchise, with 11 dedicated employees per the firmographic data.
Stone Partner Program firmographics
Firmographics- Name
- Stone Partner Program
- Legal name
- Stone Partner Program
- Website
- https://partner.stone.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stone Partner Program is a Brazilian channel partner ecosystem, operated by Stone Co. (NASDAQ: STNE), that enables technology companies to integrate Stone's payment infrastructure via SDK and Pagar.me gateway across two tracks — Sales Partner referrals and Plug-in Partner integrations — serving POS, e-commerce, and software providers.
- Ownership category
- akta.pro rank
Stone Partner Program industry classification
Industry- Product category
- Payment Processing
- akta.pro primary industry
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
- akta.pro secondary industries
- Affinity, Membership & Association Referral Programs (FSAEAMAL), Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Stone Partner Program business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Payment Transaction Processing: Stone processes payment transactions for merchants through its acquired partners' platforms. The company generates revenue through transaction fees on card payments, Pix transfers, and other payment methods.
- Partner Referral Revenue: Sales Partners earn commissions by referring new clients to Stone's payment solutions and acquiring services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing for financial services integration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Stone Partner Program product offering
Product offeringCore offering
Stone Partner Program operates a channel partner ecosystem that enables technology companies to integrate Stone's payment processing and financial services into their products through SDKs and APIs. Partners join via two tracks: Sales Partner (referring new clients) and Plug-in Partner (activating solutions with Stone merchants). The program targets developers and software providers building POS systems, e-commerce platforms, and management software serving Brazilian merchants.
Product overview
Stone Partner Program is a platform-plus-partner-tracks architecture for technology companies, developers, and software providers to integrate financial services into their products. The program offers two partner tracks: Sales Partner (for referring new clients) and Plug-in Partner (for activating solutions with Stone clients). Partners gain access to Pagar.me payment gateway and other Stone group solutions, with integration achievable in under 30 days. The program features tiered membership levels (Official, Master, Advanced, Prime) that recognize partner growth and provide escalating benefits, supported by a developer community of over 2,500 developers. An Android SDK is available for technical integration.
Differentiator
Problem solved
Functional benefit
Brands
- Pagar.me: Payment gateway solution offered as part of Stone's ecosystem for partners
- Sales Partner
- Plug-in Partner
Products and services
- Stone Partner Program A partner program that develops partners across various market segments to create efficient solutions from physical to digital world, integrating solutions with financial services. Targets technology companies that build solutions for merchants.
- Pagar.me A complete payment gateway solution within the Stone group, offering some of the best integrations in the market with competitive rates. Enables merchants to accept card payments, Pix, online sales, payment links, and boleto transactions. Accessible to partners through the Stone Partner Program.
- SDK Android Android software development kit enabling developers to integrate Stone's payment solutions into mobile applications. Used by partners to embed Stone's financial services into their products.
Quantifiable outcome
- Partners can integrate their solution in under 30 days
Companies that use Stone Partner Program
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Stone Partner Program technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stone Partner Program partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered partner, core, premium and standard.
- IrrobapartnerE-commerce platform partner integrating Stone payment services. CEO Rodrigo Carvalho noted Pagar.Me facilitated integration of solid and secure payment technology for their merchants from the beginning.
- BraavopartnerTechnology/SaaS partner utilizing Stone's complete payment gateway. CEO Roberto Labate highlighted competitive rates and quality service as key benefits.
- EvopartnerTechnology partner recognizing Stone's understanding of entrepreneur needs. CPO Dilson Mendes noted Stone thinks ahead and identifies opportunities.
- TabletCloudpartnerTechnology partner praising Stone's competent team and constant focus on collective success. CPO Luis Garbellini noted it was an excellent partnership choice.
- NuvemshoppartnerE-commerce platform partner for whom the Stone partnership was fundamental to evolution. Head Renato Burin cited team proximity and product quality enabling great customer experience.
- Digital Manager GurupartnerFinancial technology partner where Stone was first to open doors in the Brazilian market. CEO André Cruz noted robust payment infrastructure significantly accelerated Brazil expansion.
- Rv TecnologiapartnerLong-term technology partner where CEO Valmor Bosi noted the partnership was important for composing their product portfolio and building customer loyalty.
- Core Alliance PartnerscoreTop-tier alliance category for strategic technology partners in Stone's ecosystem.
- Premium Sponsor PartnerspremiumPremium-tier sponsors within Stone's partner alliance program.
- Sponsor PartnersstandardStandard sponsor tier within Stone's partner alliance program.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Stone Partner Program competitors and assessment
Company assessmentDirect peers
- Rede (Itaú): Brazilian acquirer owned by Itaú Unibanco with an integrator and technology-partner program. Competes directly for technology partner integrations into Brazilian merchant POS and e-commerce stacks.
- Cielo: Brazil's largest card acquirer, operating a comparable partner/ISO program for ISVs and POS integrators in Brazil. Directly competes with Stone Partner Program for the same merchant-acquirer integration ecosystem.
- PagBank PagSeguro: Brazilian payment processor and acquirer with a developer/integrator partner program targeting SaaS, e-commerce, and POS platforms. Direct competitor in the same SMB merchant payment integration category.
- EBANX: Brazilian-founded cross-border payment processor with a developer/partner ecosystem and gateway offerings. Competes in the LATAM payment-integration partner category alongside Stone Partner Program.
- Mercado Pago: LATAM payments leader with a broad developer and platform partner program and very large merchant base. Competes with Stone Partner Program for Brazilian e-commerce, POS, and SaaS integrations.
- GetNet (Santander): Brazilian acquirer offering partner and integration programs for POS, e-commerce, and software platforms. Direct competitor in the same acquiring-and-integrator channel.
Broad incumbents
- Adyen Partners: Global unified payments platform with an embedded partner and integration program for platforms and ISVs. Comparable as a broad-incumbent acquirer/partner program, though operating primarily outside Brazil.
- Stripe Partners: Global payment processor with a formalized technology partner directory and referral program for SaaS and platforms. Comparable architecture to Stone Partner Program at global scale, useful benchmark for program design.
- Stone Co. The NASDAQ-listed parent company of Stone Partner Program. Operates the full acquiring and banking stack the partner program is built on; comparable as the broader incumbent whose strategy the partner program executes.
Others
- Ton (Stone): Stone group's SMB digital banking brand. Adjacent ecosystem member under the same parent that benefits from and contributes to the Stone Partner Program's distribution flywheel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stone Partner Program social profiles
Digital presenceStone Partner Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone Partner Program leadership team
Management profileNumber of profiles
Stone Partner Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone Partner Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone Partner Program
What does Stone Partner Program do?
Stone Partner Program operates a channel partner ecosystem that enables technology companies to integrate Stone's payment processing and financial services into their products through SDKs and APIs. Partners join via two tracks: Sales Partner (referring new clients) and Plug-in Partner (activating solutions with Stone merchants). The program targets developers and software providers building POS systems, e-commerce platforms, and management software serving Brazilian merchants.
Is Stone Partner Program a public or private company?
Stone Partner Program is a private company. It is classified as corporate owned and is currently operating.
When was Stone Partner Program founded?
Stone Partner Program was founded in -1. It employs 11 to 50 people.
How does Stone Partner Program make money?
Two revenue lines are on record. Payment Transaction Processing is the primary driver. The others are partner Referral Revenue.
Who are Stone Partner Program's main competitors?
Direct peers on record are Rede (Itaú), Cielo, PagBank PagSeguro, EBANX, Mercado Pago and GetNet (Santander). Broad incumbents are Adyen Partners, Stripe Partners and Stone Co.. Ton (Stone) is listed as an others.
Does Stone Partner Program have an API?
Yes. The Stone Partner Program provides API access for developers to integrate financial services and payment solutions. Technical documentation is available through the Devcenter (https://www.stone.com.br/devcenter/). Partners must enroll in the program to receive API keys, commercial premises, and product homologation rules. Developer documentation is at www.stone.com.br/devcenter.
What industry is Stone Partner Program in?
Stone Partner Program's product category is Payment Processing. Its primary akta.pro industry code is FSAMABAC, Card-Present Acquirers (Retail & POS Focus), with a secondary code of FSAEAMAL, Affinity, Membership & Association Referral Programs.