Partyman World Of Play

What Partyman World Of Play does

Partyman World Of Play is a UK-based, privately held operator of indoor soft play and family entertainment centres, operating six venues across England (Cambridge, Ipswich, Lakeside/West Thurrock, Oxford, Upminster, and Wembley) under The Partyman Company Ltd. Founded in 2007 by children's entertainer Jimbo the Partyman and led today by Managing Director Aaron Othman, the company runs indoor play facilities with age-appropriate zones, dedicated stages for live mini-shows, and on-site cafes, differentiating itself from generic soft play competitors through an in-house entertainment team rather than equipment alone.

The core product set spans drop-in admissions (with SEN, childminder and home-education pricing tiers), hosted birthday party packages (Partyman Time, Make a Bear, Slime Making, Suncatcher Crafts, Karaoke, Sand Art, and Host Your Own) priced from £12.95 to £22.50 per child with a 12-child minimum, exclusive private hire at £285-£390, and recurring Direct Debit memberships at £9.99/month (child) and £4.50/month (adult) on a 12-month commitment, managed via a mobile app. Underlying technology is conventional for the sector: Digitickets for online booking, cashless payment systems across venues, Direct Debit processing, and a website with location pages, FAQs, and a 'Site Opportunities' funnel for prospective new locations.

The business operates a direct-to-consumer model with no enterprise customers or third-party distribution: families discover the brand through the website, Facebook, Instagram, email, and TripAdvisor, then either walk in, book a party online, or subscribe as members. Revenue is generated through transaction-based admissions and party packages, recurring membership subscriptions, private-hire flat fees, and ancillary food, beverage, and party extras (party bags, hot food upgrades, themed tableware). Group legal structure includes The Partyman Company Ltd as parent, a regional venue subsidiary (Partyman World Lakeside Limited), and a separate property-holding entity (Zim Zam Zoo Properties and Investments Limited), indicating real estate is held within the group.

Name

Partyman World Of Play

Legal name

The Partyman Company Ltd

Website

https://partymanworld.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Partyman World Of Play is a privately held UK operator of six indoor soft play and family entertainment centres, founded by children's entertainer Jimbo the Partyman in 2007, serving families with drop-in admissions, hosted birthday parties, private hire, and monthly memberships.

Ownership category

akta.pro rank

Product category

Children's Indoor Soft Play & Family Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industry

Birthday Party Services (HSACACAA)

Keywords

• Indoor soft play
• Children's birthday parties
• Family entertainment centers
• Soft play facilities
• Children's party venues

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Walk-in Soft Play Admission: Customers pay admission fees for entry to soft play areas. Standard pricing varies by time (peak vs off-peak). Includes optional eat-and-play packages with food.
2. Birthday Party Bookings: Parents book birthday parties at venues with various packages (Partyman Time, Make a Bear, Slime Making, Karaoke, Suncatcher Crafts, Host Your Own). Minimum 12 children required. Peak and off-peak pricing tiers available.
3. Membership Subscriptions: Monthly Direct Debit memberships offering unlimited visits, 10% cafe discount, and free party upgrades. Child membership at £9.99/month, adult membership at £4.50/month with 12-month minimum commitment.
4. Private Hire: Exclusive venue hire for parties and events. Flat hire rates ranging from £285-£390 depending on package tier and number of guests. Additional add-ons available for food and activities.
5. Food and Beverage: On-site cafe serving hot food, cold buffets, adult platters, and drinks. Food is included in some party packages and available as upgrades or add-ons.
6. Party Extras and Add-ons: Additional items and services including party bags (£5/child), hot food upgrades (£3/child), themed tableware, candyfloss, piñatas, decorations, and party host services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Partyman World of Play operates a multi-location chain of indoor soft play centers across the UK, offering drop-in soft play admissions, hosted children's birthday party packages with themed activities, exclusive private venue hire, monthly membership subscriptions, dedicated SEN (Special Educational Needs) sessions, and on-site café food and beverage service. Six locations (Cambridge, Ipswich, Lakeside, Oxford, Upminster, Wembley) deliver a standardized family entertainment platform under a brand founded by a children's entertainer.

Product overview

Partyman World Of Play operates a multi-location chain of indoor soft play centers across the UK, offering a unified family entertainment platform. The core product consists of soft play facilities with age-appropriate zones, complemented by hosted birthday party packages (Partyman Time, Make a Bear, Slime Making, Host Your Own, Sand Art Party, Suncatcher Crafts, Karaoke Party) and private hire services. Additional offerings include SEN-inclusive sessions, membership subscriptions, and food/drink services. The six UK locations (Cambridge, Ipswich, Lakeside, Oxford, Upminster, Wembley) share standardized pricing structures and party packages, with location-specific variations in activities and private hire availability.

Differentiator

Problem solved

Functional benefit

Brands

• Fabadousa: Brand name used for children's birthday party packages at Partyman World venues

Products and services

• Soft Play Facilities Indoor soft play areas with slides, play structures, and designated age-appropriate zones, offering drop-in admissions for families with children.
• Admissions (Day Entry)
• Partyman Time Party Package Standard hosted 2-hour birthday party package with cold buffet, unlimited squash, party host, complimentary invitations, gift for birthday child, and party area hire. Peak £16.95/child, off-peak £12.95/child; minimum 12 children.
• Make a Bear Party Themed party package where each child creates and takes home their own Make-a-Bear teddy using Teddy Tastic Make-a-Bears. Peak £22.50/child, off-peak £20.50/child.
• Slime Making Party Craft party activity where children create slime with decorations to take home. Suitable for ages 5–13; peak £19.95/child, off-peak £15.95/child; minimum 12 children aged 5+.
• Karaoke Party Hosted 2-hour party including 30–40 minutes of karaoke with fun props. Suitable for ages 5–13; peak £18.99/child, off-peak £15.99/child.
• Suncatcher Crafts Party Craft party activity where children create suncatcher art with paint pens. Suitable for ages 4–13; minimum 12 children required.
• Sand Art Party Creative party activity where children create sand art pictures to take home, available at select locations. Peak £19.45/child, off-peak £15.45/child.
• Host Your Own Party Self-managed party package providing cold food buffet and reserved tables without a party host, allowing the organizer to manage the party independently.
• Private Hire Exclusive venue hire for parties and celebrations. Bronze, Silver, Gold, and Platinum package tiers with optional add-ons such as piñata, Cosmo the Dragon visit, and number balloon decorations. Flat hire rates from £285–£390.
• Membership Program Subscription-based unlimited-visit programme via 12-month Direct Debit commitment. Child membership £9.99/month, adult membership £4.50/month; includes 10% café discount and free party upgrades. Managed through a mobile app.
• SEN Sessions Dedicated sessions for children with special educational needs and disabilities, providing a calmer environment with reduced noise and crowds. Sunday morning and Thursday evening sessions available, free for all attendees.
• On-site Café and Food Service On-site café serving hot food, cold buffets, adult platters, and drinks including Rossi Ice Cream & Bakery. Food is included in some party packages and available as upgrades or add-ons.

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partyman's Magic Makers CharityminorStrategic or Co-development PartnerPartyman World of Play works with Partyman's Magic Makers Charity, a charitable organisation. The company promotes the charity on their fundraising page and offers special rates for charity and PTA events (£1.80 per person) to help raise funds for the cause.

Scale indicators1 record

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kidspace Adventures: UK indoor soft play and adventure play operator running multi-site venues with party packages and toddler sessions. Closely comparable concept and customer segment to Partyman.
• Wacky Warehouse: UK chain of indoor soft play centres attached to Mitchells & Butlers pubs. Directly comparable as a multi-site UK family soft play operator serving similar families with admission, food, and birthday party offerings.
• Flip Out: UK trampoline and indoor adventure park chain offering pay-per-play admissions, birthday party packages, and memberships across multiple venues. Closely comparable multi-site UK indoor active-play operator.
• AirHop Adventure & Trampoline Parks: Multi-location UK trampoline and active play operator with party packages, memberships, and walk-in admissions. Comparable on venue model, party revenue streams, and family target market.
• Namco Funscape: UK family entertainment centres combining arcade games, soft play, party rooms, and F&B under one roof. Comparable indoor family entertainment venue offering birthday parties and group events.

Broad incumbents

• David Lloyd Leisure: Large UK family leisure club chain offering junior activity programmes, parties, and family memberships. Comparable on family leisure subscription model and UK footprint, though broader than soft play.
• Center Parcs UK: Major UK family short-break operator with extensive soft play, party, and entertainment facilities. Comparable target customer and family entertainment programming, but destination vs. local-venue model.
• LEGOLAND Discovery Centre: Indoor family entertainment attractions operated by Merlin Entertainments featuring play areas and birthday party packages. Comparable indoor family entertainment venue with party/event focus, though much larger and brand-licensed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/partymanworld
• Instagraminstagram.com/partymanworld
• LinkedInlinkedin.com/company/partyman-world-of-play

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partyman World Of Play