Patanjali Organic Research Institute

What Patanjali Organic Research Institute does

Patanjali Organic Research Institute (PORI) is a private limited company and a subsidiary of the Patanjali Group, operating an Agriculture Research Campus in Haridwar, Uttarakhand, with a 36-person team. The institute focuses on training smallholder and marginal farmers in organic and natural farming techniques, soil health management, and PGS India organic certification, delivered through its flagship Patanjali Farmer Samridhi Programme (PFSP). Core technical assets include a Soil Testing Laboratory, the proprietary Dharti Ka Doctor portable soil testing kit (five-parameter, low-cost), a herbal garden with 1,000+ plant species, and demonstration plots at the Haridwar campus. Training covers bio-fertilizer and bio-pesticide preparation (Jeevamrit, Ghana-jeevamrit, dashparni, neem astra), Homa/Agnihotra farming, and Farmer Producer Organization capacity building, supported by gamified education tools (Snake and Ladder for soil health, Water Games for community engagement).

Revenue is generated through fee-based training programmes (RAWE and internships for students), implementation contracts for government schemes (PKVY in Madhya Pradesh, Crop Diversification, PPSHC), organic certification facilitation, and CSR-funded farmer training partnerships. Distribution relies on direct farmer engagement at the Haridwar campus, on-site field training across Uttarakhand, Uttar Pradesh, and Madhya Pradesh, and partnerships with Krishi Vigyan Kendras, agricultural universities, FPOs, and corporate CSR foundations such as Ambuja Cement Foundation. Customer segments include smallholder farmers (primary), agricultural university students, government departments and KVKs, FPOs, and CSR foundations, with the institute's value proposition centered on enabling India's transition from chemical-intensive to organic farming in alignment with the national goal of doubling farmer income.

Name

Patanjali Organic Research Institute

Legal name

Patanjali Organic Research Institute Pvt. Ltd.

Website

https://patanjalifarmersamridhi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Patanjali Organic Research Institute (PORI), a Patanjali Group subsidiary in Haridwar, trains smallholder farmers and agricultural students in organic farming, soil health, and PGS certification through its Agriculture Research Campus, implementing government schemes like PKVY and serving farmers, universities, FPOs, and CSR partners across India.

Ownership category

akta.pro rank

Product category

Agricultural Training and Research Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Soil Testing & Nutrient Analysis Services (AFACAKAA)

akta.pro secondary industries

Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Nutrient Management Planning & Fertility Programs (AFACABAB), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Organic farming training
• Agricultural research services
• Soil testing services
• Farmer capacity building
• Natural farming methods

Headquarters

HQ city

Haridwar

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Farmer Training and Capacity Building Services: PORI generates revenue through fee-based training programmes for farmers, students, and organizations under its Rural Agricultural Work Experiences (RAWE) and Agro-Industrial Attachment programmes. Fees are structured as per programme requirements and certificate-based completion is provided.
2. Government Scheme Implementation Contracts: PORI partners with government agencies to implement agricultural programmes including PKVY (Paramparagat Krishi Vikas Yojna) and Crop Diversification projects in Madhya Pradesh and other states. The institute facilitated procurement of 77 quintals of mustard from farmers at Minimum Support Price through the Madhya Pradesh government's Farm Gate App.
3. Organic Certification Facilitation: PORI facilitates organic certification processes including PGS India certification for farmers and Farmer Producer Organizations, supporting the organic agriculture value chain from training to market linkage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Patanjali Organic Research Institute (PORI) operates the Patanjali Farmer Samridhi Programme (PFSP) and the Agriculture Research Campus in Haridwar, delivering organic and natural farming training, soil health testing, and PGS India organic certification to farmers. It also implements government agricultural schemes (PKVY, Crop Diversification, PPSHC) on behalf of state agriculture departments, develops and deploys the portable Dharti Ka Doctor soil testing kit, and offers internship/RAWE programmes for agricultural university students.

Product overview

Patanjali Organic Research Institute (PORI) operates as a unified platform offering organic farming research, training, and certification services. The core offering is the Patanjali Farmer Samridhi Programme (PFSP) supported by the Agriculture Research Campus (ARC) facility. Key sub-products include the Soil Testing Laboratory with its Dharti Ka Doctor portable testing kit, PKVY government program implementation, Crop Diversification support, and Farmer Producer Organization (FPO) development services. The institute also provides organic certification through its certification center, runs Yogahaar wellness programs, and offers internship/RAWE programs for students. Bharuwa Agri Science operates as a partner entity. All programs work together to improve farmer livelihoods through organic and natural farming practices, with activities spanning training, soil testing, certification, and market linkage support.

Differentiator

Problem solved

Functional benefit

Brands

• Dharti Ka Doctor: A soil testing kit developed by Patanjali for farmers to test soil parameters at low cost
• PPSHC (Pilot Project of Soil Health Card)
• Yogahaar

Products and services

• Patanjali Farmer Samridhi Programme (PFSP) Comprehensive farmer training and empowerment programme that provides skill training for organic growers and group farming practitioners, focusing on improving farmer livelihoods through organic and natural farming practices. Targeted at individual farmers, FPO members, and community groups.
• Soil Testing Laboratory Services Laboratory-based soil health analysis service that helps farmers assess soil parameters and make informed decisions on fertilizer use and crop selection. Includes the on-site soil testing facility at the Agriculture Research Campus.
• Dharti Ka Doctor Soil Testing Kit Portable soil testing kit developed by Patanjali that allows farmers to test five soil parameters at low cost and with ease on-site, without requiring full laboratory infrastructure.
• PKVY (Paramparagat Krishi Vikas Yojna) Implementation Services Implementation services for the Indian government's Paramparagat Krishi Vikas Yojna, providing organic farming training, certification, and support to farmers through partnerships with Deputy Directors of Agriculture and Krishi Vigyan Kendras in Madhya Pradesh.
• Crop Diversification Programme Programme supporting farmers in diversifying their crops, including procurement of produce such as mustard at Minimum Support Price (MSP) through government apps, in partnership with state agriculture departments.
• Farmer Producer Organization (FPO) Development Services Capacity-building services for Farmer Producer Organizations covering team building, finance management, digital marketing, accounts maintenance, and agri-business support to help FPOs become self-sustaining.
• Organic Certification Facilitation Services Certification facilitation services helping farmers and FPOs obtain PGS India organic certification, supporting the organic agriculture value chain from training through to market linkage.
• Organic and Natural Farming Training Training programmes teaching organic formulations such as Jeevamrit, Dashparni, Neem Astra, and Ghana-jeevamrit, as well as natural farming techniques, targeted at farmers, students, and partner organizations.
• RAWE and Agro-Industrial Attachment Programmes Rural Agricultural Work Experiences (RAWE) and Agro-Industrial Attachment programmes providing agricultural university students and partner organizations with hands-on training in organic farming, soil testing, and analytical instrumentation, with certification on completion.
• Internship Programme Internship programme for students and researchers covering soil testing, organic farming practices, hydro-film solutions, and related areas at the Agriculture Research Campus, with completion certificates issued to each intern.

Quantifiable outcome

• 77 quintals of mustard procured from farmers at MSP, improving farmer income through guaranteed market access
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• National Centre for Organic and Natural Farming (NCOF) / National Organic and Natural Farming CentermajorImplementation/ SI/ Consulting Partner · 11 March 2025Dr. Srinivas Murthy and Dr. Rashmi Singh from the National Organic and Natural Farming Center organized PGS training programmes with PORI's Divya Yog Mandir Trust representatives participating. The NCOF team provided detailed information on organic farming and PGS portal functions.
• Deputy Director of Agriculture (DDA) for Tikamgarh and Niwari Districts, Madhya PradeshmajorImplementation/ SI/ Consulting Partner · 1 December 2024A Memorandum of Understanding was signed in December 2024 between PORI and the DDA offices for Tikamgarh and Niwari districts of Madhya Pradesh for implementation of agricultural programmes including PKVY (Paramparagat Krishi Vikas Yojna) in these districts.
• Alttech FoundationminorStrategic or Co-development Partner · 28 October 2024Alttech Foundation organized a webinar on 'Water games that help community action' where Mr. Pawan Kumar from PORI presented PORI's water game developed for sustainable water use education in urban and rural areas.
• Action Network Worldwide and Global Agricultural Extension and Rural ServicesminorStrategic or Co-development Partner · 10 October 2024Jointly organized international webinars on 'Enhancing Soil Health – Insights from India' with scientists from PORI sharing experience of soil testing conducted in Haridwar district. Webinars were conducted in October 2024.
• Bharuwa Agri SciencecoreStrategic or Co-development PartnerBharuwa Agri Science is listed as one of the Patanjali institutions that PORI works in close collaboration with to improve livelihoods and provide effective solutions to farmers in the agriculture value chain.
• Patanjali Research InstitutecoreStrategic or Co-development PartnerPORI collaborates with the Patanjali Research Institute as part of the broader Patanjali institutional ecosystem to conduct research and development activities in organic and natural farming.
• Divya Yog Mandir TrustcoreStrategic or Co-development PartnerDivya Yog Mandir Trust is a key institutional partner that PORI collaborates with to implement organic farming training and yoga-based programmes such as Yogahaar.
• Krishi Vigyan Kendra (KVK), Tikamgarh, Madhya PradeshmajorImplementation/ SI/ Consulting PartnerPORI conducts LRP (Local Resource Person) training and awareness workshops at KVK Tikamgarh under the PKVY scheme. The KVK provides venue, scientific expertise, and connects PORI with farmers in the region.
• Dehat Sanstha (Rural Development Organization)minorOthersPORI works with Dehat Sanstha for rural development activities including farmer training and product promotion for Tharu tribal communities engaged in crafts production in Uttar Pradesh.
• Regional-cum-Facilitation Centre Northern Region-1, National Medicinal Plants Board, Ministry of AYUSHminorStrategic or Co-development PartnerDr. Arun Chandan, Regional Director of RCFC NR1, visited PORI's Agriculture Research Campus to review activities and participated in a regional training programme on agri-entrepreneurship in medicinal plant cultivation.
• Ambuja Cement Foundation, HaridwarminorChannel Partner/ Reseller/ DistributorAmbuja Cement Foundation sends groups of farmers from Roorkee to PORI's Agriculture Research Campus for organic farming training under their CSR initiatives. Multiple batches of Ambuja farmers have received training at PORI.
• ICAR - Indian Institute of Soil Science (IISS), BhopalminorStrategic or Co-development PartnerDr. Shubham Singh from IISS organized a demonstration of PORI's Dharti Ka Doctor soil testing kit for approximately 28 students and entrepreneurs at ICAR-IIFSR Bhopal in October 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Godrej Agrovet: Large Indian agribusiness with crop protection, animal feed, and dairy operations. Comparable as a broad Indian agriculture incumbent with farmer-facing advisory capabilities, though operates at much greater scale than PORI.
• Jain Irrigation Systems: Indian agribusiness offering irrigation, food processing, and agri-advisory services with farmer training components. Comparable in agriculture services breadth and rural distribution, though much larger in size than PORI.
• UPL Limited: Global Indian agrochemical major with sustainability and farmer outreach programmes including smallholder engagement. Comparable as an incumbent offering farmer services alongside core crop protection, though vastly larger in revenue and scope.
• ICRISAT: International agricultural research organization with significant India presence focused on dryland farming and soil health. Comparable research and soil-testing mandate, though operating as a public-sector research institution rather than a private service provider.
• ITC Limited (e-Choupal): Operates e-Choupal, India's largest farmer-services platform providing agronomy advice, soil testing, and procurement. Most comparable large Indian incumbent providing integrated farmer advisory at national scale.

Others

• PRADAN: Professional Assistance for Development Action operates livelihood programmes including agricultural training for rural poor across India. Comparable training-oriented NGO model working with smallholder farmers and self-help groups.
• BAIF Development Research Foundation: Indian non-profit providing farmer training, sustainable agriculture, and livelihood programmes across multiple states. Comparable in delivering on-farm agronomy training, women's farmer engagement, and partnership-based delivery models.

Direct peers

• Phalada Agro Research Foundation: Indian organization focused on organic farming research, training, and certification support for farmers. Closely comparable in offering organic inputs guidance, soil health education, and certification services to smallholder farmers.
• Bharuwa Agri Science: Sister organization within the Patanjali ecosystem focused on agriculture research and farmer-facing services. Operates with overlapping scope in agronomy, soil health, and farmer engagement, making it the most directly comparable peer to PORI.

Emerging players

• Samhita Crop Care Clinics: Indian initiative providing decentralized crop advisory and soil health diagnostics to smallholder farmers through franchise-based clinics. Comparable emerging model of distributed soil testing and agronomy advice targeting the same smallholder segment as PORI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChw1l8lIvNx5h0dwYMsmc1Q
• Facebookfacebook.com/patanjali.samridhi
• LinkedInlinkedin.com/company/patanjali-organic-research-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Patanjali Organic Research Institute