Lee Family

What Lee Family does

Patrick Lee MSA is an accounting education platform operated by Teaching the Bean, LLC, a privately held LLC founded and run by Patrick Lee, a CPA and former Deloitte auditor. The business delivers video-based accounting instruction to college and university accounting students, self-learning adults preparing for CPA or professional certifications, and accounting departments at educational institutions. Its core product, Accounting on Demand, is a subscription video platform hosting over 800 lessons across Financial Accounting, Intermediate Accounting, Advanced Accounting, Individual Taxation, Auditing, and Accounting Information Systems, hosted on third-party infrastructure (VHX.tv / Teachable). The company operates four revenue streams: a low monthly subscription to Accounting on Demand, one-time course sales (notably Advanced Accounting as the number-one selling course), digital worksheet purchases at $4.99–$5.99, and a B2B institutional licensing program that sells per-semester per-student access to universities and colleges with a 15-student minimum. Secondary revenue comes from YouTube advertising and affiliate links distributed under FTC disclosure.

Distribution is multi-channel and primarily digital: a free YouTube channel (patrickleecpa) with 200+ videos, 470,000+ views, 8,000+ subscribers, 2.6 million minutes watched, and 1M+ cumulative views cited serves as the top-of-funnel acquisition layer, funneling viewers toward paid subscriptions, worksheet downloads, and institutional licenses via a dedicated [email protected] channel. Teaching the Bean, LLC is wholly founder-owned, bootstrapped, and self-funded through course sales, ad revenue, and licensing — no institutional investment or parent company involvement is indicated. Annual tax-content refreshes and a periodic expansion of new courses (Auditing, AIS, Managerial Accounting, Debits and Credits mini-course) reflect an ongoing but paced content cadence, with all production and delivery dependent on the single founder-instructor.

Name

Lee Family

Legal name

Teaching the Bean, LLC

Website

https://patricklee.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Patrick Lee MSA is a solo-founder accounting education platform offering a subscription video library (800+ lessons) plus free YouTube content to college accounting students, self-learners, and university licensing partners.

Ownership category

akta.pro rank

Product category

Online Accounting Education

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)

Keywords

• Accounting education
• Online video courses
• Tax training
• CPA exam prep
• Accounting tutorials

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Low monthly rate subscription to Accounting on Demand platform providing access to all lessons except Advanced Accounting (sold separately). Revenue is recurring on a monthly or annual billing cycle.
2. Worksheet Sales: One-time purchase of digital downloadable worksheets accompanying video lessons. Prices range from $4.99 to $5.99 per worksheet. Individual Income Taxation worksheets available for 2021 Edition (2022 Tax Season).
3. Institutional Licensing: Fixed fee per semester (6-month access) per student for educational institutions to license Patrick's video content. Minimum 15 student subscriptions required. Institutions receive accompanied lecture notes at no additional charge.
4. Affiliate Revenue: Per FTC guidelines, Patrick Lee may receive compensation through affiliate links. Revenue generated when users purchase products through affiliate links with no extra cost to the buyer.
5. Advertising Revenue: Brand awareness and advertising opportunities within YouTube videos, video descriptions, website advertising, and advertising included with downloaded worksheets. Advertising is only allowed on the external platform for a worldwide audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Patrick Lee MSA is a video-based accounting education platform that delivers structured video courses covering Financial, Intermediate, and Advanced Accounting, Individual Taxation, Auditing, and Accounting Information Systems. It combines a free YouTube channel with the subscription-based "Accounting on Demand" platform hosting 800+ lessons, supported by individually priced worksheet companions. An institutional licensing program enables universities and colleges to license the video content for classroom use on a per-semester, per-student basis.

Product overview

Patrick Lee MSA is an accounting education platform that operates as a content library with multiple distribution channels. The core offering is Accounting on Demand, a subscription-based video platform providing access to over 800 lessons. Supporting this are individual paid courses (Advanced Accounting, Individual Taxation, Accounting Cycle Mini-Course), a free YouTube channel with 200+ videos, and downloadable worksheet products sold individually or as course supplements. The platform targets accounting students and professionals seeking supplementary education across Financial Accounting, Managerial Accounting, Intermediate Accounting, Advanced Accounting, Individual Taxation, Auditing, and Accounting Information Systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting on Demand Subscription-based video learning platform offering over 800 accounting lessons covering Financial, Intermediate, and Advanced Accounting. Students pay a low monthly rate for access to all lessons except Advanced Accounting.
• Principles of Accounting I (Financial Accounting) Free introductory accounting course covering business decisions, financial accounting, balance sheets, income statements, and the accounting cycle. Available on YouTube.
• Managerial Accounting (Principles of Accounting II) Entry-level managerial accounting course covering job order costing, process costing, activity-based costing, cost behavior, cost-volume-profit analysis, and budgeting.
• Intermediate Accounting Comprehensive intermediate-level accounting course with 352 lessons covering financial accounting basics, accounting cycles, balance sheets, income statements, time value of money, revenue recognition, cash, receivables, inventories, long-lived assets, investments, liabilities, bonds, leases, deferred taxes, pensions, and shareholders' equity.
• Advanced Accounting Advanced financial accounting course covering intercompany acquisitions, consolidations, noncontrolling interests, intercompany inventory and asset transfers, multinational accounting, and segment reporting. The number one selling course on the platform, sold separately from the general subscription.
• Individual Income Taxation Comprehensive individual tax course covering Form 1040, gross income, adjustments, itemized deductions, self-employment income, capital gains, passive income, tax credits, retirement plans, and special property transactions. Updated annually to reflect current tax law changes.
• Auditing Course covering auditing fundamentals including introduction to auditing, the auditing profession, generally accepted auditing standards (GAAS), PCAOB standards, and audit planning.
• Accounting Information Systems (AIS) Course covering accounting information systems including transaction processing, system documentation, relational databases, fraud, control frameworks, revenue cycles, expenditure cycles, production cycles, and HRM/payroll cycles.
• YouTube Channel (patrickleecpa) Free YouTube channel providing supplementary accounting education content with over 200 videos, 470,000+ views, and 8,000+ subscribers. The primary free content delivery platform.
• Debits and Credits Mini-Course Mini-course teaching the fundamentals of debits and credits and journal entry preparation through 8 video lessons covering components, accounts, the accounting equation, and framework of journal entries.
• Accounting Cycle Mini-Course Short-form course covering the accounting cycle from journal entries through closing entries, including 13 video lessons with step-by-step walkthroughs.
• YouTube Worksheets Digital downloadable worksheets in guided notes format with blanks for students to fill out while watching YouTube video lessons, providing an interactive learning experience.
• Accounting on Demand Worksheets Subscription-tier downloadable worksheets accompanying Accounting on Demand platform lessons, priced at $4.99-$5.99 per section, covering Individual Income Taxation, Intermediate Accounting, and Accounting Information Systems topics.
• Institutional Licensing Program Partnership program allowing educational institutions to license Patrick Lee MSA content for classroom use. Provides 6-month per-student access to video content with accompanying lecture notes included, for departments requiring minimum 15 student subscriptions.

Quantifiable outcome

• Over 15,000 students have engaged with educational content
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Educational Institutions (Universities and Colleges)coreChannel Partner/ Reseller/ DistributorInstitutional licensing partnerships with universities and colleges for distribution of accounting video content. Fixed fee per semester per student (6-month access). Minimum 15 student subscriptions required. Partner institutions receive complimentary lecture notes. Currently supporting Principles of Accounting I, Intermediate Accounting, Individual Taxation, and Advanced Accounting courses. Contact: [email protected]

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Udemy: Udemy is a broad online course marketplace with thousands of accounting courses from individual instructors, competing with Patrick Lee MSA for paid learner wallet share across Financial, Intermediate, and Taxation topics.
• Khan Academy: Khan Academy is a free educational platform with foundational accounting and finance content, competing with Patrick Lee MSA's free YouTube content for student attention and brand association in basic accounting topics.
• Coursera: Coursera is a broad online learning platform that partners with universities to offer accounting courses, competing with Patrick Lee MSA for institutional licensing deals and individual learners seeking accounting credentials.
• edX: edX, backed by 2U and Harvard/MIT, hosts university-level accounting courses and MicroMasters programs, directly competing with Patrick Lee MSA's institutional licensing pitch to universities and colleges.
• LinkedIn Learning: LinkedIn Learning offers professional accounting, finance, and Excel courses as part of a broader subscription, providing enterprise-grade competition to Patrick Lee MSA for corporate and self-learner accounting education spend.

Direct peers

• AccountingCoach: AccountingCoach offers free and paid online accounting education through explainer content and courses, directly overlapping with Patrick Lee MSA's YouTube-led free funnel and paid Financial/Intermediate Accounting offerings.
• Roger CPA Review: Roger CPA Review delivers video-based CPA exam prep taught by a single charismatic instructor (Roger Philipp), making it a direct analogue to Patrick Lee's creator-led, video-driven accounting education model.
• Universal CPA Review: Universal CPA Review is a video-based CPA exam prep provider with a similar instructor-led, subscription-pricing model, making it a close functional peer to Patrick Lee MSA's Accounting on Demand platform.
• Surgent CPA Review: Surgent provides CPA exam review and accounting education with adaptive learning technology, directly competing for the same accounting student and CPA candidate audience that Patrick Lee MSA targets.
• Becker (Wiley): Becker, owned by Wiley, is the leading CPA Exam Review and accounting continuing education provider, offering video-based courses that directly compete with Patrick Lee MSA's accounting and taxation curriculum at the university and CPA candidate level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/patrickleecpa
• LinkedInlinkedin.com/company/lee-family

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee Family