Paulista Tennis Center

What Paulista Tennis Center does

Paulista Tennis Center is a privately held tennis and beach tennis academy operating from a single facility in the Bela Vista neighborhood of São Paulo, Brazil. The center is staffed by 7 employees and operates 6 courts — 3 tennis courts (2 hard courts and 1 synthetic grass court) plus 3 beach tennis courts surfaced with Jundu sand — alongside a gourmet lounge, renovated common areas, and free client parking. The general coordinator, Frederico Oscar Fonseca Casaro, is a former ATP professional with documented wins against elite international players, and the academy markets itself on the instructional quality of its team.

The business sells a single integrated service: tennis and beach tennis instruction bundled with court access and balls. Pricing is not publicly disclosed; customers engage via two dedicated WhatsApp numbers (one each for tennis and beach tennis), a website contact form, or in-person visits. The product is delivered through tiered monthly subscription packages — Individual, Dupla (pairs), Kids, Groups of 3-4, and Beach Tennis — plus one-time corporate court rentals targeted at team-building and employee wellness. There is no online booking system, no proprietary technology platform, no mobile app, and no API; all scheduling is handled manually. The customer base is a horizontal mix of individual adults, children, friend groups, and occasional corporate clients, with no disclosed enterprise anchors or repeat-customer enterprise contracts. The company is independently owned, with no institutional investors, acquisitions, or known leadership changes documented in the source data.

Name

Paulista Tennis Center

Legal name

Paulista Tennis Center

Website

https://paulistatennis.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paulista Tennis Center is a private tennis and beach tennis academy in central São Paulo, Brazil, offering individual and group lessons across 6 courts under the coordination of former ATP professional Frederico Casaro.

Ownership category

akta.pro rank

Product category

Tennis and Beach Tennis Academy Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKABAF

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAKAEAE

Tennis & Racquet Sports Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Tennis instruction
• Beach tennis lessons
• Tennis coaching
• Court rentals
• Sports academy

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tennis Lessons: Individual and group tennis lessons offered in packages. Plans include instructor, court, and balls. Rackets are loaned during the first month until students acquire their own.
2. Beach Tennis Lessons: Beach tennis lessons offered as individual or group packages, featuring high-quality Jundu sand courts specifically designed for sports venues.
3. Court Rentals: Corporate team building events and court rentals for groups. The center has 6 courts total: 3 tennis (2 hard courts, 1 synthetic grass) and 3 beach tennis courts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Paulista Tennis Center is a tennis and beach tennis academy in São Paulo that delivers group and individual tennis lessons, beach tennis lessons, and court rentals for corporate and recreational use. Instruction is delivered by qualified coaches led by a former ATP professional, and lessons are sold as monthly subscription packages that include the instructor, court, and balls. The center operates 6 courts (3 tennis and 3 beach tennis) at a single location in Bela Vista, São Paulo.

Product overview

Paulista Tennis Center is a quality-focused tennis and beach tennis academy offering a unified service model centered around professional instruction and court facilities. The core offering consists of tennis lessons and beach tennis activities, supported by 6 courts (3 tennis and 3 beach tennis). Lessons are available through various packages including Individual, Dupla, Kids, Groups of 3-4, and Beach Tennis packages. Court rentals are also offered for corporate team building and group activities. All lesson plans include the instructor, court access, and balls, with racquets lent during the first month for new students.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Lessons Individual, pair, kids, and small-group tennis instruction delivered by qualified coaches at the academy's 3 tennis courts (2 hard courts and 1 synthetic grass) in São Paulo. All lesson packages include the instructor, court, and balls, with rackets loaned during the first month for new students. Targeted at individual players, families, and small groups in central São Paulo.
• Beach Tennis Lessons Beach tennis lessons offered as individual or group packages for families and friends, conducted on 3 newly inaugurated beach tennis courts with premium Jundu sand specifically designed for sports venues. Offered to recreational players in São Paulo seeking social, high-energy sports instruction.
• Court Rentals Rental of the academy's 6 courts (3 tennis, 3 beach tennis) for corporate team building events, employee wellness activities, and group play. Booked via WhatsApp or the website contact form. Targeted at companies in São Paulo organizing team building or wellness events.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• IMG Academy: Large multi-sport training academy in Florida offering tennis among other sports. Comparable as a structured tennis academy model with tiered instructional packages and corporate/group programming, though at significantly larger scale.
• Clube Athletico Paulistano: Historic São Paulo sports and social club offering tennis courts, instruction, and a wide range of other sports and amenities. Comparable as a São Paulo-based racquet-sports venue serving both individual players and corporate members, though it operates on a broader club model rather than a focused tennis academy.
• Mouratoglou Academy: Internationally recognized tennis academy associated with coach Patrick Mouratoglou. Comparable as a premium tennis training brand leveraging elite coaching credentials, though at a much larger global scale than Paulista Tennis Center.
• Evert Tennis Academy: Florida-based tennis training academy founded by former world #1 Chris Evert. Comparable as an elite-coach-branded tennis academy offering individual and group instruction, similar in model positioning to Paulista Tennis Center's athlete-led value proposition.
• Esporte Clube Sírio: Established São Paulo club with tennis facilities and coaching as part of a larger multi-sport offering. Comparable as a competing tennis venue in central São Paulo with both member access and instruction, but operating with a broader club value proposition than Paulista Tennis Center's academy focus.
• Cliff Drysdale Tennis: Tennis management and instruction company operating programs at multiple resort and club locations. Comparable as a structured tennis instruction provider offering group, individual, and junior programming — relevant for benchmark on multi-tier lesson packaging.
• Paineiras do Morumbi: Large São Paulo sports and social club featuring tennis courts, coaching, and corporate programming. Comparable as a São Paulo racquet-sports venue competing for both consumer lessons and corporate team-building demand.
• Sanchez-Casal Academy: Tennis academy in Barcelona offering individualized and group tennis instruction to adults and juniors. Comparable as a tennis-focused academy with structured packages for individual, pair, and group players — closely mirroring Paulista Tennis Center's product mix.
• Rafa Nadal Academy: Global tennis academy in Mallorca built around an elite professional player's brand. Comparable as a tennis training facility monetizing a star-athlete coaching identity, providing a benchmark for what an athlete-led academy can scale into.

Regional players

• True Match Tennis: Brazilian tennis coaching and academy operation focused on individualized training. Comparable as a competing tennis instruction provider in the Brazilian market, though specific footprint and scale are less clearly documented.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/paulistatennis
• Instagraminstagram.com/paulistatennis
• LinkedInlinkedin.com/company/paulista-tennis-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paulista Tennis Center