PASSO

What PASSO does

PASSO Dijital Hizmetler A.Ş. (operating as PASSO) is a Turkish cloud-based ticketing platform headquartered in Istanbul, founded in 2014 as the official ticketing body for 36 clubs across the Turkish Football Federation's (TFF) Super League and First League under the legally mandated Centralized Electronic Ticketing System established by Law No. 6222 on Prevention of Violence in Sports. The company operates a 100% Turkish-developed ticketing software co-created with NETAS, delivering a unified platform covering football match tickets, season tickets, concerts, theater, performing arts, festivals, basketball, museums, and other live events across all 81 Turkish provinces plus Prishtine, distributed via passo.com.tr, an iOS/Android mobile app with 4M+ users, call center, stadium box offices, N Kolay teller machines, Petrol Ofisi Aktif Points, and PTT/bank ATM networks.

The platform's flagship product is the Passo Taraftar Card, a multi-function smart card that combines match access control, debit/credit card functionality, public transportation card, and fan loyalty benefits in a single credential linked to a Turkish Citizenship ID, supporting QR/NFC mobile stadium entry, ticket transfers, and turnstile access control with stadium camera integration at major venues. Additional consumer offerings include the Passo Gift Card, personalized Collectible Tickets (Hatıra Bilet), Discounted Ticket Alarm notifications, and an optional Ticket Return Assurance insurance product providing up to 90% refunds.

PASSO monetizes through a multi-stream model: per-transaction service fees on ticket purchases, recurring annual Passo Taraftar Card utilization fees (164–850 TL/year depending on club tier), one-time pass card fees (100 TL after a 3-card free allowance), and interchange/transaction revenue from the card's debit and credit functionality powered through its integration with Aktif Bank. The business also offers its ticketing software for white-label licensing to clubs, promoters, venues, and other ticketing companies in domestic and international markets. Primary customers include Turkish football fans and entertainment event attendees (consumer segments), as well as the 36 TFF football clubs and event organizers/promoters/venues (B2B segments).

Name

PASSO

Legal name

PASSO Dijital Hizmetler A.Ş

Website

https://passo.com.tr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

PASSO is Turkey's largest ticketing platform, serving as the official ticketing body for 36 TFF football clubs under Law No. 6222 and selling tickets for concerts, theater, museums, and live events to 4M+ mobile app users across all 81 Turkish provinces.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing, Box Office & Access Control (MPAGAAAD), Event Access Control, Ticketing & Credential Screening (BPAKACAI), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Online ticketing platform
• Football match tickets
• Event ticketing services
• Electronic ticketing system
• Fan payment card

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Service Fee on Ticket Sales: PASSO charges a service fee on all ticket purchases made through its website, call center, mobile app, and point-of-sale terminals. The fee is clearly disclosed during purchase and covers the cost of providing fast, easy, and secure access to tickets. VAT is included in ticket prices.
2. E-Ticket Annual Utilization Fee (Passo Taraftar Card): Annual fee charged for the electronic ticket system usage on Passo Taraftar Cards, in compliance with Law No. 6222. Fees vary by club: major clubs (Beşiktaş, Galatasaray, Trabzonspor) charge 500–850 TL per year; standard clubs charge 164 TL per year. The fee is collected once per year.
3. One-Time Pass Card Fee: For customers who have exceeded their free Single-Use Pass Card allowance (3 free entries), a fee of 100 TL is charged for each additional one-time pass card used to enter stadiums.
4. Credit Card Transaction Revenue: The Passo Taraftar Card functions as a debit and credit card, generating interchange and transaction fees on domestic and international purchases, cash withdrawals, and point-of-sale transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

PASSO operates Turkey's largest online ticketing platform, selling match tickets for 36 TFF Super League and First League football clubs and event tickets for concerts, theater, performing arts, sports, and museums through its website (passo.com.tr), mobile app, call center, stadium box offices, and thousands of POS terminals. The platform is anchored by the Passo Taraftar Card, a smart card that combines electronic match ticketing, debit/credit card functionality, fan identification, and public transit access under Turkey's Centralized Electronic Ticketing System mandated by Law No. 6222. PASSO also licenses its 100% Turkish-developed ticketing software as a white-label solution to other clubs, promoters, venues, and ticketing companies.

Product overview

PASSO is a unified ticketing ecosystem consisting of the PASSO Ticketing Platform (web-based e-commerce site), PASSO Mobile App (iOS/Android with 4+ million users), and the Passo Taraftar Card (digital and physical fan identity card). The platform offers additional features including Ticket Return Assurance, Collectible Tickets, Gift Cards, Discounted Ticket Alarms, and operates physical box offices. PASSO serves as the official ticketing body for TFF Super League and First League football matches, as well as the Events & Entertainment sector covering concerts, theater, museums, and sports events. The platform integrates with multiple financial service providers (Vakıfbank, Akbank, N Kolay, PTT) for money loading and ticket sales.

Differentiator

Problem solved

Functional benefit

Brands

• Passo Taraftar Card: A combined debit card and match ticket card used for football match entry, shopping, and fan benefits, operating under Turkey's centralized electronic ticketing system per Law No. 6222 on Prevention of Violence in Sports.

Products and services

• PASSO Ticketing Platform Turkey's largest online ticketing platform, accessible via passo.com.tr, enabling consumers to discover, select seats for, and purchase tickets for football matches, concerts, theater, performing arts, basketball, and museums across all 81 Turkish provinces plus Prishtine. It charges a service fee on each ticket purchase.
• PASSO Mobile App Mobile application for iOS and Android with 4+ million users that enables event discovery, ticket purchase, ticket transfer, balance top-up, mobile stadium entry via QR code or NFC, and digital card access. Available on Apple App Store and Google Play.
• Passo Taraftar Card Multi-function smart and digital fan card combining electronic match ticket, debit card, credit card, team fan card, public transportation card, and store discount card, operated under Turkey's Centralized Electronic Ticketing System (Law No. 6222). Cardholders pay an annual utilization fee and use the card for stadium entry, payments, ATM withdrawals, and balance top-up.
• PASSO Gift Card Prepaid gift card available for purchase on the PASSO platform that allows users to gift event tickets to recipients, redeemable on the ticketing platform.
• Single-Use Pass Card One-time entry card allowing stadium access for fans who have lost or not yet received their Passo Taraftar Card. First three are free; additional cards cost 100 TL each.
• Stadium Turnstile Pass System and Access Control Services B2B service provided to 36 TFF Super League and First League clubs, comprising electronic access control, turnstile pass systems, and stadium camera infrastructure operated by PASSO at more than 1,000 football competitions each season.
• White-label Ticketing Software Licensable 100% Turkish-developed ticketing platform, co-created with NETAS, offered to clubs, promoters, venues, and ticketing companies in domestic and international markets under white-label or OEM arrangements.

Quantifiable outcome

• PASSO operates ticket sales and access control at over 1,000 football competitions per season.
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NETAScoreTechnology or Integration · 1 January 2014PASSO partnered with NETAS, one of Turkey's leading technology companies, to create and own a 100% Turkish ticketing software. This software is presented at local and international markets to clubs, promoters, venues, and ticketing companies. The partnership established PASSO's proprietary technology moat.
• Turkish Football Federation (TFF)coreStrategic or Co-development PartnerPASSO is the official ticketing body for selected teams in TFF's Super League and First League. It sells tickets for league matches, Champions League, UEFA Europa League, Ziraat Turkey Cup, and friendly games through the PASSO Ticketing Platform. This is governed by Law No. 6222 on Prevention of Violence in Sports.
• Aktif BankcoreStrategic or Co-development PartnerPASSO operates as a subsidiary under PASSO Dijital Hizmetler A.Ş and is closely integrated with Aktif Bank, which powers the financial services (debit card, credit card, ATM top-up) embedded in the Passo Taraftar Card. The Passo Taraftar Card can be loaded via Aktif Bank accounts and used at all ATMs nationwide.
• N KolaycoreChannel Partner/ Reseller/ DistributorN Kolay is a nationwide network of teller machines and convenience store terminals that serves as a key offline distribution channel for PASSO. Customers can purchase match tickets, top up their Passo Taraftar Card balance, and access other PASSO services at thousands of N Kolay locations across Turkey.
• VakıfbankminorChannel Partner/ Reseller/ DistributorVakıfbank ATMs serve as a balance top-up channel for Passo Taraftar Card holders. Users can deposit money to their cards using the Vakıfbank ATM cardless transactions menu by entering their Aktif Bank account number and Turkish ID number.
• PTT (Turkish Postal Service)minorChannel Partner/ Reseller/ DistributorPTT branches and PTTMatik teller machines nationwide allow Passo Taraftar Card holders to load money onto their cards, serving as an offline top-up channel.
• Major Turkish Football Clubs (Beşiktaş, Galatasaray, Fenerbahçe, Trabzonspor, etc.)coreStrategic or Co-development PartnerPASSO serves as the official ticketing and access control platform for 36 teams in the TFF Super League and First League. Clubs use PASSO's electronic ticketing infrastructure, turnstile pass systems, and camera systems. PASSO has operated the turnstile pass systems and stadium camera infrastructure for all teams that played in TFF's top two leagues since 2014.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Biletix: Turkey-focused ticketing platform owned by Ticketmaster/Live Nation, competing head-to-head with PASSO for concerts, theater, and entertainment event sales in the same Turkish market with similar online primary-ticketing functionality.
• Bubilet: Direct Turkish ticketing competitor that sells tickets for concerts, theater, sports, and cultural events through an online platform; closely matches PASSO's entertainment event ticketing offering and target consumer segments.
• See Tickets: European primary ticketing provider with white-label and SaaS capabilities for venues and promoters; comparable as a B2B ticketing technology provider that competes for promoter/venue contracts similar to PASSO's white-label pitch.
• Biletinial: Turkish online ticketing platform for theater, concerts, and cultural events; directly competes with PASSO's entertainment ticketing vertical for the same consumer and organizer audiences in Turkey.

Regional players

• Biletino: Regional Turkish ticketing site selling concert, theater, and event tickets; comparable offering to PASSO's entertainment ticketing arm though without PASSO's regulated football ticketing rights.

Broad incumbents

• CTS Eventim: Large European live entertainment and ticketing group running primary ticketing platforms across multiple countries; comparable as a multi-country white-label ticketing operator and a potential competitor for PASSO's international white-label ambitions.
• AXS (AEG): Primary ticketing and venue access-control platform operated by AEG, with comparable mobile stadium entry, QR/NFC ticketing, and venue-integrated access control capabilities for live sports and concerts.
• Ticketmaster: Global primary ticketing incumbent that operates the Biletix platform in Turkey; comparable core functionality (primary ticketing, mobile entry, fan tools) and a much larger international footprint that pressures PASSO's ability to win global touring events.

Emerging players

• Eventbrite: Global self-serve ticketing and event technology platform; comparable in marketplace-style event discovery and ticketing infrastructure, though focused on smaller/community events rather than PASSO's large stadium inventory.
• TodayTix: Mobile-first ticketing app focused on theater and live entertainment; comparable in mobile-led discovery and last-minute ticketing mechanics relevant to PASSO's 4M-user mobile app strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/passo_com_tr
• YouTubeyoutube.com/@passo-tv
• Facebookfacebook.com/passo.com.tr
• Instagraminstagram.com/passo
• LinkedInlinkedin.com/company/passo-turkey

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASSO