Paulaner am Nockherberg

What Paulaner am Nockherberg does

Paulaner am Nockherberg is a Bavarian hospitality venue operating under the legal entity Schottenhamel und Lechner GmbH from a single site at Hochstr. 77 in Munich's Au-Haidhausen district. It runs an integrated portfolio of restaurant dining (Wirtshaus), a self-service beer garden of approximately 3,000 outdoor seats, and a serviced tavern garden (Wirtsgarten) with around 350 seats, alongside a multi-room event venue anchored by Munich's largest ballroom — the 1,700 sqm divisible Festsaal capable of hosting 300 to 3,000 guests.

The technical core of the venue is an on-site brewery equipped with two copper kettles producing up to 540 hectoliters of beer per year. The brewery is operated by master brewer Uli Schindler, deployed from Paulaner Brauerei, and produces four exclusive seasonal specialties: Ur-Märzen, Nockherberger, Barnabas, and Faustus Weizenbock. The event spaces are equipped with AMX-controlled light, sound, and media systems, an 18m Visual Wall driven by six Full HD projectors, and a Dante-network audio backbone, supported by an exclusive AV partnership with Limelight Veranstaltungstechnik GmbH. The venue is BIO-certified under DE-ÖKO-037 for organic and Naturland ingredients.

Commercially, Paulaner am Nockherberg operates a hybrid direct-to-consumer and event-driven revenue model. Recurring revenue streams include daily restaurant and beer-garden F&B sales, a dedicated event sales team handling corporate conferences, galas, and weddings (Berg-Chalet, Salettl, Festsaal, and seven guest rooms), an annual Strong Beer Festival (late February to late March) with structured table and single-ticket pricing, a New Year's Eve Gala, brewery tours, beer tastings, and an online merchandise and beer shop. Primary customer segments are individual consumers and tourists, corporate and event clients, wedding and private celebration parties, and beer enthusiasts; corporate and individual consumer segments are flagged as primary. The company is independently managed by Managing Directors Christian Schottenhamel and Florian Lechner with no external investors or parent entity disclosed.

Name

Paulaner am Nockherberg

Legal name

Schottenhamel und Lechner GmbH

Website

https://paulaner-nockherberg.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Paulaner am Nockherberg is a Bavarian restaurant, 3,000-seat beer garden, and large-scale event venue in Munich's Au-Haidhausen district, featuring an in-house brewery producing exclusive seasonal beers and Munich's largest 1,700 sqm ballroom for corporate events, weddings, and festivals.

Ownership category

akta.pro rank

Product category

Hospitality Restaurant and Event Venue

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511), Caterers (722320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Venue & Banquet Hall Catering (THAFAIAC), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Bavarian restaurant dining
• Beer garden operations
• In-house brewery
• Event venue services
• Beer tours tastings

Headquarters

HQ city

München, Bayern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant and Beer Garden Sales: Daily food and beverage sales from restaurant dining, self-service beer garden, and served tavern garden. Revenue from à-la-carte menu and beer sales including house-brewed seasonal specialties.
2. Event Venue Rental and Catering: Revenue from hosting events in banquet rooms, ballroom (Festsaal), Berg-Chalet, Salettl, and guest rooms. Includes catering services, beverage packages, and minimum consumption requirements for large venues.
3. Strong Beer Festival Tickets: Annual Strong Beer Festival (late Feb to late March) generates revenue through table bookings (€195 for 10 tickets including beer tokens) and single tickets (€22.50). Includes food and beverage sales during the event.
4. Beer Tours and Tastings: Guided brewery tours (€35/person) and Master Brewer Dinner experiences (€79/person) providing educational beer experiences with tastings of house-brewed beers.
5. Special Event Ticketing: Premium ticketed events including New Year's Eve Gala (€199/person) featuring 4-course menu, unlimited beverages, live music, and entertainment.
6. Online Shop Sales: Online merchandise store (shop.paulaner-nockherberg.com) selling branded merchandise and potentially house-brewed beer with custom labels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Paulaner am Nockherberg operates a multipurpose Bavarian hospitality venue offering a restaurant (Wirtshaus) with regional cuisine, a self-service and served beer garden, an in-house two-copper-kettle brewery producing up to 540 hectoliters of beer annually, and Munich's largest event ballroom (1,700 sqm Festsaal) accommodating 30 to 3,000 guests. The venue supplements daily dining operations with seasonal beer specialties, brewery tours and tastings, the annual Strong Beer Festival, New Year's Eve Gala, and corporate or private event hosting with full-service catering and modern AMX-controlled event technology.

Product overview

Paulaner am Nockherberg is a traditional Bavarian hospitality venue offering a unified portfolio of dining, brewing, and event services. The core offering includes an authentic restaurant (Wirtshaus) with an in-house brewery producing seasonal beer specialties, complemented by a self-service beer garden and serviced tavern garden. For events, the venue operates multiple distinct spaces including the 1,700 sqm Grand Ballroom (Festsaal) for up to 3,000 guests, the listed Salettl garden pavilion, the Berg-Chalet themed venue, and various smaller guest rooms (Liesl, Valentin, Ludwig, Therese, Kaminzimmer, Salvatorkeller). Seasonal programming includes the Strong Beer Festival, New Year's Eve Gala, and Public Viewing events. The venue also offers beer-related experiences including tastings, brewery tours, and Master Brewer Dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant (Wirtshaus) Authentic Bavarian restaurant offering modern Bavarian cuisine and regional classics, built around an in-house brewery with two copper kettles, serving individual diners and walk-in guests.
• Beer Garden (Self-Service and Served Tavern Garden) Self-service beer garden with chestnut trees and bench seating plus a served tavern garden (Wirtsgarten) with approximately 350 seats, offering up to 3,000 outdoor seats in total for casual Bavarian dining and house-brewed beer.
• In-House Brewery On-site brewery producing up to 540 hectoliters of beer annually, featuring two impressive copper kettles in the center of the restaurant, managed by master brewer Uli Schindler.
• Seasonal Beer Specialties Four signature house-brewed beer varieties: Ur-Märzen (6.3% alcohol, 15% original wort), Nockherberger Munich lager unfiltered (5.4% alcohol), Barnabas Munich dark unfiltered (5.7% alcohol), and Faustus Weizenbock (6.4% alcohol, 16.5% original wort).
• Beer Tastings Beer tasting experience with sets of 5 samples (€8.00) or 10 samples (€10.00 on English site / €16.00 on German site), including description cards and staff explanations.
• Beer Tours Guided brewery tours for groups of 10-20 people lasting approximately one hour, including tasting of three home-brewed beers, a souvenir glass, and a 'Nockherberg-Beer-Expert' certificate; available in German and English at €35 per person or €350 flat rate for groups under 10.
• Master Brewer Dinner Premium experience with master brewer Uli Schindler leading a personal tour of the brewery followed by a 3-course menu with three matching home-brewed beers (0.1l each), priced at €79 per person for 10-30 attendees.
• Grand Ballroom (Festsaal) Event Venue Munich's largest ballroom with 1,700 sqm divisible into multiple sections accommodating 300 to 3,000 guests; features an 18m Visual Wall with 6 Full HD projectors, AMX-controlled lighting and sound, and Dante network audio. Minimum consumption €40,000 + 19% VAT; room rental €7,500 + 19% VAT.
• Salettl Event Venue Listed garden pavilion for barbecues, networking evenings, presentations, weddings, and family celebrations. Indoor capacity max 108 banquet/120 standing; terrace max 70 banquet/100 standing; minimum spend €3,500 net for food and beverages.
• Berg-Chalet Event Venue Mountain chalet-themed venue for 30-60 persons, approximately 50 sqm with built-in bar; €500 flat rate plus €65 per person four-course menu and optional €52 per person drinks package; available November to February.
• Guest Rooms (Gasträume) Event Spaces Various event rooms including Salvatorkeller (vaulted cellar, 90 sqm, 60 seats), Kaminzimmer (75 sqm, 72 seats), Liesl (30 sqm, 22 seats), Valentin (35 sqm, 37 seats), Rotunda, Bavaria Hall (250 sqm, 264 seats), Ludwig (150 sqm, 144 seats), and Therese (100 sqm, 108 seats).
• Strong Beer Festival (Starkbierfest) Annual signature festival featuring PAULANER Salvator strong beer, traditional Bavarian food, and live music from SÜDHERZ band, with table bookings and single tickets driving seasonal event traffic.
• Studio 54 New Year's Eve Gala Glamorous New Year's Eve celebration inspired by Studio 54 disco era featuring 4-course menu, unlimited beverages, live music by HÖGL FUN BAND, surprise show act, sparkling wine at midnight, midnight snack, and complimentary coat check; tickets €199 per person plus presale fee.
• Public Viewing Soccer World Cup 2026 Free-admission live broadcast of Soccer World Cup 2026 matches including German national team games on LED screens in the beer garden.
• Event Location Services Full-service event planning and venue rental for Bavarian evenings, fairs, galas, concerts, annual meetings, and conferences for 30 to 3,000 guests, including technology, decoration, entertainment, staff, and cuisine.
• Wedding Services Professional wedding planning services including venue selection, table plans, floral decoration, wedding cake, candy bar, and coordination with external vendors for weddings in the ballroom, Salettl, or guest rooms.
• Online Shop (Merchandise) E-commerce store at shop.paulaner-nockherberg.com selling branded merchandise and house-brewed beer with custom labels.

Quantifiable outcome

• 540 hectoliters of beer produced annually in-house
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• G.R.A.L. GmbHsupportingImplementation/ SI/ Consulting PartnerEvent services partner for comprehensive event planning and execution support at Paulaner am Nockherberg.
• Limelight Veranstaltungstechnik GmbHcoreTechnology or IntegrationExclusive partner for lighting and sound technology in the Festsaal (ballroom). Provides professional technical support before and during events with state-of-the-art equipment including AMX-controlled systems, 18m Visual Wall, and Full HD projectors.
• INTERNET HEROESsupportingImplementation/ SI/ Consulting PartnerDesign, conception, and technical implementation partner for the company website (paulaner-nockherberg.com). Contact: Alexander Rothe, [email protected]

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schneider Bräuhaus München: Munich brewpub combining the Schneider Weisse in-house brewery with a traditional Bavarian restaurant and beer garden. Closely aligned model of on-site brewing, seasonal beer specialties, and full-service Bavarian dining in Munich.
• Augustiner am Platzl: Central Munich Augustiner brewery outlet with traditional restaurant and beer garden, one of the city's classic brewery-tied dining destinations. Directly comparable brewery-tied restaurant + beer garden format.
• Hofbräuhaus München: Munich's iconic beer hall (since 1589) serving traditional Bavarian food and Hofbräu beer at high tourist volume, with on-site brewing heritage. Directly comparable combination of brewery tradition, large-scale restaurant operations, and event hosting.
• Andechser Klostergasthof: Bavarian monastery brewery with traditional gasthaus and biergarten serving house-brewed Andechs beers to visitors. Comparable brewpub + restaurant combination with strong tradition-based brand positioning.
• Augustiner-Keller: Large traditional Munich beer garden with restaurant serving Augustiner beer and Bavarian cuisine. Directly comparable outdoor + indoor German hospitality format with strong traditional brand association and tourist footfall.
• Hirschgarten: Munich's largest traditional beer garden (8,000+ seats) with Bavarian food and Augustiner beer service. Directly comparable in scale of beer garden operations, tourist positioning, and traditional Bavarian hospitality.
• Seehaus im Englischen Garten: Munich beer garden and full restaurant on the Kleinhesseloher See lake in the Englischer Garten. Directly comparable beer garden + restaurant operations and premium Bavarian tourism positioning.
• Löwenbräukeller: Historic Munich brewery location with restaurant, beer garden, and large event/concert halls. Closely aligned mix of brewery heritage, Bavarian dining, and large-scale event hosting under one umbrella.
• Weihenstephan Berg: Historic Bavarian brewery site (world's oldest) with on-site restaurant and taproom serving house-brewed Weihenstephaner beers and Bavarian cuisine. Comparable brewpub heritage model with seasonal specialty focus.
• Chinesischer Turm: Iconic Munich beer garden in the Englischer Garten serving Bavarian food and beer with strong tourist footfall. Directly comparable beer garden experience and Bavarian tourism positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paulanernockherberg
• Instagraminstagram.com/paulaner_nockherberg
• LinkedInlinkedin.com/company/paulaner-nockherberg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulaner am Nockherberg