Pax Bahia
Pax Bahia is a private Brazilian funeral services company headquartered in Feira de Santana, Bahia, offering prepaid subscription funeral plans (Bronze through Diamante tiers) and adjacent services — including tanatopraxia, online memorial viewing, equipment rental, and a partner discount club — to families across 50+ cities in Bahia state.
- Company typePrivate
- Founded-
- HeadquartersFeira de Santana, Bahia, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pax Bahia does
Pax Bahia is a privately held funeral services company headquartered in Feira de Santana, Bahia, Brazil. It sells tiered subscription-based funeral plans — Bronze, Prata (Silver), Ouro (Gold), and Diamante Individual (Individual Diamond) — that provide prepaid funeral coverage, 24-hour assistance, and access to a network of partner discounts to families and individuals across more than 50 cities in the state of Bahia. The company operates physical offices in over 20 municipalities and supports its core plan business with adjacent services including tanatopraxia (formaldehyde-free body preservation), online funeral viewing (Velório Online), and convalescence equipment rental (walkers, wheelchairs, bath chairs, crutches). It also runs the Clube de Vantagens, a loyalty program aggregating 100+ partner businesses across 22+ cities offering member discounts, and has extended into health services via a sub-brand called Pax Bahia Saúde. The company's flagship physical asset is the Pax Bahia Memorial in Feira de Santana, inaugurated in April 2019 and described as the largest funeral center (Centro de Velório) in Bahia state.
Pax Bahia firmographics
Firmographics- Name
- Pax Bahia
- Legal name
- Pax Bahia
- Website
- https://paxbahia.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pax Bahia is a private Brazilian funeral services company headquartered in Feira de Santana, Bahia, offering prepaid subscription funeral plans (Bronze through Diamante tiers) and adjacent services — including tanatopraxia, online memorial viewing, equipment rental, and a partner discount club — to families across 50+ cities in Bahia state.
- Ownership category
- akta.pro rank
Where Pax Bahia is headquartered
LocationHeadquarters
- HQ city
- Feira de Santana, Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pax Bahia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Funeral Plans Subscription: Monthly subscription payments for personalized funeral plans providing coverage for funeral services, assistance, and benefits. Plans include Bronze, Prata (Silver), Ouro (Gold), and Diamante (Diamond) tiers with varying levels of protection and coverage.
- Equipment Rental: Rental of convalescence equipment such as walkers, bath chairs, wheelchairs, and crutches for associates in cities with Pax Bahia offices.
- Tanatopraxia Services: Professional body preservation services using modern techniques performed by specialized technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plano Bronze - Basic coverage for funeral planning |
| Subscription | Monthly | Plano Prata (Silver) - Best cost-benefit in the market |
| Subscription | Monthly | Plano Ouro (Gold) - Premium protection for future planning |
| Subscription | Monthly | Plano Diamante Individual (Diamond Individual) - Maximum protection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pax Bahia product offering
Product offeringCore offering
Pax Bahia sells tiered monthly funeral plan subscriptions (Bronze, Prata, Ouro, Diamante Individual) that pre-arrange funeral services, 24-hour assistance, and coverage across more than 50 cities in Bahia. Core plan subscribers also gain access to supplementary services — tanatopraxia (modern formaldehyde-free body preservation), online funeral viewing (Velório Online), convalescence equipment rental, the flagship Pax Bahia Memorial funeral center, a partner-business benefits club, and an optional health-plan add-on (Pax Bahia Saúde).
Product overview
Pax Bahia is a funeral services company operating in over 50 cities across Bahia state, Brazil. The company offers a portfolio of interconnected services anchored by its core funeral plan subscription products (Planos Funerários) available in Bronze, Prata, Ouro, and Diamante Individual tiers. Supporting services include Tanatopraxia (body preservation), Equipamentos de Convalescença (medical equipment rental), Velório Online (online funeral streaming), and memorial center facilities. The company also provides a health plan add-on (Pax Bahia Saúde) and a benefits club (Clube de Vantagens) offering discounts through partner businesses across 22 municipalities. The flagship Pax Bahia Memorial in Feira de Santana is the largest funeral center in Bahia state.
Differentiator
Problem solved
Functional benefit
Brands
- Pax Bahia Saúde: Health-related services referenced on the website as a separate service offering.
- Pax Bahia Memorial
Products and services
- Planos Funerários Pax Bahia Subscription-based funeral plans in four tiers (Bronze, Prata/Silver, Ouro/Gold, Diamante Individual/Diamond Individual) providing funeral services, 24-hour assistance, and coverage across more than 50 cities in Bahia. Designed for families and individuals seeking to pre-arrange and pre-pay for end-of-life services through small monthly payments.
- Tanatopraxia Modern body preservation technique that does not use formaldehyde, performed by technically trained professionals in appropriate facilities using specific biochemical products. Aimed at families seeking a dignified last image of the deceased and offered as a value-add service associated with funeral plans.
- Equipamentos de Convalescença Rental service for convalescence equipment including walkers (andador), bath chairs (cadeira de banho), wheelchairs (cadeira de rodas), and crutches (muleta). Available to plan associates in cities with a Pax Bahia office.
- Velório Online Online funeral viewing service that allows family members and friends to participate remotely in memorial ceremonies. Available to plan subscribers and direct customers.
- Pax Bahia Memorial Memorial center service headquartered in Feira de Santana, comprising the Pax Bahia Memorial — described as the largest funeral center in Bahia — providing reception and posthumous tribute facilities for funerals across the region.
- Clube de Vantagens Benefits club offering discounts and services to Pax Bahia plan members through a network of 100+ partner businesses across 22+ cities in Bahia, including pharmacies, laboratories, clinics, optical stores, dental offices, furniture stores, and beauty salons.
- Pax Bahia Saúde Health plan service offered as an additional benefit to funeral plan clients, providing access to healthcare benefits through WhatsApp-based contact.
Companies that use Pax Bahia
Customer profileSegments1 record
Ideal customer profiles1 record
Pax Bahia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pax Bahia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Clínica Senhor do BonfimminorHealthcare clinic partner in Feira de Santana offering discounts to Pax Bahia plan holders through the Clube de Vantagens benefits program.
- Di ÓticaminorOptical store partner in Feira de Santana offering discounts on eyewear products to Pax Bahia members.
- Laboratório AnáliseminorClinical laboratory partner in Feira de Santana providing discounted laboratory services to Pax Bahia plan members.
- Nosso Centro MédicominorMedical center in Feira de Santana offering consultations and exams in one location with benefits for Pax Bahia members.
- Clínica AliançaminorHealthcare clinic partner in Amélia Rodrigues offering services to Pax Bahia members through the Clube de Vantagens program.
- Laboratório EstrelaminorClinical laboratory with multiple locations in Araci and Barrocas offering discounted services to Pax Bahia members.
- Medical Center AraciminorMedical center in Araci providing healthcare services with benefits for Pax Bahia plan holders.
- HSA - Hospital Santo AntôniominorHospital in Santo Antônio de Jesus providing medical services that Pax Bahia members can access with benefits.
- Cardio CenterminorComplete medical center in Santo Antônio de Jesus offering cardiology and general medical services to Pax Bahia members.
- Various Partner Businesses (Clube de Vantagens)coreOver 100 partner businesses across 22+ cities in Bahia including pharmacies, laboratories, clinics, optical stores, dental offices, furniture stores, beauty salons, and more. All partners offer discounts and benefits to Pax Bahia plan members through the Clube de Vantagens program.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Pax Bahia competitors and assessment
Company assessmentBroad incumbents
- InvoCare Limited: Australia's largest funeral services operator with cemetery, crematoria, and pre-paid funeral plan businesses. Comparable on the integrated cemetery/funeral/plan model that resembles Pax Bahia's Memorial-plus-subscription approach, though at national scale in Australia.
- Service Corporation International (SCI): The largest funeral services and cemetery operator in North America, offering funeral plans, caskets, and cemetery products. Comparable as a broad incumbent in the funeral services category, though operating in a different geography and at far greater scale than Pax Bahia.
- StoneMor Partners: US-based owner and operator of cemeteries and funeral homes with pre-need merchandise and services. Comparable as a broad incumbent in cemetery/funeral services, though structurally larger and operating in a different regulatory environment.
- Dignity plc: UK-listed funeral services provider operating funeral homes and pre-arranged funeral plans across the UK. Comparable in business model (pre-need funeral plans + service delivery) but operating as a broad international incumbent rather than a regional specialist.
Direct peers
- Auxiliadora Prever: Major Brazilian funeral plan provider offering tiered subscription products and partner benefits. Direct comparable on the subscription funeral-plan model that anchors Pax Bahia's revenue, with multi-state reach that exceeds Pax Bahia's single-state footprint.
- Grupo Zelo: One of the largest funeral services groups in Brazil, offering subscription-based funeral plans and operating funeral centers across multiple states. Directly comparable to Pax Bahia's core offering of tiered funeral subscriptions and memorial centers, but at significantly greater national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pax Bahia social profiles
Digital presencePax Bahia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pax Bahia leadership team
Management profileNumber of profiles
Pax Bahia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pax Bahia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pax Bahia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pax Bahia
What does Pax Bahia do?
Pax Bahia sells tiered monthly funeral plan subscriptions (Bronze, Prata, Ouro, Diamante Individual) that pre-arrange funeral services, 24-hour assistance, and coverage across more than 50 cities in Bahia. Core plan subscribers also gain access to supplementary services — tanatopraxia (modern formaldehyde-free body preservation), online funeral viewing (Velório Online), convalescence equipment rental, the flagship Pax Bahia Memorial funeral center, a partner-business benefits club, and an optional health-plan add-on (Pax Bahia Saúde).
Is Pax Bahia a public or private company?
Pax Bahia is a private company. It is classified as unknown and is currently operating.
When was Pax Bahia founded?
Pax Bahia was founded in -1. It employs 51 to 100 people.
Where is Pax Bahia based?
Pax Bahia is headquartered in Feira de Santana, Bahia, Brazil, in the Latin America region.
How does Pax Bahia make money?
Three revenue lines are on record. Funeral Plans Subscription is the primary driver. The others are equipment Rental and tanatopraxia Services.
Who are Pax Bahia's main competitors?
Broad incumbents on record are InvoCare Limited, Service Corporation International (SCI), StoneMor Partners and Dignity plc. Direct peers are Auxiliadora Prever and Grupo Zelo.
Does Pax Bahia have an API?
No public API is recorded for Pax Bahia.