Office de Tourisme du Pays de Saint Gilles Croix de Vie

What Office de Tourisme du Pays de Saint Gilles Croix de Vie does

Office de Tourisme du Pays de Saint Gilles Croix de Vie is a French public-sector destination marketing organization (Office de Tourisme) operating under the governance of the intercommunal structure covering 14 communes along the Vendée coast, including Saint-Hilaire-de-Riez, Saint-Gilles-Croix-de-Vie, Brétignolles-sur-Mer, and Brem-sur-Mer. The organization is the official tourism authority for a territory defined by 20 sandy beaches, surf spots, the Vélodyssée cycling route, sardine-cannery heritage, and a Michelin-starred gastronomic offer; it serves domestic and inbound leisure visitors, outdoor and surf enthusiasts, cultural and gastronomic tourists, sustainable-travel seekers, and local residents and second-home owners.

Its service portfolio combines physical and digital channels. On the physical side, it runs four Bureaux d'Information Touristique, the principal office being a converted chapel in Saint-Hilaire-de-Riez acquired in 1980; on the digital side, it operates a multilingual (FR/EN/DE) website built with IRIS Interactive that delivers real-time online booking for accommodations (campings, hotels, vacation rentals, B&Bs), activities and guided tours, ticketing for partner attractions including Puy du Fou and Ile d'Yeu excursions, live webcams, an interactive territory map, and an editorial blog ("Le Mag"). Complementary products include the Pass Avantage (bundled discount access to ~20 attractions), the Pass Écomobilité (sustainable mobility pass), an online boutique for local products, and the Carré Vert sustainable tourism partner program; supporting certifications held are Qualité Tourisme, Accueil Vélo, and La Vélodyssée. The organization has 17 employees.

The revenue model is hybrid: recurring intercommunal and municipal public funding underwrites baseline operations; transactional income is generated via booking commissions on partner accommodations and activities, ticket-sale commissions on third-party attractions (Puy du Fou, Ile d'Yeu), and retail margins from the on-site and online boutique. Visitor-facing tourism information is delivered free of charge to consumers, with monetization occurring on the supply side (SMB accommodation providers, activity operators, restaurants) and through ticketing resale. The GTM motion is direct-to-consumer, mediated by both physical bureaus in destination and an always-on online booking platform.

Name

Office de Tourisme du Pays de Saint Gilles Croix de Vie

Legal name

Office de Tourisme du Pays de Saint Gilles Croix de Vie

Website

https://payssaintgilles-tourisme.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The official French public tourism board for the 14-commune Pays de Saint Gilles Croix de Vie territory in Vendée, operating four tourist information offices and a multilingual online booking platform that delivers accommodation, activity and attraction reservations, ticketing, and destination content to domestic and inbound leisure, surf, cycling, and gastronomic visitors.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Visitor Management & Overtourism Mitigation (Capacity Controls, Permitting, Reservations) (THAAANAK), Sustainable Mobility for Destinations (EV Shuttles, Micromobility, Low-Impact Transport) (THAAANAE)

Keywords

• Destination tourism services
• Visitor information services
• Tourism booking platform
• Tourist information offices
• Travel accommodation booking

Headquarters

HQ city

Saint-Gilles-Croix-de-Vie

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Booking commissions and service fees: The tourism office facilitates online reservations for accommodations, activities, and guided tours, likely earning commissions on bookings made through their platform.
2. Ticket sales: Sale of tickets for local attractions, Puy du Fou excursions, Ile d'Yeu trips, and other tourist sites.
3. Public funding: Government funding from the intercommunal structure and member municipalities to support tourism promotion activities.
4. Boutique sales: Sale of local products, souvenirs, brochures, and promotional merchandise at tourist office boutiques.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Office de Tourisme du Pays de Saint Gilles Croix de Vie is a public tourism organization that promotes the Pays de Saint Gilles Croix de Vie destination across 14 communes in Vend\u00e9e, France. It delivers visitor information, online booking for accommodations, activities, and guided tours, ticket sales for regional attractions such as Puy du Fou and Ile d'Yeu excursions, and on-site services through four tourist information bureaus. Complementary offerings include an online boutique selling local products and souvenirs, the Pass Avantage discount program for tourist sites, and the Pass \u00c9comobilit\u00e9 sustainable mobility pass.

Product overview

Office de Tourisme du Pays de Saint Gilles Croix de Vie operates as a regional tourism promotion and visitor services organization, not a traditional software product company. The organization offers a portfolio of visitor-facing digital and physical services including an online booking platform for accommodations and activities, live webcam feeds, an interactive map, an events calendar, and an online shop. Supporting services include the Pass Avantage discount program and the Pass Écomobilité sustainable mobility pass. Physical presence is maintained through four tourist information offices across the territory. The portfolio functions as a unified destination marketing and visitor services ecosystem rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• R\u00e9servation en ligne (Online Booking System) Online booking platform allowing visitors to reserve accommodations (campings, hotels, holiday rentals), activities, and guided tours across the Pays de Saint Gilles Croix de Vie region. Targets individual travelers planning trips to the Vend\u00e9e coast.
• Bureaux d'Information Touristique (Tourist Information Offices) Physical tourist information offices in Saint-Gilles-Croix-de-Vie, Saint-Hilaire-de-Riez, Br\u00e9tignolles-sur-Mer, and Brem-sur-Mer, offering visitor information, booking services, ticket sales, local product boutique, and free WiFi to travelers and residents.
• Pass Avantage Discount pass offering reduced prices at approximately twenty tourist sites and attractions across the Pays de Saint Gilles Croix de Vie territory for individual travelers and families.
• Pass \u00c9comobilit\u00e9 Eco-mobility pass enabling visitors to explore the Pays de Saint Gilles Croix de Vie destination using train, bus, bicycle, or on foot without a car, designed for sustainable tourism seekers.
• Boutique en Ligne (Online Shop) Online shop selling local products, souvenirs, brochures, and tourism-related merchandise to visitors and the general public.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• La Perle des DieuxminorStrategic or Co-development PartnerLocal sardine producer with boutiques at 58 Quai de la République and 8 Rue du Général de Gaulle. Featured as a local gastronomic product destination.
• L'Atelier de la SardineminorStrategic or Co-development PartnerCultural heritage site featuring museum, art gallery, and boutique about sardine canning heritage. Listed as a key cultural attraction and visit site.
• Camping Domaine OyatminorChannel Partner/ Reseller/ DistributorPartner camping (Camping Paradis label) with 93 pitches located 2km from Saint-Gilles-Croix-de-Vie and 4km from the beach. Promoted as family-friendly accommodation.
• Emotio TourismecoreStrategic or Co-development PartnerTourism consulting firm commissioned to define the destination's 5-year tourism development strategy, as noted in the strategy document page.
• Carré Vert NetworkcoreStrategic or Co-development PartnerSustainable tourism initiative involving professional workshops, communication toolkits, partner testimonials, and environmental awareness programs for tourism stakeholders.
• Partner Tourism BusinessescoreChannel Partner/ Reseller/ DistributorNetwork of local accommodation providers, activity operators, restaurants, and artisans who partner with the office for promotion and booking services. Includes businesses with sustainable tourism commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vendée Tourisme: Departmental tourism development agency for Vendée, providing strategic tourism oversight and destination promotion at the departmental scale. Functions as a broader incumbent that the Office de Tourisme operates within, with overlapping promotional scope across the same 14-commune territory.
• Atout France: France's national tourism development agency. Operates at the country-wide scale providing destination promotion, market intelligence, and quality certifications (such as Qualité Tourisme held by the subject office) that regulate and overlap with the role of regional Offices de Tourisme.
• Comité Régional du Tourisme Pays de la Loire: Regional tourism committee for Pays de la Loire. Operates at the regional level above departmental and municipal tourism offices, providing destination marketing that complements and partially overlaps with the Office de Tourisme's local promotional activities.

Emerging players

• GetYourGuide: Online platform for booking tours, activities, and attraction tickets. Directly overlaps with the Office de Tourisme's ticket-resale and activity-booking revenue streams, including same attraction types (Puy du Fou, Île d'Yeu excursions), and competes for the same visitor booking occasions.
• Tripadvisor: Global travel information and reviews platform. Competes with the Office de Tourisme on tourist information, attractions discovery, and visitor reviews — partially disintermediating the office's role as primary destination-information source for independent travelers.

Direct peers

• Office de Tourisme La Baule-Presqu'île de Guérande: Tourism office for the La Baule-Presqu'île de Guérande coastal destination on the Loire-Atlantique Atlantic coast. Same public Office de Tourisme structure with multiple physical offices, online booking, and event promotion — addressing overlapping high-end coastal and family tourism markets.
• Office de Tourisme de l'Île de Noirmoutier: Tourism office for the Île de Noirmoutier, a Vendée coastal/Atlantic island destination. Runs the same Office de Tourisme public-institution model with visitor bureaus, online booking, and event promotion targeting overlapping beach and family tourism segments.
• Office de Tourisme des Sables d'Olonne: Neighboring French municipal tourism office serving the Sables d'Olonne coastal destination in the same Vendée department. Operates the same Office de Tourisme model of physical bureaus, online booking platform, events calendar, and partner network for a directly competitive coastal visitor segment.
• Office de Tourisme de Pornic: Coastal tourism office for Pornic on the Loire-Atlantique Atlantic coast. Operates the same French Office de Tourisme public model with multilingual visitor information, online booking platform, and partner network — competing for similar beach and cultural-heritage travelers.

Regional players

• Visit Brittany: Regional tourism organization for Brittany (Bretagne), a neighboring French Atlantic coast region. Operates the same destination-marketing and visitor-information model at the regional scale for a territory that competes for overlapping international beach, surf, and cycling-tourism visitors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaysdeSaintGillesCroixdeVie
• LinkedInlinkedin.com/company/office-de-tourisme-du-pays-de-saint-gilles-croix-de-vie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme du Pays de Saint Gilles Croix de Vie