Paweł Błoński - Graphic Design & Illustration Studio

What Paweł Błoński - Graphic Design & Illustration Studio does

Paweł Błoński – Graphic Design & Illustration Studio is a family-run creative studio headquartered in Wikno, Nidzica, in Poland's Warmian-Masurian (Mazury) region. The firm is operated as a husband-and-wife sole proprietorship by Paweł Błoński (illustrator and graphic designer with over 15 years in advertising and more than 10 years creating comics) and Agnieszka Ostrowska-Błońska (comic scriptwriter and children's book/legend author), with a stated headcount band of 1–10. Services are delivered as custom commissioned projects, primarily for institutional and commercial clients across Poland.

The studio's core offering is bespoke illustration and comic creation supported by a complete end-to-end workflow: concept and scripting, high-resolution digital illustration on Wacom graphic tablets in multiple graphic styles (cartoon, manga, Disney-style, traditional line art), through to print-ready DTP production. Around this creative core, the studio bundles adjacent services including brand identity design, logos, brand-hero characters, label and packaging design for consumer goods, website design, copywriting, fan-page SEO, illustrated tourist maps, and card-game graphic design. Its technology is fundamentally traditional digital illustration rather than software-product oriented; there is no disclosed AI/ML stack, proprietary platform, or external API integration.

Revenue is generated through three streams: project-based professional services commissions for illustration and comics (quoted roughly at ~1,300 PLN per comic page in 2024 pricing), professional-services graphic and packaging design, and self-publishing through the studio's own imprint Wydawnictwo Fikoty, which sells its own Fikoty Family fishing comic series via the e-commerce store sklep.fikoty.pl in print runs of 1,000–2,000 copies per title. The go-to-market motion is direct sales: clients reach the studio via phone (606 398 351) and email ([email protected]), supplemented by content marketing through the website portfolio, a Facebook page, and personal blogs by both founders. Customer segments are organized vertically across educational institutions and government agencies (museums, municipalities, universities, NGOs) and private companies and brands (manufacturing, food/beverage, retail), with named projects spanning Muzeum Armii Krajowej, Muzeum Sportu i Turystyki, Janome Polska, Grupa Energa, and multiple municipal governments.

Name

Paweł Błoński - Graphic Design & Illustration Studio

Legal name

Paweł Błoński

Website

https://pawelblonski.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-run Polish illustration and graphic design studio offering custom comics, multi-style illustrations, and brand/packaging design for government institutions, museums, and private companies across Poland, with self-published titles via Wydawnictwo Fikoty.

Ownership category

akta.pro rank

Product category

Graphic Design and Illustration Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Custom comic illustration
• Brand identity design
• Product packaging design
• Educational comic production
• Digital illustration services

Headquarters

HQ city

Wikno 5, warmińsko-mazurskie

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Illustration and Comic Commission Work: Contracted services creating custom illustrations, educational comics, historical comics, and advertising comics for private companies and government institutions. Revenue is project-based, typically priced per comic page (approximately 1300 PLN per page).
2. Publishing and Direct Sales: Self-publishing through Wydawnictwo Fikoty, selling their own comic book titles (Fikoty Family series) through their own e-commerce store (sklep.fikoty.pl) and potentially through other retail channels. Print runs of 1000-2000 copies.
3. Graphic Design Services: Brand identity design including logos, brand hero characters, label and packaging design for food, beverage, and industrial products. Products with their designs are available in supermarkets, drogerie stores, and gas stations nationwide.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paweł Błoński - Graphic Design & Illustration Studio is a Poland-based family creative studio that creates commissioned educational, historical, promotional, training, safety, and advertising comics and custom illustrations. It also provides graphic design and brand communication services—including visual identities, logos, brand characters, labels, packaging, websites, promotional and merchandise graphics, scripts, copywriting, illustrated maps, coloring books, and card-game artwork—and publishes the Fikoty Family comic series through Wydawnictwo Fikoty.

Product overview

Paweł Błoński - Graphic Design & Illustration Studio is a family creative studio offering a comprehensive portfolio of graphic design and illustration services. The core offerings include custom comics creation (educational, historical, and advertising), professional illustrations in various styles (cartoon, manga, Disney, traditional), and full graphic design services including brand identity, logo design, brand hero characters, product labels and packaging, website design, and illustrated tourist maps. The studio also operates Wydawnictwo Fikoty, their own publishing house producing the Fikoty Family fishing comic series. Services are provided as custom projects for clients including private companies and state institutions, with over 15 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Wydawnictwo Fikoty: Publishing house brand for self-published comic projects including Fikoty Family fishing comics series

Products and services

• Custom Comics (Komiksy) Commissioned production of educational, historical, training, safety-awareness, anniversary, promotional, and advertising comics for private companies and public institutions, with full print-ready publication preparation available.
• Custom Illustrations (Ilustracje na zamówienie) Professional commissioned illustrations in cartoon, manga, Disney-style, comic, and traditional line-art styles for books, guides, advertising, packaging, games, gifts, and coloring books, produced at high resolution.
• Graphic and Brand Design (Projektowanie graficzne) Brand identity and visual communication services spanning logos, brand-hero characters, websites, promotional graphics, labels, packaging, and merchandise graphics for consumer and industrial products.
• Comic Scriptwriting (Scenariusze) Script-writing services for comics and other creative projects.
• Copywriting Professional copywriting services for organizations and creative projects.
• Custom Coloring Books (Kolorowanki) Custom coloring-book illustrations, including artwork offered for download.
• Illustrated Tourist Maps (Ilustrowane mapy turystyczne) Fully illustrated maps for regions and municipalities depicting real locations, tourist attractions, and recreational areas.
• Fikoty Family Comic Series (Wydawnictwo Fikoty) Own-brand fishing-themed educational and satirical comic series published through Wydawnictwo Fikoty, including stories about carp fishing and sturgeon conservation.
• Card Game Graphic Design (Projekty graficzne gier karcianych) Complete graphic design for card games, including hand-drawn cards, icons, tokens, box design, and brand logos.
• Fanpage and SEO Services Combined social-media fan-page management and search-engine optimization services.

Quantifiable outcome

• Products with their graphic designs reach all supermarkets, drogerie stores, and gas stations nationwide in Poland
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wydawnictwo FikotycoreOthers · 1 January 2024Studio's own publishing arm that prints and distributes their comic book titles including the Fikoty Family fishing comic series. Handles ISBN registration, print production, and sales distribution.
• Towarzystwo Rozwoju Okolic Omulewa 'Razem dla Wszystkich'minorStrategic or Co-development Partner · 1 January 2023Collaboration with local community association on illustrated tourist map project for Kraina 7 Osobliwości region around Lake Omulew. Studio created fully illustrated tourist maps installed on information boards in villages along the lake.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Landor & Fitch: Global brand identity and design consultancy offering logo, brand strategy, packaging, and visual identity services. Comparable as a larger-scale provider of the studio's core brand-identity, packaging, and visual-communication services for enterprise clients worldwide.
• Trefl: Major Polish manufacturer of puzzles, board games, and children's products requiring branded packaging and illustration. Comparable as a potential enterprise client-side counterpart and as a regional incumbent illustrating how scale players in the Polish market integrate graphic design, packaging, and consumer distribution.
• Pentagram: Internationally recognized independent design firm producing graphic design, branding, packaging, and visual identity work across consumer and cultural clients. Comparable as a premium-positioned provider of the same core brand-design and visual-communication services the studio offers at a smaller scale.
• Egmont Polska: Polish subsidiary of Scandinavian publisher Egmont, publishing children's books, comics (including Disney-licensed titles), and magazines. Comparable as a large-scale Polish publisher combining illustrated children's content with comics - illustrating the broader, scaled version of the studio's illustration-plus-publishing proposition.

Emerging players

• Nasza Księgarnia: Long-established Polish publisher of children's books and illustrated literature. Comparable as a buyer and producer of illustrated children's and educational content, sharing the studio's customer segment of educational publishers and family-oriented readers in the Polish market.
• Wydawnictwo Mamania: Polish children's book and comic publisher commissioning illustration-led titles for young readers. Comparable to the studio's educational comics and children's book illustration services, operating in the same Polish-language illustrated publishing segment with a similar target demographic.
• Dwie Siostry: Polish independent publisher specializing in high-quality illustrated children's books and graphic novels. Comparable in craft positioning, illustrated-publishing focus, and reliance on distinctive illustrator partnerships to differentiate in the Polish market.

Direct peers

• Kultura Gniewu: Polish independent comic publisher focused on original Polish-language graphic novels and alternative comics. Directly comparable to the studio's Wydawnictwo Fikoty self-publishing arm: both operate in the Polish-language original comic space, targeting adult and young-adult readers with self-produced titles distributed through specialty comic and book channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/IlustratorRysownik
• LinkedInlinkedin.com/company/wydawnictwo-fikoty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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