PBF Australia
PBF Australia is a national not-for-profit offering membership-based financial protection ($250,000 benefit) against spinal cord injury alongside lived-experience injury prevention programs, serving individuals, families, corporates, councils, and sports clubs across Australia.
- Company typePrivate
- Founded1987
- HeadquartersShenton Park, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PBF Australia does
PBF Australia (Paraplegic Benefit Fund Australia), legally PBF (Australia) Pty Ltd, is an Australian national not-for-profit founded in 1987 by spinal surgeon Sir George Bedbrook. The organization's core mission is preventing spinal cord injuries and supporting Australians affected by such injuries. It operates through a membership-based financial protection model: individual, double, and family memberships priced at $59, $84, and $99 per year respectively provide a $250,000 member benefit payment upon permanent traumatic spinal cord injury. Corporate memberships extend this protection to employees, and events memberships cover participants at sporting clubs and events. The organization also delivers four specialized injury prevention programs (Workplace, Road, Youth, Aqua) presented by people with lived experience of spinal cord injury, targeting schools, workplaces, and community groups. For those already living with spinal cord injuries, PBF offers peer support, lifestyle education, employment opportunities, and an injury gifting program.
The business model combines recurring membership subscription revenue with tax-deductible donations (enabled by Deductible Gift Recipient Status), underwriting both the $250,000 benefit liability pool and the prevention education delivery. PBF holds an Australian Financial Services Licence (AFSL 301359, ABN 39 521 178 651), giving it regulatory authority to offer its financial protection product. The organization operates from offices in Shenton Park (WA) and Eight Mile Plains (QLD), with presenters active across QLD, WA, NSW, and VIC, and employs 42 staff. Strategic partnerships anchor its distribution: a 12+ year partnership with RAC WA for road safety, an October 2025 flagship supplier role with Queensland Rugby League, and corporate membership agreements with multiple local government councils. The Governor of Western Australia serves as Patron, reinforcing institutional credibility built over 38+ years of operation.
PBF Australia firmographics
Firmographics- Name
- PBF Australia
- Legal name
- PBF (Australia) Pty Ltd
- Website
- https://pbf.asn.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PBF Australia is a national not-for-profit offering membership-based financial protection ($250,000 benefit) against spinal cord injury alongside lived-experience injury prevention programs, serving individuals, families, corporates, councils, and sports clubs across Australia.
- Ownership category
- akta.pro rank
PBF Australia industry classification
Industry- Product category
- Disability Support and Injury Prevention Services
- NAICS
- Insurance and Employee Benefit Funds (5251), Other Individual and Family Services (624190), Voluntary Health Organizations (813212)
- SIC
- Accident & Health Insurance (6321), Services-Social Services (8300)
- akta.pro primary industry
- Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK)
- akta.pro secondary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
Keywords
Where PBF Australia is headquartered
LocationHeadquarters
- HQ city
- Shenton Park
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
PBF Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership subscriptions providing financial protection against spinal cord injury. Membership tiers include Individual ($59/year), Double ($84/year), and Family ($99/year). Members who sustain a permanent traumatic spinal cord injury are eligible to apply for a $250,000 Member Benefit Payment.
- Corporate Memberships: Low-cost corporate membership packages offering employees financial cover for spinal cord injury, either inside or outside of work.
- Events Memberships: Financial support for event participants who sustain permanent spinal cord injury during events, plus injury prevention and support programs.
- Donations: Tax-deductible donations from the public supporting the organization's mission. PBF Australia has Deductible Gift Recipient Status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership - Financial protection for one person |
| Subscription | Annual | Double membership - Partner coverage |
| Subscription | Annual | Family membership - Family coverage with unlimited children |
| Subscription | Annual | Corporate membership - Employee coverage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PBF Australia product offering
Product offeringCore offering
PBF Australia sells annual membership subscriptions that provide a $250,000 financial benefit payment to members who sustain a permanent traumatic spinal cord injury, available 24/7, 365 days a year. Membership tiers include Personal (Individual $59, Double $84, Family $99), Corporate, and Events/Sports Club variants. The membership program funds injury prevention education delivered by lived-experience presenters across four streams (Workplace, Road, Youth, Aqua) and Peer Support & Rehabilitation services for Australians already living with spinal cord injury.
Product overview
PBF Australia operates as a not-for-profit organization offering a membership-based financial protection portfolio alongside prevention and support services. The core products are three membership tiers: Personal Membership (Individual at $59/year, Double at $84/year, Family at $99/year), Corporate Membership for workplace protection, and Events Membership for sporting clubs and organizations. All memberships provide a $250,000 benefit payment upon permanent traumatic spinal cord injury. These membership products are complemented by four specialized Injury Prevention Programs (Workplace, Road, Youth, and Aqua) delivered by presenters with lived experience of spinal cord injury, and two support services (Peer Support & Rehabilitation and Injury Gifting Program) for members already living with injury. Together, the membership fees fund the prevention education programs and support services, creating a self-sustaining cycle of protection, education, and community support.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Membership
Quantifiable outcome
- $250,000 paid within 4 weeks of claiming
Companies that use PBF Australia
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
PBF Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PBF Australia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Queensland Rugby League (QRL)flagshipPBF Australia named as Proud Supplier of Queensland Rugby League, supporting player safety and community wellbeing. QRL champions community, leadership, and positive impact across Queensland, aligning with PBF's mission to empower Australians through education.
- RAC WAcoreLong-standing partnership spanning over 12 years, with RAC WA supporting PBF Australia's road safety initiatives in Western Australia. The partnership enables lived-experience presenters to deliver impactful road safety education to young drivers across WA.
- Douglas Shire CouncilminorLocal council partnership providing corporate membership and workplace safety programs for employees performing roles with safety risks.
- Burke Shire CouncilminorLocal council partnership providing corporate membership and workplace safety programs for employees.
- City of VincentminorLocal council partnership providing corporate membership and workplace safety programs for employees.
- City of South PerthminorLocal council partnership providing corporate membership and workplace safety programs for employees.
- Town of CambridgeminorLocal council partnership providing corporate membership and workplace safety programs for employees.
- McCusker Centre for Action on AlcoholminorConsultation partnership in developing the Youth Alcohol Prevention Program, designed to inspire responsible drinking behaviour.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
PBF Australia competitors and assessment
Company assessmentEmerging players
- Royal Rehab: Australian rehabilitation provider delivering inpatient and community-based rehab, including for spinal cord injury, plus research and lifestyle programs. Comparable post-injury peer support and lifestyle education pillar of PBF's mission.
- Cerebral Palsy Alliance: Australian not-for-profit providing therapy, accommodation, and support services for people with cerebral palsy and similar disabilities. Comparable disability-focused non-profit running prevention/awareness education, therapy services, and member/community support.
Others
- icare NSW: NSW government insurance and care provider covering workers compensation, motor accident, and lifetime care for catastrophic injuries. Comparable as a scheme providing financial protection and lifetime care/support to people with severe spinal cord injuries.
- Transport Accident Commission (TAC) Victoria: Victorian government statutory authority providing no-fault transport accident insurance and support services. Comparable as a payer of large benefits for catastrophic injuries (including spinal cord injury) and provider of lifelong support services, though state-government administered.
- ReturnToWorkSA: South Australian government workers compensation scheme providing financial support and rehabilitation for workplace injuries including spinal cord injuries. Comparable as a workplace-injury insurance and support provider that PBF's corporate membership partially overlaps with.
Broad incumbents
- NRMA Insurance: Large Australian general insurer offering personal accident and injury cover including benefits for catastrophic injury events. Comparable as a broad incumbent providing financial protection products that may substitute for PBF's $250K spinal cord injury benefit.
- Australian Red Cross: Large Australian humanitarian non-profit providing community support, emergency assistance, and first-aid/prevention training. Comparable as an established national non-profit running subscription-style training and prevention programs delivered through community networks.
- MS Australia (Multiple Sclerosis Australia): National not-for-profit providing support, services, and research funding for Australians with multiple sclerosis. Comparable chronic-disability non-profit operating a similar member/support/donation revenue model and delivering education and advocacy programs.
Direct peers
- Spinal Cure Australia: Australian not-for-profit dedicated to funding research and advocacy for spinal cord injury cure and care. Comparable as a spinal-cord-focused non-profit raising funds and providing community support services to affected Australians.
- Spinal Cord Injuries Australia: Australia's peak body for people with spinal cord injuries, providing advocacy, peer support, and information services. Directly comparable in mission to PBF's spinal cord injury prevention and support work, though SCIA focuses more on advocacy post-injury while PBF combines prevention, financial protection, and peer support.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PBF Australia social profiles
Digital presencePBF Australia compliance and trust
Trust signalCompliance3 records
PBF Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
PBF Australia leadership team
Management profileNumber of profiles
Profiles2 records
PBF Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PBF Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PBF Australia
What does PBF Australia do?
PBF Australia sells annual membership subscriptions that provide a $250,000 financial benefit payment to members who sustain a permanent traumatic spinal cord injury, available 24/7, 365 days a year. Membership tiers include Personal (Individual $59, Double $84, Family $99), Corporate, and Events/Sports Club variants. The membership program funds injury prevention education delivered by lived-experience presenters across four streams (Workplace, Road, Youth, Aqua) and Peer Support & Rehabilitation services for Australians already living with spinal cord injury.
Is PBF Australia a public or private company?
PBF Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PBF Australia founded?
PBF Australia was founded in 1987. It employs 11 to 50 people.
Where is PBF Australia based?
PBF Australia is headquartered in Shenton Park, Australia, in the Oceania region.
How does PBF Australia make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are corporate Memberships, events Memberships and donations.
Who are PBF Australia's main competitors?
Emerging players on record are Royal Rehab and Cerebral Palsy Alliance. Others are icare NSW, Transport Accident Commission (TAC) Victoria and ReturnToWorkSA. Broad incumbents are NRMA Insurance, Australian Red Cross and MS Australia (Multiple Sclerosis Australia). Direct peers are Spinal Cure Australia and Spinal Cord Injuries Australia.
Does PBF Australia have an API?
No public API is recorded for PBF Australia.
What industry is PBF Australia in?
PBF Australia's product category is Disability Support and Injury Prevention Services. Its primary akta.pro industry code is FSAGADAK, Employee Financial Wellness Platforms (Workplace PFM), with a secondary code of BPAGAEAD, Domestic Violence & Abuse Support Services. Its NAICS code is 5251 and its SIC code is 6321.