Pawsitive Match Rescue Foundation

What Pawsitive Match Rescue Foundation does

Pawsitive Match Rescue Foundation is a Calgary, Alberta-based non-profit animal rescue organization operating within an approximately 350km radius of the city. The foundation was founded around 2006/2007 and was incorporated in 2011; it is a registered Canadian charity (CRA #84618 7680 RR0001). Its core activity is the rescue, rehabilitation, and rehoming of dogs and cats, with 2025 program throughput of 551 intakes and 576 adoptions (184 dogs, 392 cats). Adoptions are the primary commercial transaction, with dog adoption fees set at $475–$650 per animal.

Operations are anchored at the House of Paws shelter, which the foundation received from the Lamb Family Foundation in 2019, providing a fixed physical intake, care, and adoption facility. The foundation is supported by a 10-person volunteer Board of Directors and, as of 2026, two paid employees — the first in its operating history. It runs on commercial off-the-shelf software: ShelterManager for animal and operations management and RaceRoster for event-based fundraising.

The revenue model is a non-profit mix of adoption fees, individual donations, corporate sponsorships, foundation grants, and event fundraising. 2025 fundraising events generated $52.5K, and the 2026 fundraising goal has been set at $100,000, signaling an intentional scaling of contributed revenue. Corporate sponsors and partners include Pet Valu, PetSmart, Global Pets, Lamb Family Foundation, Sponsor Energy, and CATF, supplemented by cross-border rescue partnerships spanning Mexico, the United States, and Canada. The customer base is structurally long-tail, comprising individual adopters and donors in the Calgary metro and surrounding region, with no disclosed enterprise anchor relationships.

Name

Pawsitive Match Rescue Foundation

Legal name

Pawsitive Match Rescue Foundation

Website

https://pawsitivematch.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pawsitive Match Rescue Foundation is a Calgary-based registered Canadian charity that rescues and rehomes dogs and cats within a 350km radius, operating from the House of Paws shelter through adoption fees, donations, corporate sponsorships, and events.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Social Advocacy Organizations (8133), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Welfare & Advocacy Organizations (AFAEALAC), Foster & Volunteer Network Programs (BPAGAIAF)

Keywords

• Animal rescue services
• Pet adoption services
• Animal welfare charity
• Foster care program
• Veterinary coordination services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Adoption Fees: One-time adoption fees charged for dogs and cats. Fees vary by animal: $475-$650 for dogs, with adoption fees covering spay/neuter, vaccinations, and veterinary assessment.
2. Donations: One-time and recurring donations from individuals. Organization is a registered Canadian charity able to issue tax receipts for donations.
3. Fundraising Events: Annual events including Bark-a-thon, calendar contest raising over $15,000/year, bottle drives, raffles, and other community fundraisers.
4. Merchandise Sales: Branded merchandise sold online and at events to support fundraising efforts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Pawsitive Match Rescue Foundation is a registered Canadian charity that rescues, rehabilitates, and rehomes dogs and cats in the Calgary, Alberta region. The organization facilitates dog and cat adoptions through a foster home network and the House of Paws private shelter, coordinates veterinary care through partner clinics, processes tax-deductible charitable donations, and runs community fundraising events including the annual Bark-a-thon and calendar contest.

Product overview

Pawsitive Match Rescue Foundation operates as a volunteer-powered animal rescue organization offering a unified platform of animal welfare services. The core offerings consist of dog and cat adoption services facilitated through a network of foster homes and the House of Paws private shelter, a comprehensive foster program providing temporary housing with medical and training support, and organized volunteer coordination across multiple roles. The organization connects rescue animals with permanent families through application processing via ShelterManager, coordinates veterinary care through partner clinics, and runs fundraising events including the annual Bark-a-thon. All services are delivered through volunteer effort supported by a small paid staff (Shelter Manager and Operations Manager).

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Adoption Services Facilitates adoption of rescue dogs by individual and family adopters within 350 km of Calgary, including online application processing, foster matching, veterinary screening, and one-time adoption fees of CA$475-CA$650 covering spay/neuter, vaccinations, and veterinary assessment.
• Cat Adoption Services Facilitates adoption of rescue cats through foster homes, the House of Paws private shelter, and partner pet retail locations across Calgary. Cats are available through Pet Valu, PetSmart, and Global Pets partner stores in the Calgary area.
• Foster Program Volunteer-based temporary housing program that places rescued dogs and cats with foster families who provide care, socialization, and preparation for permanent adoption. The organization supplies medical care coordination, supplies, and training resources to participating foster homes.
• Rescue, Rehabilitation and Animal Care Program End-to-end animal rescue, rehabilitation, and adoption preparation service covering intake, veterinary care, behavioral support, spay/neuter, vaccinations, dental care, and matching with adoptive families. Coordinates with partner rescues in Mexico, the U.S., and Canada.
• Charitable Donation Processing Processes one-time, monthly, and annual charitable donations of CA$20, CA$50, CA$100, CA$200, or custom amounts, including general donations and special fundraisers (e.g., Tulip & Friends, Dani's surgery). Issues official tax-deductible charitable receipts to Canadian donors; 100% of donations go to helping animals.
• Volunteer Program Coordinates volunteer roles across shelter operations, event support, fostering, animal transport, behavior coordination, medical coordination, profile writing, photography, and other operational functions. Includes onboarding and training.

Quantifiable outcome

• 184 dogs and 392 cats adopted in 2025 alone
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Rescues (Mexico, U.S., Canada)coreStrategic or Co-development Partner · 1 January 2006Collaborative partnerships with other rescue groups, shelters, and animal support organizations across Canada, U.S., Mexico, and beyond to help animals who otherwise have few options for rescue and care.
• Canadian Animal Task Force (CATF)coreStrategic or Co-development PartnerCollaborated with CATF to rescue approximately 40 cats from an unsuitable living situation; PMRF took in 16 cats from this rescue operation in May 2025.
• Pet ValuminorChannel Partner/ Reseller/ DistributorPartner pet store chain hosting cat adoption placements at multiple Calgary locations including Cornerstone, Bowness, Royal Oak, and Airdrie Mainstreet.
• PetSmartminorChannel Partner/ Reseller/ DistributorPet store partner hosting cat adoptions at Sunridge location in Calgary.
• Global PetsminorChannel Partner/ Reseller/ DistributorPet store partner hosting cat adoptions at Marda Loop location in Calgary.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Others

• Animal Justice: Canadian animal advocacy and law organization. Comparable in animal welfare mission and nonprofit status but focused on legal advocacy and policy rather than direct shelter/adoption operations.

Regional players

• Safe Haven Animal Rescue: Canadian volunteer-powered animal rescue offering dog and cat adoption services through foster networks. Comparable in small-scale, volunteer-led, donation-funded rescue operations.
• BC SPCA: British Columbia's largest animal welfare organization operating shelters, adoption services, and cruelty investigations. Comparable in mission and nonprofit structure but geographically distinct (BC vs. Alberta).
• Animal Rescue Foundation (ARF): Alberta-based animal rescue organization offering adoption and rehabilitation services. Comparable in rescue-and-rehome mission and nonprofit funding model, with overlapping regional donor bases in Alberta.
• Second Chance Animal Rescue Society: Canadian nonprofit animal rescue operating foster-based adoption programs. Comparable in volunteer-driven, foster-network-driven adoption model and donation-dependent funding structure.

Direct peers

• MEOW Foundation: Calgary-based nonprofit cat rescue operating a dedicated shelter and adoption program. Directly comparable in animal welfare mission, foster/adoption model, and donor-driven nonprofit structure, with a more cat-focused intake mix.
• Calgary Humane Society: Larger incumbent animal welfare organization in Calgary operating a public shelter, adoption services, and humane law enforcement. Directly comparable mission (animal rescue, adoption, rehoming) but with substantially larger scale, paid staff, and infrastructure.
• Alberta Animal Rescue Crew Society (AARCS): Calgary-based nonprofit dog and cat rescue operating a dedicated shelter and adoption program, Volunteer-driven like PMRF, with overlapping foster networks, adoption events, and donation-driven fundraising in the same Calgary metro geography.

Broad incumbents

• Humane Canada: National federation of Canadian humane societies and SPCAs, providing advocacy, standards, and coordination across the animal welfare sector. Operates as a broader umbrella organization with overlapping policy and advocacy functions relative to PMRF.
• PetSmart Charities of Canada: Major animal welfare grantmaking organization funding Canadian rescues and shelters. Comparable as a sector participant but operates as a funder rather than a direct rescue — directly relevant as a potential capital partner for PMRF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pawsitivematch
• YouTubeyoutube.com/channel/UCNU0lNrodjzhmR58Cm-M4iQ
• Facebookfacebook.com/pawsitivematch
• LinkedInlinkedin.com/company/pawsitive-match-rescue-foundation
• Instagraminstagram.com/pawsitivematchrescue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawsitive Match Rescue Foundation