Pays de Fougères Basket

What Pays de Fougères Basket does

Pays de Fougères Basket (PFB) is a French non-profit amateur basketball association headquartered in Fougères, Ille-et-Vilaine (Brittany), founded in June 2009 through the merger of AGL de Fougères, Club du Drapeau de Fougères and Club de Basket de Luitré. The club fields a professional men's first team ("Blues Brothers") currently competing in Nationale 1 (NM1), the third tier of French basketball, alongside a full youth-to-senior pyramid spanning Mini Basket (U7–U11), competitive youth squads, and senior teams. It also operates the CTC Basket Haute Bretagne, a territorial cooperation with Amicale Sportive Briçoise and (since 2025) Romagné Basket Club, plus school programmes (CHAB at Collège Sainte-Marie/Jeanne d'Arc, section sportive at Lycée Jean Guéhenno).

The club's product surface includes competitive basketball entertainment (home matches at Salle Justy Specker, ~1,500 seats, plus overflow at Salle Mimi Renno), youth development from U7 to senior levels, annual community events (PFB Summer Camp, Tournoi Le Felger), and a Macron-powered online merchandise boutique. Underlying infrastructure comprises professional NM1 statistical staffing, livestreaming of matches, an active digital presence across Facebook, X, Instagram, YouTube, TikTok and LinkedIn, and a planned 3,200-seat replacement arena targeted for 2028.

The business model is sponsorship- and grant-driven: revenue streams include private-partner sponsorships through the Club Partenaires (200+ businesses), match ticket sales (€2–€10 tiered by audience and match type), mid-season subscriptions, Macron merchandise transactions, and public institutional funding from the municipality of Fougères, Fougères Agglomération, the Ille-et-Vilaine department and the Brittany region. Ticketing is distributed through Leclerc retail stores and club permanences. Budget scale grew ~45% with NM1 promotion; absolute revenue is not publicly disclosed.

Name

Pays de Fougères Basket

Legal name

Pays de Fougères Basket

Website

https://paysdefougeresbasket.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pays de Fougères Basket is a French non-profit amateur basketball club based in Fougères, Brittany, competing in Nationale 1 (NM1). It serves 450+ licensed players from U7 to senior, 200+ business partners, and thousands of supporters through competitive basketball, youth development, and community events.

Ownership category

akta.pro rank

Product category

Amateur Basketball Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Amateur basketball club
• Youth basketball development
• Competitive sports team
• Basketball training camps
• Sports club merchandise

Headquarters

HQ city

Fougères

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Match ticket sales and subscriptions: The club generates revenue from ticket sales for home matches at Salle Justy Specker. Tickets are sold at fixed price points (€2 for licensed members, €6 reduced rate, €8 normal rate; gala matches at €2/€7/€10) and mid-season subscriptions for Phase 2 matches at a reduced rate. This is a recurring revenue stream linked to the 14+ home matches per season.
2. Club merchandise (Macron partnership): The club operates an online club shop through Macron, selling official jerseys and club apparel. Revenue is generated per transaction through merchandise sales, with orders placed during limited windows (e.g., 2025/2026 jersey order campaign open until November 2025).
3. Private partner sponsorship: With over 200 private partners in the Club Partenaires, the club sells sponsorship packages that provide partners with communication visibility (at the arena, on match programs, digital channels), B2B networking events, seminars on performance and management, and association with the club's brand and national-level visibility. This represents a significant and growing revenue stream, with the club noting the overall budget increased ~45% in line with the NM1 promotion.
4. Public institutional funding: The club receives financial support from public entities including the municipality of Fougères, Fougères Agglomération, the Ille-et-Vilaine department, and regional Brittany authorities. This is evidenced by recognition of public partners, use of municipal sports facilities, and references to public partner contributions to the new arena project.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Pays de Fougères Basket is an amateur basketball association that fields a competitive men's team (the "Blues Brothers") in Nationale 1, the third tier of French professional basketball, and runs a complete youth development pipeline from mini-basket (U7) through senior categories. The club also operates a summer basketball camp, an annual youth tournament, an online merchandise shop, and a B2B sponsorship/partner network (Club Partenaires) for local and regional businesses.

Product overview

Pays de Fougères Basket is a basketball sports club offering a comprehensive portfolio centered around its core competitive team (Blues Brothers in Nationale 1) and broad youth development programs. The club's main offerings span: competitive basketball through its professional men's team; youth basketball through Mini Basket (U7-U11) and CTC Basket Haute Bretagne cooperative programs; seasonal training camps (PFB Summer Camp) and tournaments (Tournoi Le Felger); merchandise through its Macron-powered boutique; and digital communication services. The club structure combines amateur and professional elements with 450+ licensees and approximately 1500 spectators per home game at Salle Justy Specker.

Differentiator

Problem solved

Functional benefit

Brands

• CTC Basket Haute Bretagne: Coopération Territoriale de Clubs - territorial sports cooperation entity between Pays de Fougères Basket, Amicale Sportive Briçoise, and Romagné Basket Club for youth basketball development
• Blues Brothers
• PFB Club Partenaires

Products and services

• NM1 Match Tickets (Blues Brothers home games) Single-match admission to Pays de Fougères Basket's Nationale 1 home games at Salle Justy Specker, priced at €2 for licensed members, €6 reduced rate, and €8 normal rate (€2/€7/€10 for gala matches). Sold to individual fans and walk-up spectators.
• Mid-Season Subscription (Phase 2 Poule Haute) Subscription covering the 7 Phase 2 home NM1 matches at a discounted rate with a reserved seat in the arena. Sold during club permanence hours at headquarters (49 Avenue Georges Pompidou) and at Salle Mimi Renno on match days.
• Mini Basket Program (U7-U11) Year-round youth basketball initiation and development program for children ages 6-12, organized in U7, U9, and U11 categories with adapted equipment and non-contact rules. Led by Ben Kokola (technical supervisor), Gabin Pamelard, Mattéo Briman, Claire Wadier, and Anne-Lise Delaunay.
• CTC Basket Haute Bretagne Youth Development Multi-club territorial cooperation pooling coaching resources across Pays de Fougères Basket, Amicale Sportive Briçoise (ASB), and Romagné Basket Club to develop young players at regional championship level. CTC coaches include Sébastien Guyon (U18 F), Margaux Delatouche (U18 M), and Gabin Pamelard.
• PFB Summer Camp Annual summer basketball training camp run by certified coaches, providing individualized follow-up, skill development sessions, tournaments, and social activities for youth participants.
• Tournoi Le Felger Annual youth basketball tournament hosted by Pays de Fougères Basket for U7 to U15 categories in Fougères (e.g., June 13-14, 2026 edition), gathering young players from across the region.
• Club Merchandise (Macron Online Boutique) Official online club shop hosted by Macron selling official PFB jerseys and club apparel, including the NM1 2025/2026 jersey. Orders are placed during limited campaign windows.
• Club Partenaires Sponsorship Packages B2B sponsorship packages offered to over 200 local and regional businesses, providing arena signage visibility, digital channel exposure, B2B networking events, seminars on performance and management, and association with the club's national-level brand.

Quantifiable outcome

• Historic triple: 3 consecutive Trophée Coupe de France titles (2022, 2023, 2024) — a first in French amateur basketball history
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CTC Basket Haute Bretagne (Romagné Basket Club)coreStrategic or Co-development Partner · 9 July 2025The CTC (Coopération Territoriale de Clubs) Basket Haute Bretagne is a multi-club cooperation framework originally created 5 years ago by Pays de Fougères Basket and Amicale Sportive Briçoise (ASB). Starting from the 2025/2026 season, Romagné Basket Club joined, and the cooperation was renamed CTC Basket Haute Bretagne. The CTC's purpose is to pool resources, share coaching expertise, and develop young talent across the territory, particularly in the women's sector. Three CTC youth teams competed in regional championships in the first season of cooperation.
• Romagné Basket Club (RBC)coreStrategic or Co-development Partner · 9 July 2025Romagné Basket Club joined the CTC Basket Haute Bretagne cooperation for the 2025/2026 season, specifically integrating the women's basketball development project. This brings the CTC to three member clubs, expanding the territorial reach and youth talent pipeline.
• Club Partenaires (200+ private partners)coreOthersThe Club Partenaires, created in 2021, is the club's formal sponsorship structure comprising over 200 private business partners from the Fougères area, Ille-et-Vilaine, and broader Brittany. Partners receive communication visibility (arena signage, digital channels, match programs), B2B networking events, and access to seminars on performance and management. Partners span sectors including retail (Leclerc, Carrefour), hospitality (Campanile, Burger King, Pizza Hut), finance (Crédit Agricole, KPMG, BPGO), industry (Samsic, Siligom, Nov), sports equipment (Macron, NBA, Krys), and many others. This is the club's primary commercial revenue base and strategic growth driver.
• Amicale Sportive Briçoise (ASB)coreStrategic or Co-development PartnerASB is the founding partner of the CTC Basket Haute Bretagne cooperation, alongside Pays de Fougères Basket. The two clubs have collaborated for 5 years to develop youth basketball at the regional championship level through the CTC structure.
• Capeos (accounting firm)minorImplementation/ SI/ Consulting PartnerCapeos is the professional accounting firm partnered with Pays de Fougères Basket to professionalize the club's financial management. This partnership was established following the FFBB Commission de Contrôle de Gestion's sanction in December 2024 regarding unreliable financial projections. Capeos helps ensure accurate financial projections and compliance with FFBB financial controls required for NM1 participation.
• Macron (sports apparel and equipment)coreChannel Partner/ Reseller/ DistributorMacron is the club's official equipment supplier and technical sponsor. The club's online merchandise store (Club Shop) is hosted on Macron's platform (clubshop.macron.com), selling official PFB jerseys, apparel, and merchandise. Macron supplies the club's playing kits and training gear for all teams.
• Fougères municipality and Fougères AgglomérationcoreOthersThe municipality of Fougères and Fougères Agglomération provide ongoing support including the use of municipal sports facilities (Salle Justy Specker, Salle Mimi Renno, school gymnasiums), and are key partners in the planned new arena project. The municipality is contributing to the new 3,200-seat arena project (opening 2028) as a major public investment in local sports infrastructure.
• Ille-et-Vilaine department and Brittany regionminorOthersDepartmental and regional public authorities that support the club through funding and recognition as a pillar club of Ille-et-Vilaine and Brittany. Listed as partners in the Club Partenaires and acknowledged for their role in the new arena project.
• Lycée Jean Guéhenno (high school)minorStrategic or Co-development PartnerLong-standing partnership with Lycée Jean Guéhenno for the section sportive (specialized sports program) that allows students to combine academic studies with advanced basketball training. The club's coaches use the high school gym for training sessions, and the program feeds talent into the club's competitive teams.
• FFBB (Fédération Française de Basket-Ball)coreOthersThe national basketball federation regulates the club's competitive participation (NM1 league), awards the Trophée Coupe de France, and manages the Commission de Contrôle de Gestion that certified the club's NM1 financial standing. The FFBB recognition of the club's supporters as 'best public in France' also comes from this federation.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Souffelweyersheim Basket (SOB): Alsace-based NM1 club with established youth development programs. Comparable to PFB in competitive tier, semi-professional structure, and emphasis on player development as a path to upper-division performance.
• Union Tarbes-Lourdes Basket: NM1 club from a smaller French city with deep community roots. Directly comparable in division tier, geographic footprint (mid-sized French city), and reliance on local partner networks and volunteer-driven operations.
• Hermine de Nantes Atlantique: Semi-professional basketball club in western France playing in NM1/Pro B. Comparable to PFB as a community-anchored French basketball club at the third tier, with similar reliance on local sponsors and a regional identity.
• Amicale Sportive Briçoise (ASB): Founding partner in the CTC Basket Haute Bretagne, located in Saint-Brice-en-Coglès near Fougères. Directly comparable in division, scale, and cooperative youth development model; ASB is a CTC co-member rather than a competitor on-court.
• Denain ASC (Denain Voltaire): Historic French basketball club competing in NM1 with strong industrial-basin community ties. Comparable to PFB in division level, community-driven identity, and dependence on local partnerships rather than major metropolitan sponsorships.
• Le Havre Basket (Stade Havrais): NM1/Pro B French basketball club and PFB's direct competitive rival. Comparable as a third-tier basketball club in a mid-sized French city with similar matchday-ticketing and partner-driven revenue structure.
• Mulhouse Basket Agglomération: NM1 club from eastern France with which PFB plays direct league fixtures. Comparable division tier, club-scale operations, and partner-supported model typical of French semi-professional basketball.

Broad incumbents

• Fos Provence Basket: Established French basketball club competing in Pro B with broader media presence and corporate sponsorship base. Comparable as a French semi-professional basketball organization but with greater scale, larger media market, and broader commercial footprint.
• SLUC Nancy Basket: Historic French basketball club with prior Pro A and European experience, now operating in Pro B/NM1. Comparable as a community-anchored French basketball brand, but with a longer professional history, larger venue, and broader sponsor network than PFB.

Regional players

• Quimper Basket 29: Brittany-based French basketball club operating in lower national divisions. Comparable to PFB as a Brittany-rooted amateur club with similar community identity and youth development focus, but plays in a lower competitive tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FougeresBasket
• YouTubeyoutube.com/@paysdefougeresbasket9253
• Facebookfacebook.com/PaysDeFougeresBasket
• Instagraminstagram.com/paysdefougeresbasket
• LinkedInlinkedin.com/company/pays-de-fougeres-basket

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pays de Fougères Basket