PrimeBiz Hotel Cikarang

What PrimeBiz Hotel Cikarang does

PrimeBiz Hotel Cikarang is an upper mid-scale business hotel located in Cikarang Selatan, Bekasi, West Java, Indonesia, strategically positioned between the Jababeka Industrial Estate and Lippo Cikarang. The property operates 191 rooms across four categories — Superior (148 rooms), Deluxe (27), Deluxe Balcony (7), and Business Apartments (2) — offering modern minimalist accommodation with 21–47 sqm layouts and amenities including free Wi-Fi, outdoor pool, gym, spa, and room service. The hotel also runs 8 function rooms plus the Javara Ballroom (capacity up to 700 guests) for meetings and events, an on-site restaurant and lounge called Arumanis Cafe & Resto serving local, international, and Japanese cuisines, and an Aroma Spa. It is wholly owned by Prime Plaza Hotels & Resorts, one of Indonesia's largest hotel groups operating across Bali, Java, and Lombok.

The hotel's digital layer consists of consumer-facing convenience features rather than enterprise systems: e-Concierge allows pre-arrival booking of airport transfers and special requests, e-Checkin enables digital arrival, and Smart TVs in Deluxe Balcony rooms provide Netflix and YouTube access. WhatsApp is integrated as a direct customer communication channel alongside traditional phone, email, and website booking. Distribution is primarily direct through the official website (pbci.pphotels.com), a dedicated events portal (events.pphotels.com/pbci), phone reservations, walk-ins, and corporate accounts, supplemented by a TripAdvisor reputation presence and a corporate partnership program offering 10% discounts.

The business model is multi-stream and asset-heavy: room accommodations generate the core recurring revenue, with event-driven packages — five meeting tiers (Light, Half Day, Full Day, Fullboard, Residential) and three wedding tiers (Lily IDR 45M, Jasmine IDR 60M, Rose IDR 80M) — plus F&B transactions at Arumanis and spa services at Aroma Spa providing supplementary income. The primary customer segments are business travelers and corporate clients visiting the Jababeka/Lippo industrial corridor (primary), event and wedding planners (primary), and leisure travelers seeking weekend stays near WaterBoom and local attractions (secondary). Go-to-market is direct-to-consumer via the reservation team, with corporate account handling and dedicated sales for the events team.

Name

PrimeBiz Hotel Cikarang

Legal name

PrimeBiz Hotel Cikarang

Website

https://pbci.pphotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PrimeBiz Hotel Cikarang is an upper mid-scale business hotel in Indonesia's Jababeka–Lippo Cikarang industrial corridor, operating 191 rooms plus MICE venues, F&B outlets, and wedding facilities as a subsidiary of Prime Plaza Hotels & Resorts.

Ownership category

akta.pro rank

Product category

Business Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAL

Integrated Full-Service Hotel Complexes (Mixed-Use)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGALAH

Large-Scale Headquarters Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Business hotel accommodation
• Meetings and events venues
• Wedding and banquet packages
• Hotel restaurant dining
• Hotel spa services

Headquarters

HQ city

Cikarang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Room Accommodations: Core revenue from 191-192 rooms including Superior, Deluxe, Deluxe Balcony, and Business Apartment categories. Offers various bed configurations and amenities targeting business travelers and corporate guests.
2. Food & Beverage - Arumanis Cafe & Resto: Restaurant revenue from buffet breakfast, lunch, and dinner service plus à la carte menu featuring local, international, and Japanese cuisines. Lounge service for beverages and light snacks. Seating capacity 120 persons for restaurant, 65 persons for lounge.
3. Meetings & Events (MICE): Revenue from 8 function rooms and 1 ballroom with capacity up to 700 guests. Meeting packages including Light Meeting, Half Day, Full Day, Fullboard, and Residential Meeting options. Also includes open-air terrace venue.
4. Wedding & Social Events: Wedding packages (Lily, Jasmine, Rose) and social event packages (Graduation, Arisan, Birthday). Event spaces include Javara Ballroom and outdoor terrace. Catering and venue hire services.
5. Spa & Wellness - Aroma Spa: Massage treatment services and spa facilities. Special 20% discount offered for in-house guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PrimeBiz Hotel Cikarang is an upper mid-scale business hotel offering 191-192 guest rooms across Superior, Deluxe, Deluxe Balcony, and Business Apartment categories, complemented by on-site F&B at Arumanis Cafe & Resto, comprehensive MICE facilities including 8 function rooms and the Javara Ballroom (up to 700 guests), wedding and social event packages, and Aroma Spa & Wellness services. The hotel is designed for business travelers and corporate clients visiting the Jababeka Industrial Estate and Lippo Cikarang area, with digital pre-arrival services (e-Concierge and e-Checkin) for streamlined guest experiences.

Product overview

PrimeBiz Hotel Cikarang is an upper mid-scale business hotel owned by Prime Plaza Hotels & Resorts, offering 191-192 rooms across multiple categories (Superior, Deluxe, Deluxe Balcony, Business Apartments). The hotel operates as a unified hospitality product combining accommodation with dining (Arumanis Cafe & Resto), meeting & events venues, and digital services (e-Concierge, e-Checkin). The portfolio includes 8 function rooms plus Javara Ballroom for MICE events, with various meeting packages ranging from Light Meeting to Residential Meeting options.

Differentiator

Problem solved

Functional benefit

Brands

• Arumanis Cafe & Resto: On-site restaurant and lounge serving buffet and à la carte menus featuring local, international, and Japanese cuisines.

Products and services

• Superior Room Modern minimalist designed room of 21 sqm available in Queen or Twin bed configurations, featuring city views, 32-inch LCD TV, and complimentary internet access. Targeted at business travelers seeking comfortable, functional accommodation.
• Deluxe Room Modern minimalist designed room of 21 sqm with 27 rooms available, featuring bathroom with hand shower. Geared toward business travelers and corporate guests seeking upgraded comfort.
• Deluxe Balcony Room Room of 28 sqm with 7 rooms available, featuring private balcony and direct pool access, pool views, and Smart TV with Netflix and YouTube access. Designed for guests seeking enhanced leisure amenities.
• Business Apartment 47 sqm room with separate bedroom and living room, equipped with kitchenette, 43-inch smart TV in living room, 32-inch LCD TV in bedroom, and bathroom with bathtub. Designed for extended-stay business guests.
• Arumanis Cafe & Resto On-site restaurant offering buffet and à la carte menus featuring local, international, and Japanese cuisines, with operating hours for breakfast, lunch, and dinner, and seating capacity of 120 persons. Serves hotel guests and walk-in diners.
• Meeting & Event Spaces (MICE) Venues including 8 function rooms and 1 ballroom (Javara Ballroom) with capacity up to 700 guests, plus open-air terrace for banquets and weddings. Meeting packages include Light Meeting, Half Day, Full Day, Fullboard, and Residential Meeting options. Designed for corporate clients, conferences, and social events.
• Wedding & Social Event Packages Wedding packages (Lily from IDR 45,000,000 net, Jasmine from IDR 60,000,000 net, Rose from IDR 80,000,000 net) and social event packages (Graduation, Arisan, Birthday). Event spaces include Javara Ballroom and outdoor terrace with catering and venue hire services.
• Aroma Spa & Wellness Massage treatment services and spa facilities operated on-site, with a 20% discount offered for in-house guests. Serves hotel guests and walk-in customers seeking relaxation.
• e-Concierge Pre-Arrival Service Pre-arrival digital service allowing guests to book airport transfers, request special room arrangements, and order food and beverage before arrival. Streamlines the guest experience for business and leisure travelers.
• e-Checkin Digital Check-in Digital check-in service for streamlined guest arrival process. Reduces front-desk wait times and supports efficient guest onboarding.

Quantifiable outcome

• Up to 700 guests capacity for events
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HARRIS Hotel & Conventions Bekasi: Mid-scale business hotel and conventions property by Tauzia Hotels serving the greater Cikarang-Bekasi industrial corridor, overlapping directly with PrimeBiz's room and meeting segments.
• Aston Imperial Bekasi: ASTON group's full-service hotel in the greater Bekasi/Cikarang corridor, offering rooms, F&B, and events comparable to PrimeBiz's integrated product.
• Best Western Premier Cikarang: International upper mid-scale hotel in the Cikarang industrial belt, competing for corporate travelers with similar room and event infrastructure.
• ibis Styles Cikarang: Accor's select-service brand operating in Cikarang, competing for the same budget-conscious corporate travelers visiting the Jababeka and Lippo estates.
• Swiss-Belinn Cikarang: Mid-scale international-brand hotel in Cikarang with rooms, F&B, and meeting facilities, directly comparable to PrimeBiz's offering for industrial-corridor guests.
• favehotel Cikarang: Tauzia's value-tier brand located in the Cikarang area, competing for the price-sensitive end of the same industrial-business segment.
• Hotel Santika Premiere: Indonesian upper mid-scale brand from the Santika/MMP group, offering full-service business hotels with MICE facilities comparable to PrimeBiz's tier.
• Holiday Inn Cikarang: IHG-affiliated upper mid-scale hotel located in the Cikarang industrial corridor, directly competing for the same business-traveler and corporate-event demand as PrimeBiz.
• Harper Cikarang by ASTON: ASTON group's upper mid-scale business hotel brand with a property in Cikarang, targeting the same Jababeka/Lippo corporate client base with comparable room and MICE offerings.

Others

• Prime Plaza Hotels & Resorts: Parent conglomerate of PrimeBiz; broader portfolio across Bali, Java, and Lombok provides context for group-level standards, distribution, and potential expansion paths for PrimeBiz.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/Pjqa_hKRMCc
• LinkedInlinkedin.com/company/prime-biz-hotel-cikarang

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeBiz Hotel Cikarang