Passion Beauty Supply

What Passion Beauty Supply does

Passion Beauty Supply, legally Passion Beauty Supplies Ltd., is a privately held B2B wholesale beauty supply distributor based in Winnipeg, Manitoba. The company serves independent salon and spa professionals — including hairstylists, barbers, and spa operators — by providing professional haircare brands (Lanza, Moroccanoil, American Crew, Color WOW, VERB), professional styling tools (Izutek, Wahl, EOS, BABYLISS), salon furniture through a partner storefront (salonfurnitureandequipment.ca), and education programs (Royal Hair Botox, L'anza In-Salon Classes, American Crew Barbering). The site and ordering experience are built on the Salesorder.com e-commerce platform with a separate dealer login portal (dealer.passionbeauty.ca) gating wholesale price lists and deal catalogues.

The business model is wholesale distribution to fragmented SMB buyers rather than direct-to-consumer retail. Pricing is not publicly disclosed; access to current pricing requires dealer registration, and the company extends up to 30 days interest-free payment terms on approved credit to support working capital for independent operators. Distribution channels include the main consumer-facing e-commerce site, the dealer portal, social media presence on Instagram and Facebook, and the partner salon-furniture storefront. Geographic reach is concentrated in Manitoba with no disclosed multi-province or international footprint.

Operationally, Passion Beauty Supply positions itself as a local, relationship-led alternative to large national beauty distributors, emphasizing faster and more flexible delivery, personalized hands-on support, and access to independent brands as a means of leveling the playing field for small salon businesses. The company has 11 employees, no disclosed funding, no parent company, no acquisitions, and no leadership changes in the available record. Customer concentration is inherently low given the long-tail SMB salon base, and there is no AI capability, proprietary technology, or regulatory moat evident in the source material.

Name

Passion Beauty Supply

Legal name

Passion Beauty Supplies Ltd.

Website

https://passionbeauty.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Passion Beauty Supply is a B2B wholesale distributor serving independent salon and spa professionals in Canada with professional haircare brands, styling tools, salon furniture, and education programs, offering flexible 30-day payment terms and local personalized service from Winnipeg, Manitoba.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Prestige Beauty & Luxury Cosmetics Distribution (CRAOAEAC)

Keywords

• Wholesale beauty supplies
• Professional haircare distribution
• Salon furniture wholesale
• Professional styling tools
• Beauty industry education

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Passion Beauty Supply is a B2B wholesale distributor of professional beauty supplies serving independent salon and spa professionals. The company distributes professional haircare brands (Lanza, Moroccanoil, American Crew, Color WOW, VERB), professional styling tools (Izutek, Wahl, EOS, BABYLISS, Moroccanoil heated brush), salon and spa furniture through a partner storefront, and in-person education/training programs. Ordering is conducted through a login-gated wholesale e-commerce portal with flexible payment terms.

Product overview

Passion Beauty Supply is a B2B wholesale beauty supply distributor for independent salon professionals. The company operates as a unified e-commerce platform offering professional haircare products from multiple brands (Lanza, Moroccanoil, American Crew, Color WOW, and VERB), professional styling tools (Izutek, Wahl, EOS, BABYLISS), and salon furniture through an external partner (salonfurnitureandequipment.ca). The portfolio also includes education programs through Royal Hair Botox, L'anza In Salon Classes, and American Crew Barbering training. The company provides flexible payment terms (up to 30 days interest-free), personalized local service, and fast flexible delivery to empower independent salon entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• Lanza Haircare Professional haircare brand specializing in Keratin Healing Oil products, distributed wholesale to salon professionals.
• Moroccanoil Haircare Argan oil-based haircare and styling products for professional salons, distributed wholesale.
• American Crew Haircare Men's grooming and haircare products positioned as official supplier to men's salons, distributed wholesale.
• Color WOW Haircare Award-winning haircare products targeting color-treated hair solutions, distributed wholesale.
• VERB Haircare Versatile haircare products designed for any hair type, distributed wholesale to salon professionals.
• Izutek Vulcann Blowdryer Lightweight and compact professional blowdryer sold to salon professionals.
• Wahl Cordless Barber Combo 5-Star Series cordless barber combo kit for professional barbers and stylists.
• EOS Straightening Iron Professional flat iron in black color used in salon settings.
• Moroccanoil Smooth Style Ceramic Heated Brush Ceramic heated brush for smoothing and styling hair, sold to salon professionals.
• BABYLISS Ceramic Hairdryer Lightweight DC Motor ceramic hairdryer for professional salons.
• Royal Hair Botox Education Professional hair treatment and education program delivered to salon professionals through Passion Beauty Supply.
• L'anza In Salon Classes In-salon education and training classes for professional hairstylists, accessed through Passion Beauty Supply.
• American Crew Barbering Education Barbering education and training programs offered in partnership with American Crew.
• Salon Furniture Collection (Styling Chairs) Collection of styling chairs and salon furniture for professional hair salons, supplied via partner storefront salonfurnitureandequipment.ca.
• Spa Furniture Collection (Pedicure Chairs) Pedicure chairs and spa furniture for salon and spa establishments, supplied via partner storefront salonfurnitureandequipment.ca.
• Shampoo Units Shampoo units for professional salon wash stations, supplied via partner storefront salonfurnitureandequipment.ca.
• Styling Stations and Mirrors Styling stations and mirrors for professional hair salons, supplied via partner storefront salonfurnitureandequipment.ca.
• Salon Support Furniture (Stools, Trolleys, Hot Towel Cabinets, Hair Dryer Chairs) Salon support furniture including stools, trolleys, hot towel cabinets, and hair dryer chairs, supplied via partner storefront salonfurnitureandequipment.ca.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Salon Furniture and EquipmentminorChannel Partner/ Reseller/ DistributorPassion Beauty Supply partners with Salon Furniture and Equipment (salonfurnitureandequipment.ca) to offer salon furniture to their customers. This is a cross-promotional arrangement where Passion Beauty Supply redirects customers to the furniture store for outfitting their salons and spas.

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalonCentric: L'Oréal-owned professional beauty distributor serving salons across the U.S. with a similar multi-brand portfolio (L'Oréal Professionnel, Redken, Pureology, Matrix) and dealer portal model — directly comparable to Passion Beauty's B2B wholesale motion.
• CosmoProf / Beauty Systems Group: Largest U.S. professional salon products distributor; carries a comparable premium-brand catalog and offers credit terms and dealer-only pricing — the most direct large-format peer to Passion Beauty's model.
• Salon Galaxy: U.S. salon supply distributor focused on independent stylists with a comparable brand mix and dealer pricing structure, directly competing for the same independent-salon customer segment.
• SalonCentric Canada: Canadian arm of SalonCentric; the most direct domestic peer in the same Manitoba/Canada geography, distributing many of the same premium brands Passion Beauty carries.
• State Beauty Supply: U.S. regional professional beauty distributor serving independent salons with a multi-brand catalog, education, and dealer programs — the closest analog in size and go-to-market.
• Marianna Industries / Marianna Beauty: Multi-decade U.S. professional beauty distributor offering haircare, tools, and education to independent salons — comparable in catalog breadth and small-to-mid dealer focus.

Broad incumbents

• Amazon Business: Broad-line B2B marketplace now selling professional beauty supplies including brands carried by Passion Beauty; represents the structural online-disintermediation threat to small regional distributors.
• Ulta Beauty (Pro / Salon Services): Large U.S. beauty retailer with a growing professional and salon-services segment; an incumbent whose expansion into B2B salon distribution directly overlaps with Passion Beauty's customer base.

Regional players

• Salon Services: UK-based professional salon beauty distributor with a near-identical model — multi-brand wholesale, education programs, and credit terms — operating in a different geography but highly comparable in structure and customer.

Others

• Salon Equipment & Furniture Canada (SEFC): Existing cross-promotional partner of Passion Beauty Supply for salon furniture; comparable in vertical (salon/spa outfitting) but not in product category — adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/top
• Instagraminstagram.com/passion__beauty_supply/?hl=en
• LinkedInlinkedin.com/company/passion-beauty-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Beauty Supply