What Passion Conferences does

Passion Conferences is a 501(c)(3) nonprofit religious organization founded in 1997 and headquartered in Atlanta, Georgia, that produces large-scale worship events and gatherings for Christian students and young adults. The organization operates with a small core staff of approximately 15 employees but executes stadium-scale programming through volunteer networks (the Door Holders program) and partner alliances. Its primary products are the annual Passion Conference for 18-25 year olds, Passion Camp for middle and high school students held in Daytona Beach, the LIFT Creative Conference for worship leaders and creative professionals, and Passion Holy Land tours through Israel. Since 2007, attendees at Passion events have collectively contributed over $18 million to 70 partner organizations globally.

The organization is part of a broader Passion Movement ecosystem operating under Passion, Inc., a Georgia-incorporated parent entity that wholly owns Passion City Church (with regional campuses in Cumberland and Washington, D.C.), sixstepsrecords (the worship music label), Passion Publishing, Passion Resources, Passion Productions, and Passion Global Institute. The movement is led by co-founders Louie Giglio (Visionary Architect and Director) and Shelley Giglio (Chief Strategist and Director of Label Operations and Artist Management for sixstepsrecords). The 268 Declaration, a five-statement theological framework based on Isaiah 26:8, anchors the mission.

Revenue is generated through three primary streams: event registration and ticketing, charitable donations (Passion Conferences holds Tax ID #27-2355506 and accepts contributions by check, online, and stock), and music publishing royalties from live worship recordings released on streaming platforms via sixstepsrecords. The technology stack is non-proprietary and consists of commodity integrations — payment processing through Stripe and Ministry Brands, Google Analytics for site tracking, Google Maps Platform APIs for location services, social login via Facebook and X, and SMS opt-in ("TEXT PASSION to 33864") for marketing. Passion Equip is a mobile application providing daily devotional content for year-round engagement beyond live events. Passion 2027 represents a notable expansion, with the conference scheduled across two stadium venues — Arlington, TX and Atlanta, GA — for the first time in organizational history.

Name

Passion Conferences

Legal name

Passion, Inc.

Website

https://passionconferences.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Passion Conferences is a 501(c)(3) nonprofit founded in 1997 in Atlanta, Georgia, that hosts stadium-scale worship events — including Passion Conference, Passion Camp, LIFT, and Holy Land tours — for Christian students, young adults, and worship creatives, operating within a broader Passion Movement ecosystem that includes Passion City Church and sixstepsrecords music label.

Ownership category

akta.pro rank

Product category

Faith-Based Events

NAICS

Religious Organizations (8131), Musical Groups and Artists (71113), Grantmaking and Giving Services (8132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

akta.pro secondary industries

Religious Music & Worship Broadcasting (MPABALAN), Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE)

Keywords

• Faith-based conferences
• Worship music publishing
• Youth ministry events
• Religious event management
• Nonprofit ministry gatherings

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: Passion Conferences receives donations from individuals who have been impacted by their events. The organization is a 501(c)(3) nonprofit (Tax ID #27-2355506) and accepts donations via check, online, and stock contributions. Since 2007, students at Passion events have collectively given over $18 million to 70 partner organizations globally.
2. Event Registration and Ticketing: Revenue generated from ticket sales for Passion Conference, Passion Camp, LIFT Creative Conference, and Holy Land tours. Registration fees for multi-day events targeting students and young adults.
3. Music Publishing and Recording Sales: Passion Music publishes worship songs performed at events. Live recordings from conferences are released on streaming platforms and as albums through sixstepsrecords, generating music sales revenue.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Passion Conferences organizes large-scale Christian worship events including the annual Passion Conference for 18-25 year olds, Passion Camp for middle and high school students, the LIFT Creative Conference for worship leaders and creatives, and Holy Land pilgrimage tours. The organization also publishes worship music recordings through sixstepsrecords and produces supporting media, devotionals, and resources under the broader Passion Movement umbrella.

Product overview

Passion Conferences operates a multi-event faith-based platform centered around calling students and young adults to live for the name and renown of Jesus. The core product portfolio includes the annual Passion Conference for 18-25 year olds, Passion Camp for middle and high school students, LIFT: Creative Conference for creative professionals, and Passion Holy Land tours through Israel. Supporting offerings include Passion Music (worship recordings), Passion Equip (daily devotional app), and Passion CRTV (creative content). The broader ecosystem includes Passion Resources, Passion Publishing, sixstepsrecords music label, and Passion City Church, all united under the 268 Declaration mission statement.

Differentiator

Problem solved

Functional benefit

Products and services

• Passion Conference Annual multi-day worship gathering for 18-25 year olds held at stadium venues, uniting students from campuses across the United States and around the world for worship, prayer, and spiritual awakening around the name and renown of Jesus.
• Passion Camp Multi-day summer camp on the shores of Daytona Beach, Florida, for middle and high school students, featuring worship, teaching, and community activities.
• LIFT Creative Conference Conference for worship leaders, production teams, and other creative professionals featuring main sessions with teaching and worship plus breakouts on worship leading, production, and other creative topics.
• Passion Holy Land Guided pilgrimage tour through Israel hosted by Louie and Shelley Giglio, visiting sites where Jesus walked and ministered including Jerusalem, Sea of Galilee, Mount of Olives, Dead Sea, and Valley of Elah.
• Passion Music Worship music recordings and live performances from Passion events featuring artists such as Kristian Stanfill, Brooke Ligertwood, Melodie Malone, Brett Younker, and Rachel Halbach, distributed on streaming platforms and as albums through sixstepsrecords.

Quantifiable outcome

• Over $18 million raised for 70 partner organizations since 2007
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• 70 Partner Organizations GloballyminorOthers · 1 January 2007Since 2007, students at Passion have given over $18 million to 70 partner organizations around the world. These organizations work in justice, humanitarian aid, and Christian ministry. The specific identities of these partner organizations are not individually named in the source material.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Winter Jam Tour Spectacular: Annual touring Christian music concert event drawing tens of thousands across US arenas with a multi-artist lineup. Comparable in combining stadium/arena-scale Christian music events with broad youth audience reach, though without the integrated church/publishing ecosystem.

Direct peers

• Gateway Worship (Gateway Church): Multi-site Texas-based church with worship music label (Gateway Worship) producing widely distributed worship songs. Comparable in combining church campuses, worship music publishing, and youth-focused event programming in the US market.
• Cru (Campus Crusade for Christ): InterVarsity-affiliated evangelical ministry focused on college campuses worldwide, organizing large student conferences, spiritual formation programs, and missionary sending. Direct comparable in targeting the same 18-25 year old campus demographic with event-driven GTM.
• Hillsong Church (Hillsong Conference): Global Pentecostal church and worship movement that ran Hillsong Conference, a major annual youth worship gathering with integrated worship music label (Hillsong Music). Most direct comparable in combining large-scale faith events, music publishing, and a church campus network for young adults.
• Elevation Church / Elevation Worship: Multi-site Charlotte-based megachurch led by Steven Furtick with an integrated worship music label (Elevation Worship) producing charting songs. Comparable combination of youth-focused worship events, music publishing on streaming platforms, and a campus model serving young adults.
• InterVarsity Christian Fellowship: Evangelical campus ministry active at US universities, hosting large student conferences (e.g., Urbana). Comparable in the campus-led, conference-driven model targeting college students for spiritual formation and missions engagement.
• Young Life: Non-denominational Christian ministry focused on reaching middle school and high school students through camps, club programs, and volunteer networks. Comparable mission to Passion Camp with parallel age cohort focus and volunteer-driven operating model.
• Bethel Music (Bethel Church): Worship music collective and church in Redding, California producing globally distributed worship recordings and hosting worship conferences. Direct comparable on worship music publishing and faith-based event programming for the same demographic.

Broad incumbents

• Compassion International: Large Christian child sponsorship nonprofit with strong engagement among younger US donors and church partners. Comparable as a faith-based nonprofit leveraging youth engagement and partner ecosystem, though operating model is donor-to-child rather than event-based.
• World Vision US: Major Christian humanitarian organization with broad donor base, youth sponsorship programs, and church partnerships. Comparable as a large faith-based nonprofit with a youth-driven donor pipeline, though not event-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/passion.crtv
• LinkedInlinkedin.com/company/passion-conferences

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Conferences